The Top 20 Marketing Influencers in LATAM

Table of Contents

• Introduction
• Understanding LATAM Marketing Influencers
• Top 20 Influential Marketers in LATAM
  • Martha Gabriel
  • Camilo Barbosa
  • Julieta Schulkin
  • Jorge Soto
  • Rafael Kiso
  • Vilma Núñez
  • Ana Cortés
  • Ismael El-Qudsi
  • Juana Marín
  • Jerónimo Urzúa
  • Nina Vaca
  • André Siqueira
  • Reynaldo Guberman
  • Luis Marlos
  • Jorge Ávila
  • Roxana Vallejos
  • Paulo Maccedo
  • Carolina Alzate
  • Gabriela Olivares
  • Tomás Bernasconi
• Why LATAM Marketing Influencers Matter
• Challenges When Working With Influencers
• When LATAM Influencer Partnerships Work Best
• Frameworks For Evaluating Influencers
• Best Practices For Collaborating With LATAM Influencers
• How Platforms Support This Process
• Practical Use Cases And Campaign Examples
• Industry Trends And Future Outlook
• FAQs
• Conclusion
• Disclaimer

Introduction

Latin America has become one of the fastest growing digital markets, and marketing leaders in the region strongly influence consumer behavior. By understanding key voices in this ecosystem, you can design campaigns that resonate with local culture, platforms, and expectations across Spanish and Portuguese speaking audiences.

This guide highlights leading LATAM marketing influencers, explains why they matter, and offers practical frameworks for brand collaboration. You will learn how to evaluate regional experts, match them to campaign goals, and structure partnerships that drive awareness, trust, and measurable business results.

Understanding LATAM Marketing Influencers

LATAM marketing influencers blend global digital tactics with deep local knowledge. They often emerge as educators, agency founders, or brand strategists sharing actionable content through LinkedIn, YouTube, TikTok, podcasts, and events, while shaping how companies approach performance, content, and community driven growth.

Key Characteristics Of LATAM Marketing Voices

Although LATAM countries differ culturally and economically, influential marketers across the region share several traits. Understanding these traits helps brands predict collaboration style, content quality, and long term impact on both reputation and measurable results within local audiences.

• Strong presence on LinkedIn, Instagram, YouTube, or podcasts with consistent educational content.
• Fluency in Spanish or Portuguese, sometimes balancing bilingual or global audiences.
• Experience with local consumer behavior, payment habits, and mobile first usage patterns.
• Credibility built through agencies, startups, universities, or keynote speaking roles.
• Focus on performance, storytelling, and community rather than vanity metrics alone.

Why The Term LATAM Marketing Influencers Matters

The keyword phrase LATAM marketing influencers reflects a mix of geography and expertise. It signals professionals who understand regional nuances and can translate global marketing trends into culturally relevant tactics that actually work across Brazil, Mexico, Colombia, Chile, Argentina, and beyond.

Top 20 Influential Marketers in LATAM

The following list spotlights widely recognized marketing professionals active in Latin America. Exact rankings are subjective and based on public visibility, educational output, and regional impact. Use this section as a starting point for discovery, not as a definitive or exhaustive leaderboard of every expert.

Martha Gabriel (Brazil)

Martha Gabriel is a renowned Brazilian author, speaker, and educator focused on digital marketing, innovation, and AI. Active on LinkedIn, Instagram, and conference stages, she bridges academic thinking with practical frameworks that help brands adapt to fast changing consumer expectations.

Camilo Barbosa (Colombia)

Camilo Barbosa is known for practical content on performance marketing, SEO, and data driven growth. Through YouTube tutorials, LinkedIn posts, and workshops, he demystifies complex acquisition tactics for entrepreneurs and marketing teams throughout the Spanish speaking LATAM ecosystem.

Julieta Schulkin (Argentina)

Julieta Schulkin specializes in digital strategy, content, and technology storytelling. She hosts and participates in media projects that highlight innovation and consumer trends in Argentina and across Spanish speaking markets, positioning herself as a bridge between brands, culture, and tech communities.

Jorge Soto (Mexico)

Jorge Soto focuses on B2B growth, sales enablement, and revenue operations. With content spanning LinkedIn, webinars, and specialized events, he helps SaaS and enterprise teams align marketing and sales processes, emphasizing metrics, funnels, and technology adoption in Mexican and LATAM contexts.

Rafael Kiso (Brazil)

Rafael Kiso is a Brazilian strategist with a strong focus on social media and brand positioning. He frequently shares frameworks for building digital presence and managing communities, combining agency experience with hands on insights into consumer engagement and cross channel storytelling.

Vilma Núñez (Dominican Republic / Regional)

Vilma Núñez is one of the most visible Spanish speaking marketing educators, serving audiences across Spain and Latin America. Through extensive blogging, courses, and social media content, she teaches funnels, content strategy, and product launches tailored to entrepreneurs and marketing professionals.

Ana Cortés (Mexico)

Ana Cortés shares insights on entrepreneurship, mindset, and digital business growth. Her presence across Instagram, YouTube, and live events connects motivational narratives with marketing tactics, guiding small business owners in Mexico and wider LATAM to build recognizable, resilient brands.

Ismael El-Qudsi (Spain / LATAM Focus)

Based in Spain but highly active across Latin America, Ismael El-Qudsi leads initiatives in influencer marketing and social media strategy. He frequently analyzes regional case studies, platforms, and creator collaborations, making his work especially relevant for brands scaling cross border campaigns.

Juana Marín (Colombia)

Juana Marín focuses on content strategy and storytelling for brands and startups. Through LinkedIn, workshops, and online programs, she highlights narrative structures, brand voice development, and multi channel editorial planning tailored to evolving digital behaviors in Colombia and neighboring markets.

Jerónimo Urzúa (Chile)

Jerónimo Urzúa is recognized for his work in growth marketing and startup ecosystems. Speaking at accelerators, podcasts, and events, he covers experimentation, funnel optimization, and product led marketing, helping Chilean and regional founders design scalable acquisition strategies.

Nina Vaca (Ecuador / US / Regional Influence)

Though widely known in the United States, Nina Vaca has strong Latin American heritage and influence. She advocates for entrepreneurship, diversity, and business leadership, inspiring marketers and founders who build globally minded brands grounded in Latin community values and storytelling.

André Siqueira (Brazil)

Co founder of a major Brazilian marketing platform, André Siqueira is deeply associated with content marketing and inbound strategies. His talks, articles, and LinkedIn posts break down lead generation, nurturing, and metrics for SaaS and B2B teams serving Portuguese speaking markets.

Reynaldo Guberman (Mexico)

Reynaldo Guberman shares insights on digital advertising, creativity, and marketing leadership. He frequently participates in conferences and webinars focused on Mexico’s evolving consumer landscape, emphasizing strategic thinking, differentiated messaging, and long term brand building over short lived tactics.

Luis Marlos (Peru)

Luis Marlos is associated with performance marketing and growth in Peruvian and broader Andean markets. Through talks and social content, he covers paid media, conversion optimization, and measurement, helping teams move from intuition based decisions to structured experimentation and analytics.

Jorge Ávila (Brazil)

Jorge Ávila has built authority as a social media consultant and trainer. He focuses on practical tactics for community building, content calendars, and audience engagement, particularly for Brazilian companies transitioning from traditional channels into always on, digital first communication strategies.

Roxana Vallejos (Chile)

Roxana Vallejos is known for digital strategy and e commerce insights in Chile. She produces content around customer journeys, omnichannel experiences, and conversion funnels, guiding retailers and DTC brands seeking to align offline experiences with data rich, performance oriented online campaigns.

Paulo Maccedo (Brazil)

Paulo Maccedo specializes in content marketing, brand storytelling, and copywriting. His articles, newsletter, and talks emphasize narrative structure, audience research, and positioning, helping Brazilian marketers craft persuasive messages that connect emotionally while supporting concrete commercial objectives.

Carolina Alzate (Colombia)

Carolina Alzate is a strategist and agency leader focusing on brand purpose and innovation. She discusses designing meaningful brand platforms, integrating social impact, and using research driven insights, influencing how Colombian companies and regional groups articulate long term positioning.

Gabriela Olivares (Mexico)

Gabriela Olivares produces content on digital communication, branding, and community engagement. Through workshops and social channels, she emphasizes human centered communication, authenticity, and participatory content formats that align with evolving expectations among younger Mexican and regional audiences.

Tomás Bernasconi (Argentina)

Tomás Bernasconi focuses on growth, experimentation, and product marketing in startup environments. Active on LinkedIn and in local ecosystems, he shares lessons on acquisition loops, retention metrics, and cross functional collaboration tailored to technology companies scaling from Argentina into regional markets.

Why LATAM Marketing Influencers Matter

Collaborating with regional marketing experts offers more than reach. These professionals help brands adapt messaging, creative, and offers to local realities. When treated as strategic partners rather than pure distribution channels, they accelerate learning, de risk campaigns, and uncover sustainable growth opportunities.

• Access to nuanced cultural knowledge, language quirks, and local consumer triggers.
• Stronger trust due to established authority among marketing and business communities.
• Faster experimentation cycles grounded in regional benchmarks and case studies.
• Opportunities for co created content, webinars, and events that build thought leadership.
• Better alignment between global brand positioning and localized execution.

Challenges When Working With Influencers

Despite clear benefits, collaborating with these experts can be complex. Brands must balance authenticity with compliance, manage cross border logistics, and define realistic expectations. Misalignment on goals, metrics, or timelines often leads to disappointing outcomes or strained relationships.

• Fragmented data and inconsistent metrics across platforms and markets.
• Legal and tax considerations when paying influencers in different countries.
• Language barriers and translation issues affecting campaign quality.
• Risk of over commercial content that erodes an influencer’s credibility.
• Difficulty evaluating true expertise versus polished personal branding.

When LATAM Influencer Partnerships Work Best

Certain scenarios are particularly well suited to partnering with influential marketers. Understanding these contexts helps allocate budget strategically and choose collaborations where expert voices meaningfully enhance your brand’s credibility, distribution, and learning curve in specific LATAM markets.

• Launching new products or categories requiring education and trust building.
• Entering new countries where local customs and regulations differ significantly.
• Running B2B campaigns targeting marketers, founders, or executives.
• Testing new marketing channels, formats, or frameworks in the region.
• Hosting events, webinars, or certifications that require respected speakers.

Frameworks For Evaluating Influencers

Evaluating LATAM marketing influencers should move beyond follower counts. A structured framework combining quantitative and qualitative factors helps teams compare potential partners fairly, prioritize fit, and maintain an audit trail for internal stakeholders and compliance teams across multiple markets.

Best Practices For Collaborating With LATAM Influencers

Thoughtful planning and transparent communication significantly improve results from collaborations with regional experts. The following best practices help brands minimize friction, encourage creativity, and keep every partnership aligned with measurable objectives, legal constraints, and long term brand strategy.

• Define a clear objective such as leads, event registrations, or awareness among specific roles.
• Share detailed audience profiles, messaging pillars, and non negotiable brand guidelines.
• Co create content concepts instead of dictating scripts or rigid formats.
• Agree on success metrics, tracking links, and reporting cadence before launch.
• Use written contracts covering deliverables, usage rights, and disclosure requirements.
• Allow local language and examples that feel authentic to the influencer’s community.
• Test with pilot campaigns, then expand into longer term programs when results justify.
• Document learnings from each collaboration to refine future influencer selection.

How Platforms Support This Process

Influencer marketing platforms and workflow tools help brands discover relevant experts, analyze audience data, track deliverables, and centralize reporting. Solutions like Flinque focus on streamlining creator discovery, campaign management, and analytics, allowing teams to scale LATAM collaborations while maintaining control and transparency.

Practical Use Cases And Campaign Examples

Marketing collaborations with regional experts span diverse sectors, from SaaS to retail and fintech. While details vary, successful programs usually blend education, storytelling, and performance components, turning influencers into partners who both generate demand and influence the broader marketing conversation.

• Webinar series where a Brazilian strategist teaches growth frameworks to SaaS audiences.
• Content campaigns where a Mexican expert reviews a martech tool using local examples.
• Regional roadshows featuring LATAM speakers to launch a new e commerce platform.
• Podcast sponsorships where influencers interview founders using your product.
• Certification programs co created with educators who already run marketing academies.

Industry Trends And Future Outlook

The influence of regional marketing experts is likely to increase as LATAM digital ad spend grows and local platforms mature. Expect deeper specialization, more niche communities, and stronger demand for transparent measurement frameworks that link thought leadership content with business outcomes.

Artificial intelligence tools will accelerate content creation but also raise expectations for originality and insight. Influencers who combine data literacy, experimentation skills, and ethical guidance will stand out, helping brands navigate privacy, attribution, and automation challenges specific to Latin American markets.

FAQs

How should I contact a LATAM marketing influencer for collaboration?

Start with a concise message on LinkedIn or email outlining your brand, objective, target audience, and tentative collaboration idea. Show familiarity with their work, avoid mass templates, and suggest a short call to validate mutual fit before negotiating specific deliverables.

What budget range is typical for campaigns with these experts?

Budgets vary widely by country, reputation, and deliverables. Some collaborations revolve around content swaps or event speaking, while others involve paid retainers. Focus first on scope and expected outcomes, then discuss compensation transparently to align value with time and influence.

Do I need contracts when working with LATAM influencers?

Yes, written agreements are strongly recommended. Contracts should detail deliverables, timelines, payment terms, cancellation conditions, content usage rights, and required legal disclosures, especially for cross border work. This protects both brand and influencer while clarifying expectations.

Which platforms are most important for LATAM marketing influencers?

LinkedIn is central for B2B and professional audiences. Instagram, YouTube, and increasingly TikTok matter for broader reach and education. Many experts also run newsletters, blogs, or podcasts that deepen engagement and provide more context than short form social posts.

How can I measure ROI from influencer collaborations?

Define key metrics before launching, such as tracked signups, demo requests, coupon usage, webinar attendance, or content downloads. Use UTM links, dedicated landing pages, and tagged discount codes. Combine quantitative data with qualitative feedback and long term brand lift indicators.

Conclusion

LATAM marketing influencers play a crucial role in translating global strategies into locally effective campaigns. By understanding their strengths, evaluating them with structured frameworks, and building respectful, data informed partnerships, brands can unlock sustainable growth and stronger community ties across the region.

Use the experts highlighted here as an initial discovery map, not a final verdict. Continue exploring emerging voices from different countries, niches, and platforms. Over time, a diversified network of trusted regional partners can become one of your most valuable marketing assets.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.