The Shelf vs inCast: Which to Pick
One of these measures US influencer work across the funnel. The other spans Latin America and the US as a full-service agency. The Shelf is a US full-funnel influencer agency measured to performance. inCast runs full-service campaigns across Brazil, the wider region and the US. US funnel performance against Latin American reach.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose The Shelf if
- You want US full-funnel influencer work
- You value performance across the funnel
- Funnel measurement matters more than regional range
Choose inCast if
- You want reach across Latin America and the US
- You value a broad, full-service agency
- Regional range matters more than funnel metrics
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
The Shelf vs inCast vs Flinque
Fourteen factors across all three, from a US full-funnel shop to a regional full-service agency. Flinque is the flat-price software option on the right.
| Factor | The Shelf | inCast | Best valueFlinque |
|---|---|---|---|
| Best for | US full-funnel influencer | LatAm and US full-service work | Teams running discovery in-house |
| Type | Full-funnel influencer agency | Full-service agency | Self-serve software |
| Headquarters | Atlanta, Georgia | Sao Paulo, reported | Remote, serving 25+ countries |
| Region | United States | Brazil, LatAm and the US | 25+ countries |
| Focus | Full-funnel influencer marketing | Broad influencer marketing | Discovery and vetting |
| Approach | Measured across the funnel | Full-service across markets | Self-serve discovery |
| Reported clients | Nordstrom and ROAR Organic | Heineken, BMW and Amazon | Self-serve, no client gate |
| Scale | US full-funnel specialist | Regional full-service | 10M+ verified creators |
| Creator pool | Full-funnel creators | LatAm and US creators | 10M+ verified creators |
| What you get | Funnel-measured campaigns | Multi-market campaigns | A searchable index |
| Published pricing | None | None | Free $0, Starter $49, Enterprise $150 |
| Self-serve search | No | No | Yes |
| Free tier | No | No | Yes, no card |
| Data per creator | Not published | Not published | 200 data points reported |
How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is The Shelf
The Shelf measures the funnel in the US market. An Atlanta agency, its full-funnel influencer marketing carries creator campaigns from awareness to conversion, with the value in measuring each stage rather than a wide geographic footprint. Reported clients like Nordstrom, Savers Value Village, ROAR Organic and Peelz Citrus fit that US performance focus. For a brand whose campaign is US-centred and wants influencer proven across the funnel, that measurement discipline is the reason to look at The Shelf.
The trade against a regional agency is geographic range. The Shelf's strength is funnel performance rather than multi-market reach across Latin America and beyond, so a brand needing campaigns spanning several countries may find it narrow on geography. That suits a brand focused on the US market. If your need is coordinated creator work across LatAm and US markets, a full-service regional agency is built for a spread The Shelf does not centre on.
What The Shelf does well
- Full-funnel influencer measurement
- Performance from awareness to conversion
- Reported clients are recognisable brands
- Strong US market focus
Where it falls short
- US-centred, not multi-market
- Narrow on regional geography
- Not a Latin American specialist
- No published pricing and no self-serve search
What is inCast
inCast spans Latin America and the US. A full-service agency rooted in Sao Paulo and working across Brazil, the wider region and the US, it runs influencer campaigns with reported clients like Heineken, BMW, Amazon and Samsung that mark it as trusted with big names. For a brand that wants creator work reaching across Latin American and US markets, that regional footprint is the reason to look at inCast over a US-centred shop. One note: its headquarters is reported inconsistently, with some directories listing Los Angeles, so confirm the base if it matters.
The trade against a full-funnel measurement shop is discipline. inCast is a broad, full-service regional agency rather than one built specifically around funnel-stage measurement, so a brand wanting influencer proven at each step may prefer a specialist. Its strength is range across markets and services. That suits a brand whose campaign is regional and multi-market. If your need is US funnel performance, a broad LatAm agency is answering a different, wider brief.
What inCast does well
- Reach across Brazil, LatAm and the US
- Full-service across the campaign
- Reported clients are major brands
- Range across markets
Where it falls short
- Not a funnel-measurement specialist
- Headquarters reported inconsistently
- Broad rather than funnel-focused
- No published pricing and no self-serve search
The Shelf vs inCast head to head
The choice is US funnel performance against Latin American reach. The Shelf measures creator campaigns across the funnel in the US from Atlanta, which suits a brand whose campaign is US-centred and wants performance proven at each stage. inCast is a full-service agency spanning Brazil, the wider region and the US, which suits a brand wanting multi-market reach and named-brand experience. If your brief is US full-funnel, the measurement shop fits. If it is regional across Latin America and the US, the broad agency does. They divide on measurement against geography.
There is a way to find the right creators for either brief yourself. Flinque indexes 10M+ verified creators across 4 platforms in 25+ countries, each with a fake-follower score and 200 reported data points, at $0 to start and $49 a month after, so you can filter for US or Latin American creators on data and add an agency only when the campaign genuinely needs one.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You want US funnel work
You want influencer measured across the funnel in the US. That is The Shelf.
→ Pick The ShelfYou want LatAm and US reach
You want a full-service agency across Latin America and the US. That is inCast.
→ Pick inCastYou want to find creators first
In any market, on data. Flinque reports 200 data points per creator, free to start with no card.
→ Pick FlinqueYou want a knowable price
Neither publishes pricing. Flinque is $0 to start and $49 a month, so you can begin without a sales call.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
Influencer Discovery Platforms That We Made Easy and Affordable
Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)
Common questions about The Shelf and inCast
What is the difference between The Shelf and inCast?
Which suits a US-centred campaign?
Which suits a Latin American campaign?
Where is inCast based?
What does full-funnel mean at The Shelf?
How documented are they?
How much do they cost?
Is there a software alternative to both?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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