The Shelf vs Hypertly

Why brands weigh these influencer agencies

Brands today rely heavily on influencer marketing to drive real sales, not just likes. When you compare influencer agency partners, you are usually trying to avoid guesswork and find people who actually understand your market, your customers, and how creators can move the needle.

On one side, you have The Shelf, widely seen as a creative, data-driven influencer marketing agency. On the other, Hypertly, a newer name brands discover when searching for done-for-you creator campaigns. You want to know who will handle the hard work, protect your budget, and deliver measurable outcomes.

This overview focuses on influencer campaign agency services as the primary keyword concept, so you can see how each team works, what they do for clients, and where each might fit best for your brand.

What these agencies are known for

Both outfits sit firmly in the world of influencer campaign agency services, but they tend to be discovered by different kinds of brands at different stages of growth. Understanding that context helps you judge fit.

The Shelf has built a reputation around strategic, creatively led influencer partnerships across social platforms. They often highlight data, audience insights, and storytelling to map influencers to brand goals.

Hypertly, from what is visible online, is usually talked about as a more straightforward “done-for-you” influencer marketing provider. Brands come to them to get campaigns running without needing an in-house expert leading every detail.

In both cases, you are not buying software. You are hiring people, their relationships, and their playbook for planning, running, and optimizing creator campaigns.

The Shelf: services and working style

The Shelf is usually positioned as a full-service partner that handles creator campaigns from strategy through reporting. They emphasize research, detailed briefs, and tight alignment with brand identity and messaging.

Core services you can expect

While exact offerings evolve, The Shelf’s services typically include end-to-end influencer campaign planning and management. This runs from initial research to post-campaign reporting.

Brands commonly look to them for:

• Influencer discovery and vetting across Instagram, TikTok, YouTube, and blogs
• Campaign strategy and creative concept development
• Contracting, coordination, and content approvals
• Measurement tied to brand awareness, traffic, or conversions
• Longer term ambassador or creator programs

How campaigns are usually run

The Shelf tends to be very structured in how campaigns unfold. You can expect a discovery or kickoff phase, where goals and target audiences are clarified before any influencers are contacted.

From there, they map out themes, hooks, and content angles that fit both your brand and the creators’ styles. Influencers are briefed with clear guidelines, but they are generally allowed creative freedom within guardrails.

During the campaign, you will usually see check-ins, content calendars, and regular reporting. They often lean on performance data to shift spend or focus toward better performing creators and formats.

Relationships with creators

Agencies like The Shelf work with thousands of influencers over time, but usually do not manage talent in the same way a talent agency does. Their priority is matching the right creators to specific brand needs.

Because they run many campaigns, they often know which creators are reliable, strong storytellers, or better at driving sales versus awareness. This history can shorten testing time.

However, relationships are still transactional in the sense that they are tied to campaigns. Long-term partnerships are possible, yet usually planned on a brand-by-brand basis, not as one giant network you “rent.”

Typical client fit

The Shelf tends to work well for mid-sized and larger brands that need depth in both creative and analytics. That often includes:

• Consumer brands in beauty, fashion, and lifestyle
• Direct-to-consumer companies looking to scale awareness
• Retailers wanting coordinated, multi-channel pushes
• Brands with internal marketing teams but limited influencer experience

They are also a fit for marketers who want to be involved in strategy, but not burdened with day-to-day creator coordination.

Hypertly: services and working style

Hypertly is often mentioned as an influencer marketing partner focused on taking campaign execution off a brand’s plate. Online, it shows up as an option for companies that want speed and simplicity more than deep, layered storytelling.

Core services you can expect

Most service-based influencer teams in this position focus on practical campaign delivery. Hypertly is likely to offer:

• Influencer sourcing and selection
• Campaign setup and brief creation
• Negotiations and contracts with creators
• Content scheduling and approvals
• High-level performance tracking and reporting

The emphasis is usually on getting content live and generating reliable reach on social channels rather than building complex, multi-layered brand narratives.

How campaigns are usually run

Agencies like Hypertly often favor a faster, more streamlined process. You share your goals, product details, and target audience, and they handle most steps from there with limited back-and-forth.

Instead of deep audience studies and long creative decks, the process leans into practical questions: what content type works, what platforms to focus on, and what call to action makes sense.

Reporting tends to highlight reach, views, impressions, and sometimes clicks or discount code usage. The experience is less about intricate segmentation and more about clear, straightforward delivery.

Relationships with creators

Hypertly’s value is likely tied to a working pool of influencers they can plug into campaigns quickly. This can shorten onboarding and negotiation time, which helps if you have near-term launch dates.

You may see more short-term, campaign-based relationships rather than extended ambassador programs. That can be fine for testing, seasonal pushes, or trying new markets without big commitments.

Typical client fit

Hypertly is typically a stronger fit for brands that care more about speed and budget control than heavy creative exploration. Examples include:

• Early-stage brands testing influencer marketing for the first time
• Companies with lean marketing teams needing hands-off execution
• Brands running small to mid-sized campaigns tied to launches or promotions
• Teams that prefer simple reporting over complex dashboards

How the two agencies really differ

While both run influencer campaigns, the differences often show up in the depth of planning, the level of storytelling, and how involved you want to be in the process.

The Shelf leans more into detailed strategy and creative direction. If you want campaigns that feel like mini brand campaigns, not just sponsored posts, that tilt may matter a lot to you.

Hypertly leans into straightforward execution. You are hiring them to get high-quality creators posting about your product quickly, with less time spent on large strategic decks.

Scale is another difference. More established agencies often handle bigger, multi-channel campaigns at once. Newer or smaller teams lean into focused projects that can be launched and wrapped quickly.

Client experience also varies. One may provide weekly calls, long-form reporting, and testing plans. The other may favor email updates and lighter documentation to keep work fast and lean.

Pricing approach and how work is scoped

Neither agency follows a simple, public “plan” model like software tools. Pricing for influencer campaign agency services is almost always tailored to scope and goals.

In most cases, you will see a mix of:

• Campaign management fees paid to the agency
• Influencer fees paid to creators for content and usage rights
• Possible production costs for extra video or photo needs
• Optional paid media budgets for whitelisting or boosting posts

The Shelf is more likely to quote higher overall budgets because of deeper creative work, larger teams, and more extensive reporting. You are paying for planning, not just coordination.

Hypertly may come in with more modest minimums. This can work well if you are testing influencer marketing or have a limited budget for a specific campaign period.

Most engagements are either one-off campaigns or ongoing retainers. Campaign work suits product launches or seasonal pushes. Retainers fit always-on influencer programs and ongoing creator relationships.

Strengths and limitations to keep in mind

Both service styles have clear upsides and trade-offs. It helps to be honest about how much help you want, how fast you need to move, and how flexible your budget is.

Where The Shelf tends to shine

• Deeper brand storytelling and creative concepts
• More structured audience and influencer research
• Better fit for multi-channel or larger campaigns
• More detailed reporting and insights you can reuse

*The most common concern is that this level of help can feel expensive if you are very early stage or still unsure about influencer marketing overall.*

Where The Shelf may fall short

• Higher minimum budgets compared to leaner teams
• Longer planning periods before you see content go live
• More process, which some fast-moving brands find heavy

Where Hypertly tends to shine

• Faster, more straightforward launch timelines
• Potentially lower starting budgets or more flexible scopes
• Less time commitment required from your internal team
• Good for testing markets or running focused pushes

Where Hypertly may fall short

• Less emphasis on deep brand strategy or creative layers
• Reporting may be more top-level and less analytical
• Campaigns may lean on short-term relationships over long-term storytelling

Who each agency is best for

If you look past the branding and marketing language, you are really choosing the style of partnership that fits how you work and what you need right now.

Best fit for The Shelf

• Established brands that view influencers as a core channel
• Teams with clear brand positioning seeking bigger creative ideas
• Marketers needing robust reporting to justify spend internally
• Companies planning multi-month or multi-market influencer programs

Best fit for Hypertly

• Brands experimenting with influencers for the first or second time
• Smaller teams without in-house social or creator leads
• Businesses wanting simple, campaign-based engagements
• Marketers focused on quick launches rather than deep strategic work

When a platform like Flinque may be better

Not every brand needs a full-service influencer agency. Sometimes, what you actually need is more control with less ongoing agency spend.

Platform-based tools such as Flinque give you a way to discover creators, manage outreach, and track campaigns in-house. You still need someone on your team to drive the work, but you avoid long-term retainers.

This route makes sense when:

• You already have a social or partnerships manager on staff
• Your budget is better spent on creators than on agency fees
• You prefer to own the creator relationships directly
• You want to test many smaller collaborations over time

If you like experimenting, adjusting quickly, and building internal knowledge, a platform-based approach can be a strong alternative to always hiring outside agencies.

FAQs

How should I choose between these influencer agencies?

Start with your goals, budget, and timeline. If you want deep creative help and multi-channel programs, a more established, strategic team makes sense. If you need fast execution and lean budgets, a lighter-touch provider is usually a better fit.

Can small brands work with more established agencies?

Yes, as long as you meet their minimum budgets and can commit time for collaboration. The real question is whether you will use the full range of services they offer or overpay for support you do not yet need.

Do these agencies guarantee sales or ROI?

No reputable influencer agency can guarantee sales, because results depend on product-market fit, pricing, creative, and many external factors. They should, however, set realistic expectations and track metrics tied to your main goals.

How long does an influencer campaign usually take?

Most managed campaigns take at least six to eight weeks from kickoff to content going live. Larger, multi-phase programs can run for months. Faster campaigns are possible, but often require simpler creative and fewer approval steps.

Can I work with an agency and still use a platform?

Yes. Many brands use agencies for big, flagship campaigns while running smaller tests in-house using platforms. This hybrid approach lets you learn internally without giving up access to expert partners.

Conclusion: choosing the right partner

When you look beyond branding, your choice comes down to how much help you want, how fast you need results, and how much you can invest. More strategic agencies shine when you want deep creative and big programs.

Lean agencies or newer teams work well when you need speed and flexibility. Platform-based options fit brands that prefer to grow internal skills and keep creator relationships in-house.

Clarify your goals, your budget range, and your appetite for collaboration. Once those are clear, the right partner for your influencer campaign agency services usually becomes much easier to spot.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.