The Goat Agency vs Obviously: Which to Pick
A social-led influencer marketing agency set against a technology-led influencer marketing agency. The Goat Agency is a social-led influencer marketing agency working from London, UK and New York, USA and it says 50K campaigns. Obviously is a technology-led influencer marketing agency working from New York, New York, USA and it states 152,562 influencer collaborations. Here is where each one lands, with a flat-price route alongside.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose The Goat Agency if
- You are looking for twenty-one named clients including Dell, NIVEA and Ford
- You need ibex, its own discovery and contracting technology
- You want global, multi-market reach
Choose Obviously if
- You are looking for nine named client logos including Google, Amazon and Ulta
- You want its own AI dashboard, real-time reporting and sentiment analysis
- You are looking for always-on ambassador programmes and product seeding
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
The Goat Agency vs Obviously vs Flinque
Fourteen factors across all three, from agency type to real minimums. Flinque is the flat-price software option on the right.
| Factor | The Goat Agency | Obviously | Best valueFlinque |
|---|---|---|---|
| Best for | Social-led influencer marketing agency | Technology-led influencer marketing agency | Teams running discovery in-house |
| Agency type | social-led influencer marketing agency | technology-led influencer marketing agency | Self-serve software, not an agency |
| Engagement model | social-led influencer marketing agency | technology-led influencer marketing agency | Flat monthly subscription |
| Typical minimum | Not stated on the pages checked | Not stated on the pages checked | Free, then $49/mo |
| Published pricing | No | No | $0 to $150/mo, public |
| Creator network | Not stated on the pages checked | 152,562 influencer collaborations | 10M+ verified, 200 data points each |
| Platforms covered | Not stated on the pages checked | Instagram, TikTok, YouTube | Instagram, YouTube, TikTok, X |
| Services | OOH and digital, post-campaign analysis and reporting, influencer strategy | influencer campaign management and, custom creator network building, always-on ambassador | Discovery, vetting and audience data |
| Campaign management | Managed campaigns | Managed campaigns | You run it, software assists |
| Content and usage rights | Content and rights work is published | Content and rights work is published | You negotiate directly with creators |
| Paid amplification | Paid amplification is published | Paid amplification is published | Run your own whitelisting |
| Measurement and reporting | Reporting is a published service line | Reporting is a published service line | Audience and fake-follower data built in |
| Team and locations | London, UK and New York, USA (dual global HQs) | New York, New York, USA, nearly 100 people at the 2023 acquisition | Software with support included |
| Time to launch | Scope through a contact form | Scope through a contact form | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is The Goat Agency
The Goat Agency is a social-led influencer marketing agency. The Goat Agency is based in London, UK and New York, USA. Founded 2015. Its published service lines include OOH and digital, post-campaign analysis and reporting and influencer strategy.
The Goat Agency shows twenty-one clients, among them Kraken Rum, SoundCloud and Activision Blizzard. It states 10BN views and 50K campaigns. Its own pages are not consistent here: a homepage figure of 750 experts in 41 markets, against an about-page figure of 650 in 37. The Goat Agency publishes no rate card: we checked the homepage, /about/, /services/ and the full /faq/, and no figure appears there.
What The Goat Agency does well
- Founded 2015, with dual London and New York global offices
- ibex, its own discovery and contracting technology
- It represents no creators itself, which keeps selection neutral
- Twenty-one named clients including Dell, NIVEA and Ford
Where it falls short
- Its own site gives two different headcounts and two market counts
- No rate card, retainer or minimum is published
- It has been part of WPP since 2023
- It is not a talent management agency
What is Obviously
Obviously is a technology-led influencer marketing agency. Obviously is based in New York, New York, USA. Founded 2014. Its published service lines include paid amplification, proprietary AI dashboard and real-time reporting and sentiment analysis.
Obviously shows ten clients, among them Lyft, URBN and Campbell's. It publishes 5.2 billion+ organic impressions served and 425,634+ unique content pieces created. It also describes itself as nearly 100 people at the 2023 acquisition. Obviously publishes no rate card on the pages checked. WPP acquired Obviously in March 2023 and the team joined VMLY&R's network. The brand and the obvious.ly domain remain in use.
What Obviously does well
- Nine named client logos including Google, Amazon and Ulta
- Its own AI dashboard, real-time reporting and sentiment analysis
- Always-on ambassador programmes and product seeding
- Founded 2014 in New York, with San Francisco and Paris operations
Where it falls short
- Its contact page footer still reads 2024
- It has not been independent since WPP acquired it in March 2023
- No pricing is published
- Its own site names no city; the HQ rests on WPP's release
Head to head
The Goat Agency is a social-led influencer marketing agency and reports 10BN views. Obviously is a technology-led influencer marketing agency and reports 152,562 influencer collaborations.
There is a route around both. Flinque is software: 10M+ verified creators across four platforms, each with a fake-follower score, at one published price. You run the search in-house, no retainer and no scoping call.
Which should you actually pick
The Goat Agency is a social-led influencer marketing agency. ibex, its own discovery and contracting technology. The Goat Agency quotes on a brief rather than a rate card.
You want twenty-one named clients including Dell, NIVEA and Ford
Obviously is a technology-led influencer marketing agency. Its own AI dashboard, real-time reporting and sentiment analysis. Obviously quotes on a brief rather than a rate card.
→ Pick The Goat AgencyYou need nine named client logos including Google, Amazon and Ulta
You want a proprietary platform, seeding at scale and regulated-industry experience. Obviously fits.
→ Pick ObviouslyYou want to run discovery yourself
No retainer, no scoping call. You want to search 10M+ verified creators with a fake-follower check on each. Start free on Flinque and pay $49 only if you keep using it.
→ Pick FlinqueYou are testing influencer marketing
Both are quote-led WPP-owned agencies. Flinque free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
What Are Influencer Networks? Why Most Brands Pick the Wrong Creators
Influencer Discovery Platforms That We Made Easy and Affordable
Common questions about The Goat Agency and Obviously
What is the difference between The Goat Agency and Obviously?
What is The Goat Agency known for?
What is Obviously known for?
Which of the two publishes its prices?
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Where is The Goat Agency based?
Is there a flat-price alternative to both?
Is there a software alternative to both agencies?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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