The Goat Agency vs NewGen

Why brands look at these two influencer agencies

When brands compare The Goat Agency vs NewGen, they are usually trying to choose the right partner for social media creators and paid social. Both run influencer marketing, but they feel very different in size, style, and how closely they work with brands.

Most teams want clarity on day-to-day support, creative control, reporting depth, and how each agency handles creator relationships. You also want to know what kind of budgets make sense and which partner will actually move the needle on sales, not just vanity metrics.

What each agency is known for
Inside The Goat Agency
Inside NewGen
Key differences in how they work
Pricing approach and engagement style
Strengths and limitations of each partner
Who each agency is best for
When a platform alternative like Flinque makes sense
FAQs
Conclusion
Disclaimer

What each agency is known for

The primary keyword for this page is influencer marketing agencies. That phrase best captures what you are really searching for when weighing these two companies.

The Goat Agency is widely recognised for data driven influencer campaigns tied closely to performance media. They talk a lot about measurable outcomes, usually driving sales, sign ups, or clear funnel metrics rather than only awareness.

Their reputation leans toward scale, process, and tight reporting. Brands often turn to them when they want to treat creators as a serious media channel, with detailed tracking and paid social support layered onto organic content.

NewGen, on the other hand, tends to be associated with creative work and youth culture aesthetics. The name itself suggests a focus on the “new generation” of social users, often leaning into TikTok, Reels, and short form trends.

While not as globally known as Goat, NewGen style agencies often win fans for flexible creative ideas, closer collaboration with talent, and a less rigid feel. They can be attractive for brands who want to feel plugged into culture rather than just buying reach.

Inside The Goat Agency

This London born agency has grown into a large, multi market partner for brands that want a serious, structured approach to influencers. Think of them as a blend of performance agency and creator shop.

Core services offered

Service lines often include:

Full funnel influencer campaigns from brief to reporting
Paid social amplification across platforms like Meta and TikTok
Always on creator programs and ambassador schemes
Strategy and planning for social content and channel mix
Creative production for short form and static assets
Reporting, analytics, and brand lift or sales tracking

They usually act as an extension of your marketing team, coordinating everything from influencer outreach to approvals and paid support.

How Goat typically runs campaigns

Goat’s pitch is heavily built around data. They often start by looking at your goals and target markets, then align creators with specific funnel stages, from awareness to conversion.

Expect structured timelines, clear milestones, and regular updates. Reporting will likely include creator level performance, cost per result metrics, and recommendations for scaling what works through paid media.

Campaign setups often involve A/B testing of different creators, formats, and hooks. They can then move budget toward the best performing content, similar to how a performance agency treats ad creatives.

Creator relationships and talent pool

A larger agency of this kind typically has a broad network of creators across niches and countries, instead of signing only a handful of exclusive talents.

That means they can assemble mixed rosters of mega, macro, and micro influencers for a single campaign. You are less locked into a fixed pool, and more able to test creators until you find the right fit.

Creators usually value the consistent briefs and repeat work. The trade off is that campaigns may feel process heavy, with more structure around approvals and brand safety.

Typical client fit for Goat

Goat tends to be a match for brands that:

Have clear commercial targets tied to influencer spend
Run paid social at decent scale and want content that also works as ads
Need to report results upwards to leadership in a structured way
Are happy to follow a more formal process and routing for approvals

This can suit mid market and enterprise brands, or funded startups ready to treat creators as a major growth channel.

Inside NewGen

NewGen style influencer agencies usually lean into culture, emerging creators, and highly social friendly content formats. They sell less on spreadsheets and more on creative feel and connection with younger audiences.

What NewGen is generally known for

While every agency under the NewGen name may differ, their positioning often highlights:

Strong presence on TikTok and other youth heavy platforms
Trend driven concepts that feel native to social feeds
Creator led storytelling rather than rigid brand scripts
Support for brand launches, collabs, or hype moments

The vibe is often “in the culture” rather than “above the culture observing it”. That appeals to brands chasing relevance with Gen Z and young millennials.

Services and campaign style

Expect offerings such as:

Influencer ideation and creative concepts
Short form video production with or without influencers
Creator sourcing with a focus on emerging talent
Social content calendars built around trends and seasons
Platform specific strategies for TikTok, Instagram, and YouTube

Campaigns may be more experimental. You might see looser creative briefs, faster turnarounds, and greater emphasis on organic engagement rather than strict performance targets.

Creator relationships and culture

NewGen type agencies often pride themselves on being close to creators, sometimes acting like a bridge between talent management and brand marketing.

This can translate into more natural content, as creators feel they have a real voice. It may also mean some unpredictability, since creator first ideas can be less scripted and controlled.

Brands that can tolerate a bit of creative messiness often get the best results, because content feels authentic and not like a polished TV ad.

Typical client fit for NewGen

NewGen is usually a good fit for brands that:

Care deeply about cultural relevance and trend alignment
Target younger audiences on short form platforms
Are open to playful, lo fi, or edgy creative approaches
Can live with more flexible processes and fewer rigid rules

This can work especially well for fashion, beauty, streetwear, lifestyle, entertainment, and app based products popular with younger users.

Key differences in how they work

Both teams run influencer campaigns, but the feel of working with them can be very different. Understanding those differences makes choosing much easier.

Scale and structure

Goat operates like a larger, more established shop with more layers, bigger teams, and extensive reporting frameworks. That often benefits bigger budgets and multi market activity.

NewGen agencies may be smaller and more nimble. You might have a closer relationship with a core team and see faster creative decisions, but sometimes less depth in analytics and formal process.

Performance focus versus cultural focus

Goat tends to frame everything around measurable outcomes. Expect heavy use of tracking links, codes, and paid media metrics like cost per acquisition.

NewGen tends to focus on how content lands in the feed, how it feels, and whether it earns real attention within specific communities. Sales still matter, but not everything is optimised like an ad account.

Creative control and approval style

With Goat, brands usually have structured approval flows. Content is reviewed and refined to fit guidelines, then pushed live with clear timings and paid support.

With NewGen, creative may stay closer to the influencer’s voice. Your brand team will still approve, but you might be encouraged to allow more freedom to keep content feeling genuine and current.

Client experience day to day

If you like regular status calls, clear decks, and planned milestones, Goat will likely feel very comfortable. It is closer to working with a traditional agency, just focused on influencers.

If you value spontaneous ideas, reactive content, and an informal working style, NewGen can be more energising. You might feel like you are part of an evolving creative collective.

Pricing approach and engagement style

Neither partner behaves like a software tool with fixed tiers. Pricing is almost always custom, shaped around your goals, timeline, and creator mix.

How Goat typically prices work

Goat often structures pricing around campaign budgets, including creator fees, paid media, and agency management. Larger brands might work on a retainer for always on support.

Their quotes may include:

Strategy and planning time
Influencer sourcing and negotiation
Project management and approvals
Reporting and performance analysis
Paid social set up and optimisation if included

Budgets are usually higher than small boutique shops, but you get structured support across channels.

How NewGen style agencies price

NewGen partners typically price per campaign or project, sometimes with retainers for ongoing work. Costs can be more flexible, especially if they tap emerging creators rather than huge stars.

Pricing is shaped by:

Number and size of creators involved
Content volume and formats
Use rights and length of usage
Any production add ons like shoots or editing
Whether you add paid support or keep it organic

For some brands, this can make NewGen feel more accessible, especially for testing new markets or platforms.

Strengths and limitations of each partner

Every agency has trade offs. The key is understanding which trade offs you are comfortable with for your stage and goals.

Where Goat tends to shine

Strong performance mindset and tracking
Good fit for serious budgets and multi country rollout
Structured reporting that makes leadership happy
Blend of creative and paid media expertise

A common concern is whether this level of structure might limit truly experimental, culture first ideas.

For many brands, though, that structure is exactly what makes influencer spend defensible and repeatable.

Where Goat may feel weaker

May feel too formal for small, emerging brands
Higher minimum budgets compared with smaller shops
Processes can seem heavy if you prefer informal collaboration

Smaller teams seeking fast, scrappy experiments might find Goat’s approach more than they need at early stages.

Where NewGen tends to shine

Closer feel to youth and niche communities
Flexible creative process and faster experimentation
Good fit for brands wanting playful, native content
Potentially easier entry budgets with emerging creators

Some marketers love the energy and speed, especially around launches, drops, or seasonal pushes tied to trends.

Where NewGen may feel weaker

Reporting may be lighter than performance heavy shops
Less structure can cause confusion for some teams
Results can feel less predictable campaign to campaign

If your leadership expects precise ROI dashboards, you may need to align expectations or ask for more robust measurement support.

Who each agency is best for

Instead of asking which is “better”, it is more useful to ask which is better for your current situation.

Best fit scenarios for Goat

Mid sized and enterprise brands with clear performance targets
Businesses already investing heavily in paid social
Global or multi region companies that need consistent execution
Teams that value detailed reporting and structured governance

If your CMO expects clear dashboards and influence on bottom line metrics, Goat’s style will likely sit well inside your organisation.

Best fit scenarios for NewGen

Brands targeting Gen Z or youth focused niches
Fashion, beauty, lifestyle, music, and entertainment brands
Startups wanting to build cultural relevance quickly
Teams comfortable with creative risk in exchange for standout content

If your brand lives or dies by cultural relevance and trend adoption, a NewGen partner can keep you close to the ground.

When a platform alternative like Flinque makes sense

Full service agencies are not the only way to run creator campaigns. For some marketing teams, a platform can be a smarter entry point.

Flinque is an example of a platform based alternative. Instead of hiring a full service agency, brands use it to find creators, manage campaigns, and keep oversight without long retainers.

This path can suit you if:

You have in house marketers who can brief and manage creators
Your budgets are modest, and you want to stretch every dollar
You prefer direct relationships with influencers over third party management
You want to test and learn before committing to a large agency contract

Platforms typically offer search, communication, and tracking tools. You still do the strategic thinking and creative direction, but you avoid paying for heavy agency structures.

FAQs

How do I decide between a performance focused agency and a creative first one?

Start with your primary goal for the next 12 months. If revenue and measurable acquisition are top priority, lean performance. If brand heat and cultural relevance matter more right now, prioritise creative and audience fit.

Can I work with both types of influencer partners at once?

Yes, some brands use a performance focused partner for always on activity and a creative first agency for big moments or launches. Just make sure roles are clearly defined so teams do not compete or duplicate work.

What minimum budget makes sense for an influencer agency?

Most agencies expect a meaningful test budget that covers creator fees, management, and content. If you are only ready to spend a very small amount, a platform or direct outreach may be more realistic to start with.

How long should I commit to see real results?

Short projects can drive spikes, but consistent learning usually takes several months. Many brands see better performance when they treat influencer work as an always on channel rather than one off experiments.

Do I lose control of my brand voice when creators lead content?

You should not. Strong partners balance creator freedom with clear guardrails, brand guidelines, and approvals. The best content feels authentic while still reflecting your values and key messages.

Conclusion

Choosing between these two influencer partners comes down to your goals, budget, and appetite for structure versus experimentation. Both can drive strong outcomes, but in different ways.

If you want detailed performance tracking, structured processes, and a serious push behind paid social, the larger, data driven agency route is likely right for you.

If you want to sit closer to culture, prioritise younger communities, and are open to more flexible creative paths, the NewGen style partner may better match your needs and brand personality.

And if you prefer hands on control or have lean budgets, a platform like Flinque lets you stay in the driver’s seat without committing to big retainers.

Start by mapping your internal resources, decision making style, and success metrics. Then speak with each partner, ask for case studies close to your category, and choose the path that best fits how your team actually works.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.