The Goat Agency vs MoreInfluence

Why brands weigh up influencer marketing partners

When you’re investing serious budget into creators, choosing the right influencer marketing agency can make or break your results. Many brands look at global names like The Goat Agency alongside more boutique teams such as MoreInfluence and wonder which style of partner will actually move the needle.

Often, you’re not just asking “who is better?” You want to know who understands your market, who will treat your money carefully, and who can manage creators without drama. You’re also trying to balance scale, creativity, cost, and how involved you want to be.

What influencer marketing agency choice really means

The shortened primary keyword for this topic is influencer marketing agencies. That phrase captures what you’re really deciding between: two different service partners who plan, run, and optimize creator campaigns on your behalf.

Unlike software tools, these teams bring human strategy, relationships, and execution. You’re paying for ideas, experience, and coordination as much as for any behind-the-scenes tech they might use.

That’s why it’s useful to look beyond surface features. Think about how each agency fits your goals, whether that’s fast growth, brand building, or careful testing before you scale.

What each agency is known for

Both of these companies live in the creator space, but they have different reputations and typical client types. Understanding those patterns can help you see where you might fit.

The Goat Agency at a glance

The Goat Agency is widely known as a global influencer marketing agency focused on measurable outcomes. It works with big consumer brands and runs campaigns across platforms like Instagram, TikTok, YouTube, and more.

They often highlight performance, data, and always-on creator activity. Brands tend to look at them when they want reach at scale plus detailed reporting on sales or sign-ups, not just likes and views.

MoreInfluence at a glance

MoreInfluence presents itself as a full-service influencer marketing partner that leans into brand fit and storytelling. While they also care about performance, they visibly emphasize creative alignment and long-term relationships.

Brands often consider them when they want a closer, more hands-on feel from their agency, especially if authenticity and niche targeting matter as much as broad reach.

Inside The Goat Agency’s way of working

To decide if a large global agency suits you, it helps to look at how they typically operate, what they handle day to day, and who they’re usually a match for.

Core services

The Goat Agency provides a wide set of influencer services, usually wrapped into custom packages depending on your budget and goals. Common elements include:

• Influencer discovery and vetting across major social platforms
• Creative campaign planning and content ideas
• Contracting, negotiation, and influencer payments
• Content review, approvals, and compliance checks
• Performance tracking and end-of-campaign reporting
• Ongoing optimization for always-on programs

They also tend to plug influencer work into wider digital activity, such as paid social, to extend the reach of high performing creator content.

Approach to campaigns

The Goat Agency often leans into data-led campaign design. They analyze past creator performance to predict what will work, then test many pieces of content to find winners.

Campaigns can include seeding products to many micro creators, hiring large personalities for hero moments, and amplifying posts through paid social ads. The goal is usually clear metrics like sign-ups, app installs, or sales.

Relationships with creators

Because of their size, the agency interacts with a wide pool of creators across markets. This can make it faster to reach “harder to book” talent and match brands with many influencers at once.

At the same time, the relationship can feel more systematized. Many creators will be managed within clear workflows, which supports consistency when dozens or hundreds of posts are going live.

Typical client fit

The Goat Agency often works with mid-sized to large brands, especially those in consumer categories such as:

• Fast moving consumer goods and retail products
• Apps and tech products focused on performance marketing
• Gaming, entertainment, and lifestyle brands
• Global companies needing multi-country coverage

They tend to suit teams with structured budgets and a need to justify influencer spend with detailed performance data.

Inside MoreInfluence’s way of working

MoreInfluence generally positions itself as a dedicated influencer marketing partner that values personal service and brand-depth understanding. That affects how projects run from start to finish.

Core services

Like most full-service influencer agencies, MoreInfluence typically offers end-to-end campaign support. This may include:

• Strategy around brand stories and audience fit
• Influencer sourcing and credibility checks
• Negotiation of deliverables and usage rights
• Campaign management and creator coordination
• Content review against brand guidelines
• Reporting on reach, engagement, and outcomes

They often emphasize aligning creators with brand values and messaging, not just chasing the largest follower numbers.

Approach to campaigns

MoreInfluence tends to focus on quality of match between brand and creator. They may prioritize depth over sheer volume, preferring tighter groups of creators whose audiences are highly relevant.

Campaigns may feature storytelling, education, or detailed product use content rather than quick, one-off shoutouts. This style can help when you’re building trust or working in categories where buyers research heavily.

Relationships with creators

Agencies with a more boutique feel often invest in close ties with a smaller pool of creators and talent managers. That can support smoother communication and more consistent content quality.

This type of relationship often matters for ongoing partnerships, ambassador programs, and higher-touch collaborations where creators feel part of the brand’s journey.

Typical client fit

MoreInfluence can be a strong option for brands that value personal attention and narrative. That may include:

• Emerging brands that need education-focused content
• Consumer products in health, wellness, or lifestyle
• Service businesses that rely on authority and trust
• Companies testing influencer marketing before heavy scaling

They’re often a fit for teams wanting steady guidance and a partner who feels more like part of the internal marketing crew.

How these agencies differ in practice

On paper, both firms deliver similar services. In practice, the experience and outcomes can feel quite different, depending on what you value most.

Scale and global reach

The Goat Agency is geared toward large-scale, multi-market work. If you need hundreds of influencers across several countries, that level of infrastructure helps.

MoreInfluence may lean toward more focused campaigns in select markets. That can be positive if your customer base is concentrated or if you are still learning what works before going global.

Style of collaboration

Global agencies often bring structured processes, regular reporting, and project management teams. That’s useful if your internal team wants clear timelines, dashboards, and standardized updates.

More boutique setups may offer more flexible, conversational contact. Feedback loops can feel less formal, which many brand owners love when they’re still shaping their voice with creators.

Performance focus versus narrative depth

The Goat Agency is strongly associated with performance and data, making them a natural option for brands that already think like growth marketers.

MoreInfluence leans toward storytelling and creator-brand alignment. That suits categories where trust, education, and authenticity are just as important as immediate conversions.

Risk tolerance and testing

Larger agencies may encourage bold tests at scale once a model is proven, such as big pushes around peak seasons or major product launches.

Smaller or mid-sized partners may prefer to scale gradually. That can ease anxiety if you’re nervous about putting large sums behind creators quickly.

Pricing approach and engagement style

Influencer marketing agencies rarely publish simple price sheets. Costs vary based on your goals, markets, and the kinds of creators you want to work with.

Common ways you’ll be charged

Both agencies are likely to use similar pricing structures, including:

• Custom quotes based on project scope and duration
• Campaign-based fees plus influencer costs
• Monthly retainers for always-on programs
• Separate budgets for creator fees, production, and paid amplification

The exact split between management fees and creator spend will depend on the complexity of your campaigns and how many moving parts exist.

What influences cost the most

Biggest cost drivers usually include:

• Number and size of influencers involved
• Platforms used and content formats required
• Regions and languages covered
• Usage rights, whitelisting, and paid media support
• Level of reporting and strategy input you expect

High-profile talent, fast turnarounds, and heavy brand safety checks can also raise management costs and creator fees.

Engagement style and commitment

Large agencies may favor longer commitments and bigger minimum budgets. That lets them build teams and processes around your account and reach meaningful results.

Smaller or mid-sized agencies can sometimes be more flexible on scope, making it easier to run pilot campaigns or test influencer marketing before locking into a long-term retainer.

Strengths and limitations to keep in mind

Every partner, no matter how strong, comes with trade-offs. Being honest about those now can save you from headaches later.

Where The Goat Agency tends to shine

• Handling large, multi-market influencer campaigns efficiently
• Aligning creator work with clear performance goals
• Providing structured reporting and measurable outcomes
• Integrating influencer content with wider digital activity

A common concern is whether you will feel like a priority among many large accounts, especially if your budget is modest compared to global brands.

Where The Goat Agency may feel less ideal

• Very small budgets or hyper-local tests may struggle to gain focus
• Brands wanting extremely informal, fluid collaboration might find processes rigid
• Niche or highly regulated sectors may need deeper education time

That doesn’t mean they can’t handle those cases, but you’ll want to check expectations and minimums early in conversations.

Where MoreInfluence tends to shine

• Closer creative collaboration and personal attention
• Careful matching of creators to brand voice and audience
• Story-led, educational, or authority-building campaigns
• Support for brands newer to influencer marketing

This style can be especially valuable in categories where trust and brand fit matter more than fast one-off sales spikes.

Where MoreInfluence may feel less ideal

• Brands needing very high-volume, multi-country rollouts
• Companies that expect extremely deep internal data teams at the agency
• Marketers who want huge creator rosters running at once

If your main need is raw scale in multiple regions, a more extensive global network could be necessary.

Who each agency is best for

Rather than hunting for a “winner,” it’s more helpful to ask which style of partner matches your situation, culture, and growth stage.

When a global-style agency fits best

The Goat Agency may be a strong choice if you:

• Have clear performance targets tied to influencer spend
• Operate in multiple markets or plan to soon
• Already run media campaigns and want influencer work integrated
• Have budget for sustained, always-on creator programs
• Prefer structured reporting and formal processes

When a boutique-style partner fits best

MoreInfluence may suit you more if you:

• Are newer to influencer marketing and want close guidance
• Value storytelling and creator alignment over sheer volume
• Operate in focused markets or niche audiences
• Want a partner who feels like an extension of your internal team
• Prefer flexible, collaborative communication styles

Questions to ask yourself before deciding

• Is my top priority sales, awareness, or trust building?
• How comfortable am I with large, fast-moving campaigns?
• Do I want a big structured team or a smaller, closer one?
• What level of budget and time commitment can I make?

Your honest answers will often point you clearly toward one type of agency or the other.

When a platform like Flinque can be a better fit

Not every brand needs, or can afford, full-service agency retainers. Some teams prefer to keep influencer work in-house while using specialized tools for support.

Flinque is one such platform-based alternative. It focuses on helping brands discover creators and manage campaigns without handing the entire process to an external agency.

Why a platform might make sense

• You have internal marketers ready to run campaigns themselves
• Your budget is limited, but you still want organized workflows
• You prefer direct relationships with creators rather than going through agents
• You want to test influencers before committing to full-service retainers

In short, platforms like Flinque can suit brands that want control and lower fixed costs, while agencies suit those who prefer expert teams to handle heavy lifting.

FAQs

How do I choose the right influencer marketing agency for my brand?

Start with your goals, budget, and how involved you want to be. Shortlist agencies whose strengths match those needs, ask about similar past clients, request example reports, and check for cultural fit during calls.

Can smaller brands work with well-known influencer agencies?

Sometimes, yes, but it depends on minimum budgets and scope. If your spend is modest, ask early about required commitments. If those are too high, a boutique agency or platform-based approach may be more realistic.

What should I ask during the first agency call?

Ask about their process, typical timelines, reporting style, and past projects in your category. Clarify how they choose creators, handle contracts, and manage content approvals. Also check how they measure success for brands like yours.

How long before I see results from influencer marketing?

You can see early signals within weeks, but strong outcomes often take several months. Time is needed to test creators, refine messaging, and scale what works. Plan for learning phases before expecting consistent, repeatable returns.

Do I need an agency if I already know some influencers?

Not always. If you only work with a handful of creators, in-house management or a platform might be enough. Agencies add value when you want to scale, enter new markets, or need deeper strategy and coordination.

Making the right call for your brand

Your decision between a performance-focused global outfit and a more boutique storytelling partner comes down to fit, not simple rankings. Look at your goals, markets, and internal bandwidth with clear eyes.

If you’re chasing scale and strict performance targets, a large, data-driven agency may align best. If you want closer creative collaboration and brand-depth understanding, a more personal team can be a better match.

And if you have strong internal marketers, a platform-based solution like Flinque can offer control and structure without full-service costs. Whatever you choose, insist on transparency, shared expectations, and clear success metrics from day one.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.