★ Final days · ends July 31 15% off the Starter plan, forever. Use code FLINQUE15 COPY
New Flinque AI now scores creator authenticity in real time across 4 platforms. See how
★ Extended offer: 15% off Starter forever with code FLINQUE15Ends July 31
Agency comparison · Updated August 15, 2026

The Goat Agency vs IMA: Which to Pick

Both are global influencer agencies owned by large groups. One leads with data from London inside WPP. The other runs managed programs from Amsterdam inside Media.Monks. The Goat Agency is a London data-driven agency now part of WPP. IMA is an Amsterdam agency within Media.Monks under S4 Capital. Data-driven against managed, WPP against Media.Monks.

Short answer: pick The Goat Agency if you want a London data-driven agency backed by WPP. Pick IMA if you want a managed global agency inside Media.Monks. Or pick Flinque if you would rather find and vet creators yourself at a flat price you can start free.
See Flinque pricing
4.9/5 across 2,000+ reviews10M+ verified creatorsUsed by Vodafone, Hyatt and Abbott
The 5-second answer

Which one is right for you

Three buyers, three picks. Find the column that sounds like your team.

Choose The Goat Agency if

  • You want data-driven global campaigns
  • You value a WPP-backed London agency
  • A data-led approach matters more than an enterprise stack

Choose IMA if

  • You want a managed global program
  • You value Media.Monks production behind it
  • An enterprise stack matters more than a data pitch
Free, no card

Choose Flinque if

  • You want to find and vet creators yourself with no sales call
  • You want flat published pricing you can start free
  • You want to run discovery in-house, not hire an agency
Side by side

The Goat Agency vs IMA vs Flinque

Fourteen factors across all three, from a WPP-backed data agency to a Media.Monks managed agency. Flinque is the flat-price software option on the right.

FactorThe Goat AgencyIMABest valueFlinque
Best forData-driven global campaignsManaged global programsTeams running discovery in-house
TypeInfluencer agencyFull-service influencer agencySelf-serve software
HeadquartersLondon, with New York tooAmsterdam, NetherlandsRemote, serving 25+ countries
OwnerWPP, since 2023Media.Monks, under S4 CapitalIndependent
ApproachData-driven influencer marketingManaged enterprise programsSelf-serve discovery
Founded2015Enterprise, group-ownedNot published
Reported clientsDell, Audi and TescoDiesel, Tommy Hilfiger and SamsungSelf-serve, no client gate
ScaleGlobal, group-backedGlobal, enterprise10M+ verified creators
Influencer roleThe whole focusThe whole focusThe whole product
Creator poolAgency-managedAgency-managed network10M+ verified creators
Published pricingNoneNoneFree $0, Starter $49, Enterprise $150
Self-serve searchNoNoYes
Free tierNoNoYes, no card
Data per creatorNot publishedNot published200 data points reported

How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.

The detail

What each agency actually does

What is The Goat Agency

LondonData-drivenWPP-ownedSince 2015

The Goat Agency leads with data. Founded in London in 2015, with a New York presence too, it runs global influencer campaigns built on a data-driven approach. After WPP acquired it in March 2023 it has sat inside that advertising group under WPP Media. Reported clients like Dell, Audi and Tesco mark it as trusted with major brands. For a brand that wants data-led creator work backed by a large group, that combination of a data pitch and WPP scale is the reason to look here.

The trade is that a group-owned agency is a managed engagement rather than a tool you run. The Goat Agency is a full-service influencer agency, so you brief a team rather than log in, with its WPP ownership worth understanding when scoping, since a big group shapes how accounts are staffed. That suits a brand wanting data-driven campaigns at global scale. If your need is a self-serve way to find creators, an agency is answering a broader and more hands-on brief.

What The Goat Agency does well

  • Data-driven global campaigns
  • Backed by WPP since 2023
  • Reported clients are major brands
  • London and New York presence

Where it falls short

  • A managed engagement, not self-serve
  • WPP ownership shapes the account
  • No published pricing
  • No self-serve creator search

What is IMA

AmsterdamMedia.MonksManagedEnterprise

IMA operates as a managed global influencer agency. Based in Amsterdam, it sits inside Media.Monks, itself part of S4 Capital, so engaging it means engaging a team backed by a large group. Reported clients like Diesel, Tommy Hilfiger and Samsung mark it as trusted with major brands. For a company that wants a creator campaign planned and run for it across markets, with production muscle behind it, that enterprise backing is the reason to look at IMA rather than a leaner shop.

The structure is worth understanding: S4 Capital absorbed IMA into Media.Monks in 2019, then the group rebranded to Monks in 2024, so confirm how that shapes your account. Public figures for its creator network are inconsistent across sources, so it is not a number to lean on. That suits a large brand wanting a managed program with group production behind it. If your priority is a data-first pitch or self-serve control, IMA's enterprise, managed model is a different fit.

What IMA does well

  • Managed global influencer programs
  • Backed by Media.Monks and S4 Capital
  • Reported clients are major brands
  • Enterprise production behind it

Where it falls short

  • A managed engagement, not self-serve
  • Group ownership to confirm
  • Network figures inconsistent, not citable
  • No published pricing and no self-serve search

The Goat Agency vs IMA head to head

The choice is two group-owned global agencies with different pitches. The Goat Agency leads with a data-driven approach from London, backed by WPP, which suits a brand that wants creator work framed around data at global scale. IMA runs managed programs from Amsterdam inside Media.Monks, which suits a brand wanting an enterprise stack with production behind it. Both are full-service agencies rather than tools, so the real split is data-led against managed, a matter of WPP against Media.Monks, not one being lean and the other large.

There is a self-serve route that sits before either agency. Flinque indexes 10M+ verified creators across 4 platforms, each with a fake-follower score and 200 reported data points, at $0 to start and $49 a month after, so you can run discovery and vetting in-house and add a WPP-backed data agency or a Media.Monks managed agency only when the campaign genuinely calls for one.

By scenario

Which should you actually pick

Forget the pitch decks for a second. Match the partner to the situation you are in.

You want data-led global work

You want a data-driven agency backed by WPP. That is The Goat Agency.

→ Pick The Goat Agency

You want a managed program

You want an enterprise program run inside Media.Monks. That is IMA.

→ Pick IMA

You want to run creators yourself

Before any agency, on data. Flinque reports 200 data points per creator, free to start with no card.

→ Pick Flinque

You want a knowable price

Neither publishes pricing. Flinque is $0 to start and $49 a month, so you can begin without a sales call.

→ Start with Flinque
A third option

Flinque: verified discovery at a flat price

If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.

  • 10M+ verified creators
  • 4 platforms: IG, YouTube, TikTok, X
  • 200 data points per creator
  • 12 search filters
  • Fake-follower check on every profile
  • Free, $49, $150, published
Watch

See Flinque in action

Short walkthroughs on pricing, discovery and vetting from the Flinque team.

Influencer Discovery Platforms That We Made Easy and Affordable

Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)

FAQs

Common questions about The Goat Agency and IMA

What is the difference between The Goat Agency and IMA?
The Goat Agency is a London influencer agency founded in 2015, data-driven and owned by WPP since 2023. IMA is an Amsterdam agency running managed global campaigns from inside Media.Monks under S4 Capital. Both are group-owned and global, so the difference is really the pitch: a data-led approach against a managed enterprise program, with WPP set against Media.Monks.
Which group owns The Goat Agency now?
WPP, which acquired it in March 2023, so it now operates under WPP Media within that advertising group rather than as an independent shop. That brings the scale and resources of a large holding company, while it also means you are engaging a team inside a bigger structure. Confirm how the ownership shapes account staffing and scoping before committing to a campaign.
Does IMA publish its network size?
Public figures for IMA's network are inconsistent across sources, so it is not a number to rely on. What is clearer is the model: a managed, agency-run program backed by Media.Monks and aimed at major brands. The fair check is to ask IMA directly what reach is genuinely relevant and active for your specific campaign rather than trusting a headline count.
Which suits a data-driven brand?
The Goat Agency, since a data-led approach is its stated pitch, backed by WPP scale. A brand that wants creator work framed around data at global reach gets an agency built around that. IMA leans on a managed, enterprise model with Media.Monks production, so for a data-first brief The Goat Agency is the closer fit while IMA suits a managed program.
Which suits an enterprise managed program?
IMA, clearly. Its whole model is a managed global program with Media.Monks production behind it, which is what a large brand wanting the work run for it tends to want. The Goat Agency is data-driven and WPP-backed rather than production-led, so for an enterprise managed stack IMA is the stronger fit while The Goat Agency suits a data-led campaign.
Are both owned by holding groups?
Yes. The Goat Agency sits inside WPP after its 2023 acquisition, while IMA sits inside Media.Monks under S4 Capital. So with either you are engaging an agency within a larger advertising group rather than an independent boutique. That can bring resources and reach, though it also means confirming how each group shapes the team on your account.
How much do they cost?
Neither publishes pricing. The Goat Agency quotes a data-driven global campaign, while IMA quotes a managed enterprise program. So costs only firm up once each scopes your brief, with both pointing at major-brand budgets rather than a self-serve tool with published tiers up front.
Is there a software alternative to both?
Yes. Flinque is self-serve software covering discovery and vetting, indexing 10M+ verified creators across 4 platforms with 200 data points per creator reported on each profile. There is no demo and no annual lock-in. The Free Plan is $0, Starter is $49 a month and Enterprise is $150.

Written & reviewed by Flinque Research Team

Influencer Marketing Research · View team →

Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.

Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.

Continue Reading

More comparisons

Comparisons

The Goat Agency vs Clicks Talent

A WPP agency against a TikTok talent shop.

Read article →Comparisons

Glean vs IMA

A self-serve platform against a managed global agency.

Read article →Comparisons

The Goat Agency vs Cloutboost

A global agency against a gaming specialist.

Read article →
Browse influencers by platform →
Skip the sales call. Compare all three free.