The Goat Agency vs Find Your Influence

Why brands look at these two influencer partners

When brands start weighing up The Goat Agency vs Find Your Influence, they are usually trying to understand which partner will actually move the needle on sales, not just vanity metrics.

Some want a loud, social-first agency that can flood feeds. Others want a more measured, data-backed team that feels like an extension of their in-house marketers.

Choosing between these two comes down to what you sell, how fast you need results, and how involved you want to be in day-to-day creator work.

What each agency is known for

The primary keyword for this page is influencer agency comparison, because most marketers want a clear view of which partner will serve their brand best.

Both teams specialise in influencer work, but they are known for slightly different strengths and styles.

Understanding those differences early will save you time, calls, and budget down the road.

What The Goat Agency is often associated with

This London born agency has built a reputation around social-first campaigns with a strong focus on performance and measurable outcomes.

They are widely linked to high energy content across platforms like Instagram, TikTok, and YouTube, often pairing creators with direct response goals.

What Find Your Influence is often associated with

This US based team is known for blending influencer strategy with measurement and reporting, often appealing to marketers who want structure and transparency.

They highlight organized workflows, detailed campaign tracking, and creator management that fits into broader marketing plans.

The Goat Agency overview

The Goat Agency tends to lean into bold creator partnerships designed to drive both reach and conversions, especially for consumer brands.

Their style often feels energetic and experimental, which works well for companies that want visible momentum in social spaces.

Services they typically offer

Services vary by engagement, but usually include:

• Influencer strategy and campaign planning
• Creator sourcing and vetting across major social platforms
• Contracting, negotiations, and compliance
• Content briefing, approvals, and posting schedules
• Paid amplification and whitelisting support
• Reporting around impressions, clicks, and conversions

They generally aim to be a full service partner, taking most of the heavy lifting away from brand teams.

How they tend to run campaigns

The Goat Agency usually starts by tying campaigns to specific business outcomes, like app installs, new customers, or sales lifts.

They are known for testing different creators, formats, and hooks to see what performs best, then leaning into the winners.

Expect a performance oriented mindset, where content is treated as both storytelling and a lever for response.

Relationships with creators

Because they have worked with many influencers globally, they often tap into existing creator relationships to move quickly.

They typically manage outreach, negotiations, briefing, and content feedback on your behalf.

Creators may feel like they are dealing with a familiar agency that understands brand expectations and social trends.

Typical client fit

Brands that often gravitate to this agency tend to:

• Sell direct to consumer products, apps, or subscriptions
• Want visible social presence tied to measurable performance
• Have budgets for multi creator campaigns across several markets
• Prefer a partner comfortable operating at scale and speed

If you want a louder social footprint and are comfortable trusting a specialized team, this style may appeal to you.

Find Your Influence overview

Find Your Influence operates as an influencer focused marketing partner with a strong emphasis on measurable impact and campaign structure.

Their messaging often resonates with marketers who care about clear processes, reporting, and brand safety.

Services they typically offer

Based on public information, they usually support:

• Influencer strategy and program design
• Creator identification and outreach
• Contracting, compliance, and campaign management
• Content review, approvals, and scheduling
• Performance tracking against agreed goals
• Brand safety and fraud checks where relevant

They often position themselves as a partner that blends human expertise with data informed decisions.

How they tend to run campaigns

Campaigns are typically built around brand goals, audience profiles, and channel priorities.

You can expect careful planning, structured timelines, and ongoing communication as content goes live and results come in.

The experience can feel more methodical than experimental, which many marketing teams appreciate.

Relationships with creators

Find Your Influence works with a network of influencers spanning different niches, follower levels, and platforms.

They focus on fit and authenticity, aiming to match brands with creators whose audiences actually care about the category.

The creator experience tends to involve clear briefs, guardrails, and expectations to protect both sides.

Typical client fit

Brands that choose this team often:

• Need clear reporting for internal stakeholders
• Want structured, repeatable influencer programs
• Operate in markets where compliance and approvals matter
• Prefer a steady, process driven approach over constant experimentation

If you want predictable management and strong communication, this partner may align well with your team culture.

How their approaches feel different

Both partners run influencer activity, but the way they feel to work with can be quite different.

Think of one as slightly more performance sprint focused, and the other as leaning into structured, steady momentum.

Differences in creative style

The Goat Agency often favors bold, scroll stopping social content built for fast engagement and response.

Find Your Influence tends to lean into brand fit, consistency, and content that feels aligned with your existing messaging.

Both care about results, but their creative tone may feel different in your feeds.

Differences in scale and reach

The Goat Agency is frequently associated with large, multi creator campaigns, especially in consumer categories.

Find Your Influence may lean more into tailored programs that balance reach with audience quality.

Your scale needs matter here. Big product launches may push you toward one, ongoing evergreen work toward the other.

Differences in client experience

Working with the UK based team may feel like joining a fast moving, social native crew focused heavily on performance.

Working with the US based team may feel more like a structured partnership, with heavier emphasis on reporting and process.

Neither approach is better by default. It depends how your team likes to work.

Pricing and how engagements work

Both partners usually price work through custom proposals, not off the shelf public menus.

Costs are influenced by creator fees, internal management time, complexity, and how long you plan to run influencer activity.

Common pricing elements for both

Expect to see some or all of these line items:

• Influencer fees, based on audience size and deliverables
• Agency management fees or retainers
• Creative concepting and production support
• Usage rights and whitelisting, when relevant
• Paid media budgets to boost creator content

Some engagements are campaign based, while others take the form of ongoing retainers to keep programs running all year.

Factors that usually increase cost

Several things tend to push budgets up with either partner:

• Working with top tier or celebrity creators
• Running multi country or multi language campaigns
• Requesting extensive usage rights or long term licensing
• Demanding tight timelines and heavy testing
• Layering on complex reporting or custom research

*Many marketers worry that agency fees will swallow their budget before they even pay influencers.*

How to scope a first engagement

To get accurate pricing, be clear on a few basics from the start.

• Your primary business goal, like sales, leads, or app installs
• Priority countries and languages
• Preferred platforms and creator tiers
• Rough budget range and timing

The more detail you give, the easier it is for each team to shape a realistic plan and cost.

Strengths and limitations

Every influencer partner has areas where they shine and places where they are less ideal. Being honest about both will help you choose wisely.

Key strengths

The Goat Agency strengths

• Strong reputation in performance driven social campaigns
• Comfortable handling large, complex creator activations
• Energy and creativity suited to fast moving consumer brands
• Experience with platforms like TikTok, Instagram, and YouTube

Find Your Influence strengths

• Structured approach valued by in house marketing teams
• Emphasis on measurement, tracking, and reporting
• Focus on brand fit and orderly campaign workflows
• Appeal to brands that need clear documentation and compliance

Potential limitations

Limitations you may see with The Goat Agency

• High energy, large scale mindset may be more than smaller brands need
• Performance focus may feel intense if your key aim is brand storytelling
• Global style may not match brands wanting slower, local only work

Limitations you may see with Find Your Influence

• Structured approach may feel slower to brands wanting rapid testing
• Process heavy workflows might not suit very small teams
• More methodical style may not match brands chasing viral moments

Who each agency suits best

Choosing the right partner comes down to what you sell, where you sell it, and how you like to work with outside teams.

When The Goat Agency is usually a good fit

• Consumer brands aiming for large scale social buzz and measurable sales
• App and tech companies that rely on user growth and installs
• Marketers who are comfortable with bold, experimental content ideas
• Teams willing to hand over day to day creator management

If you want a performance bent, social native partner and have a meaningful budget, this direction generally works well.

When Find Your Influence is usually a good fit

• Brands that need reliable reporting to share with leadership
• Companies that value process, documentation, and predictable workflows
• Marketers who want steady, long term influencer activity over spikes
• Teams that expect frequent updates and structured communication

If your culture is more measured than experimental, this style may feel safer and easier to embed.

When a platform like Flinque makes sense

Hiring a full service agency is not the only route. Some brands prefer to keep control and use software to manage activity themselves.

Flinque is an example of a platform based alternative that lets you find influencers and run campaigns without signing a large agency retainer.

Why some teams pick a platform instead

• Budgets are tighter, and they want more money going directly to creators
• They have in house marketers ready to manage campaigns
• They want flexible, project based work instead of long contracts
• They like clear visibility into every step of creator outreach and approvals

With a platform, you trade some done for you support for more control and potential cost efficiency.

When an agency is still better

• You have little time or internal experience with influencers
• You need complex, multi country launches handled end to end
• You want a strategic partner, not just access to creators
• You prefer a single team accountable for outcomes

Many brands combine both paths, using platforms for smaller tests and agencies for big, high stakes campaigns.

FAQs

Is one of these agencies better for small brands?

Smaller brands often struggle with agency minimums and fees. If your budget is modest, you may want to clarify minimum spend with each team, or consider a platform based option where your money can go more directly into creator partnerships.

Do these agencies work with micro influencers?

Yes, both can work with micro influencers. The key question is whether your budget and goals justify an agency relationship or whether you would get more value by managing micro creator campaigns in house using a dedicated platform.

How long does it take to launch a campaign?

Timelines vary, but a realistic window is often four to eight weeks from briefing to first posts going live. This allows time for strategy, creator selection, contracting, content creation, and approvals without rushing sensitive details.

Can I run short tests before committing long term?

Many agencies are open to starting with a pilot project if the scope is clear and budgets are realistic. When discussing options, ask directly about test campaigns and how learnings would scale into a longer term program.

What should I prepare before speaking with either team?

Have clarity on your main goal, target audience, preferred platforms, timing, and ballpark budget. Bring examples of past campaigns you liked or disliked. The more specific you are, the easier it is for any partner to propose a useful plan.

Conclusion: making the right choice

Choosing between these influencer partners is less about which team is “best” and more about which one fits your brand, goals, and working style.

If you want bold, performance focused social activity and can invest in larger campaigns, the energetic UK based team may be ideal.

If you value structure, steady momentum, and detailed reporting, the US based partner might suit you better.

And if you have in house bandwidth but a limited budget, exploring a platform like Flinque can keep you in control while still unlocking scalable creator work.

Start by mapping your goals, budget, and internal capacity. Then talk openly with each option about what success really looks like for your brand.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.