The Goat Agency vs Everywhere

Why brands weigh up influencer campaign agencies

When you start investing serious money into creators, choosing the right partner feels risky. You want clear returns, reliable reporting, and an agency that really understands your audience and product.

Many marketers end up comparing two international influencer shops like The Goat Agency vs Everywhere, trying to work out who can actually move the needle.

This page walks you through how these types of agencies usually operate, where they shine, and which kind of brand each one tends to fit best.

What each agency is known for

Both agencies live in the same space: they run influencer campaigns for brands across social channels like TikTok, Instagram, YouTube, and more.

In broad strokes, one is usually seen as performance obsessed, with a heavy focus on measurable sales and conversions from creators.

The other is often viewed as story centric, leaning into long term brand building, culture, and social buzz over purely short term returns.

In practice, both claim to do a mix of awareness and performance. The difference shows up more in how they brief creators, report results, and structure campaigns.

Influencer campaign agency insights

The primary idea to keep in mind is this simple phrase: influencer campaign agency insights. That is really what you are here for.

You want to see how two well known players handle strategy, creators, content formats, and reporting before you commit your marketing dollars.

You also want to know how much help you will get, how hands on you need to be, and what kind of expectations you can realistically set internally.

Inside a performance driven influencer agency

Performance leaning influencer agencies are built around one promise: they will turn creators into a predictable growth channel, not a fluffy branding line item.

They usually come from a paid social background. Many of their specialists understand tracking, attribution, and media buying as well as creator work.

Services they usually offer

While offerings differ by agency, performance focused influencer shops tend to cover the following areas for brands.

• Influencer strategy across TikTok, Instagram, YouTube, and sometimes Twitch
• Creator sourcing, outreach, vetting, contracting, and briefing
• Content planning tied closely to product launches or promotions
• Paid amplification using creator content as ads
• Always on creator programs for ongoing performance
• Measurement, reporting, and optimization based on real time data

Execution is usually tightly linked to clear metrics like new customers, sign ups, trials, or revenue.

How they usually run campaigns

These agencies tend to map influencer content to your funnel. Awareness posts feed retargeting, then conversion content closes the loop.

They often repurpose creator content into paid ads, whitelisting creator profiles or using spark ads on TikTok to scale winners.

Briefs are structured, with clear hooks, calls to action, and guidelines around brand safety, but still leave room for each creator’s tone of voice.

They are usually comfortable working with performance heavy sectors such as direct to consumer brands, subscription apps, and ecommerce stores.

Creator relationships and network

Performance agencies keep large networks of creators across tiers, from nano to celebrity. Many build repeat relationships with top performers.

They regularly test new creators, but they are quick to cut under performers when results do not meet expectations.

Creators often like these agencies because campaigns repeat and strong work can turn into multi month deals.

Typical client fit

Brands that get the most value from a performance driven influencer agency usually share a few traits.

• Clear performance goals like customer acquisition cost or return on ad spend
• Strong landing pages, tracking, and onsite conversion experience
• Budgets that can support proper testing, not just one off posts
• Internal buy in for data led decisions and creative testing

If your leadership team asks “how many sales did we get” after every campaign, this style of agency can fit very well.

Inside a story first influencer agency

Story led influencer agencies lean harder into narrative, community, and cultural relevance. Their angle is often that strong brand stories compound over time.

They see creators not only as distribution, but as storytellers and collaborators who can shape how people feel about your brand.

Services they usually offer

These agencies cover the core operational blocks, but layer in deeper creative and brand involvement.

• Brand and audience discovery sessions to understand your tone and values
• Creative concepts for influencer content, not just one off briefs
• Creator casting based on personality fit as well as reach
• Longer term ambassador or advocacy programs
• Cross channel storytelling including events or offline activations
• Standard reporting plus softer metrics like sentiment and buzz

They still track numbers but often focus on social share of voice, engagement quality, and brand lift alongside clicks or sales.

How they usually run campaigns

Campaigns often start with a big creative idea that can stretch across formats. From there, they bring in creators who can express that concept in their own style.

There is usually more emphasis on fun, connection, or meaning than on direct response messaging.

They may create tentpole moments, such as seasonal drops, collabs with well known personalities, or content series that build over time.

Creator relationships and talent pools

Story focused influencer agencies often act almost like talent managers on the brand side, building deep relationships with a portfolio of trusted creators.

They look for creators who genuinely love a product and can speak about it authentically, even if their follower numbers are smaller.

For brands, that can mean fewer but stronger long term partnerships instead of endless one off posts.

Typical client fit

The brands that tend to love this style of agency usually share some common needs.

• Big focus on brand positioning and story, sometimes more than raw sales
• Products that live in culture, lifestyle, fashion, beauty, or entertainment
• Willingness to invest in creative ideas and long term community building
• Comfort with softer outcomes like buzz, sentiment, and loyalty

If your team talks a lot about “brand love” and long term community, this approach can feel very natural.

How the two agencies really differ

On the surface, both kinds of agencies pitch strategy, creators, and content. The difference is in what they optimize for day to day.

Focus of success metrics

Performance led shops are laser focused on outcome metrics like cost per acquisition, revenue, and profit per creator.

Story led shops care more about how people feel about your brand, what conversations they are having, and whether your content becomes part of culture.

Both track reach, views, clicks, and sales, but they prioritize them differently when making creative and budget decisions.

Creative style and approval process

With performance focused agencies, creative decisions often follow test results. If a hook, angle, or format works, they lean in hard.

Story first agencies place more weight on brand consistency, aesthetic, and narrative arcs across channels.

Your internal brand team may feel more at home with one approach over the other, depending on how strict your guidelines are.

Scale and operational style

Performance led teams often run many creators at once, especially for direct response pushes. They like volume and experimentation.

Story first teams may work with a smaller, highly curated group to keep the brand’s image tight and cohesive.

For large product drops or global pushes, both can scale, but they will do so with different mixes of creators and formats.

Pricing style and how budgets work

No serious influencer agency uses fixed menu prices because every campaign is different. Instead, they usually quote based on scope and goals.

How agencies typically charge

Most influencer focused agencies use a mix of the following structures.

• Project based fees for a specific campaign with clear start and end
• Retainers for ongoing strategy, management, and reporting
• Influencer fees passed through from creator contracts
• Management or service fees for handling creators and production
• Optional paid media budgets to amplify content

Some also use incentives or bonuses tied indirectly to outcomes, but they rarely take full performance risk.

What influences total cost

Expect final costs to depend on your needs rather than a public rate card.

• Number and size of creators involved in each flight
• Markets and languages you want to cover
• Volume and complexity of deliverables per creator
• Need for creative production beyond what creators handle
• Depth of reporting and data analysis required

Performance driven agencies may push for additional budget for testing and media, while story led agencies may push for concept development and production.

Strengths and limitations on both sides

No agency is perfect for every brand. Each style brings clear advantages and trade offs you should weigh carefully.

Strengths of performance focused influencer partners

• Clearer reporting on sales, sign ups, or revenue where tracking allows
• Comfortable working with aggressive growth targets and short timelines
• Good at turning creator content into high performing paid ads
• Used to testing and scaling quickly based on data

A common concern is whether this focus on performance can make content feel too much like ads, hurting authenticity.

Limitations of performance leaning agencies

• Brand story and emotional depth can get less attention
• Creators may feel constrained by strict briefs and conversion asks
• Results rely heavily on your tracking and on site conversion health
• Can be less comfortable with experimental, unproven creative bets

Strengths of story first influencer partners

• Strong creative concepts that make people remember your brand
• Deeper relationships with creators who truly fit your values
• Better suited for lifestyle, fashion, and culture driven categories
• Content often performs well organically due to authenticity

Many marketers worry this approach might be harder to justify internally if leadership expects direct sales numbers.

Limitations of story led agencies

• Harder to tie spend directly to revenue for strict performance teams
• Campaigns can take longer to concept and approve
• May prioritize creative vision over media efficiency
• Leadership that wants fast, trackable wins can lose patience

Who each agency is best for

Both agency types can deliver big wins. The key is to match their strengths with your business stage, category, and internal expectations.

When a performance led influencer agency fits best

• Direct to consumer brands with proven products and funnels
• Apps and subscription services with clear trial or signup goals
• Marketers under pressure to hit strict acquisition or revenue targets
• Teams who are comfortable letting data override creative preferences

Think of growth heavy brands in beauty, supplements, fintech, or ecommerce that live and die by paid performance.

When a story led influencer agency fits best

• Brands in fashion, luxury, lifestyle, or entertainment
• New products that need a strong positioning and story
• Companies building long term communities or fan bases
• Teams with leadership that values brand equity alongside sales

This can include heritage brands refreshing their image or new players trying to stand out in a crowded cultural space.

When a platform like Flinque makes more sense

Agencies are not the only route. Some brands prefer platforms that let them control creator discovery and campaigns directly.

Flinque is an example of a platform based alternative, not an agency. It gives teams tools to find influencers and run campaigns without full service retainers.

That can be appealing if you already have in house social or creator managers and mainly need better infrastructure, not another external partner.

Why brands choose a platform over an agency

• Desire to build long term in house creator relationships
• Need for faster turnaround than agency processes allow
• Budgets that cannot stretch to full service management fees
• Teams comfortable handling briefs, approvals, and negotiation

A platform can also work as a hybrid model. Some brands use agencies for big launches, then manage always on influencer programs via software.

FAQs

Do I really need an influencer agency at all?

You only need an agency if you lack time, expertise, or internal resources to manage creators properly. If you have a capable in house team and clear processes, a platform or direct relationships may be enough.

How long should I commit to an influencer partner?

Expect at least three to six months to see patterns in performance, especially if you are testing multiple creators and formats. One off campaigns can work, but long term programs usually deliver better learning and stronger creator relationships.

Can these agencies guarantee a return on investment?

No serious agency can guarantee exact results. They can estimate likely ranges based on past work, but outcomes depend on your product, offer, pricing, brand strength, and wider marketing mix as well as their execution.

What should I prepare before speaking with any agency?

Have clear goals, rough budgets, target audience details, your main markets, and examples of past campaigns you liked or disliked. Also be honest about internal timelines, approval layers, and how you will judge success.

How do I compare proposals from different agencies fairly?

Look beyond pitch decks. Compare how they define success, what creators or concepts they suggest, how they plan to measure results, and how much support you get. Ask who will work on your account day to day, not just who presents.

Bringing it all together

Choosing between different styles of influencer agencies comes down to how you define success, not just who has the slicker deck or biggest client logos.

If your world revolves around acquisition metrics and you already have solid tracking, a performance leaning partner will likely feel like home.

If your biggest need is a memorable story and emotional connection, a narrative driven shop will probably serve you better in the long run.

Also consider whether you eventually want to own influencer work in house. In that case, mixing selective agency projects with a platform like Flinque can give you the best of both worlds.

Start by listing your non negotiables, then speak openly with potential partners about how they work, how they charge, and what realistic success looks like for a brand like yours.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.