The Goat Agency vs Audiencly

Why brands weigh up influencer agency options

You are probably comparing influencer partners because you want growth you can measure, not just likes. Two names that often come up are The Goat Agency and Audiencly, both known for creator work across social platforms.

The choice matters. It affects your content style, speed to launch, the creators you access, and how closely your campaigns track back to sales or app installs.

Table of Contents

• What these influencer agencies are known for
• The Goat Agency for influencer growth
• Audiencly and its campaign style
• How the two agencies differ in practice
• Pricing approach and how work is structured
• Strengths and limitations to keep in mind
• Who each agency is best suited for
• When a platform like Flinque may be better
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

What these influencer agencies are known for

Our primary focus term here is influencer marketing agencies, because both companies work as service-based partners rather than off-the-shelf software.

Each one helps brands plan, run, and scale creator campaigns, but they lean into different styles, industries, and ways of showing results.

Understanding these nuances will help you decide who feels closer to your brand’s culture and goals.

The Goat Agency for influencer growth

The Goat Agency is widely associated with performance-driven social activity. Their reputation is built on tying creator work directly to hard numbers like sign-ups, sales, or installs.

They work with global brands, especially in verticals like finance, tech, gaming, and consumer apps, where tracking conversions is critical.

Services The Goat Agency typically offers

While details change over time, this agency is generally known for full-service execution from planning through reporting, often including:

• Influencer strategy and creative direction
• Creator sourcing and vetting
• Contracting and compliance management
• Campaign management across channels
• Paid social amplification of creator content
• Performance tracking and reporting

For many brands, the draw is having one partner responsible for both big ideas and daily execution.

How Goat tends to run campaigns

Their work is usually framed around measurable outcomes. Campaigns often look like:

• Clear numeric goals, like CPA or ROAS
• Structured testing of content angles and creators
• Frequent iteration based on live results
• Integration with paid media teams for scaling winners

Content is usually designed to feel native to each platform while nudging viewers toward a specific action.

Creator relationships and network style

The Goat Agency generally works across a wide pool of influencers rather than a small, locked roster. That gives them flexibility to find niche creators for specific audiences.

They tend to focus on influencers who can deliver both engaging content and measurable performance, not only aesthetics or follower counts.

Typical client fit for Goat

This agency often fits brands that treat influencer marketing like paid media, where every dollar must justify itself.

• App-first companies and subscription services
• Direct-to-consumer brands focused on revenue growth
• Businesses with solid tracking and analytics in place
• Global brands needing campaigns across multiple markets

They are usually more suited to brands ready to invest at scale rather than testing with tiny budgets.

Audiencly and its campaign style

Audiencly is another influencer-focused agency, often associated with gaming, esports, and youth-focused brands, though it works across other sectors too.

Its reputation leans toward building long-term relationships between brands and creators, especially in communities like Twitch, YouTube, and social gaming spaces.

Services Audiencly usually provides

Like many full-service agencies, Audiencly aims to handle end-to-end campaign needs, which often includes:

• Influencer campaign planning and concepts
• Creator matchmaking and outreach
• Contract negotiation and usage rights
• Campaign coordination and timelines
• Reporting around reach, engagement, and traffic

The emphasis is often on brand fit and community resonance as much as raw performance numbers.

How Audiencly tends to run campaigns

Campaigns often lean into storytelling and community engagement. Examples can include:

• Sponsorships with streamers or gaming creators
• Integrated segments in YouTube videos
• Social content series built around a game, app, or product
• Longer-term creator partnerships, not only one-off posts

The tone is usually more community-first, aiming to feel natural inside fandoms or interest groups.

Creator relationships and network focus

Audiencly has strong roots in gaming creators, esports names, and entertainment-focused influencers. Over time, it has expanded into lifestyle and other verticals.

Their relationships often revolve around creators who care about their communities, where authenticity can matter more than polished brand content.

Typical client fit for Audiencly

This agency can be a fit for brands wanting to plug into online communities, especially where culture and conversation matter as much as conversions.

• Gaming studios and publishers
• Hardware and peripheral brands
• Entertainment and youth-focused products
• Lifestyle brands wanting deeper creator ties

They can also suit companies seeking a stronger presence on platforms like Twitch or YouTube.

How the two agencies differ in practice

On the surface, both are influencer marketing partners. In practice, they can feel quite different once you start working with them.

Focus and positioning

One leans more toward performance and measurable growth across a wide range of industries, while the other leans more toward strong ties with gaming and entertainment creators and community-driven work.

Both can run campaigns in many verticals, but their histories and case studies show different core strengths.

Approach to goals and metrics

For brands that care most about conversions and ROAS, a performance-first mindset may feel more aligned.

For brands that prioritize awareness, culture, and credibility with niche audiences, a community-based approach can be more appealing.

Ideally, you want an agency that can support both, but one of these areas is often their true comfort zone.

Scale, structure, and communication style

The Goat Agency is often seen working with large, global clients and complex, always-on programs. That can mean more layered teams and formal processes.

Audiencly, depending on timing and scope, may feel slightly more niche, especially around gaming and entertainment creators.

Your experience will depend on your account team, but it is worth asking how they structure communication and approvals.

Pricing approach and how work is structured

Neither agency uses transparent SaaS pricing. Both typically work on custom quotes based on your needs, markets, and creator tiers.

Common pricing models for influencer marketing agencies

Most service-based influencer partners use variations of these structures:

• Project-based campaigns with a set scope and timeline
• Monthly retainers for ongoing strategy and execution
• Creator fees billed through the agency
• Management or service fees on top of influencer costs

Sometimes, paid media budgets are managed alongside creator work, which adds another cost layer.

What usually influences cost

Expect pricing for either agency to depend heavily on:

• The number and size of creators you want
• Target markets and languages
• Content formats and platforms involved
• Usage rights and whitelisting plans
• How complex reporting and tracking need to be

If you need rigorous attribution, custom dashboards, or multi-region coordination, fees will typically be higher.

How to get a realistic quote

To avoid surprises, go into pricing talks with a clear outline of:

• Minimum and ideal budget ranges
• Primary goal, like revenue, sign-ups, or awareness
• Key markets and must-have platforms
• Internal resources, like creative or media teams

Then ask each agency to spell out what is included in their management and what passes through as creator costs.

Strengths and limitations to keep in mind

Every agency has things it excels at and areas where it may not be ideal. Understanding both sides will help you set the right expectations.

Where Goat tends to be strong

• Performance-focused campaigns tied to measurable outcomes
• Handling complex, multi-market influencer programs
• Integrating creator work with paid social and growth efforts
• Working with brands comfortable treating influencers like a performance channel

A common concern is whether performance-focused agencies might overlook softer brand-building metrics. If brand perception matters, ask how they balance direct response with storytelling.

Where Goat may feel less ideal

• Very small budgets or one-off tests
• Brands that lack any tracking or analytics foundations
• Teams wanting full creative control and only light support

This does not mean they cannot help, but you may feel their structure is more than you need at an early stage.

Where Audiencly tends to be strong

• Campaigns rooted in gaming and entertainment cultures
• Connecting brands with creators who value authenticity
• Longer-term relationships rather than transactional posts
• Building presence on platforms like Twitch and YouTube

For brands entering gaming or youth communities, this focus can be a big advantage when getting started.

Where Audiencly may feel less ideal

• Highly regulated sectors that require strict performance tracking
• Brands whose main channel is not gaming or entertainment
• Companies needing deep integration with their own growth teams

Again, much depends on specific teams, but the historic strengths skew toward culture-driven work rather than pure performance.

Who each agency is best suited for

Thinking in terms of “fit” can be more helpful than thinking in terms of “better” or “worse.”

When Goat is likely the better fit

• You are a scale-up or enterprise brand with clear revenue targets.
• You already track performance and want influencers to plug into that system.
• You plan to invest in ongoing influencer programs, not just a one-off test.
• You are comfortable with data-heavy reporting and optimization cycles.

When Audiencly is likely the better fit

• You work in gaming, esports, or youth culture segments.
• Your main goal is brand love, presence, and credibility in specific communities.
• You want creators who feel like true partners, not only media placements.
• You are open to longer-term relationships rather than quick wins.

Questions to ask yourself before choosing

• Is my top goal revenue, awareness, or community building?
• How much can I invest each quarter, realistically?
• Do I want a partner to “own” the channel or support my internal team?
• How much time can I or my team spend inside the daily details?

The right partner is usually the one whose strengths map cleanly onto your answers.

When a platform like Flinque may be better

Full-service agencies are powerful, but they are not always the right answer. Some brands prefer more control and lower ongoing fees.

Why some brands choose a platform

Platforms like Flinque let brands handle influencer discovery, outreach, and campaign management themselves, often through software instead of a large account team.

This setup can work well for marketers who want to stay close to creator conversations and already have internal staff ready to manage campaigns.

Situations where a platform can win

• Early-stage brands testing influencer marketing with limited budgets
• Teams that already have social media and creator managers in-house
• Marketers who prefer experimenting quickly without long contracts
• Brands that want direct relationships with creators long term

In these cases, a platform-based approach can feel more flexible, with agencies still available later once you are ready to scale bigger.

FAQs

Do I need a big budget to work with these agencies?

Both agencies tend to work best with brands that can commit meaningful budgets. While they might test smaller pilots, they are generally set up for campaigns beyond micro experiments.

Which agency is better for long-term influencer relationships?

Both can build long-term partnerships, but Audiencly often leans more visibly into creator relationships in gaming and entertainment communities.

Which agency is more performance driven?

The Goat Agency is frequently associated with performance and conversion-focused influencer work, especially for apps, fintech, and e-commerce brands.

Can I work with both an agency and a platform like Flinque?

Yes. Some brands use a platform for smaller tests or always-on content while partnering with an agency for larger launches and complex campaigns.

How do I know which agency matches my brand?

Review case studies close to your industry, ask about team structure, and be honest about your budget and main goal. The best fit feels aligned on outcomes, timing, and communication style.

Conclusion: choosing the right partner

Your choice between these influencer agencies should come down to goals, budget, and how involved you want to be day to day.

If you want strict performance tracking and cross-channel growth, a performance-focused agency may make more sense.

If you want deeper roots in gaming, entertainment, or youth communities, a more culture-centered partner could be right.

And if you want maximum control with lean costs, exploring a platform like Flinque can be a smart starting point.

Whichever path you take, be clear about your numbers, your timeline, and how you define success before you sign anything.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.