The Digital Dept vs MoreInfluence

Choosing an influencer marketing partner is a big decision. Many brands weigh agencies like The Digital Dept and MoreInfluence to figure out who will actually move the needle on sales, not just vanity metrics.

You’re usually looking for clarity on three things: what each agency really does, what it’s like to work with them day to day, and which option fits your size, budget, and goals.

Table of contents

• Why brands compare influencer marketing agencies
• What each agency is known for
• Inside The Digital Dept
• Inside MoreInfluence
• How these agencies differ in practice
• Pricing and engagement style
• Strengths and limitations on both sides
• Who each agency is best suited for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

Why brands compare influencer marketing agencies

Brands usually compare influencer marketing agency choices when they’ve outgrown ad‑hoc gifting and one‑off posts. You want a repeatable engine that brings in new customers, builds trust, and gives you content you can reuse everywhere.

The decision often comes down to how much help you need. Some teams want full strategic ownership. Others need a flexible partner that plugs into existing internal marketing and performance teams.

That’s why it helps to look beyond pitch decks and understand real differences in services, creator relationships, and how each agency handles reporting and optimization.

What each agency is known for

The primary keyword for this page is influencer marketing agency choices. Both agencies sit in that space, but they tend to show up in slightly different contexts online.

The Digital Dept often appears in conversations around creative, social‑first campaigns that lean heavily on storytelling, content quality, and integrated brand experiences.

MoreInfluence tends to be associated with performance‑minded influencer work, where there is a strong focus on measurable outcomes such as leads, sales, or app installs.

Both run influencer campaigns end‑to‑end. The differences are more about style, emphasis, and the kinds of brands that gravitate toward each partner.

Inside The Digital Dept

The Digital Dept is usually positioned as a social and influencer specialist that treats influencers as part of a broader content ecosystem, not just as media buys. The focus is often on creative storytelling that feels native to each platform.

Services that brands usually expect

While details differ case by case, The Digital Dept generally offers a mix of campaign strategy, creator sourcing, content direction, and social amplification.

• Influencer discovery and vetting
• Campaign strategy and creative direction
• Content briefs and production oversight
• Contracting, approvals, and compliance
• Usage rights and content repurposing
• Reporting with qualitative and quantitative insights

Many brands turn to them when they want content that looks like it belongs in a user’s feed, rather than something that feels like a polished ad dropped into social.

How campaigns tend to run

Campaigns often start with a discovery phase to understand your brand voice, your current ads, and what has worked historically. The agency then frames a creative direction tailored to a few key platforms.

For example, a beauty brand might see different concepts tested on TikTok versus Instagram Reels, with creators shaping scripts to feel natural to their audiences.

Throughout execution, there is typically a strong emphasis on collaboration with creators, making sure content feels authentic while still hitting your messaging points.

Creator relationships and network style

The Digital Dept usually works with a flexible roster of creators rather than a closed network. That means they match you with people who make sense for your niche, instead of forcing a small fixed pool.

They’re likely to weigh more than just follower count. Engagement quality, comment sentiment, and prior brand collaborations all matter when building a list.

This approach can be helpful if your brand sits in a niche space like B2B, wellness, sustainability, or specialized hobbies where the right voice is more important than sheer reach.

Typical client fit

The Digital Dept is usually a fit for brands that care deeply about brand image and storytelling. That often includes:

• Consumer brands building a strong lifestyle identity
• Beauty, fashion, and wellness labels with visual stories
• Emerging DTC brands ready to scale beyond ads
• Brands that repurpose creator content into paid social

Teams that benefit most tend to have at least a small in‑house marketing function, but want external specialists to drive influencer work end‑to‑end.

Inside MoreInfluence

MoreInfluence usually positions itself as an influencer agency with a heavy focus on outcomes and performance tracking. The tone is often more direct response oriented, especially for brands looking to drive measurable conversions.

Services that brands usually expect

Like most full service influencer partners, MoreInfluence typically offers campaign planning, creator sourcing, and day‑to‑day management.

• Influencer recruitment and shortlisting
• Goal‑oriented campaign planning and KPIs
• Briefing, approvals, and content coordination
• Affiliate codes or trackable links when needed
• Performance tracking and optimization
• Ongoing program management for repeat campaigns

Metrics and optimization are strong themes, which can be appealing for brands that report closely on cost per acquisition or return on ad spend.

How campaigns tend to run

Campaigns often begin with clear targets: signups, installs, trials, or direct sales. Creators are screened not just for fit, but also for their track records in driving action.

Content may be tailored around hooks, offers, or limited‑time campaigns designed to nudge audiences to click or buy. Follow‑up campaigns refine creator lists based on real performance data.

That emphasis can work well for brands that already run paid media and want influencer content that plays nicely with their broader performance strategy.

Creator relationships and network style

MoreInfluence tends to lean on a structured network and detailed creator profiles, including audience demographics, engagement trends, and past campaign results.

They may favor creators comfortable using tracking links, promo codes, and clear calls to action. This can sometimes lean more “ad‑like,” but makes performance measurement easier.

For brands in e‑commerce, apps, and subscription services, this style can shorten the path from content to measurable revenue.

Typical client fit

MoreInfluence is often suited to brands that are already measuring everything and need influencer programs that match that rigor. Common fits include:

• DTC brands tracking cost per acquisition closely
• Apps, SaaS, and online services needing signups
• Consumer products with strong offers or bundles
• Marketers reporting weekly on performance metrics

Teams comfortable with spreadsheets and dashboards often appreciate the clarity of performance‑oriented influencer work.

How these agencies differ in practice

The Digital Dept vs MoreInfluence conversations usually hinge on real‑world differences in style and priorities, rather than whether either agency is “good” or “bad.”

Creative emphasis versus performance emphasis

The Digital Dept often centers the story, tone, and feel of your brand. Content is crafted to build long‑term affinity, often giving creators room to interpret briefs in their own voice.

MoreInfluence often centers clear actions and measurable outcomes. Content leans toward hooks, offers, and reasons to click, sometimes with more structured messaging.

Neither approach is inherently better. It depends on whether your brand is focused more on awareness and community or direct sales and signups.

Scale and program structure

Some brands prefer a boutique feel, where the agency feels like an extension of the in‑house team and campaigns are highly tailored.

Others prefer a more systemized program with clear processes and the ability to scale to dozens or hundreds of creators per campaign.

The Digital Dept often feels more boutique and creative‑driven, while MoreInfluence may feel more standardized and performance‑driven, especially for larger programs.

Reporting and communication style

With a creative‑centric partner, reporting often blends numbers with qualitative insight. You may hear more about audience sentiment, brand alignment, and creative learnings.

With a performance‑centric partner, you usually see more detailed breakdowns of clicks, conversions, and cost per action, sometimes at the individual creator level.

Think about what your leadership team values. Some executives want brand storytelling; others expect charts and hard outcomes.

Pricing and engagement style

Both agencies typically work on custom pricing. Influencer marketing isn’t a one‑size‑fits‑all package; it depends heavily on creators, content volume, and how involved your team wants to be.

How agencies usually charge for influencer work

Most influencer agencies blend a management fee with pass‑through creator fees. The management component covers strategy, sourcing, negotiation, approvals, and reporting.

• One‑off campaign fees for specific launches
• Monthly retainers for ongoing programs
• Creator and production costs passed through
• Sometimes performance‑based bonuses or incentives

Expect a discovery call before you see any quote. Agencies need to understand your goals, markets, and content needs before scoping accurately.

What tends to influence cost

Key drivers of cost are similar across both partners. The biggest factors usually include:

• Number and tier of creators (nano, micro, macro, celebrity)
• Content volume and formats (short‑form video, long‑form, static)
• Markets and languages covered
• Usage rights and length of content licensing
• Need for paid amplification or whitelisting

Performance‑oriented work can sometimes justify higher creator fees if campaigns are structured around sales outcomes and long‑term partnerships.

Engagement style and day‑to‑day work

With The Digital Dept, you may expect more involvement in creative discussions, brand positioning, and how creator content ladders into your broader social presence.

With MoreInfluence, more time may be spent in goal setting, KPI reviews, and deciding where to double down based on creator performance and unit economics.

Ask yourself whether your team wants to talk more about big ideas or spreadsheets when reviewing monthly results.

Strengths and limitations on both sides

Every agency choice involves tradeoffs. Understanding them upfront helps you avoid surprises later.

Where The Digital Dept tends to shine

• Deep alignment with brand voice and aesthetics
• Content that looks and feels native to each platform
• Strong focus on creative briefs and collaborative storytelling
• Good fit for brands that repurpose influencer content widely

A common concern is whether creative‑driven campaigns will still deliver clear, measurable impact on sales or signups.

Where MoreInfluence tends to shine

• Clear focus on measurable results and ROI
• Comfortable working with trackable links and codes
• Ability to test creators and scale winners over time
• Appeal for teams used to performance marketing metrics

Some brands, however, worry that being too performance‑driven can make content feel more like ads and less like organic recommendations.

Potential limitations to keep in mind

No agency is perfect for every situation. You may encounter limitations like:

• Minimum campaign budgets that rule out very small tests
• Limited bandwidth during peak seasons across clients
• Creative differences on messaging or brand tone
• Different views on which metrics matter most

During early calls, ask about client load, average timelines, and how they handle situations when a campaign underperforms expectations.

Who each agency is best suited for

Thinking about fit in practical terms usually makes the choice much clearer. Consider where your brand sits today and where you plan to be in 12 to 24 months.

When The Digital Dept is usually a better fit

• You want influencer content that doubles as your main social content.
• Your brand story, aesthetics, and positioning are high priorities.
• You’re building awareness and trust, not just short‑term sales.
• You’re open to creative risks that may stand out in the feed.

This path often suits lifestyle brands, premium products, and categories where emotional connection drives long‑term loyalty.

When MoreInfluence is usually a better fit

• You have clear performance targets tied to revenue.
• You’re comfortable running experiments and cutting under‑performers.
• You want strong tracking, attribution, and cost insights.
• You report influencer results alongside paid media performance.

This path works well for brands already using affiliates, performance ad agencies, or internal growth teams focused on acquisition.

When a platform like Flinque makes more sense

Not every brand needs a full‑service agency. Some teams prefer more control and are willing to handle the day‑to‑day work in‑house if they have the right tools.

Flinque is an example of a platform alternative. Instead of paying agency retainers, you use software to find creators, manage outreach, and run campaigns yourself.

• Better fit if you have an in‑house marketer with time to manage creators.
• Useful for brands wanting to build direct creator relationships long‑term.
• Helpful when budgets are tighter but you still want structured campaigns.
• Appealing if you like testing many smaller collaborations yourself.

Think of it as choosing between hiring a driver or leasing your own car. Agencies drive the whole journey; platforms give you the steering wheel.

FAQs

How do I decide which influencer agency to talk to first?

Start with your main goal. If you want stronger storytelling and brand perception, lean toward a creative‑driven agency. If you need clear performance metrics, lean toward a performance‑oriented partner. Then schedule calls with both and compare how they talk about your goals.

Can I work with more than one influencer agency at the same time?

Yes, but it requires clear boundaries. Many brands use one agency for large, flagship campaigns and another for always‑on programs. Make sure responsibilities are clearly defined to avoid creator overlap, mixed messaging, or reporting confusion.

What should I ask during the first agency call?

Ask about typical client budgets, timelines, and how they select creators. Request real examples of past work in your vertical. Clarify how they measure success, what happens if results lag, and how often you’ll meet or receive updates.

How long before influencer campaigns start showing results?

Most brands see early signals in the first one or two campaigns, but stronger patterns emerge over several months. It takes time to test different creators, formats, and messages. Influencer marketing works best as a program, not a one‑time experiment.

Do I need a big team to work with an influencer agency?

No, but having at least one internal contact who can review briefs, approve content, and align campaigns with other marketing helps a lot. Agencies can handle heavy lifting, but they still need decisions and brand guidance from your side.

Conclusion: choosing the right partner

The best partner depends on your stage, goals, and appetite for involvement. A creative‑driven agency suits brands focused on storytelling and long‑term positioning.

A performance‑oriented agency fits teams that live and breathe metrics and need influencer work that plugs directly into acquisition funnels and revenue targets.

If you want maximum control and are comfortable managing creators, a platform like Flinque may give you more flexibility without long‑term retainers.

Before you decide, clarify your main outcome, your budget range, and how you like to work. Then use that lens when you talk with each potential partner.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.