Sway Group vs inCast: Which to Pick
One of these concentrates on women and lifestyle audiences in the US. The other runs full-service campaigns across Latin America and the US. Sway Group is a US agency focused on women and lifestyle audiences. inCast is a Sao Paulo full-service agency with regional reach. A US audience focus against Latin American range.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Choose Sway Group if
- Your customers are women and a lifestyle audience
- You want a US audience focus
- Audience concentration matters more than regional range
Choose inCast if
- You want reach across Latin America and the US
- You value a broad, full-service agency
- Regional range matters more than one audience
Choose Flinque if
- You want to find and vet creators yourself with no sales call
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
Sway Group vs inCast vs Flinque
Fourteen factors across all three, from a US audience specialist to a regional full-service agency. Flinque is the flat-price software option on the right.
| Factor | Sway Group | inCast | Best valueFlinque |
|---|---|---|---|
| Best for | US women and lifestyle audiences | LatAm and US full-service work | Teams running discovery in-house |
| Type | Influencer agency | Full-service agency | Self-serve software |
| Headquarters | Mill Valley, California | Sao Paulo, reported | Remote, serving 25+ countries |
| Region | United States | Brazil, LatAm and the US | 25+ countries |
| Focus | Women and lifestyle audiences | Broad influencer marketing | Discovery and vetting |
| Founded | 2011 | Not published | Not published |
| Reported clients | Minimal public data | Heineken, BMW and Amazon | Self-serve, no client gate |
| Audience | Women and lifestyle | Broad, multi-market | Any niche you filter for |
| Scale | Audience-focused agency | Regional full-service | 10M+ verified creators |
| Creator pool | Women and lifestyle creators | LatAm and US creators | 10M+ verified creators |
| Published pricing | None | None | Free $0, Starter $49, Enterprise $150 |
| Self-serve search | No | No | Yes |
| Free tier | No | No | Yes, no card |
| Data per creator | Not published | Not published | 200 data points reported |
How we compared: Engagement models and minimums come from each agency's own site and public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What is Sway Group
Sway Group works women and lifestyle audiences. A Mill Valley, California agency going back to 2011, it runs influencer campaigns for brands that want to reach women and a lifestyle following, so its value is that audience focus rather than a general, any-market service. For a brand whose customers sit in that world, that concentration on a specific audience is the reason to look at it over a broad regional agency.
The trade is geography and breadth. Sway Group's centre of gravity is the US and a women-and-lifestyle audience, so a brand needing wide reach across Latin America is a less natural fit, as is one outside that demographic. It also keeps a thin public record, so references carry the read. That suits a US brand aimed at women and lifestyle. If your campaign is regional across several LatAm markets or broader in audience, a US audience specialist is answering a narrower brief.
What Sway Group does well
- Focused on women and lifestyle audiences
- A clear audience concentration
- US market experience since 2011
- Creators tuned to that audience
Where it falls short
- US-focused rather than regional
- Narrow to one audience
- Thin public record to assess
- No published pricing and no self-serve search
What is inCast
inCast reaches across Latin America. A full-service agency rooted in Sao Paulo and working across Brazil, the wider LatAm region and the US, it runs influencer campaigns with reported clients like Heineken, BMW, Amazon and Samsung that mark it as trusted with big names. For a brand that wants creator work spanning Latin American and US markets, that regional reach is the reason to look at inCast over a US audience specialist. One note: its headquarters is reported inconsistently, with some directories listing Los Angeles, so confirm the base if it matters.
The trade against an audience specialist is focus. inCast is a broad, full-service regional agency rather than one built around a single demographic like women and lifestyle, so a brand wanting deep audience concentration may prefer a specialist. Its strength is range across markets and services. That suits a brand whose campaign is regional and multi-market. If your need is a tightly-focused US audience, a broad LatAm agency is wider than the brief calls for.
What inCast does well
- Reach across Brazil, LatAm and the US
- Full-service across the campaign
- Reported clients are major brands
- Range across markets
Where it falls short
- Not built around one audience
- Headquarters reported inconsistently
- Broad rather than audience-focused
- No published pricing and no self-serve search
Sway Group vs inCast head to head
The choice is a US audience focus against Latin American range. Sway Group concentrates on women and lifestyle audiences in the US, which suits a brand whose customers sit squarely in that world. inCast is a full-service agency spanning Brazil, the wider LatAm region and the US, which suits a brand wanting multi-market reach and named-brand experience. If your campaign is a specific US audience, the specialist fits. If it is regional across Latin America and the US, the broad agency does. They solve reach and focus from opposite directions.
There is a way to find the right creators for either brief yourself. Flinque indexes 10M+ verified creators across 4 platforms in 25+ countries, each with a fake-follower score and 200 reported data points, at $0 to start and $49 a month after, so you can filter for a women-and-lifestyle audience or for Latin American and US creators on data and add an agency only when the campaign genuinely needs one.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
Your audience is women and lifestyle
You want a US agency concentrated on that audience. That is Sway Group.
→ Pick Sway GroupYou want LatAm and US reach
You want a full-service agency across Latin America and the US. That is inCast.
→ Pick inCastYou want to find creators first
In any market, on data. Flinque reports 200 data points per creator, free to start with no card.
→ Pick FlinqueYou want a knowable price
Neither publishes pricing. Flinque is $0 to start and $49 a month, so you can begin without a sales call.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
Influencer Discovery Platforms That We Made Easy and Affordable
Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)
Common questions about Sway Group and inCast
What is the difference between Sway Group and inCast?
Which suits a brand targeting women and lifestyle?
Which suits a Latin American campaign?
Where is inCast based?
Does Sway Group work outside the US?
How documented are they?
How much do they cost?
Is there a software alternative to both?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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