SociallyIn vs Zorka Agency

Why brands weigh up these two influencer partners

Many marketers look at SociallyIn and Zorka Agency when they want more than basic influencer outreach. Both promise creative campaigns, measurable results, and access to high performing creators on social platforms.

You might be wondering which one is better for your brand, your budget, and the way your team likes to work.

To make that decision, it helps to understand what each agency is really known for, how they run campaigns day to day, and where they shine or struggle depending on your goals.

Table of Contents

• What these influencer partners are known for
• Inside SociallyIn’s way of working
• Inside Zorka Agency’s way of working
• How the two influencer agencies differ
• Pricing approach and how you work together
• Key strengths and where each can fall short
• Who each influencer partner is best for
• When a platform like Flinque can make more sense
• FAQs
• Conclusion: choosing the right influencer partner
• Disclaimer

What these influencer partners are known for

The primary keyword for this page is influencer agency comparison. That phrase captures what most marketing teams are trying to figure out when they look at these two firms side by side.

Both organizations help brands reach people through creators across platforms like Instagram, TikTok, YouTube, and emerging channels. They focus on creative content and campaign strategy rather than providing a do it yourself tool.

They also tend to attract different types of clients and goals. One often leans into social-first storytelling and community building. The other has deep roots in performance driven influencer work, especially in mobile and gaming.

Inside SociallyIn’s way of working

SociallyIn is widely recognized as a social-first creative partner. While they offer influencer services, they are also known for broader social media marketing, content production, and community management.

Brands often approach them when they want their social presence and influencer work to feel tightly connected, not like separate efforts handled by different vendors.

Core services for SociallyIn

Influencer campaigns from this team usually sit inside a bigger social content strategy. They tend to handle more than just creator outreach and gifting.

• Influencer selection, outreach, and negotiation
• Creative direction and content concepts for creators
• Production support for video, photo, and social content
• Community management and social page oversight
• Paid amplification of creator content across platforms

This can be useful if you want everything from strategy to daily social execution managed under one roof.

Approach to influencer campaigns

Campaigns tend to lean into storytelling and brand voice. The agency usually collaborates closely with creators on content ideas so posts feel aligned with the brand’s overall social look and tone.

They may mix different creator tiers in a single activation. For example, a few mid tier influencers for reach, plus several smaller creators to drive conversation and engagement.

Creator relationships and style

Because the firm runs broader social activity, creator work is often part of long running brand relationships rather than one off bursts. Influencers might be invited into recurring series, themed content, or seasonal pushes.

This can help creators feel more integrated into your brand story, especially if you value ongoing partnerships instead of short term shout outs.

Typical brand fit for SociallyIn

The agency tends to resonate with companies that see social media as a core brand channel rather than just a place to run occasional ads.

• Consumer brands that need daily social content plus creator campaigns
• Companies ready to invest in their online personality and community
• Marketing teams that want a single partner across social, content, and influencers

It may be especially appealing if your internal team is lean and you need hands on help with planning, writing, and production.

Inside Zorka Agency’s way of working

Zorka Agency is often associated with performance focused influencer campaigns, particularly in gaming, apps, and digital products. They have experience combining creators with paid user acquisition efforts.

That background tends to attract brands that care deeply about measurable actions like installs, signups, or purchases tied to creator content.

Core services for Zorka Agency

While they also provide creative and strategic help, their work frequently leans into performance and user growth. Services often include:

• Influencer sourcing across YouTube, TikTok, Twitch, and other channels
• Campaign planning built around installs or conversions
• Detailed tracking setup and reporting on creator performance
• Integration with paid media and user acquisition efforts
• Support across multiple regions and languages for global pushes

This can be valuable if your team is under pressure to prove direct results rather than only brand awareness.

Approach to influencer campaigns

Campaigns are usually structured around clear performance goals. Creators are selected for audience quality and likely response, not only for aesthetics or brand fit.

Messaging often includes strong calls to action and clear ways for people to track outcomes, such as unique links or codes.

Creator relationships and style

This firm typically works with many creators across markets, especially in niches like gaming, tech, and mobile apps. They often run campaigns at scale, testing what works and then doubling down on top performers.

Influencers might be part of global pushes across regions, with localized content and offers adapted for each audience.

Typical brand fit for Zorka Agency

Companies that need clear performance signals from influencer spend tend to gravitate toward this team.

• Mobile apps and games seeking installs and in app revenue
• Digital services, fintech, and subscription products
• Brands planning multi country or multilingual campaigns

It can be attractive if your internal stakeholders want strong data and performance metrics from creator activity.

How the two influencer agencies differ

While both are influencer focused partners, the feel of working with each one can be quite different. Your decision will often come down to the kind of results you care about most.

One leans into brand storytelling and social presence. The other often leans into numbers, user growth, and performance signals.

Focus on brand versus performance

The social-first agency often brings a strong emphasis on visual identity, tone of voice, and long term community building. Campaigns may be judged on reach, engagement, and brand lift.

The performance oriented shop tends to center campaigns on measurable actions. They are usually comfortable being accountable for signups, installs, or revenue indicators.

Campaign scale and regions

Both can work with brands of different sizes, but their histories differ. The performance agency is often associated with cross border campaigns, especially in gaming and apps.

The social-first partner may center more on creative campaigns for consumer brands, with a big focus on North American social platforms and culture, depending on the client mix.

How they collaborate with your team

With a social-first firm, you may work closely on mood boards, content calendars, brand voice documents, and social series. Influencers are folded into that larger creative plan.

With a performance partner, conversations may lean more toward cost per result, tracking, funnels, and which creators are driving the strongest outcomes.

Pricing approach and how you work together

Neither agency usually publishes fixed price lists. Costs typically depend on your goals, required markets, and how involved the team needs to be across planning and execution.

Most engagements fall into a mix of campaign based budgets and ongoing retainers for management and strategy.

Common pricing structures

• Custom campaign budgets: Set for one time launches or seasonal pushes.
• Monthly retainers: For ongoing strategy, management, and reporting.
• Influencer fees: Paid to creators based on reach, content type, and usage rights.
• Production and creative costs: For script writing, design, editing, and content shoots.

In performance focused setups, you may also see pricing influenced by targets like cost per install or cost per acquisition, though the agency still needs base fees for their work.

What drives budget up or down

Several factors tend to shape how much you will invest with either firm.

• Number of creators and content pieces in each wave
• Markets and languages you want to cover
• Complexity of creative concepts and shoots
• Length of the engagement and whether it is ongoing
• Level of paid media you plan to run behind creator content

Early conversations usually focus on your growth goals and desired timelines so they can propose a realistic range.

Key strengths and where each can fall short

Every partner has trade offs. Understanding them upfront helps you set expectations inside your team and with leadership.

Where SociallyIn tends to shine

• Strong creative thinking for social led brands
• Ability to connect influencer work with daily content and community
• Useful for marketers who want a unified social and creator voice

A common concern is whether creative heavy work will still drive enough direct sales or signups to satisfy leadership.

Where SociallyIn may be less ideal

• May not be the top choice if your only goal is fast user acquisition
• Creative depth can add time and cost compared with simple influencer blasts
• Could feel too broad if you only want creator outreach without social strategy

Where Zorka Agency tends to shine

• Clear emphasis on measurable performance and outcomes
• Experience in gaming, apps, and digital products
• Comfortable with multi region campaigns and scale

Some marketers worry that performance driven setups may miss longer term brand building if everything is judged by short term numbers.

Where Zorka Agency may be less ideal

• Brands seeking deep storytelling and brand worlds may want more creative depth
• Heavier tracking and optimization can feel complex for small teams
• Not always necessary if you only run small, local influencer tests

Who each influencer partner is best for

It helps to picture your own situation clearly. Think about your goals, internal skills, and how much support you need across creative and performance.

Best fits for SociallyIn

• Beauty, fashion, lifestyle, and food brands building a strong social identity
• Companies wanting one team for content, community, and influencer work
• Marketers focused on engagement, storytelling, and brand love
• Teams with limited in house creative resources that need end to end support

Best fits for Zorka Agency

• Mobile games and apps needing installs and in app actions from creators
• Digital services with clear conversion goals tied to influencer links
• Brands planning cross border campaigns with localized creator work
• Marketing teams comfortable working with performance metrics and tracking

When a platform like Flinque can make more sense

Full service partners are not the only way to run creator campaigns. Some brands prefer managing relationships directly, especially once they have more experience with influencers.

This is where a platform based option such as Flinque can sometimes be a better match.

How a platform approach differs

Instead of paying for a full agency retainer, a platform usually gives you tools for finding creators, managing outreach, and tracking results in one place.

Your in house team stays in control of strategy and communication. The software supports your workflow rather than replacing it with a separate team.

When a platform can be helpful

• You already know your ideal creator profiles and content style.
• Your team wants to build long term creator relationships directly.
• You need to run many smaller collaborations without heavy agency fees.
• You prefer to own your own influencer data and knowledge in house.

If you are comfortable managing campaigns but want better organization and discovery, a platform can sit between do it yourself spreadsheets and full agency engagements.

FAQs

Do I need an agency if my team is small?

If your team is small and new to influencer work, an agency can shorten learning time and handle complex tasks. If you are experimenting with tiny budgets, starting with a platform or a few direct creator partnerships may be enough.

Which partner is better for brand awareness?

Both can build awareness, but a social-first agency is often stronger at big creative ideas and consistent social storytelling. The performance focused firm can still drive reach, but its methods are often shaped by conversion goals.

Which partner is better for user acquisition?

A performance driven setup is usually better aligned with user acquisition, especially for apps, games, or software. Their methods and reporting are often designed around measurable actions like installs, signups, and paid conversions.

Can I use an agency and a platform together?

Yes. Some brands use a full service partner for large flagship campaigns and a platform for ongoing smaller collaborations. This can balance expert support for big moments with cost control for always on creator work.

How long should I test an influencer partner?

Plan for at least one to three months of activity before judging results, longer for brand building goals. Performance campaigns may show early signals faster, but both approaches benefit from testing, learning, and refinement over time.

Conclusion: choosing the right influencer partner

Choosing between these two firms is less about which one is “best” and more about what you truly need from creators and social channels over the next year.

If you want deeper storytelling, tight social integration, and help shaping your online personality, the social-first agency style may fit best.

If you are under strong pressure to drive installs, signups, or revenue, the performance focused model may be the safer option, especially in gaming and digital products.

For teams ready to manage influencer work themselves, but needing structure and discovery tools, a platform like Flinque can provide support without full agency retainers.

Start by mapping your goals, budget range, and internal capacity. Then speak openly with each partner about what success looks like, how you prefer to work, and how results will be reported and refined.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.