SociallyIn vs Veritone One

Why brands look at these two influencer partners

Marketers often compare SociallyIn and Veritone One when they want outside help running influencer campaigns that actually move the needle, not just rack up likes.

You might be weighing creative storytelling against large scale media reach, or wondering which team will feel like a true extension of your brand.

This kind of choice usually comes up when internal teams feel stretched and need experts to handle creator outreach, campaign planning, and performance tracking from end to end.

Table of Contents

• What each agency is known for
• SociallyIn overview for brand teams
• Veritone One overview for brand teams
• How the two agencies really differ
• Pricing style and how costs are structured
• Strengths and limitations on both sides
• Who each agency is best for
• When a platform alternative makes more sense
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

What each agency is known for

Before diving into details, it helps to zoom out and look at what each group is mainly recognized for in the market.

The primary SEO focus here is the phrase influencer marketing agencies, because that is what most brands search when exploring these partners.

What SociallyIn tends to be recognized for

SociallyIn is widely associated with creative social media production, influencer collaborations, and hands on campaign execution across newer visual platforms.

They lean into concept development, content shoots, and ongoing social channel management, not just one off influencer placements.

What Veritone One tends to be recognized for

Veritone One is often linked with performance focused media that combines influencers, podcasts, audio, and host reads for measurable response.

The agency is part of Veritone, a larger AI centric company, and uses data tools to plan and optimize campaigns at scale.

SociallyIn overview for brand teams

SociallyIn positions itself as a creative social media partner that also builds influencer programs around strong content and storytelling.

Instead of only sourcing creators, they often handle strategy, daily content calendars, community engagement, and trend driven ideas.

Services you can expect from SociallyIn

Brand teams usually look at SociallyIn for full social support with influencers built in, rather than a narrow focus on just creator outreach.

• Social media strategy and planning across key platforms
• Content production, including photo and video shoots
• Influencer discovery and relationship management
• Paid social amplification of creator content
• Community management and replies on brand channels
• Ongoing performance reporting and suggestions

How SociallyIn tends to run campaigns

Campaigns often start with a creative theme or concept. The team then finds creators whose style matches that direction and the brand voice.

They typically handle briefs, mood boards, timelines, and asset reviews so you spend less time in the weeds chasing details.

Content may run on creator channels, brand channels, or both, depending on your goals and how much control you need over messaging.

How SociallyIn works with creators

SociallyIn often builds rosters over time, especially within certain niches like beauty, lifestyle, or consumer goods.

The team negotiates deliverables, usage rights, and exclusivity, then manages approvals, reshoots, and content tweaks as needed.

There is usually a strong emphasis on visual quality and making sure each piece feels on brand while leaving space for creator personality.

Typical client fit for SociallyIn

SociallyIn tends to fit brands that want a creative partner deeply involved in day to day social presence, not just bursts of influencer activity.

They are often a match for consumer brands, eCommerce companies, and lifestyle products that live heavily on Instagram, TikTok, and similar channels.

Veritone One overview for brand teams

Veritone One is generally seen as a performance leaning agency that blends influencer work with audio, video, and podcast advertising.

They are known for large scale, host read driven campaigns that push measurable results, especially for direct to consumer brands.

Services you can expect from Veritone One

The agency’s services usually extend beyond one channel, mixing creators with broader media to reach more people and track conversions.

• Influencer campaign planning and management
• Podcast and audio host read ad placements
• YouTube and video creator partnerships
• Media buying and optimization across formats
• Tracking, attribution, and performance analysis
• Use of AI tools for planning and reporting

How Veritone One tends to run campaigns

Campaigns often focus on measurable response, such as signups, trials, or purchases, rather than pure awareness alone.

The team works with creators and hosts who can deliver direct response reads, strong calls to action, and trackable promo codes or links.

They usually lean into testing different shows, influencers, and formats, then shifting spend toward what works best.

How Veritone One works with creators and hosts

While social influencers are part of their mix, a lot of their value comes from relationships with podcast hosts and video creators.

Hosts are often given talking points, product samples, and key brand guidelines, then encouraged to speak in their own voice to keep trust high.

This style tends to work well for education driven products that require explanation and personal stories.

Typical client fit for Veritone One

Veritone One is often a match for brands with aggressive growth goals that want to scale spend across podcasts, YouTube, and influencers.

Direct to consumer products, apps, subscription services, and online brands frequently use this approach when they are ready to push volume.

How the two agencies really differ

Even though both run influencer work, the flavor of support you get from each partner can feel very different once campaigns start.

Creative first versus performance first mindset

SociallyIn generally leans into creative social storytelling and day to day brand presence, then layers in influencers to bring that story to life.

Veritone One often leads with performance goals, then designs influencer and audio programs around clear response metrics.

Which mindset fits better depends on whether you are chasing awareness, direct sales, or a mix of both.

Where each one puts most of its effort

SociallyIn spends a lot of time on content production, visuals, and channel management on platforms where your brand shows up daily.

Veritone One spends more energy on media planning, podcast and video deals, and testing different placements to find winning combinations.

Both can support influencers, but your experience will lean either toward creative collaboration or media performance management.

Scale and type of channels covered

For some brands, scale means more posts and more creators on social channels; for others, it means more shows, episodes, and ad units.

SociallyIn usually lives closer to the social feed, community comments, and content calendar level.

Veritone One typically lives closer to broadcast style placements across shows, episodes, channels, and large creator audiences.

Pricing style and how costs are structured

Neither group sells simple software plans. Instead, costs are shaped around scope, complexity, and the level of support you need.

How SociallyIn usually charges

SociallyIn often works on monthly retainers for social media and influencer management, especially when they own multiple channels.

Campaign based work is usually priced through custom quotes that roll up strategy, creative production, and management hours.

On top of that, you cover influencer fees, content usage rights, and any paid media budgets used to boost posts.

How Veritone One usually charges

Veritone One typically prices work around media investment and management, rather than just hours of creative support.

You can expect a management fee tied to overall media spend, along with the actual cost of creator or host placements.

Higher budgets usually unlock more testing, optimization, and access to bigger shows or higher tier influencers.

What really drives costs up or down

• Number of creators or shows in your plan
• Size of creator audiences and their rates
• Amount of custom content you need produced
• Number of platforms and regions you want to cover
• Length of engagement, from one offs to year long work

Strengths and limitations on both sides

Every agency comes with tradeoffs. Knowing these upfront makes your decision feel more confident and less like a gamble.

Where SociallyIn tends to shine

• Strong creative concepts and polished visual content
• Tight integration between brand channels and influencer work
• Support for community engagement, not just top line campaigns
• Helpful for brands still finding their social voice and style

A common concern is whether creative led campaigns will drive enough direct sales to justify the spend in the short term.

Where SociallyIn may feel limiting

• May not be the best fit if you mainly want large podcast or audio pushes
• Heavy creative production can require more involvement from your brand team
• Performance tracking depth can vary based on your existing data stack

Where Veritone One tends to shine

• Strong at blending influencers, podcasts, and media for scale
• Good fit for brands with clear acquisition or revenue targets
• Comfortable managing large budgets across many placements
• Leverages data and AI tools to plan and optimize campaigns

Many marketers quietly worry that a heavy performance focus might make creative feel too scripted or less authentic.

Where Veritone One may feel limiting

• May be less focused on daily, hands on social channel management
• Smaller budgets can struggle to test enough shows or creators
• Not ideal if you only need light influencer support or a few posts

Who each agency is best for

If you are still torn, mapping your own needs to typical client profiles can help narrow things down quickly.

When SociallyIn is usually a better fit

• Consumer or lifestyle brands that live on social first
• Teams that want a partner to own content, community, and creators together
• Brands that value unique visuals and trend aware storytelling
• Companies comfortable with ongoing retainers for social support

When Veritone One is usually a better fit

• Direct to consumer brands needing measurable acquisition at scale
• Companies ready to invest heavily in podcasts, YouTube, and host reads
• Teams with internal creative support, but limited media expertise
• Brands that want to test many shows and placements quickly

When a platform alternative makes more sense

Hiring a full service agency is not always the right call, especially for smaller teams or brands that like to be very hands on.

How a platform like Flinque fits into the picture

Flinque is a platform based option that lets brands discover creators and run influencer programs without long term agency retainers.

You keep ownership of creator relationships and workflows, while using the software for search, outreach, and campaign tracking.

This can work well if you have in house marketers who enjoy managing details, but still want structure and data to stay organized.

Signs you may want a platform instead of an agency

• You have more time than budget and want to learn by doing
• Your influencer needs are modest, like a few creators each quarter
• You prefer to build direct relationships with creators yourself
• You want flexibility to pause or ramp efforts month to month

FAQs

Is it better to pick one agency or use several?

Most brands start with one main partner for influencer work to keep messaging aligned and tracking clean. Larger companies sometimes layer in extra agencies for specific regions, languages, or special projects once they have a clear playbook.

How long does it take to see results from influencer campaigns?

Awareness and social engagement can move within weeks, while reliable sales trends usually need multiple campaign cycles. Plan for at least one to three months of testing creators, messages, and formats before judging long term performance.

Can my internal team still be involved with creators?

Yes. Many agencies welcome brand teams on creator selection, creative direction, and approvals. You can choose whether they fully manage relationships or collaborate closely so your internal team stays connected to key influencers.

Do these agencies work with small brands?

They may, but both generally work best when budgets allow meaningful testing. Smaller brands sometimes struggle to reach minimum engagement levels and may be better served by a platform or a niche agency focused on early stage companies.

How do I judge if an influencer agency is performing well?

Look beyond vanity metrics. Track creator fit, content quality, cost per desired action, and how learnings improve each new campaign. A strong partner will be transparent about what works, what fails, and how they are adjusting.

Conclusion: choosing the right partner

Your choice between these two influencer marketing agencies should come down to goals, budget, and how involved you want to be in daily execution.

If you need a creative social partner deeply embedded in your brand channels, SociallyIn is often the better fit.

If you want to scale across podcasts, video, and direct response driven creator work, Veritone One can be a stronger match.

Brands with lean budgets or hands on teams should also weigh a platform solution like Flinque, which keeps more work in house while adding structure.

Start by clarifying your main outcome, realistic budget range, and internal bandwidth. From there, speak with each team, ask specific questions, and choose the partner whose day to day style matches how you like to work.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.