SociallyIn vs The Digital Dept

Choosing between influencer marketing partners can feel overwhelming when each one promises reach, engagement, and growth. Many brand leaders end up weighing SociallyIn against The Digital Dept because both appear creative, social-first, and focused on creator content.

Yet they feel different in tone, style, and how closely they work alongside your team. You are usually trying to figure out who will really understand your brand, who will stretch your budget further, and who will keep things simple instead of adding more complexity.

To make that choice easier, this page leans on a single primary theme: influencer marketing agencies. From there, we’ll walk through what each shop is known for, how they run campaigns, who they fit best, and where they may not be ideal.

Why brands look at these agencies

Most marketers arrive at these two agencies after deciding they can’t run creator campaigns alone anymore. Briefing influencers, negotiating usage, and tracking results in spreadsheets quickly becomes a full-time job.

You’re typically looking for three things: a team that already knows the platforms, creators who feel naturally aligned with your audience, and reporting that proves the spend is working. Both agencies speak to those needs, but in slightly different ways.

Instead of trying to pick a “winner,” it helps to see how each one supports your brand’s goals, stage, and budget. That is where understanding the differences between influencer marketing agencies really matters.

What each agency is known for

Both companies sit in the same general space: creative, social-first agencies that run campaigns with influencers on platforms such as Instagram, TikTok, YouTube, and sometimes emerging channels.

How SociallyIn is usually described

SociallyIn is often seen as a creative social media shop that expanded deeply into influencer work. They tend to be associated with full content production, social strategy, and campaign execution for brands wanting a cohesive presence.

Their storytelling style leans into bold visuals, on-trend short video, and community-focused content that feels native to each platform. Influencer work is usually tied closely to broader social campaigns, not treated as something separate.

How The Digital Dept is usually described

The Digital Dept is commonly positioned as a nimble team focused on influencers, brand storytelling, and digital campaigns. They often emphasize tailored partnerships with creators rather than one-size-fits-all outreach.

Their work tends to focus on matching brands with creators who can speak authentically to niche or highly engaged communities. They usually highlight long-term relationships over one-off influencer blasts.

Inside SociallyIn’s style and services

SociallyIn typically presents itself as a full-service social media agency, with influencer campaigns as one important piece of a larger content and community approach.

Core services they tend to offer

• Influencer sourcing, vetting, and outreach
• Campaign creative concepts and content planning
• Short-form video production for TikTok and Reels
• Social media management and community engagement
• Paid social amplification of creator content
• Reporting, insights, and performance optimization

Campaigns typically connect organic creator posts with brand-owned channels, so your feed, Stories, and ads all share a similar look and feel.

How SociallyIn tends to run campaigns

Campaigns usually start with strategy workshops or deep discovery calls. The team works to define goals such as awareness, engagement, content creation, or conversions before any creators are contacted.

They work with influencers to develop content that fits the creator’s voice while still reflecting brand guidelines. In many cases, the same creative idea gets adapted across several creators to build a consistent wave of content.

Paid support often follows, with the agency boosting top-performing creator posts as ads on Meta platforms, or sometimes repurposing them into broader social campaigns.

Creator relationships and talent approach

Instead of operating as a traditional influencer talent agency, SociallyIn typically builds flexible rosters for each brand. They tap into databases, social discovery, and their own network to find creators who fit your audience.

Relationships may be more campaign-based than exclusive, giving them freedom to mix micro, mid-tier, and larger names. This flexibility can help balance authenticity with reach and cost.

Typical client fit for SociallyIn

SociallyIn often fits brands that want more than just influencer posts. If you need social strategy, always-on content, community management, and creator campaigns under one roof, they may feel like the right match.

They may be especially attractive for brands wanting to grow fast on TikTok or Instagram with a strong creative angle, such as consumer products, lifestyle, beauty, food, and entertainment.

Inside The Digital Dept’s style and services

The Digital Dept usually presents as a focused influencer and social content partner. Their appeal often lies in tailored creator relationships and storytelling across digital channels.

Core services they tend to offer

• Influencer identification and outreach
• Campaign ideation and creative direction
• Content coordination and approvals
• Multi-platform content planning
• Measurement and reporting on campaign outcomes
• Ongoing creator partnership management

Their work can range from single launches to ongoing programs where the same creators become recurring brand partners.

How The Digital Dept tends to run campaigns

They usually begin by understanding your audience, past results, and brand tone. Rather than casting a very wide net, they often zero in on a smaller group of creators with strong alignment.

Campaigns may center around a brand story or moment, such as a product launch, seasonal push, or cultural event. The agency coordinates deliverables, timelines, and content themes with each creator.

They often focus on keeping content feeling personal and believable instead of overly polished, especially on platforms where authenticity beats high production value.

Creator relationships and talent approach

The Digital Dept tends to highlight direct, ongoing creator relationships. They may cultivate trusted partners they can tap for multiple brands, or grow long-term partnerships between a single brand and a curated set of influencers.

This approach can make communication smoother and allow creators to better understand your brand over time, improving content quality and audience trust.

Typical client fit for The Digital Dept

The Digital Dept often suits brands that want focused influencer campaigns without needing a huge social media department wrapped around them. They can be a fit for fashion, lifestyle, wellness, and culture-driven brands.

They may work well for teams that already handle their own social channels and paid ads, but want expert help with creator relationships and campaign execution.

How the two agencies really differ

At first glance, these players seem similar. Both connect brands with creators and manage campaigns. The differences show up in how broad their services are and how tightly influencer work is tied to your wider social presence.

SociallyIn generally feels more like a full social media partner. Influencer efforts often weave directly into content calendars, community management, and paid support. You may lean on them as an extension of your in-house team.

The Digital Dept may feel more like a specialist shop centered around creators and digital storytelling. Your internal team often retains more responsibility for daily social posting, ad buying, and broader marketing operations.

In day-to-day work, that means SociallyIn might touch more channels and functions, while The Digital Dept spends more time honing the right creators and content angles for key campaigns.

Pricing approach and how work is scoped

Neither agency usually presents flat public pricing, because influencer costs depend heavily on your goals, markets, and creator tiers. Instead, both tend to work from custom proposals after initial calls.

For SociallyIn, budgets often bundle several pieces together: strategy, creative, influencer fees, organic social management, and paid support. You might see campaign-based projects or longer retainers covering always-on activity.

The Digital Dept may scope campaigns more tightly around creator work itself. That can include influencer fees, campaign planning, content approvals, and reporting, without always bundling full social management.

Key factors that influence pricing for both include:

• Number and size of creators involved
• Platforms used and content formats required
• Amount of content usage rights and duration
• Whether paid media is layered on top of organic posts
• Geographic reach and language needs
• How many campaigns or months are covered

For many brands, the decision comes down to whether they want one agency running most of their social ecosystem, or a more focused partner primarily handling creators.

Strengths and limitations for each agency

Both options can be strong partners, but in different ways. Understanding those nuances is key when your team and budget are on the line.

Where SociallyIn tends to shine

• Strong fit for brands wanting an end-to-end social solution
• Ability to align influencer content with daily posts and paid ads
• Helpful for companies building their social presence from scratch
• Useful when leadership wants one main partner, not many vendors

A common concern is whether a full-service partner might feel “too big” or layered for smaller, fast-moving teams.

Where SociallyIn may feel less ideal

• Brands that only need one-off influencer pushes may find the scope larger than necessary
• In-house social teams wanting tight control may prefer more flexible or campaign-only relationships
• Very small budgets can struggle to support full-service retainers

Where The Digital Dept tends to shine

• Focused influencer work without overhauling your entire social setup
• Good fit when you already run your own social and paid media
• Can be nimble for launches, limited drops, and cultural moments
• Strong when authenticity and niche communities matter more than sheer scale

Brands often worry whether a leaner partner can keep up if influencer activity needs to expand quickly across regions and platforms.

Where The Digital Dept may feel less ideal

• Companies that want everything from content calendars to community replies under one roof
• Teams needing deep production support beyond what creators can provide
• Global enterprises looking for heavy process, governance, and localization

Who each agency is best suited for

Thinking about “fit” in plain terms often helps more than obsessing over which agency looks trendier online. Consider your internal resources, timelines, and appetite for hands-on involvement.

When SociallyIn is usually the better choice

• Brands without a strong internal social team who need outside leadership
• Companies wanting organic, paid, and influencers handled together
• Marketing leaders who value a single partner accountable for results
• Products that depend heavily on visual storytelling and rapid content testing

You might lean this way if you want to plug into an existing machine that can plan, produce, publish, and report with minimal extra hires on your side.

When The Digital Dept is usually the better choice

• Brands that already have in-house managers for social channels or ads
• Teams looking mostly for help with sourcing, managing, and scaling creators
• Companies focused on specific launches, capsule collections, or key seasons
• Marketers who prefer close collaboration on creator selection and storytelling

This route can work especially well when you want more say in strategy and are comfortable running other parts of your marketing stack internally or with other partners.

When a platform like Flinque makes more sense

Some brands discover that neither full-service option truly suits their budget or level of desired control. They want help, but not a fully managed service relationship with agency markups on every campaign.

In those cases, a platform-based alternative such as Flinque can be worth exploring. Instead of paying for an external team to run everything, your brand uses software to discover creators, manage outreach, and track performance in-house.

This approach may suit:

• Brands with lean but capable marketing teams
• Companies that run frequent small campaigns rather than a few big ones
• Teams wanting to own creator relationships long term
• Marketers who prefer flexible monthly spend instead of larger retainers

A platform can also live alongside agencies. Some brands let a partner handle high-stakes launches while using tools to run community-driven or always-on micro influencer efforts themselves.

FAQs

How do I choose the right influencer agency for my brand?

Start with your goals, budget, and internal capacity. Decide whether you need full social support or just influencer help. Then meet each team, ask for case studies close to your industry, and check how they measure success.

Should I prioritize micro or bigger influencers?

Micro creators often bring higher engagement and stronger trust, while bigger names deliver reach and social proof. Many successful campaigns mix both. The right blend depends on whether you want awareness, content, or sales as your primary goal.

How long does it take to launch an influencer campaign?

Most campaigns take four to eight weeks from kickoff to first posts, depending on creator availability, approvals, and complexity. Tight timelines are possible, but limiting creator choice or content rounds can affect quality.

Can I keep working with creators after the first campaign?

Yes, if your agreements allow ongoing partnerships and usage. Many brands turn high-performing influencers into long-term ambassadors. Make sure your contracts clearly cover future collaborations and any additional fees.

Do I still need an internal social media person if I hire an agency?

Having at least one internal lead is wise. Agencies handle execution, but you still make priorities, approve content, and align influencer work with product launches, PR, and other marketing efforts.

Helping you decide what’s right

Choosing an influencer partner is less about chasing the most impressive logo wall and more about matching how each team works to how you like to operate.

If you want a broad social partner that can manage content, community, paid media, and creators together, SociallyIn may align better with your needs. Their strength lies in treating creator work as part of a full ecosystem.

If you already have strong in-house resources or other partners for social, and mainly need expert help with creators, The Digital Dept may feel like a better fit. They typically lean into targeted, authentic relationships and campaign storytelling.

And if you’d rather keep campaigns in-house while still scaling influencer work, exploring a platform like Flinque can offer a different path with more hands-on control.

At the end of the day, clarify your goals, map your internal capacity, decide how involved you want to be, and then choose the partner model that makes executing consistently feel realistic, not exhausting.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.