SociallyIn vs Stargazer

Why brands weigh different influencer partners

When brands compare SociallyIn with Stargazer, they are usually trying to pick the right partner to run influencer campaigns that actually move the needle. You want clarity on services, creative style, pricing, and how each agency will handle your brand and creators.

The shortened primary keyword for this topic is influencer marketing agencies. That’s what most marketers are really searching for when they look at these two options side by side.

Table of Contents

• What the agencies are known for
• Inside SociallyIn
• Inside Stargazer
• How their approaches differ
• Pricing and how engagements work
• Strengths and limitations
• Who each agency fits best
• When a platform like Flinque makes sense
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

What the agencies are known for

Both of these influencer marketing agencies help brands plan, launch, and scale creator campaigns across social platforms. They go beyond simple creator matchmaking and lean into creative strategy, content production, and performance tracking.

While they share that broad mission, they’re known for slightly different strengths and styles in how they deliver influencer work.

Inside SociallyIn

SociallyIn is widely recognized as a social-first agency with deep roots in content creation. They work across social media marketing, but influencer campaigns sit inside a broader creative and community approach.

Services and campaign focus

SociallyIn tends to support brands with a mix of services instead of isolated one-off influencer tasks. Typical services include:

• Influencer campaign strategy and planning
• Creator sourcing and vetting by niche and values
• Creative direction and content production
• Social media management and community support
• Paid amplification of creator content
• Reporting and learnings after each campaign

They often design campaigns that stretch across platforms like Instagram, TikTok, YouTube, and Facebook, aligning influencer content with your other social activity.

How SociallyIn works with creators

SociallyIn usually focuses on matching brands with creators whose style and audience feel authentic. They pay close attention to tone, visual style, and how a creator already talks to their followers.

Rather than forcing rigid scripts, they tend to develop clear brand guidelines, then allow creators to adapt those into their own voice and format.

Approach to running campaigns

Campaigns often start with a discovery phase, where SociallyIn learns your goals, audience, and brand personality. From there, they’ll pitch concepts, content formats, and creator shortlists.

They typically manage outreach, negotiations, briefs, content approvals, and posting schedules, then report back on performance and insights.

Typical SociallyIn client fit

Brands that work with SociallyIn usually want an agency that blends social media marketing with influencer work under one roof. That can be helpful if you need:

• A consistent brand voice across owned and creator channels
• Ongoing content production, not just campaign bursts
• Support with community and organic engagement

They can be a strong fit for consumer brands in areas like lifestyle, food, fashion, beauty, and entertainment that care about creative storytelling as much as direct sales.

Inside Stargazer

Stargazer is widely known for performance-driven influencer work, especially on platforms like YouTube, TikTok, and Instagram. They often highlight measurable outcomes and detailed creator data in their process.

Services and performance focus

Stargazer also offers end-to-end influencer services, but with a slightly stronger emphasis on measurable campaign outcomes. Common services include:

• Influencer strategy built around performance goals
• Creator discovery using data and audience insights
• Campaign coordination and production oversight
• Affiliate or performance-based structures where relevant
• Tracking, reporting, and optimization

They often work with brands that care deeply about conversions, app installs, subscriptions, or other hard metrics, not just reach.

How Stargazer handles creators

Stargazer typically leans on data to find influencers whose audience matches your ideal customer. They may look at demographics, interests, past brand partnerships, and content performance.

They still need creators to be creative, but they are more likely to build campaigns around specific calls to action and measurable steps.

Campaign style and process

Campaigns may start with a focus on core metrics: signups, sales, downloads, or traffic. From there, Stargazer maps creative ideas and influencer rosters to those targets.

They tend to monitor campaigns closely and may adjust creative, messaging, or creator mix if performance is not on track.

Typical Stargazer client fit

Stargazer is often a match for brands that see influencers as a growth channel similar to paid ads. That includes:

• Direct-to-consumer ecommerce brands
• Apps, games, and SaaS products seeking installs or trials
• Subscription services and digital products

These clients usually want strong tracking and clear reporting on return from influencer spend.

How their approaches differ

Both agencies run influencer marketing campaigns, but their style and emphasis can feel quite different once you’re in the trenches with them.

Creative storytelling versus performance tilt

SociallyIn leans more toward storytelling and brand expression inside social channels. Their work often supports top-of-funnel awareness and ongoing engagement as much as direct response.

Stargazer tilts more toward performance, building campaigns around hard goals like sales, leads, and installs, and tracking those results closely.

How they think about social media as a whole

SociallyIn treats influencers as one part of a bigger social media picture. That can be helpful if you want your brand voice tightly aligned across your channels and creators.

Stargazer is more specialized in influencer campaigns as a growth lever, often pairing this work with paid amplification, landing pages, and attribution tracking.

Scale and creator mix

Both can run campaigns with macro and micro creators, but you may see differences in how they build the roster.

SociallyIn sometimes focuses on fewer, deeper creator relationships that align strongly with your brand identity, while Stargazer may build broader rosters aimed at testing and scaling what works.

Pricing and how engagements work

Neither agency publishes flat pricing the way a software platform might. Instead, most projects are priced through custom quotes based on your goals and the scope of work.

Common pricing elements

Expect pricing to be shaped by several factors:

• Number and type of influencers involved
• Content formats and production needs
• Campaign duration and geography
• Your target platforms and posting frequency
• Level of strategic support and reporting required

In most cases, you’ll pay influencer fees plus an agency management fee, either per campaign or on a retainer basis.

How SociallyIn often structures engagements

SociallyIn may be more likely to bundle influencer work with social media content and community management. That can look like a monthly retainer covering strategy, content, and influencer campaigns across your channels.

For brands, it can feel like an extension of your marketing team rather than a standalone campaign vendor.

How Stargazer often structures engagements

Stargazer typically structures work around specific campaigns or ongoing performance programs. You might set a monthly or campaign budget, with a portion going to creators and a portion to agency management.

Some brands integrate Stargazer’s work into their broader paid media mix, comparing results to other acquisition channels.

Strengths and limitations

Each agency comes with strengths that can be a perfect fit for some brands and less ideal for others. It helps to be honest about what you really need.

Strengths of SociallyIn

• Strong creative capabilities across social content, not just influencers
• Ability to maintain brand voice across owned and creator channels
• Useful for brands wanting long-term storytelling and community building
• Good fit if you want help with more than just campaigns

Limitations of SociallyIn

• May feel broader and less narrowly performance-obsessed for some growth teams
• Bundled services can be more than you need if you want only influencers
• Some brands worry that a wide focus might dilute pure performance attention.

Strengths of Stargazer

• Clear focus on performance and measurable outcomes
• Data-driven creator selection and campaign tracking
• Useful for brands already investing heavily in paid media
• Comfortable working with direct-response and growth marketing teams

Limitations of Stargazer

• May feel more transactional if you want deep brand storytelling
• Performance experiments can require budget and patience to optimize
• Some marketers fear campaigns will feel like ads instead of authentic creator content.

Who each agency fits best

The best agency for you depends on your goals, how you define success, and how involved you want to be in day-to-day work.

When SociallyIn is usually a better fit

• You want influencer marketing embedded in your overall social strategy.
• Your brand needs a consistent creative direction across channels.
• You value relationship-driven creator partnerships over rapid testing.
• You care about engagement, brand love, and content quality as much as sales.

When Stargazer is usually a better fit

• You see influencers as a performance channel similar to paid ads.
• Your leadership expects clear metrics, attribution, and scaling plans.
• You have defined funnels and want creators to plug into them.
• You’re comfortable testing many creators and doubling down on winners.

When a platform like Flinque makes sense

Sometimes neither agency model is perfect. You may want more control and lower ongoing fees than full-service agencies typically require. That’s where a platform-based option can help.

Why some brands choose a platform

Flinque is an example of a platform alternative that lets brands discover influencers and manage campaigns themselves. Instead of paying large retainers, you invest time and internal resources while using software to streamline the work.

This can make sense if you already have marketing staff who can handle outreach, briefs, and reporting, but need better tools.

When a platform is a better fit than an agency

• Your budget is limited, but you’re willing to do the hands-on work.
• You want to own creator relationships directly.
• You prefer experimenting and learning in-house instead of outsourcing.
• You only need help with discovery, tracking, and workflow.

However, if you lack the time or experience to run campaigns, a full-service agency often remains the more realistic option.

FAQs

How do I choose between these influencer marketing agencies?

Start with your main goal. If you want storytelling and social content support, lean toward a creative-led agency. If you want hard performance metrics and growth, favor a performance-focused partner. Then request case studies and talk through how they’d handle your specific brand.

Can small brands work with these agencies?

It depends on your budget and scope. Both typically work best with brands ready to invest meaningful campaign or monthly budgets. Smaller brands sometimes start with a platform-based solution or very targeted campaigns before moving into larger, ongoing programs.

Which platforms do these agencies usually focus on?

They commonly run campaigns on Instagram, TikTok, YouTube, and sometimes Facebook or Snapchat. The exact mix will depend on where your customers spend time and what type of content fits your brand and product best.

How long does it take to see results from influencer campaigns?

Awareness and engagement can show up quickly, sometimes within days of content going live. Sales and long-term impact often take multiple waves of campaigns, testing different creators, messages, and formats before you see stable, repeatable performance.

Do I need long-term contracts for influencer marketing agencies?

Many agencies offer both project-based campaigns and ongoing retainers. Shorter projects help you test fit, while longer agreements usually support deeper strategy and better pricing. Always ask about contract length, exit options, and how success will be measured.

Conclusion: choosing the right partner

Choosing between these influencer marketing agencies comes down to how you balance brand building with performance. You need to be clear on what success looks like before you sign any contract.

If you want deep creative support, a social-first partner may be ideal. If you want measurable growth, a performance-leaning agency often makes more sense.

Also be honest about your budget and internal capacity. A full-service team can save time but costs more, while a platform can be cheaper but demands more work from your side.

Talk openly with each potential partner about your goals, risks, and expectations. The right agency will not only show you past wins, but also explain how they’ll adapt their approach to your specific brand and market.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.