SociallyIn vs NewGen

Why brands look at different influencer partners

When you start weighing up SociallyIn vs NewGen, you are really trying to pick the right partner to run creator campaigns that actually move the needle, not just rack up views.

Most brands want clarity on four things: services, results, pricing style, and what it’s like to work together day to day.

In this context, the primary idea to focus on is influencer marketing services. That phrase covers everything from strategy to creator outreach and reporting.

Table of Contents

• What these agencies are known for
• SociallyIn in plain language
• NewGen in plain language
• How their approaches feel different
• Pricing approach and how work is scoped
• Strengths and limitations
• Who each agency is best for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion
• Disclaimer

What these agencies are known for

Both agencies market themselves as partners that help brands connect with creators on platforms like TikTok, Instagram, and YouTube. But they show up a little differently in how they position those influencer marketing services.

One tends to lean into creative production and broader social media support. The other tends to highlight modern, content driven collaborations and youth focused campaigns.

Neither is a marketplace tool you log into. They are service based teams that plan, manage, and optimize campaigns for you, usually under a custom agreement.

SociallyIn in plain language

SociallyIn is widely known first as a social media agency. Influencer work usually sits alongside other services like content production, community management, and paid social campaigns.

This makes them attractive if you want one team handling several pieces of your online presence, not just creators. Their pitch leans into branded storytelling, creative ideas, and measurable outcomes on social channels.

Core services you can expect

While exact offerings vary by client, SociallyIn generally supports brands across a broader social ecosystem, not only influencer deals.

• Influencer campaign planning and creator outreach
• Content creation for social channels and ads
• Ongoing social media management and community care
• Paid social strategy and ad optimization
• Reporting, insights, and campaign wrap ups

Because they are rooted in social media, they often treat creators as one part of a bigger channel strategy rather than an isolated tactic.

How SociallyIn tends to run campaigns

Expect a structured process. They usually start by understanding your brand, audience, and goals, then map that into a social and influencer plan.

Creator selection typically focuses on brand fit, content style, and audience relevance rather than chasing follower count alone. They may blend micro creators with a few larger names.

Content is planned with your longer term brand assets in mind, so influencer posts can be reused or repurposed in ads, email, or on-site experiences when rights allow.

Creator relationships and network style

SociallyIn is not a talent agency. Instead, they pull from a mix of existingcreator relationships, research, and outreach to build the roster for each campaign.

This can be helpful if you need variety across niches, languages, or regions rather than a small, fixed stable of personalities.

However, it can also mean extra time up front as they vet and negotiate with each creator based on your specific needs and budget range.

Typical client fit for SociallyIn

Because they cover a broader set of social media tasks, brands often look at SociallyIn when they are ready to grow beyond ad hoc posts and scattered freelance help.

• Mid sized brands wanting a unified social and creator strategy
• Growing eCommerce companies needing steady content output
• Brands looking for ongoing support rather than one time stunts
• Teams that want paid media and influencers under one roof

This can be especially appealing if you have a lean in house team and need a done for you solution.

NewGen in plain language

NewGen positions itself more tightly around creator culture and youth driven trends. The name itself hints at a focus on the “new generation” of consumers and platforms.

While they may also touch other marketing areas, their public messaging usually puts influencer collaborations, video content, and social storytelling front and center.

Core services you can expect

NewGen’s services tend to orbit around creator campaigns and content built specifically for social feeds and short form video.

• Influencer sourcing and negotiations for TikTok, Instagram, and YouTube
• Campaign strategy focused on cultural moments and trends
• Creative direction for native, platform specific content
• Content editing and optimization for each social channel
• Performance tracking and recommendations for future drops

This focus can suit brands that care more about culture, authenticity, and trend adoption than traditional media style campaigns.

How NewGen tends to run campaigns

Expect a strong push toward native content that feels like it belongs in the feed rather than polished, TV style spots.

They often emphasize creative freedom for influencers within clear guidelines, trusting creators to know what connects with their own audience.

Campaigns might center around product challenges, storytelling series, or recurring content formats designed to build familiarity over time.

Creator relationships and network style

NewGen typically leans into relationships with creators who are already active on fast moving platforms. They may maintain repeat collaborations with certain influencers in priority niches.

The upside is speed and cultural alignment, especially around new features or memes. The tradeoff is that the roster can be more youth oriented than some brands expect.

That can be great for fashion, beauty, lifestyle, gaming, or new consumer apps, and less natural for conservative B2B sectors.

Typical client fit for NewGen

NewGen usually appeals to brands that want to lean hard into TikTok, Reels, and YouTube Shorts without diluting their approach across many channels.

• Consumer brands chasing Gen Z and younger millennials
• Startups wanting fast attention on social platforms
• Beauty, fashion, lifestyle, and entertainment brands
• Marketing teams open to playful, less polished content

If you are comfortable with testing bold ideas and moving quickly, this style can work very well.

How their approaches feel different

Looking beyond surface descriptions, the big differences usually show up in scope, tone, and how tightly influencer campaigns are tied to your other marketing efforts.

Scope of work and focus

Socially focused agencies like SociallyIn often sit in the middle of everything you do on social channels. Influencers are one piece of a layered plan that also includes owned content and ads.

NewGen style teams keep more attention on creators and culture first. Other services support that core, not the other way around.

If you want one partner for the whole social stack, SociallyIn may feel more natural. If you mainly want to win on TikTok and similar spaces, NewGen might feel sharper.

Creative style and brand control

SociallyIn’s broader remit can mean slightly more structure and brand control, with content designed to be reused across many touchpoints.

NewGen tends to lean into looser, more native content where creators have more room to experiment and react to trends.

Your comfort with creative risk is important here. If you worry a lot about brand guidelines, extra guardrails from a broader social team might help.

Client experience and communication

With a full service social partner, you often have recurring check ins, dashboards, and reports covering multiple channels, not just creators.

NewGen style teams may keep updates more campaign focused, zeroing in on content performance, engagement, and creative learnings.

Neither model is better by default. It depends whether you want one umbrella relationship or separate partners for different marketing pieces.

Pricing approach and how work is scoped

Influencer marketing agencies rarely publish fixed price menus. Both of these teams typically price through custom quotes based on scope and goals.

What usually shapes cost

• Number of creators and their audience size
• Target platforms and content formats
• Campaign length and posting frequency
• Whether you need strategy only or full execution
• Rights to reuse content in ads or other channels
• Geographic focus and language requirements

Expect to pay both creator fees and an agency management fee, either as a campaign project or ongoing retainer.

Working on a project versus a retainer

SociallyIn often supports ongoing social activities, so retainers are common. These cover strategy, content calendars, community work, and recurring influencer elements.

NewGen may favor project led work around campaigns or product pushes, especially if you are testing platforms first.

If you want a long term social partner, a retainer with a broader agency can be efficient. For one off experiments, a focused campaign scope can feel safer.

Strengths and limitations

Every influencer marketing partner has tradeoffs. The key is matching their strengths to what your brand genuinely needs this year.

Where SociallyIn often shines

• Bringing influencers, content, and paid social under one plan
• Building repeatable systems rather than one off pushes
• Creating assets that work across multiple channels
• Supporting brands that need structured processes and clear guardrails

This structure can be comforting if you have many stakeholders, compliance checks, or strict approval paths.

Where SociallyIn may feel limiting

• Campaigns might feel more “on brand” than daring or experimental
• Smaller brands may find the full service scope more than they need
• Decision making can take longer when multiple services are tied together

A common concern is whether full service agencies are flexible enough for fast moving platform trends.

Where NewGen often shines

• Strong alignment with youth culture and social trends
• Native, platform first content that fits the feed naturally
• Faster creative cycles and quick testing of new ideas
• Good fit for bold brands that want to stand out, not blend in

This bias toward experimentation can deliver breakout moments when timing and concept are right.

Where NewGen may feel limiting

• Less focus on broader channel integration beyond creators and content
• May not be ideal for conservative or heavily regulated sectors
• Brands wanting polished, formal tone might feel a mismatch

If your leadership is risk averse, you may need very clear creative boundaries from day one.

Who each agency is best for

Thinking about fit by type of brand and stage of growth can help narrow the field more quickly.

When SociallyIn is usually a good fit

• You want one partner to handle social content, ads, and influencers.
• Your team is lean and needs done for you strategy and execution.
• You have multiple internal stakeholders who require structured reporting.
• You care about long term brand building as much as short term spikes.
• You plan to reuse creator content in paid campaigns and across channels.

When NewGen is usually a good fit

• Your main aim is to win attention on TikTok, Reels, or Shorts.
• Your products speak strongly to Gen Z or youth culture.
• You are open to less polished, more playful content.
• You prefer punchy, campaign based bursts rather than always on programs.
• You already have some in house marketing support for other channels.

When a platform like Flinque makes more sense

Not every brand needs a full service influencer agency. Some prefer to keep campaigns in house but use software to scale discovery and management.

Flinque is an example of this platform based approach. Instead of hiring an agency, you use software to find creators, coordinate collaborations, and track performance.

Situations where a platform can work better

• You have an internal marketer who can own influencer campaigns.
• You want to test small budgets across many creators before scaling.
• You prefer direct relationships with influencers rather than going through an agency.
• You need transparency into every outreach, contract, and performance metric.
• You expect to run frequent, smaller collaborations instead of a few big pushes.

In these cases, a platform like Flinque can reduce reliance on retainers while still giving you structure and data.

FAQs

How do I choose between these influencer partners?

Start with your main goal, budget range, and how involved you want to be. If you want full social support and structure, SociallyIn may suit you. If you want trend driven creator content, NewGen may fit better. Talk to both and compare proposals.

Do these agencies work with micro influencers?

Yes, both typically use a mix of micro and mid tier creators, depending on your budget and goals. Micro influencers can bring strong engagement and niche trust, while larger creators help with reach and brand awareness.

Can I keep creator content for ads and future campaigns?

Often yes, but only if usage rights are agreed in contracts. You need clear terms about where and how long you can reuse the content. Agencies usually help negotiate this, and it can affect the final cost per creator.

How long does it take to launch a campaign?

Timing depends on scope and approvals. A small campaign can sometimes launch in a few weeks. Larger programs with many creators and strict review processes can take several months from briefing to first posts.

Are influencer agencies suitable for B2B brands?

They can be, but the approach changes. Instead of TikTok trends, you may work with niche experts, LinkedIn voices, or YouTube educators. If you are B2B, ask each agency for relevant case examples before committing.

Conclusion

Choosing an influencer marketing partner is less about which name is “better” and more about which one fits your goals, culture, and budget right now.

If you want holistic social media support with influencers woven into a wider plan, a broader social agency like SociallyIn usually makes sense.

If your focus is bold, creator first content for younger audiences, a trend oriented team like NewGen can be the stronger option.

For brands with hands on teams and smaller budgets, a platform based route, such as using Flinque, can unlock influencer marketing services style results without full retainers.

Clarify your goals, ask direct questions about process and reporting, and compare a few proposals side by side. The right partner should make the path to effective creator campaigns feel clear, not confusing.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.