SociallyIn vs MoreInfluence

Why brands compare influencer marketing partners

When brands look at SociallyIn and MoreInfluence, they are usually trying to choose an influencer marketing partner that feels like an extension of their team. You want people who understand your audience, protect your brand, and actually move the needle on sales or signups.

The primary phrase many marketers search for here is influencer agency selection. Under that search, the real questions are simple: Who will handle the heavy lifting, who fits your budget, and who understands your industry well enough to get it right the first time?

Both agencies focus on full service campaigns rather than self serve tools. They help with strategy, talent scouting, content production, and reporting, but they differ in style, background, and the type of brands they tend to work best with.

What these agencies are known for

Both shops work in the same broad space, but their stories and reputations are not identical. Understanding those differences helps you decide which one is closer to what you need right now.

Think about factors like creative style, level of hand holding, size of the internal team, and how deeply they plug into your wider marketing mix. These details matter when campaigns move from slide decks to live content.

Reputation and focus in the market

SociallyIn is often associated with social media creative first, then influencer work layered on top. Their roots are in building social content for brands, then using creators to drive reach around that content.

MoreInfluence, by contrast, frames itself primarily around creator collaborations and talent management. It tends to lean more into the matchmaking and negotiation side of campaigns, with a strong focus on pairing brands and personalities.

Common reasons brands consider them

Marketers usually look at these two agencies when in house teams are stretched thin or influencer outreach has become too time consuming. Both can take over the heavy coordination with creators and networks.

Another common trigger is a big launch or seasonal campaign where brands want consistent content across Instagram, TikTok, YouTube, and maybe even podcasts, without juggling dozens of direct creator relationships themselves.

SociallyIn in plain language

SociallyIn is best known as a social media agency that also runs influencer campaigns. That means you are not just hiring them to find creators but to shape the overall content idea, look, and feel across your brand channels.

Their strength lies in treating influencers as one piece of a larger social presence. For brands, this can be helpful when you want the same story to show up across your own feeds and creator feeds at the same time.

Services they usually offer

While exact offerings can change, SociallyIn typically helps brands with several connected services built around social media and influencer work.

• Social media strategy and channel planning
• Content production for feeds, stories, and short form video
• Influencer discovery, vetting, and outreach
• Campaign management and creator coordination
• Paid amplification and social ads around creator content
• Reporting focused on reach, engagement, and conversions

Because content is such a core part of their DNA, they can often support photo and video shoots, creative direction, and editing, even when those assets are intended for creators to post.

How campaigns tend to run

With SociallyIn, campaigns often start with a clear social content concept. They will usually define a theme, message, or series format first, then bring in creators who naturally fit that direction.

You can expect planning sessions around timelines, posting calendars, and how influencer content will interact with your brand owned channels. For many teams, this feels like hiring a combined social and influencer partner.

Relationship with creators

SociallyIn works with a wide range of creators, often built from ongoing outreach rather than a closed roster. That makes it easier to find niche voices, especially on newer platforms or emerging content styles.

The agency typically handles contracts, briefs, approvals, and coordination so creators have clarity and your brand has safeguards. This reduces back and forth on your side while giving creators room to stay authentic.

Typical client fit

SociallyIn can be a good match for brands that care deeply about how their social feeds look day to day. If you want coordinated visuals and messaging across all channels, this type of partner is useful.

Lifestyle brands, retail, food and beverage, and direct to consumer products often fit well, especially when they need constant fresh content and seasonal campaigns on Instagram and TikTok.

MoreInfluence in plain language

MoreInfluence (sometimes stylized without the space) leans heavily into the role of influencer specialists. Their positioning centers on matching brands with the right voices, often across both large and smaller niche creators.

Rather than leading with broader social media management, they put the spotlight on talent sourcing, negotiations, and shaping offers that appeal to creators while still working for your budget.

Services they usually offer

While details may vary, MoreInfluence tends to emphasize the influencer side of marketing, with services that revolve around talent and campaigns.

• Influencer scouting and vetting across social platforms
• Campaign concept support focused on creator execution
• Contract negotiation and deliverable management
• Whitelisting and paid usage rights negotiations
• Reporting on performance and optimization ideas
• Sometimes broader consulting on creator strategy

They are typically called in by brands that already handle some content in house but need help running large or complex influencer programs with many moving pieces.

How campaigns tend to run

Expect MoreInfluence to invest time upfront in understanding your ideal customer, brand guardrails, and campaign goals, then hunt for creators who align with those points.

They often handle the messy work of outreach volume, screening, negotiation, and scheduling. Your team is more likely to see a filtered list of recommended creators instead of raw search results.

Relationship with creators

Because the agency centers its pitch on influencer work, it usually maintains strong relationships with many creators and their managers. That can help when securing talent during busy seasons or competitive categories.

They may be particularly useful when you want to connect with mid tier and macro creators who receive many brand offers and need a clear, professional process to say yes.

Typical client fit

MoreInfluence often appeals to brands that already have an in house social or creative team but need expert help with influencer deals. You may already know what you want to say and how it should look, but need a partner to bring the right faces to the campaign.

Larger consumer brands, agencies working on behalf of clients, and funded startups planning multi channel launches can be a natural fit.

How their approaches feel different

Both agencies manage influencer campaigns, but the experience of working with each one can feel different in practice. That difference shows up in creative ownership, depth of social support, and day to day contact.

Creative ownership and control

If you want one partner to own your social content calendar and fold influencers into that big picture, SociallyIn’s background in social creative may feel more comfortable.

If your brand or another agency already owns the creative concept and just needs creator execution, MoreInfluence’s talent centric approach might be lighter and more focused on matchmaking.

Scale and style of collaboration

SociallyIn often plugs in as a longer term social partner, managing ongoing content plus influencer bursts. That suits brands thinking in always on terms instead of just one off drops.

MoreInfluence may be engaged for specific influencer pushes, seasonal bursts, or launch campaigns, particularly when internal teams take care of the rest of the marketing stack.

Reporting and learnings

Because SociallyIn looks at your wider social channels, reporting may highlight how influencer content affects your own feeds and ads, not just standalone creator posts.

MoreInfluence tends to zero in on creator performance metrics, audience quality, and content types that resonated the most for future collaborations or renewals.

Pricing and how work is scoped

Neither agency sells like a software tool. Pricing is usually custom, based on your goals, channels, and the creators you choose. You should expect conversations rather than menu based plans.

Common elements that shape cost

• Number of creators and their follower size
• Platforms used, such as TikTok, Instagram, YouTube, or podcasts
• Number of posts, stories, videos, or live streams required
• Content rights, whitelisting, and paid usage windows
• Geography, language, and niche audience targeting
• Agency management time and reporting detail

Both groups usually blend creator fees with their own management or strategy fees. Those may appear as project fees, campaign management charges, or ongoing retainers for brands running multiple efforts per year.

How billing structures often look

SociallyIn may lean toward retainers when managing both social and influencer work over many months, with specific campaign budgets added on top for big pushes.

MoreInfluence may sometimes run on a project basis, particularly for defined campaigns with clear timelines and deliverables, although retainers are also possible when brands want ongoing support.

In all cases, it helps to share your approximate budget early. Agencies can then shape the level of talent and volume of content around what you can realistically spend.

Strengths and limitations

Every agency has areas where they shine and areas where they may not be ideal. Understanding those nuances ahead of time avoids frustration once contracts are signed.

Where SociallyIn tends to shine

• Strong focus on social content, not just influencer deals
• Useful for brands that want cohesive feeds and campaigns
• Ability to support creative production and editing
• Value when you lack an in house social media team

A common concern is whether a social focused agency might stretch resources across too many services at once.

Where SociallyIn may feel less ideal

• Brands wanting only pure influencer matchmaking without social work
• Teams that already have strong in house content production
• Companies seeking ultra niche B2B experts or technical niches

Where MoreInfluence tends to shine

• Deep attention to creator selection and negotiations
• Helpful when you have creative direction but need talent
• Useful for campaigns with varied creator sizes and platforms
• Can pair well with internal teams or other agencies

Many brands quietly worry that a talent focused partner could underinvest in long term brand storytelling.

Where MoreInfluence may feel less ideal

• Brands needing full social channel management and content creation
• Teams wanting the agency to own all creative from scratch
• Smaller businesses without any internal marketing structure

Who each agency is best for

Choosing between these agencies comes down to your stage, internal capacity, and how much of the social and influencer mix you want one partner to run.

When SociallyIn might be the better fit

• You want a single partner for social strategy, content, and influencers.
• Your internal team is small and overloaded with other marketing tasks.
• You plan always on campaigns and seasonal bursts throughout the year.
• Your brand cares a lot about a polished, consistent visual identity.

When MoreInfluence might be the better fit

• You already have a clear creative plan and strong brand guidelines.
• You mainly need help sourcing, negotiating, and managing creators.
• You want flexibility to mix micro and macro influencers worldwide.
• Your team or another agency handles most non influencer marketing.

Real world type scenarios

A fashion label launching new collections each season may lean toward a social forward partner to keep feeds and influencer content in sync year round.

A consumer tech brand planning a big product launch might instead favor a talent centric team that can lock in well known YouTube reviewers and TikTok creators on a tight schedule.

When a platform like Flinque may make more sense

Full service agencies are not the only path. Some brands prefer to keep control in house and use software to handle discovery, outreach, and campaign tracking with their own team.

Flinque is one example of a platform based option where marketers can search for influencers, manage campaigns, and track results without committing to large agency retainers.

Situations where platforms are attractive

• You have a scrappy in house team willing to manage creators directly.
• Your budget is better spent on creator fees than agency management.
• You want to build long term relationships with a recurring creator group.
• You experiment in many markets and need fast, flexible testing.

In these cases, tools like Flinque allow you to run programs at your own pace. You trade the done for you service of agencies for lower overhead and more direct control.

The right choice depends on how much time your team has, how comfortable you are with contracts and negotiations, and whether you value hands on support or independence.

FAQs

How do I choose between an agency and a platform?

If you want experts to handle strategy, talent, and execution, an agency makes sense. If you have time and skills in house and mainly need organization and search tools, a platform can be more cost effective.

Can I work with both an influencer agency and another creative agency?

Yes. Many brands use one agency for creative direction or media buying, and a separate specialist for influencer work. Clear roles, shared briefs, and unified reporting help keep everyone aligned.

How long does it take to launch an influencer campaign?

Timelines vary, but four to eight weeks is common. Time is needed for strategy, creator sourcing, contracts, content production, approvals, and posting schedules, especially with multiple influencers.

Should I focus on micro or macro influencers?

Micro influencers can offer higher engagement and niche audiences, while macro creators deliver bigger reach in one shot. Many successful brands mix both to balance scale and authenticity.

What should I ask during agency discovery calls?

Ask about past clients in your industry, how they pick creators, how they measure success, who you work with day to day, and what happens if content underperforms expectations.

Conclusion: choosing the right partner

Deciding between these agencies comes down to how much creative help you need and how you like to work. Some teams want a broad social partner; others just need influencer specialists.

Clarify your budget, internal bandwidth, and timeline first. Then speak with both agencies, ask for case examples that resemble your brand, and pay attention to how clearly they explain their process.

Whether you choose a full service partner, a talent focused shop, or a platform like Flinque, the best choice is the one that lets you run consistent, authentic campaigns without burning out your team.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.