SociallyIn vs Incast

Why brands weigh up SociallyIn and Incast

Brands looking for help with creators often narrow things down to a few influencer partners. SociallyIn and Incast come up a lot, especially for companies wanting more than simple gifted posts or one-off shoutouts.

You’re usually trying to answer a few key questions. Who will understand your brand, who has the right creators, and who can actually drive sales instead of just likes.

Table of Contents

• How influencer agency help works
• What each agency is known for
• Inside SociallyIn
• Inside Incast
• How the two agencies really differ
• Pricing and working style
• Strengths and limitations
• Who each agency fits best
• When a platform like Flinque makes more sense
• FAQs
• Conclusion
• Disclaimer

How influencer agency help works

The primary keyword here is influencer marketing agencies. When you work with one, you’re not buying software. You’re hiring people who plan campaigns, source creators, manage content, and report results.

Some agencies focus on bold creative ideas. Others lean into performance, data, and reach. Most sit somewhere in the middle, trying to tie storytelling to real business outcomes.

What each agency is known for

Both of these partners sit in that middle ground, but they lean in different directions. SociallyIn is often seen as a creatively driven social shop that also runs influencer work.

Incast is usually recognised more for its reach with creators and access to talent across different regions and verticals.

They overlap, but the flavour of their work feels different. One can feel closer to a social-first creative studio, the other nearer to a creator network that executes large or multi-market activations.

Inside SociallyIn

SociallyIn presents itself as a social media agency with strong influencer capabilities. Brands go to them when they want social content and creator activity to feel like one story instead of separate tracks.

Core services you can expect

Their offer stretches beyond creators alone. Typical services include:

• Organic social media management for platforms like Instagram, TikTok, Facebook, and LinkedIn
• Paid social campaigns to amplify content to targeted audiences
• Influencer discovery, outreach, and relationship management
• Content production, from short-form video to brand assets
• Strategy support around messaging, calendars, and campaigns

Because they run broader social programs, your creator plan can plug into always-on content rather than being a separate project.

How they tend to run campaigns

SociallyIn typically starts with a brand deep dive, then builds a roadmap for channels, content, and creators. Influencers are chosen to match that broader plan rather than just one-off briefs.

Expect them to handle outreach, contracts, content approvals, and posting schedules. Paid boosts often support the top-performing posts.

Their work often emphasises storytelling, aesthetic fit, and consistent brand voice. This can suit lifestyle, beauty, food, and consumer brands who care about look and feel.

Creator relationships and talent pool

SociallyIn is not primarily known as a talent management shop with an exclusive roster. Instead, they work across open networks, selecting creators per campaign.

That can give flexibility, as they aren’t locked into pushing the same names. But it also means you depend on their research and outreach process for each project.

For many brands, that’s ideal. They get handpicked matches, not a fixed list of managed talent with preset deals.

Typical client fit

SociallyIn often fits brands that:

• Want social media and influencer efforts planned together
• Prefer strong creative direction and visual cohesion
• Need ongoing content, not just one campaign
• Value a partner who can handle both organic and paid social

Mid-market companies and funded startups are common. They usually need structured support but don’t want an in-house content studio and influencer team yet.

Inside Incast

Incast is often recognised for its network of creators and ability to execute at scale, including multi-influencer or multi-country campaigns for larger brands.

Core services you can expect

Their offering typically centres on creator-led activities. Common service areas include:

• Influencer discovery and casting across social platforms
• Campaign strategy focused on reach, engagement, or conversions
• Negotiation, contracts, and legal compliance for sponsored work
• Campaign management, content approvals, and calendar coordination
• Reporting on performance and recommendations for future waves

While they may support social amplification, their main value usually lives in assembling and managing the right creators for each brief.

How they tend to run campaigns

Incast generally starts from campaign goals and target markets, then narrows down on the right group of influencers. The process can be very metrics driven.

Expect them to lean into creator data, audience demographics, and past performance. You’ll typically see a mix of mid-sized creators and sometimes larger names depending on budget.

Execution tends to focus on hitting agreed deliverables and performance targets. Storytelling is still present, but the emphasis may lean more toward measurable impact.

Creator relationships and reach

Incast is often associated with a large pool of creators, including global reach for some sectors. This can be a strength when you need campaigns across several countries.

For categories like gaming, tech, beauty, and lifestyle, that breadth can help. You’re not limited to a local or niche roster.

They usually maintain ongoing relationships with many creators, which can streamline collaboration, especially if you plan multi-wave activity.

Typical client fit

Incast is often a match for brands that:

• Prioritise reach, volume, or performance metrics
• Run campaigns in multiple regions or languages
• Need help navigating complex creator rosters
• Want to test different influencer tiers and formats

Larger brands and fast-growing eCommerce companies can benefit, particularly when they want structured, repeatable influencer efforts rather than ad-hoc gifting.

How the two agencies really differ

Even though they both operate in the creator space, they don’t feel identical from a brand’s point of view. The main differences sit in emphasis and structure.

SociallyIn feels like a social-first creative partner that includes influencers as one part of your online presence. Incast feels more like a high-capacity creator engine that can plug into specific campaigns or launches.

Approach to social and storytelling

SociallyIn tends to blend posts from your brand channels and posts from creators into one ecosystem. They often think in content calendars and narratives.

Incast, meanwhile, can lean into campaign bursts. You might brief them for a product launch, seasonal push, or specific performance goal.

Both can handle campaign strategy, but one is more tightly tied to overall social output, the other more to influencer reach.

Scale and geographic reach

Incast often shines when you need many creators or multi-market activity. Their broad network supports that structure.

SociallyIn can still manage scale, but their sweet spot often lies with cohesive brand experiences rather than sheer volume.

Your decision may depend on whether you’re planning long-term presence building or big spikes in attention.

Client experience and involvement

With SociallyIn, you may feel like you’re working with a social department that happens to manage influencers. Creative workshops, content ideas, and brand voice discussions are common.

With Incast, your interactions may feel more focused on creator selection, deliverables, and performance metrics. You’re collaborating around who posts, what they post, and what results you’re aiming for.

Neither style is better in every case. It depends on how hands-on you want to be with content and creative direction.

Pricing and working style

Neither agency typically offers one-size-fits-all pricing. Expect custom quotes based on scope, influencer tiers, and duration. Most costs fall into a few common buckets.

How you’re usually charged

Typical cost elements include:

• Agency fees for strategy, management, and reporting
• Creator fees for posts, stories, videos, or usage rights
• Production costs if custom shoots or edits are needed
• Paid media budgets for boosting winning content

Some brands work on project-based fees for specific campaigns. Others sign retainers for ongoing support across months or quarters.

Things that influence total budget

Your total spend will rise or fall based on practical decisions:

• Number of creators you want involved
• Whether you use micro or celebrity-level influencers
• How many platforms are included, like TikTok plus Instagram
• Need for custom content shoots and edits
• Markets and languages you want to cover

Brands with smaller budgets can often start with fewer creators and simpler deliverables, then scale up if results are strong.

Engagement style and expectations

SociallyIn may encourage ongoing work, since social media is always on. You might commit to multi-month programs where influencers appear regularly.

Incast can support both one-off pushes and longer programs. For large brands, they may structure multi-wave campaigns aligned to product calendars.

In both cases, go in expecting collaborative planning, approvals, and regular performance reviews.

Strengths and limitations

Every agency has trade-offs. Understanding them upfront helps you set realistic expectations and avoid frustration later.

Where SociallyIn tends to shine

• Joining your brand channels and creators into one cohesive look and voice
• Creating content that feels native to each platform, not just repurposed ads
• Supporting brands that lack in-house creative or social teams
• Building long-term social presence, not only short bursts

They can be a strong fit if you want one partner to handle creative, social management, and influencer work in one place.

Where SociallyIn may fall short

• Brands needing huge global scale with hundreds of creators
• Companies that want only influencer execution without broader social support
• Teams that prefer doing creative in-house and outsourcing only casting

A common concern is whether a social-first shop can keep up with complex, multi-country influencer needs.

Where Incast tends to shine

• Running influencer-heavy campaigns that rely on many creators
• Activations across several countries or languages
• Brands wanting straightforward performance tracking and creator reporting
• Teams that already manage some social content internally

They can be especially helpful for launches, seasonal pushes, and performance-focused influencer efforts.

Where Incast may fall short

• Brands needing deep help with day-to-day organic social content
• Companies looking for a creative studio feel with heavy brand workshops
• Smaller teams that want a single partner for all social activities

If you expect a full social department and creative lab wrapped into one, you may need additional partners or in-house resources.

Who each agency fits best

Instead of trying to pick a “winner,” it’s usually more helpful to ask which option lines up with your situation, budget, and internal strengths.

When SociallyIn is likely a better fit

• You want your brand channels and influencer output planned together.
• You lack an in-house social team and need full support.
• You care deeply about brand voice, visual style, and creative direction.
• You’re okay with moderate scale but want tight creative control.

This path suits lifestyle, beauty, fashion, food, and local or regional brands wanting to look polished and consistent across social.

When Incast is likely a better fit

• You already produce some brand content in-house.
• You mainly need a partner to source, manage, and track influencers.
• You’re planning multi-market or high-volume campaigns.
• You’re focused on metrics like reach, clicks, and sales.

This option can work well for global brands, larger eCommerce players, and anyone planning recurring creator-led launches.

When a platform like Flinque makes more sense

Not every brand wants full-service agency retainers. Some teams prefer to keep control in-house and just need better tools for discovery and workflow.

A platform like Flinque can help you search for creators, organise campaigns, handle communication, and track performance without hiring an external agency for every step.

This route often suits marketers who:

• Have time and staff to manage campaigns directly
• Want closer relationships with creators over the long term
• Prefer flexible spending rather than fixed retainers
• Like experimenting quickly with new creators and formats

You trade some done-for-you convenience for more control and usually more cost transparency, since you see creator fees and campaign structures yourself.

FAQs

How do I choose between these two agencies?

Start by listing your top priorities: creative support, scale, markets, and budget. Then speak with each team, ask for relevant case examples, and see whose approach feels closer to your needs and internal resources.

Can smaller brands work with influencer agencies?

Yes, many smaller and mid-sized brands hire agencies. The key is being upfront about your budget and goals so the agency can suggest realistic scopes, such as fewer creators or shorter campaigns.

How long does it take to launch a campaign?

Most managed influencer campaigns take several weeks from briefing to first posts. Time is needed for strategy, creator search, contracts, content creation, and approvals before anything goes live.

Do agencies guarantee sales results from influencers?

No serious agency can guarantee a specific revenue number. They can optimise for conversions, but results still depend on your product, offer, pricing, and how well the audience matches your target customer.

What should I prepare before speaking with an agency?

Have clarity on your goals, target audience, key markets, timelines, and rough budget range. Bring examples of brands or campaigns you like, and be ready to discuss how you’ll measure success.

Conclusion

Your decision shouldn’t hinge on generic rankings. It should hinge on how you prefer to work and what outcomes matter most.

If you want one partner to handle social content, creative, and influencer work as a unified whole, SociallyIn may feel more natural. If you mainly need a strong engine for sourcing and running creators, Incast may suit better.

For teams happy to be hands-on and manage more themselves, a platform-led option like Flinque can offer flexibility and control without long retainers.

Take the time to talk with each partner, ask detailed questions about process and reporting, and check that their strengths line up with your internal gaps. The best choice is the one that fits your goals, budget, and appetite for involvement.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.