SociallyIn vs HypeFactory

Why brands weigh up different influencer marketing partners

When you start looking at influencer agencies, it can feel like everyone promises the same thing: viral content, new customers, and a steady stream of creators on your side.

Yet behind similar promises, each agency runs campaigns very differently and suits different brands.

That is why many marketers put SociallyIn and HypeFactory on the same shortlist and then get stuck.

You might be asking simple but important questions: Who will really understand our brand? Who’s better at data? Who’s stronger with creators?

This walk-through is designed to help you answer those questions, even if you have never hired an influencer partner before.

Table of Contents

• What these influencer agencies are known for
• Inside SociallyIn’s way of working
• Inside HypeFactory’s way of working
• How their approaches really differ
• Pricing style and how budgets are set
• Strengths and limitations to keep in mind
• Who each agency is best for
• When a platform alternative may make more sense
• FAQs
• Choosing the right path forward
• Disclaimer

What these influencer agencies are known for

The primary keyword we’ll use throughout is influencer agency services. Both partners sit firmly in that world, but with different flavors.

SociallyIn is widely associated with creative social media production, hands-on community work, and bespoke content tailored to each platform.

They are often chosen by brands that want highly customized campaigns and strong day-to-day social presence, not just influencer posts.

HypeFactory, on the other hand, is known for performance-focused influencer campaigns with heavy use of data, targeting, and goal-based planning.

They emphasize measurable outcomes, such as installs, sign ups, or sales, and lean heavily on analytics to select creators.

So, while both are influencer-focused, one feels more like a creative content studio plus social team, the other like a growth and performance partner built around creators.

Inside SociallyIn’s way of working

SociallyIn positions itself as a creative-first social media and influencer partner.

Their work usually blends influencer campaigns with brand content, community management, and broader social media strategy.

Services SociallyIn usually offers

While specifics vary by client, you will typically see services such as:

• Influencer campaign planning and management
• Content production for social channels (photo, video, motion)
• Social media management and community engagement
• Paid social support around campaign content
• Platform-specific creative for TikTok, Instagram, YouTube, and more

The idea is to keep your brand’s voice and look consistent across both your channels and your influencers’ channels.

How SociallyIn tends to run campaigns

Campaigns from this team typically start with brand and audience discovery.

They focus on understanding your tone, visual style, and what has or has not worked on your channels.

From there, they map out a content calendar and creative concepts, often blending owned content and influencer posts.

Influencer selection at SociallyIn leans heavily on creative fit and brand alignment.

They look for creators who naturally match the brand’s style and can co-create content rather than just reading scripts.

Measurement usually covers reach, engagement, and qualitative responses, with sales or conversions layered in when tracking allows.

Creator relationships and content style

Because of their background in social media content, the team often acts like a mini production studio around each creator.

They may help with storyboarding, editing, and repurposing content across formats.

Relationships with creators are built around collaboration and storytelling instead of only performance benchmarks.

This can lead to more natural-feeling content, especially in lifestyle, fashion, beauty, food, and similar verticals where aesthetics matter.

Typical client fit for SociallyIn

SociallyIn tends to appeal to brands that:

• Want their social feeds and influencer campaigns to feel tightly connected
• Care about creative ideas and brand storytelling as much as hard numbers
• Prefer a hands-on partner that can handle content production end to end
• Are willing to invest in a broader social presence, not just one-off influencer bursts

Inside HypeFactory’s way of working

HypeFactory presents itself as a performance-driven influencer marketing agency with strong use of data and technology.

Their focus is on designing campaigns that hit specific goals such as app installs, game sign ups, or e-commerce sales.

Services HypeFactory usually offers

Typical offerings include:

• End-to-end influencer campaign planning
• Data-driven creator discovery and vetting
• Multi-country and multilingual campaign execution
• Tracking and optimization for conversions and sales
• Reporting on reach, engagement, and performance outcomes

They lean on in-house tools and detailed audience analysis to pick creators and predict likely results.

How HypeFactory tends to run campaigns

Campaigns usually start with clear performance goals and budget ranges.

The team then analyzes potential markets, platforms, and creators to design a structure that can scale.

Creator selection is heavily data-informed, with attention to audience location, age, interests, and past performance.

Content guidelines are set to drive action, often using strong calls to install, register, or purchase.

During the campaign, HypeFactory monitors results and adjusts creator mix, messaging, or timelines where possible.

Creator relationships and performance focus

Because of their performance angle, relationships with creators are often framed around targets and campaign goals.

They may run large creator pools, especially for gaming, mobile apps, and global consumer brands.

The content style tends to be direct and conversion-oriented, sometimes with discount codes, links, or limited-time offers.

Typical client fit for HypeFactory

HypeFactory is often a match for brands that:

• Have clear performance targets such as installs, sign ups, or sales
• Need multi-country or global influencer programs
• Value analytics and detailed reporting on campaign results
• Are comfortable with a more structured, data-heavy process

How their approaches really differ

On the surface, both partners manage influencers and deliver creative content.

The differences show up in emphasis, style, and how your day-to-day collaboration feels.

Creative storytelling versus performance targeting

One of the clearest contrasts is creative weight versus performance precision.

SociallyIn leans toward creative storytelling, brand voice, and platform-specific content that feels native.

HypeFactory leans toward measurable outcomes with advanced targeting, larger creator mixes, and frequent optimization.

Think of it as “brand-building influence” on one side and “performance influence” on the other, even though both care about results.

Social ecosystem versus campaign-only focus

Another difference is how much each agency focuses on your overall social ecosystem.

SociallyIn tends to look at ongoing content, communities, and long-term storytelling across channels.

HypeFactory often zeroes in on specific campaigns with clear KPIs that may sit alongside other marketing efforts.

If you need your entire social presence reimagined, one choice may feel more comfortable than the other.

Scale, geography, and campaign reach

Both can work with sizable budgets, but their typical use cases differ.

HypeFactory often supports gaming, app, and global consumer brands that need reach across many countries at once.

SociallyIn may be more common among brands focused on strong presence in fewer core markets, especially in North America.

The right fit will depend on whether you want a few standout creators or a large-scale, multi-market push.

Pricing style and how budgets are set

Neither agency sells off-the-shelf software plans.

Instead, they typically work through custom proposals based on your goals, scope, and timelines.

How influencer agency services are usually priced

Influencer agency services are rarely priced per seat or per login.

Instead, you can expect costs to be shaped by:

• Number and tier of influencers (nano, micro, macro, celebrity)
• Content formats and production complexity
• Campaign duration and number of markets
• Agency management and strategy time
• Paid media support or whitelisting needs

SociallyIn may blend influencer fees with content production and social management in one broader scope.

HypeFactory may structure things more around campaign goals, volumes of creators, and regions targeted.

Engagement style and commitment level

Engagements can range from one-off campaigns to long-running retainers.

SociallyIn often works on ongoing relationships that include content creation and community work beyond pure influencer activity.

HypeFactory may be engaged around specific launches, seasonal pushes, or always-on performance programs.

Either way, longer commitments can sometimes give more room for optimization and better creator relationships.

Strengths and limitations to keep in mind

No partner is perfect for every brand, so it helps to see where each one usually shines and where friction can appear.

Where SociallyIn tends to shine

• Strong visual and creative direction tailored to each social platform
• Seamless tie-in between brand channels and influencer content
• Hands-on support with production, editing, and social community work
• Useful for brands that see social as a key part of long-term branding

Possible limitations with SociallyIn

• May feel more creative-led than performance-led for brands chasing strict ROAS
• Best results likely require deeper ongoing engagement rather than tiny tests
• Brands wanting vast global creator networks might find scope narrower than some large performance shops

A common concern is whether a creative-heavy partner can still show clear, bottom-line results.

Where HypeFactory tends to shine

• Data-backed creator selection with strong audience matching
• Experience with large-scale, multi-region campaigns
• Emphasis on measurable performance metrics and optimization
• Useful for mobile apps, gaming, and e-commerce brands seeking conversions

Possible limitations with HypeFactory

• Content can feel more conversion-focused than purely creative or brand-driven
• Smaller brands may feel overshadowed within large, performance-centric rosters
• May be less suited for brands whose main goal is subtle long-term storytelling

Who each agency is best for

If you are still torn between these two, it can help to map them against your brand’s stage, goals, and resources.

Brands that might lean toward SociallyIn

• Consumer brands in beauty, fashion, food, beverage, or lifestyle
• Companies wanting a stronger overall social presence, not just influencer bursts
• Teams who value close creative collaboration and unique content ideas
• Marketers willing to invest in brand building and visual storytelling

Brands that might lean toward HypeFactory

• Gaming studios and mobile app companies focused on installs and active users
• E-commerce brands needing sales-driven creator programs
• Marketers planning multi-country or multilingual influencer efforts
• Teams who prioritize tracking, analytics, and performance dashboards

How to decide based on your own team

Think about how involved you want to be.

If your internal team is strong on strategy but light on production, a creative-heavy partner may fill the gaps.

If your team already makes great content but struggles to scale performance, a data-led agency may add more value.

When a platform alternative may make more sense

Not every brand is ready for a large influencer agency relationship.

Some prefer to keep strategy in-house and only need better tools and workflows.

How a platform like Flinque fits in

Flinque is a platform-based option that helps brands handle influencer discovery and campaign management themselves.

Instead of paying for full service retainers, you keep more control while using software to organize outreach, briefs, content approvals, and reporting.

This path may suit brands that:

• Have smaller budgets but want to consistently test creator partnerships
• Prefer to own influencer relationships rather than outsource them fully
• Already have a marketing team comfortable with hands-on campaign work
• Want flexibility to work with multiple creators without agency markups

If you go this route, plan for internal time to manage creators, contracts, and content quality.