SociallyIn vs HelloSociety

Choosing an influencer partner can feel risky when your brand budget and reputation are on the line. Many teams end up comparing SociallyIn and HelloSociety because both work closely with creators, but in very different ways. You’re usually trying to understand who will actually drive results, not just produce pretty content.

Why brands compare these two influencer partners

The primary keyword for this discussion is influencer agency services, because that’s what most marketers are really looking for: a trusted team that can plan, run, and optimize creator campaigns without endless hand-holding.

Brands often evaluate these two when they want more than one-off posts. They’re thinking about content production, long-term creator relationships, and consistent results across paid and organic channels.

You might be asking questions like:

• Who understands my audience and brand voice better?
• Which partner can move fast but still protect my brand?
• Who has the right creators for my niche?
• How involved do I need to be day to day?

To get clarity, it helps to look at what each agency is known for, how they run campaigns, and which brands tend to thrive with them.

Table of Contents

• What each agency is known for
• SociallyIn for influencer and social support
• HelloSociety for publisher powered campaigns
• How the two agencies really differ
• Pricing approach and engagement style
• Strengths and limitations of each option
• Who each agency is best suited for
• When a platform solution may make more sense
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

What each agency is known for

Even though both are influencer-focused, they sit in slightly different spaces. Understanding that up front will save you time and confusion.

SociallyIn is best recognized as a creative social media agency that also runs influencer programs. They blend content creation, community management, and paid social with creator partnerships.

HelloSociety, owned by The New York Times Company, is known for matching brands with high-quality creators, especially for Pinterest and visually driven campaigns across major platforms and publisher channels.

At a simple level, one feels more like a creative social partner that includes influencers; the other feels like an influencer-first team deeply tied to a major media ecosystem.

SociallyIn for influencer and social support

SociallyIn positions itself as a full-service social media agency. Influencer work usually sits alongside organic social, paid campaigns, and content production rather than in a separate silo.

Core services you can expect

Most marketers look at SociallyIn when they want one team to handle multiple social channels. Typical services often include:

• Influencer sourcing and campaign management
• Social media strategy and daily content
• Community management and engagement
• Paid social ad creative and optimization
• Photo, video, and motion content production

Influencer work is usually used to fuel these broader social programs rather than stand alone.

How SociallyIn tends to run campaigns

Because they act as a social media partner, their influencer campaigns often plug into a bigger picture. Think of creators as one lever in a larger plan instead of the main event.

That might look like creators producing TikTok videos that are later turned into ads, or influencers generating content that fills your Instagram calendar and stories over several weeks.

Campaigns are typically structured around clear deliverables and timelines, with room for testing multiple formats and creators across channels.

Creator relationships and talent pool

SociallyIn works with a range of creators, from micro influencers to more established names. Their focus tends to be less about celebrity and more about relevance and content quality.

They often prioritize creators who can produce on-brand content consistently, rather than one-off stunts. This can be especially helpful if you need ongoing assets for social rather than a single spike of buzz.

Typical client fit for SociallyIn

Brands that see the most value here usually want a partner to “own” social media with clear accountability. Common fits include:

• Consumer brands needing daily social content plus creator support
• Mid-market companies without a large in-house social team
• B2C services wanting steady engagement, not just launch hype

If you like the idea of one team managing your feeds, ads, and influencers together, this path may feel natural.

HelloSociety for publisher powered campaigns

HelloSociety built its reputation by pairing brands with high-performing creators, especially on Pinterest, and later across Instagram, TikTok, and other social channels.

Core services you can expect

They tend to lean heavily into influencer and content-driven campaigns tied to measurable outcomes. Typical offerings include:

• Influencer discovery, vetting, and contracting
• Creative direction for multi-influencer campaigns
• Content planning across social channels
• Amplification through publisher and paid media options
• Reporting focused on reach, engagement, and sometimes sales impact

Their connection to a major media company can also open doors for larger integrated programs.

How HelloSociety tends to run campaigns

Campaigns usually start with clear audience and platform choices. For example, a brand may want Pinterest and Instagram content that supports a seasonal push or product launch.

Creators are selected based on content style, audience fit, and past performance. The team then coordinates briefs, timelines, and approvals so posts roll out in a coordinated way.

Because of the publisher link, some campaigns include media extensions, like repurposing creator content in ads or on publisher properties to increase reach.

Creator relationships and talent pool

HelloSociety works with a broad creator network, often including lifestyle, food, home decor, fashion, and DIY talent. These creators are usually skilled at rich, save-worthy content.

The focus is often on quality visuals that drive pin saves, clicks, or inspiration, rather than just quick viral moments. This appeals to brands with strong visual identity and product stories.

Typical client fit for HelloSociety

Brands that lean into them are usually looking for high-quality creator content with clear distribution support. Common fits include:

• Retail, fashion, and CPG brands with strong product visuals
• Home, decor, and lifestyle categories targeting planners and enthusiasts
• Brands planning seasonal or tentpole campaigns with larger media plans

If you want your influencer work tied closely to a premium content ecosystem, this direction often makes sense.

How the two agencies really differ

Putting these two names side by side, the differences show up in focus, role, and how they usually plug into a marketing team.

Focus and starting point

SociallyIn often starts from “How should your brand show up across social every day?” Influencers plug into that plan as content partners and amplifiers.

HelloSociety more often starts from “Which creators and content concepts will move your audience?” Social channels and media extensions then support that vision.

Both cover similar ground, but the core lens is different: one is social-first, the other more creator-led and publisher-aware.

Scale and type of programs

SociallyIn tends to be a strong fit for ongoing programs: always-on content, consistent influencer collaborations, and regular reporting.

HelloSociety is often associated with more defined campaigns, like seasonal pushes, launches, and larger multi-influencer efforts tied to big moments.

You can do both styles with either partner, but their reputations lean in these directions.

Client experience and involvement

With SociallyIn, you may feel like you’re hiring an extension of your social team. There’s often frequent collaboration on calendars, creative concepts, and performance tweaks.

With HelloSociety, you may feel more like you’re plugging into a curated creator network and campaign engine, especially if you have your own internal social staff already.

Your ideal experience depends on whether you want a full social partner or a specialized creator-focused crew.

Pricing approach and engagement style

Neither agency typically publishes standard rate cards with fixed numbers, because budgets vary widely by scope, vertical, and creator fees.

How SociallyIn tends to price work

SociallyIn usually works with retainers or project-based agreements. Your costs may include:

• Strategic planning and account management
• Content production and editing
• Community management, if included
• Influencer fees and coordination costs
• Reporting and ongoing optimization

Brands often bundle influencer work with broader social media support to get a unified budget.

How HelloSociety tends to price work

HelloSociety often prices around campaign scope and media needs. Typical elements include:

• Number and tier of creators
• Platforms involved and content formats
• Usage rights and length of content use
• Any paid amplification or publisher extensions
• Campaign strategy, management, and reporting

For larger brands, influencer and publisher spend may be planned together as part of a broader media budget.

Factors that shift budgets up or down

Regardless of which partner you choose, budgets usually move based on:

• Creator tier (nano vs macro vs celebrity)
• Number of deliverables and platforms
• Production complexity (simple posts vs premium video)
• Content usage rights and exclusivity
• Length and frequency of campaigns

*A common concern is paying agency fees on top of influencer rates without clear visibility into where the money goes.* Make sure you ask for a high-level cost breakdown early.

Strengths and limitations of each option

Every partner has trade-offs. Understanding them helps you decide what matters most for your brand right now.

Where SociallyIn often shines

• Integrated social and influencer work under one roof
• Helpful for brands with light in-house social teams
• Strong fit for content-heavy strategies and always-on presence
• Ability to blend organic, paid, and creator content together

Limitations may include less emphasis on pure influencer “stardom” if your main focus is large, one-off moments with very big names.

Where HelloSociety often shines

• Deep experience with visual platforms like Pinterest
• Access to creator talent experienced with premium brand work
• Strong for seasonal campaigns with multiple influencers
• Potential for integration with publisher and media opportunities

Limitations may include feeling more campaign-focused, which might be less ideal if you need daily content and hand-on social channel management.

Risk and expectation setting

With any agency, the biggest risks come from unclear goals and mismatched expectations. If you want conversions but only brief for engagement, you’ll likely be disappointed.

Ask each team how they measure success, what they can realistically influence, and where they draw the line on responsibilities.

Who each agency is best suited for

Instead of asking which name is “better,” it’s more useful to ask which one fits your stage, category, and team structure.

Best fit scenarios for SociallyIn

• Growing brands that need a full social partner, not just influencers
• Companies wanting one team for content, community, and creator work
• Marketing teams with limited social bandwidth or expertise in-house
• Brands focused on long-term social presence and consistent storytelling

Best fit scenarios for HelloSociety

• Brands prioritizing high-quality influencer content and reach
• Marketers planning seasonal or big-bet campaigns with multiple creators
• Teams with social basics already covered internally
• Visually driven categories like fashion, decor, food, and beauty

Use your own reality check: How strong is your internal social team? How complex are your campaigns? Your answers usually point clearly toward one direction.

When a platform solution may make more sense

Not every brand needs a full-service agency for influencer work. Some would rather keep strategy in-house and only need help with discovery and workflow.

Where a platform like Flinque fits in

Flinque is an example of a platform alternative that lets brands manage influencer discovery, outreach, and campaigns themselves without long agency retainers.

Instead of paying for end-to-end services, you pay for access to tools that help you:

• Search and vet creators based on audience and content
• Track outreach, contracts, and deliverables
• Centralize reporting across multiple influencers and campaigns

This path can be appealing if you have in-house marketers who understand influencers and just need better systems.

Signals you may be ready for a platform

• You already run small influencer programs but feel disorganized.
• Your team understands brief writing and creator management.
• You want to test many creators, not just a few high-touch ones.
• You prefer to keep strategy and brand voice decisions inside.

If you lack time, process, or influencer knowledge, a services partner may still be the safer starting point.

FAQs

How do I choose between these two agencies?

Start with your biggest gap. If you lack overall social support and need daily content plus creators, lean toward a social-focused partner. If you mainly need high-quality influencer campaigns layered onto existing channels, a creator-led team may be better.

Can smaller brands work with these agencies?

It depends on your budget and scope. Both tend to focus on brands with enough budget for professional content, creator fees, and management time. If your budget is very limited, starting with a platform or direct outreach may be more realistic.

Should I expect guaranteed sales from influencer campaigns?

No partner can honestly guarantee sales. Influencer work typically aims for awareness, engagement, and content assets that support performance channels. Ask how they connect creator output to measurable actions like sign-ups, traffic, or assisted revenue.

How long does it take to see results?

For awareness and engagement, you’ll see signals within the first campaign. For deeper impact, like brand lift or sales support, expect several cycles of testing and optimization over a few months before drawing firm conclusions.

What should I ask during the first agency call?

Ask about their experience in your category, how they pick creators, how they handle approvals, and how they measure success. Request examples of past work and reporting so you understand the level of visibility you’ll get.

Conclusion: choosing the right partner

Your ideal influencer partner depends on how much support you need beyond creators, how strong your internal team is, and how you prefer to work.

If you want one partner to own social strategy, content, and influencers, a social-first agency is often the better match. If you mainly want premium influencer campaigns that plug into existing plans, creator-first teams shine.

Consider your budget, your timeline, and how hands-on you want to be. Clarify what “success” means before you sign anything, and push each partner to show you how they’ll get there with you.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.