SociallyIn vs Cure Media

Why brands weigh influencer agency options

When you’re investing real budget into influencers, choosing the right partner can make or break results. Many brand teams narrow their shortlist to a few specialist agencies and then try to understand which one truly fits their needs and working style.

You might be wondering who handles creative best, who is stronger at data, or who understands your audience. You also care about timelines, collaboration, and how much of the work you can safely hand off without losing control of the brand.

Two influencer-focused agencies often evaluated side by side are SociallyIn and Cure Media. They both work with brands to plan and run creator campaigns, but they come from different backgrounds and usually attract different types of clients.

This page walks through how each agency works, who they fit best, how pricing usually works, and when a lighter platform alternative might be smarter for your team and budget.

What each agency is known for
Inside SociallyIn’s way of working
Inside Cure Media’s way of working
How the two agencies really differ
Pricing approach and how engagement works
Strengths and limitations on both sides
Who each agency is best suited for
When a platform alternative like Flinque makes sense
FAQs
Conclusion: choosing the right influencer partner
Disclaimer

What each agency is known for

The primary keyword for this page is influencer marketing agencies, because that’s what both businesses are at their core. They help brands use creators to drive awareness, engagement, and sales across social channels.

SociallyIn is a U.S.-based social media and influencer agency known for hands-on creative production. They position themselves as a full social partner, not only handling influencers but also content, strategy, and community management.

Cure Media is a European influencer specialist with strong roots in data and long-term creator relationships. They’ve focused heavily on fashion, lifestyle, and retail, often working across multiple markets in the EU and beyond.

Both agencies run done-for-you programs. You don’t log into software and manage campaigns alone. Instead, you work with an account team that plans, runs, and reports on partnerships with creators on your behalf.

Inside SociallyIn’s way of working

SociallyIn started as a social media agency and added influencer work as brands shifted budgets to creators. This roots them deeply in content and day-to-day social execution, not just in one-off influencer deals.

Services SociallyIn usually offers

Offerings can change over time, but SociallyIn typically supports brands across several connected services that tie into influencer efforts.

Influencer campaign strategy and execution
Creative production for social content
Ongoing social media management
Paid social amplification and boosting
Community management and engagement
Reporting and performance analysis

Because they also manage brand channels directly, they often blend influencer content into your overall social calendar. This can help the brand voice and look feel more consistent across paid, owned, and creator posts.

How SociallyIn approaches campaigns

The agency leans into creative direction and tailored content. They help you translate brand goals into campaign concepts, then recruit and manage creators who can bring those ideas to life on TikTok, Instagram, YouTube, and other platforms.

Expect a focus on storytelling, visual concepts, and content formats. Their team may be involved in scripting, shot lists, or even in-house production when you want more structured assets alongside influencer posts.

Measurement tends to focus on engagement, reach, and platform-specific metrics. For brands with clear tracking setups, they can also support conversions, such as signups or sales using links and codes.

Creator relationships and selection style

Like many agencies, SociallyIn taps into networks of creators they’ve built over time plus open outreach. They may maintain internal lists of proven partners for categories like food, beauty, gaming, or tech.

Selection is usually based on audience fit, content quality, and budget. They also look at platform mix, ensuring you’re not only relying on one channel when your customers spend time across several apps.

Some campaigns will favor micro creators for authenticity, while others use larger names to get quick reach. SociallyIn can coordinate both, often within the same initiative for layered impact.

Typical client fit for SociallyIn

This agency tends to fit brands that want help across their full social presence, not only isolated influencer posts. If you need a partner that thinks about your feeds, replies, and creator strategy together, they may be a natural match.

They often work with consumer brands in sectors like food and beverage, ecommerce, lifestyle, and technology. The common thread is a desire for fresh creative content tailored to each channel’s culture.

Teams that are short on in-house social talent often lean on SociallyIn as an extension of their marketing group, relying on them for ideation, production, posting, and creator partnerships.

Inside Cure Media’s way of working

Cure Media is headquartered in Sweden and is widely associated with data-driven influencer programs in fashion and lifestyle. They often work with retail and direct-to-consumer brands selling products across several markets.

Services Cure Media usually offers

Cure Media positions itself strongly around influencer-led marketing, supported by insights and measurement. Services typically revolve around structured creator programs rather than full social channel management.

Influencer strategy and audience mapping
Creator identification and vetting
Campaign management across multiple markets
Always-on influencer programs
Measurement and optimization over time
Support for brand collaborations and capsules

They often emphasize the importance of long-term collaborations with creators instead of only one-off posts. This lines up well with brands aiming to build ongoing presence and customer trust.

How Cure Media approaches campaigns

Their approach puts research and data at the center. They study target audiences and match them with creators whose followers actually resemble your potential customers, not just any broad lifestyle fanbase.

Campaigns often run across countries, especially within Europe. Cure Media’s team coordinates content schedules, local nuances, and performance tracking when you want a consistent message across different markets.

Measurement focuses on both upper-funnel and sales results where possible. They may support tracking clicks, discount code redemptions, or other signals that tie influencer content to actual business outcomes.

Creator relationships and long-term focus

Cure Media invests heavily in nurturing relationships with a pool of creators who repeatedly work with them and their clients. This can make negotiations smoother and give campaigns a more natural, recurring presence.

They often encourage brands to commit to multi-month or always-on programs. That way, audiences see the brand repeatedly through trusted creators, which can help move from awareness to purchase over time.

For fashion and lifestyle, they may arrange recurring drops, seasonal pushes, or thematic campaigns tied to launches, holidays, and cultural moments.

Typical client fit for Cure Media

Cure Media tends to attract brands in fashion, beauty, home, and retail, especially those selling across several European countries. They’re a fit for marketers who see influencer marketing as a core channel, not just an experiment.

If your team wants structured planning, market-by-market rollout, and ongoing optimization, this agency’s process-driven style can feel reassuring. It’s especially appealing for teams that report frequently on performance.

Global or regional marketing leads working with multiple local teams may appreciate Cure Media’s ability to coordinate many creators across borders and still keep messaging aligned.

How the two agencies really differ

On the surface, both partners help brands run influencer programs. Underneath, there are noticeable differences in focus, style, and typical clients that matter for your decision.

Creative-first versus data-first feel

SociallyIn feels more like a creative studio merged with a social agency. They lean into fresh concepts, video production, and the everyday life of your social channels.

Cure Media feels more like a specialist team for influencer performance, especially in retail verticals. Their messaging highlights audience insights, data, and structured collaborations over time.

You’ll still get strategy and measurement from both, but one may appeal more if you prioritize standout visuals and content, while the other may appeal if you prioritize methodical scaling and reporting.

Geography and market coverage

SociallyIn has strong roots in the United States and works heavily with North American brands. They do support other regions, but their presence and network are especially suited to U.S. audiences.

Cure Media is distinctly European in origin, operating heavily with Nordic and broader EU brands. They’re used to dealing with multiple markets, languages, and regulatory differences.

If most of your customers are in the U.S., SociallyIn’s background may matter. If you’re focused on Europe or running multi-country retail programs, Cure Media’s experience in that landscape might be more relevant.

Channel mix and service scope

SociallyIn often owns your social presence end to end, from content calendars and community replies to creator campaigns and paid boosts. That’s closer to a full social department.

Cure Media usually concentrates more narrowly on influencer collaborations and related content. They may advise on broader marketing, but they’re not primarily set up to reply to your comments or run all organic posts.

If you want one partner for everything social, you might lean toward SociallyIn. If you’re happy managing your own feeds but want deep influencer expertise, Cure Media may be better.

Pricing approach and how engagement works

Neither agency lists firm price tags like software plans. Instead, both work on custom arrangements based on scope, markets, and ambition. Still, there are patterns in how budgets come together.

How influencer marketing agencies typically charge

Most influencer-focused partners follow a mix of elements rather than a single flat rate. The same logic applies here, even if exact numbers differ.

Strategy and planning fees for research and concept work
Management fees for handling creators and logistics
Influencer compensation, paid to creators directly or via the agency
Production costs for photo and video shoots, when relevant
Paid social budgets to boost the best content
Reporting and optimization time across the program

Some brands work on project-based campaigns with clear start and end dates. Others move into ongoing retainers that cover long-term management and content waves.

Budget considerations specific to each agency

With SociallyIn, your budget may need to cover wider social activities beyond creators. If you want them to manage your channels fully, expect investment in ongoing content and community care alongside influencer spend.

With Cure Media, budgets often lean toward multi-market creator programs and structured always-on collaborations. Costs can be driven by how many countries you target and the scale of your partner roster.

In both cases, total spend is shaped by creator tier, number of posts, platform mix, and how ambitious your goals are. High-reach talent and complex video often raise the investment significantly.

Strengths and limitations on both sides

No agency is perfect for everyone. It’s useful to be honest about where each shines and where they might be less ideal depending on your priorities.

Where SociallyIn tends to stand out

Strong connection between influencer content and your own social feeds
Hands-on creative support for visuals and video tailored to each platform
Useful for brands needing broad social help, not only creators
Good fit for teams that prefer close collaboration on day-to-day content

A common concern is whether creative-focused agencies can stay disciplined on performance metrics and reporting. For some teams, it’s important to clarify expectations around data and outcomes before signing.

Where SociallyIn may not be ideal

Less focused on European multi-market retail specialization
May feel broad if you only want influencer support and nothing else
Creative-heavy direction can feel more subjective if you want strict testing frameworks

Where Cure Media tends to stand out

Deep experience in fashion, lifestyle, and retail categories
Strong emphasis on data, audience matching, and structured programs
Comfortable with cross-border campaigns in Europe
Encourages long-term creator relationships that build trust over time

Many marketers worry whether an influencer specialist will also understand brand storytelling and not just numbers. It’s reasonable to ask for examples of how they handled creative angles for similar brands.

Where Cure Media may not be ideal

Less designed to run your entire social media presence
Focus on ongoing programs may not suit very short-term tests
European focus may be overkill if you’re purely domestic in another region

Who each agency is best suited for

At this stage, it helps to map your situation against simple profiles rather than abstract features. Your budget, markets, and team size all influence the right call.

When SociallyIn is likely a good match

Brands based in or primarily targeting North America
Teams wanting one partner for social strategy, content, and influencers
Companies that need help keeping up with trends on TikTok, Instagram, or YouTube
Marketing leaders who value bold creative and channel-specific storytelling
Smaller teams without an in-house social department

When Cure Media is likely a good match

Fashion, beauty, lifestyle, and retail brands
Companies operating across multiple European markets
Teams that see influencers as a core long-term channel
Marketers who want clear processes, benchmarks, and data-backed decisions
Brands prepared to run ongoing collaborations, not only one-off pushes

Questions to ask yourself before choosing

Do we need help with all of social, or mainly influencers?
Where are our customers, and which markets do we care about most?
Are we testing influencer marketing or committing to it as a core channel?
How much internal capacity do we have for content and coordination?

Your answers will quickly show whether you need a broader social partner, a focused influencer specialist, or something entirely different like a platform solution.

When a platform alternative like Flinque makes sense

Not every brand needs a full-service agency right away. Some teams prefer to stay closer to the work, keep fees lean, and own creator relationships themselves. That’s where platform-based options come in.

What a platform-based approach looks like

Instead of paying an agency to manage everything, brands use software to discover creators, handle outreach, and track results in-house. The platform provides tools rather than people running the show for you.

Flinque is an example of this kind of solution. It’s positioned as a platform, not an agency, helping brands run campaigns with more control and potentially lower ongoing management costs.

When a platform may beat an agency

You have internal marketers ready to manage campaigns directly
Your budget is limited and management fees feel heavy
You want to build your own creator network over time
You prefer flexible testing without long retainers
You’re comfortable learning a tool and handling processes yourself

If you’re very early in influencer marketing, a platform can allow small tests before stepping up to full-service partners. Larger teams sometimes use a platform to supplement agencies or handle certain markets themselves.

FAQs

How do I know if I’m ready for an influencer agency?

You’re usually ready when you have a clear audience, some budget to commit for several months, and specific goals like awareness or sales. If you’re still unsure about your basic messaging or offer, it may be too early.

Can I work with both agencies in different regions?

Yes, some global brands split responsibilities by country or region. For example, one partner may handle North America while another manages Europe. Coordination becomes critical so your brand voice stays consistent across markets.

Do these agencies only work with big brands?

They tend to partner with brands that can commit to meaningful campaign budgets, but they are not limited to global giants. Mid-sized ecommerce and retail companies often work with them when influencer marketing becomes a key growth lever.

How long should I test influencer marketing before judging results?

Plan for at least a few months, ideally a full quarter or longer. Influencer marketing works best with repeated exposure, learning across flights, and refining creator selection rather than only a single one-off push.

What should I ask during a first call with an agency?

Ask for case studies in your category, how they choose creators, how they measure success, and who will be on your account day to day. Clarify timelines, expected involvement from your team, and how they handle content approvals.

Conclusion: choosing the right influencer partner

Choosing between influencer-focused agencies comes down to fit more than flashy presentations. You’re picking a team that will speak for your brand through creators, often for months or years.

If you want a creative-heavy partner that can also run your social presence, a broader social agency like SociallyIn may feel natural. If you want a structured influencer specialist, especially in European fashion and retail, Cure Media’s focus may align better.

Consider your markets, budget, team capacity, and comfort with handing off day-to-day control. Also think about whether a platform like Flinque could give you more flexibility and ownership, either instead of or alongside an agency.

Whichever route you take, push for clarity on goals, reporting, and expectations before you sign. The best partner for you is the one whose strengths match your real needs, not just the most impressive slide deck.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.