SociallyIn vs August United

Why brands compare influencer marketing partners

When brands look at SociallyIn and August United, they’re really asking a deeper question: which team will actually move the needle with creators, content, and sales, not just vanity impressions.

Most marketers want clarity on strategy, execution, and what day-to-day partnership will feel like.

In other words, you’re trying to understand who will bring the right creators to your brand, tell your story in a fresh way, and deliver measurable results without drowning you in complexity.

To make that choice easier, let’s unpack how these two influencer specialists operate, where they shine, and where they might not be the perfect match.

Table of Contents

• Creator driven influencer marketing overview
• What each agency is known for
• Inside SociallyIn’s style and services
• Inside August United’s style and services
• How the two agencies feel different
• Pricing approach and how engagements work
• Strengths and limitations to keep in mind
• Who each agency is best suited for
• When a platform option like Flinque makes sense
• FAQs
• Conclusion: choosing the right fit for your brand
• Disclaimer

Creator driven influencer marketing overview

The primary theme here is creator driven influencer marketing, where campaigns are built around real people and their audiences instead of generic ads.

Both agencies help brands tap into YouTubers, TikTokers, Instagram creators, and bloggers to reach customers with content that feels native, not intrusive.

They focus on planning campaigns, recruiting and managing creators, building long term relationships, and tracking performance so you’re not guessing about impact.

For you, the choice is less about “who is best” in an absolute sense and more about which team matches your category, brand voice, budget, and desired level of involvement.

What each agency is known for

These agencies share the same influencer marketing universe but have distinct reputations and strengths.

What SociallyIn is generally known for

SociallyIn is widely associated with social-first creative work, strong content production, and hands-on daily management of social channels.

They’re not just about influencer outreach; they also create original photo and video content, manage social media feeds, and run paid social campaigns.

Influencer marketing for them often connects tightly with overall social strategy, especially on platforms like TikTok, Instagram, and emerging formats.

Brands that want one team to cover creative, community management, and creator campaigns often gravitate toward their model.

What August United is generally known for

August United focuses strongly on building ambassador programs and long term influencer relationships, not just one-off posts.

They’ve done visible work with larger consumer brands, often crafting campaigns that feel like collaborations rather than simple sponsorships.

Their reputation leans toward structured storytelling, brand safety, and pairing brands with creators whose values align closely with the message.

They also emphasize integrating influencer efforts with broader marketing, rather than letting campaigns sit on an island.

Inside SociallyIn’s style and services

To understand if SociallyIn fits you, it helps to see how their services connect across social media and creator work.

Key services SociallyIn usually offers

• Influencer campaign strategy and management
• Influencer sourcing and outreach
• Content production for social channels
• Always-on social media management
• Paid social and boosting creator content
• Community management and engagement

Influencers are one piece of a bigger social ecosystem, which can be a plus if you want everything coordinated by a single partner.

How SociallyIn tends to run campaigns

The process usually starts by mapping your brand goals to specific social platforms and content types.

They’ll look at who your customer is, which creators already influence them, and what kind of content feels natural in that space.

Then they handle outreach, contract negotiation, briefs, content reviews, and campaign timelines, so you’re not juggling dozens of creator emails.

Because they also produce content themselves, they can help shape creator work so it fits a larger visual and messaging style.

Creator relationships and collaboration

SociallyIn collaborates with a broad range of creators rather than locking itself into a narrow roster.

This can give you flexibility to test different niches, audience sizes, and platforms as your strategy evolves.

They’ll often encourage a blend of micro and mid-tier creators to balance reach and budget, depending on your goals.

Expect a structured process for approvals but room for creator input so content doesn’t feel like a script.

Typical client fit for SociallyIn

SociallyIn tends to be a good match for brands that:

• Want influencer work fully integrated with everyday social content
• Need help running multiple social channels, not just creator deals
• Are comfortable with a collaborative, creative-heavy relationship
• Value experimentation with new formats like Reels and TikTok trends

Inside August United’s style and services

Now let’s look at how August United usually approaches creator programs and what that feels like from a brand’s perspective.

Key services August United usually offers

• Influencer and creator strategy
• Ambassador and advocacy programs
• Creator recruitment and vetting
• Campaign management across channels
• Content planning and storytelling concepts
• Measurement, reporting, and learnings

Their emphasis sits firmly in influencer and advocacy work, often with a focus on building repeat partnerships over time.

How August United tends to run campaigns

Work typically begins with a clear story angle, theme, or message that can carry across multiple creators and activations.

They focus on pairing you with influencers whose audiences and values match your brand, rather than just chasing follower counts.

Campaigns often mix hero content pieces from larger creators with supporting posts from smaller, more niche voices.

You can expect careful coordination, detailed briefs, and strong attention to alignment with your brand guidelines.

Creator relationships and ambassador focus

August United leans heavily into long-term relationships, often turning creators into brand advocates.

This can work well if you want creators to grow alongside your brand instead of constantly rotating through new faces.

They also take brand safety seriously, screening creators to avoid mismatches in tone, values, or past content.

The result is often fewer but deeper partnerships that feel more authentic and credible to audiences.

Typical client fit for August United

August United tends to be a strong fit for brands that:

• Want to build multi-year ambassador or advocacy programs
• Need high trust relationships in regulated or sensitive categories
• Prefer polished storytelling and carefully managed brand alignment
• Have budgets that support long term creator partnerships

How the two agencies feel different

These agencies overlap in services but feel different in day-to-day experience and focus.

Focus of services

SociallyIn is a broader social media partner that weaves influencer work into a larger social presence.

August United is more centered on influencer programs and advocacy, even as those efforts connect to your wider marketing.

If you want one team to own your social feeds and creator work, SociallyIn may feel more natural.

If you already have internal social teams but need a specialist for creators, August United can be a strong plug-in.

Campaign style and storytelling

SociallyIn’s work often leans into agile, trend-aware content that moves quickly with social culture.

They may be especially attractive if you want playful TikTok work, reactive content, and ongoing community engagement.

August United leans into thematic storytelling, ambassador programs, and carefully planned campaigns that roll out over time.

That can be ideal when you need deep brand alignment and are less focused on rapid-fire trend jumping.

Scale and client types

Both agencies work with recognizable brands, but their sweet spots can differ.

August United often leans toward mid-market and larger brands ready to invest in organized influencer ecosystems.

SociallyIn can be comfortable with both growing brands and established names, especially those needing full social channel support.

Your internal team size and resources will often determine which type of partner feels best.

Pricing approach and how engagements work

Neither agency publishes simple, fixed packages because influencer marketing budgets depend on many moving parts.

How pricing usually works with agencies

Costs generally fall into a few buckets:

• Agency strategy and management fees
• Influencer fees and production costs
• Paid media or boosting budgets
• Reporting and optimization time

Both teams will normally quote custom pricing based on your goals, timeline, number of creators, and content volume.

Engagement style you can expect

Expect to go through discovery calls, scoping, and proposal stages before anything is firm.

Common models include:

• Project-based campaigns for launches or seasonal pushes
• Retainers for ongoing influencer and social work
• Hybrid approaches mixing both

Influencer fees typically flow through the agency, who handles contracts, payments, and compliance on your behalf.

Strengths and limitations to keep in mind

Every partner has tradeoffs, and influencer marketing is no exception.

Where SociallyIn tends to shine

• Strong link between creator content and everyday social posting
• Ability to produce original creative in-house
• Comfort with fast-moving social trends and formats
• Useful for brands needing unified social and influencer execution

A common concern from brands is whether content will feel disconnected across channels; SociallyIn’s integrated model can reduce that risk.

Possible limitations with SociallyIn

• If you only need influencer help, the broader social focus may be more than you require
• Creative-heavy approaches may not suit brands wanting strict, conservative messaging
• Smaller budgets may struggle to fund both social management and robust creator programs

Where August United tends to shine

• Building lasting ambassador and advocacy programs
• Careful creator vetting and brand safety focus
• Structured storytelling across multiple creators
• Strong fit for larger, brand-driven campaigns

Many marketers worry that influencer work is one-and-done; August United’s ambassador focus tries to solve that.

Possible limitations with August United

• Heavier emphasis on structured programs may feel slower than agile trend-based approaches
• Best results often require meaningful, ongoing budgets
• You may still need separate partners for daily social channel management

Who each agency is best suited for

Thinking about your brand stage and internal resources makes choosing far easier.

When SociallyIn is likely a better fit

• You want one partner to manage social content, community, and creators together.
• Your brand voice is playful, visual, and open to experimentation.
• You care about TikTok, Reels, and fast-moving social trends.
• Your team is small and needs hands-on help with daily execution.

When August United is likely a better fit

• You want long term ambassadors and multi-wave creator programs.
• Brand safety, compliance, and values alignment are top priorities.
• You have an in-house social team but need dedicated influencer expertise.
• You’re ready to invest in multi-channel campaigns built around storytelling.

When a platform option like Flinque makes sense

Full service agencies aren’t always the best route, especially for lean teams or brands that prefer in-house control.

A platform such as Flinque offers a different path: you use software to discover creators, manage outreach, run campaigns, and track results yourself.

Instead of paying a large retainer, you invest time and internal effort, often at lower ongoing cost.

This can work well if you already have team members who understand creator culture and can manage relationships directly.

On the other hand, if you lack time, experience, or confidence in negotiating and briefing creators, an agency partner is often worth the extra spend.

FAQs

How do I choose between these influencer agencies?

Start with your internal capacity, budget, and goals. If you need full social and creator support, SociallyIn may suit you. If you want structured ambassador programs and already have social covered, August United may fit better.

Can smaller brands work with these influencer agencies?

It’s possible, but budgets need to cover agency time and creator fees. Smaller brands often start with modest pilots, or they use platforms like Flinque to keep more work in-house and control costs.

How long does it take to see results from influencer campaigns?

Expect several weeks for planning and creator onboarding, then weeks or months for content to roll out. Brand awareness may rise quickly, while sales impact usually becomes clearer over multiple campaigns or waves.

Do I need long term influencer contracts or one-off campaigns?

One-off campaigns can help test channels and creators. However, recurring partnerships often drive stronger trust and better content performance. August United leans more into long term advocacy, while SociallyIn balances both approaches.

What should I prepare before talking to an influencer agency?

Have clarity on your target audience, main business goals, rough budget range, and any must-follow brand rules. Examples of brands and creators you admire are also helpful to guide creative direction and expectations.

Conclusion: choosing the right fit for your brand

Your best influencer partner depends on how you like to work, what you’re trying to achieve, and how much you can invest.

If you want one team to own daily social content, community, and creator programs, SociallyIn may feel like a natural home.

If your priority is structured advocacy, deep brand alignment, and ambassador-style relationships, August United is often the better match.

Brands with strong internal marketing teams but limited budgets might lean toward a platform approach, handling more in-house while using tools to stay organized.

Take time to speak with each partner, ask to see relevant case work, and be honest about your constraints; the right fit will be clear when strategy, budget, and working style all line up.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.