SociallyIn vs AAA Agency

Why brands put these two influencer partners side by side

When brands start shortlisting influencer partners, SociallyIn and AAA Agency often land on the same radar. Both help brands work with creators, but they tend to serve different needs, budgets, and levels of support.

You are likely looking for clarity on what they actually do, how they run campaigns, and which style of partner fits your team best.

Influencer campaign agency overview

The primary focus here is the influencer campaign agency world. Both businesses sit in the service-based space, not as self-serve tools, even if they may use software internally.

Instead of logging into a platform, you work with account managers, strategists, and creator specialists who run programs on your behalf.

This matters if your brand wants a done-for-you partner rather than learning another dashboard or managing dozens of creators yourself.

What each influencer agency is known for

At a high level, the two agencies share some overlap. Both help brands tap into creator audiences, drive engagement, and push sales or signups.

But they tend to be recognized for slightly different strengths in the market.

What SociallyIn is known for

SociallyIn is often associated with social-first creative and hands-on management. They are widely referenced as a social media agency that has grown a strong influencer arm.

Their reputation leans toward:

• Building content that feels native to each platform
• Managing ongoing social channels and communities
• Coordinating creators alongside paid and organic social content

For many brands, they feel like a combined social and creator team in one place.

What AAA Agency is known for

AAA Agency, as the name suggests, is usually seen as a full-service marketing shop with influencer work as one important piece.

Publicly, agencies with similar naming and positioning emphasize:

• Integrated marketing across several channels
• Brand campaigns that blend creators, ads, and content
• Support for bigger initiatives like launches or seasonal pushes

Influencer programs may be wrapped into broader brand work instead of standing alone.

Inside SociallyIn’s services and style

To understand if SociallyIn fits your team, it helps to look at how they usually structure work and what they prioritize.

Core services brands usually ask for

Most brands lean on SociallyIn for social media plus creator content. Typical services include:

• Social strategy and content planning
• Ongoing content production for key channels
• Influencer discovery and outreach
• Campaign planning for product drops or promotions
• Community management and engagement

Influencer marketing is often woven into this wider social program, not treated as a single isolated task.

How they run influencer campaigns

SociallyIn’s work is usually built around creative ideas first, platforms second. They aim to design content that feels organic to TikTok, Instagram, or YouTube, then find creators who fit.

The process often follows a familiar flow:

• Clarifying goals and must-have messages
• Defining audience segments and key platforms
• Shortlisting and vetting creators
• Coordinating briefs and content reviews
• Reporting on reach, engagement, and outcomes

The experience tends to feel structured but still flexible for last-minute creative tweaks.

Creator relationships and casting style

SociallyIn typically taps into a broad range of creators rather than a narrow stable. That can help when you need fresh faces for each push.

They may re-use high performers over time, but the focus leans toward brand fit and content style.

For brands worried about creator quality, they often highlight vetting and brand safety checks as a selling point.

Typical client fit for SociallyIn

SociallyIn can fit a range of industries, from consumer products to services. Where they tend to shine is with brands that:

• Want social content plus influencer work under one roof
• Care about day-to-day social presence, not just bursts
• Prefer an agency that lives and breathes online culture

If your internal team is small, they can serve as a near-fully outsourced social department.

Inside AAA Agency’s services and style

AAA Agency style partners often describe themselves as full-service, with influencer marketing as one element of a larger offering.

Core services brands usually ask for

Alongside creator campaigns, similar agencies typically provide:

• Brand strategy and positioning work
• Creative concepting for bigger campaigns
• Traditional creative production, including video and design
• Paid media planning and buying, including social ads
• Influencer and ambassador programs layered into that mix

Your brand might come in with a wider brief and have creators slotted into it, rather than starting with influencers first.

How they run influencer campaigns

Full-service agencies often treat influencers as one part of a bigger launch or push. Campaigns may line up with TV, outdoor, or paid social, so timing and messaging are tightly controlled.

The workflow tends to include:

• Brand and business discovery across channels
• Core creative concept that spans multiple touchpoints
• Influencer casting that matches the flagship idea
• Coordination with other teams, like PR or media
• Comprehensive reporting across channels, not only creators

This style often works well for brands that care about consistency and cross-channel impact.

Creator relationships and casting style

AAA-style agencies may have strong ties with mid-size and larger creators, especially those used across repeated brand pushes.

Because they run broad campaigns, they may prioritize reach, polish, and alignment with traditional brand work.

For some brands, this feels reassuringly controlled; for others, it can feel less experimental or scrappy.

Typical client fit for AAA Agency

These agencies usually fit brands that:

• Want one partner for multiple marketing channels
• Need creative and production for more than social alone
• Expect detailed approval flows and layered stakeholders

If your team runs large seasonal campaigns or national work, they can be a practical all-in-one partner.

How these two agencies feel different in practice

On paper, both partners help you work with creators. In reality, the experience can feel very different as the work unfolds.

Think of SociallyIn as leaning social-first and digitally native, while AAA-style partners lean integrated and more traditional in structure.

Differences in focus and feel

SociallyIn often feels like a social studio that happens to run influencer work. Brainstorms lean heavily into platform trends and culture.

AAA-style agencies focus on brand-wide pushes. Social is important, but part of a bigger picture that could include TV, print, and events.

Younger or challenger brands may enjoy the agility of a social-first partner. Established brands may prefer a unified integrated setup.

Differences in process and reporting

Social-first agencies tend to offer faster testing, trying multiple creators and content styles, then optimizing on the fly.

Full-service agencies often lean into set campaigns with defined timelines and more rigid approvals.

Reporting can differ too. One may zoom in on social metrics in detail, while the other presents high-level business and brand outcomes across channels.

Pricing approach and ways of working

Neither agency works like a software subscription. You are not paying for logins or seats; you are paying for people, time, and creator costs.

How influencer agencies usually structure pricing

Most influencer agencies price through a mix of:

• Retainers for ongoing strategy and management
• Project fees for specific campaigns or launches
• Influencer fees, pass-through or marked up
• Production costs for creative, if applicable

SociallyIn may lean into retainers for ongoing social plus campaign-based fees for creator pushes.

AAA-style pricing and engagement

AAA Agency and similar groups commonly scope larger engagements that cover multiple channels. Influencer work is budgeted inside a broader campaign or annual plan.

That can mean:

• Higher minimum budgets but more bundled support
• Complex statements of work that include several teams
• Longer commitments for consistent brand oversight

For large organizations, this structure fits existing procurement and planning cycles.

What usually drives cost up or down

Regardless of partner, your total spend is driven by:

• Number of influencers and their audience size
• Content formats, especially higher-end video
• Usage rights and length of usage
• Geographies and languages involved
• How much strategic and creative work you outsource

*Many brands underestimate how much creator usage rights and revisions can affect cost.*

Strengths and limitations on both sides

Every partner brings tradeoffs. Your decision is less about good or bad and more about fit.

Where SociallyIn often stands out

• Deep focus on social-first content and culture
• Closer alignment between social content and creator work
• Potentially faster testing cycles and creative pivots

Limitations can include a narrower focus on social channels and digital content, which may not suit brands needing heavy offline support.

Where AAA-style agencies often stand out

• Ability to run fully integrated brand campaigns
• Stronger coordination across departments and channels
• Experience with larger organizations and complex approvals

Limitations can include higher minimum budgets, longer lead times, and sometimes less day-to-day social experimentation.

Who each agency tends to fit best

To make this practical, think about your own team size, timeline, and appetite for experimentation.

When SociallyIn is usually a better fit

• Brands that live or want to live primarily on social
• Teams that want to see quick experiments and learn fast
• Companies without a big internal social department
• Challenger or growth brands chasing awareness and sales online

If TikTok, Instagram, and YouTube are where your customers spend most of their time, this style of partner typically works well.

When AAA Agency style partners are usually a better fit

• Brands planning nationwide or multi-channel campaigns
• Organizations with strict brand and legal frameworks
• Companies that need one central partner for many channels
• Teams that prefer longer-term, big-picture planning cycles

If influencer work is one piece of a larger brand puzzle, an integrated group may keep everything synchronized.

When a platform like Flinque may make more sense

Not every brand needs a full-service agency. Some teams want more control and are ready to handle creator outreach and oversight in-house.

How Flinque fits into the picture

Flinque is a platform-based alternative where you manage discovery, outreach, and campaigns yourself instead of paying for a big retained team.

It can work well when you:

• Have internal marketers ready to manage day-to-day work
• Want to test influencer partnerships before committing to a big agency
• Prefer transparent access to creator profiles and campaign data

You trade off done-for-you execution for flexibility and usually lower ongoing fees.

FAQs

How do I decide between a social-first and full-service agency?

Start with where your customers actually spend time and how much of your budget goes to social. If social is central, a social-first partner fits. If you run big brand pushes across many channels, a full-service partner may keep everything aligned.

Can I work with both an influencer agency and other marketing partners?

Yes. Many brands hire a specialist influencer partner alongside an existing media or creative agency. Just be clear on roles, how decisions are made, and who owns relationships with creators to avoid confusion or duplicated work.

How long does it take to see results from influencer campaigns?

Awareness and engagement can show up quickly, sometimes within days of content going live. Reliable sales or signup data usually takes several weeks and a few test cycles, especially if you are experimenting across platforms and different types of creators.

What internal resources do I need to work with an agency?

You will need at least one point person to approve briefs, review content, and align the agency with other marketing efforts. Larger campaigns may require input from brand, legal, and product teams, especially around claims, visuals, and timing.

Is managing creators in-house cheaper than hiring an agency?

It can be cheaper in pure fees, but your team must handle outreach, contracts, approvals, and reporting. For small volumes, that might be fine. As you scale, the time and complexity often make a specialist agency or platform more efficient.

Conclusion

Choosing between these influencer partners starts with your goals, your timeline, and how you like to work.

If you want a social-first, content-heavy partner that lives on the same platforms as your audience, a social-focused agency like SociallyIn is often the better match.

If you need an agency to weave creators into broader brand campaigns across many channels, AAA-style partners usually fit more naturally.

Finally, if you prefer keeping control in-house and lowering retainers, a platform such as Flinque can be a smart way to test and learn.

Map your needs, budget, and internal capacity, then lean toward the partner that fits how your team actually operates, not just how you wish it worked on paper.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.