SmartSites vs MoreInfluence

Why brands weigh different influencer marketing partners

Brands exploring influencer outreach often compare SmartSites and MoreInfluence because both promise growth through social creators, but they work in noticeably different ways. You are usually trying to understand who will handle strategy, creator relationships, and day‑to‑day execution with the least friction.

Most marketers want clarity on four things: what each team actually does, how deeply they manage creator relationships, what budgets they tend to work with, and how much involvement is expected from you. That’s the focus here, keeping things in plain English.

What each agency is known for

The primary keyword here is influencer campaign agencies. Both SmartSites and MoreInfluence sit in that wider world, but they lean into different strengths. One is broader, covering many aspects of digital marketing. The other is more tightly focused on influencer work.

When you understand that distinction, it becomes easier to decide who should handle creator outreach, who should steer messaging, and how influencer efforts tie into your wider marketing plan across search, paid ads, and email.

SmartSites in simple terms

SmartSites is mainly known as a full service digital marketing agency. Influencer outreach is usually one piece of a larger growth plan that can include web design, SEO, paid media, and email. The focus is connecting creator content with performance channels like search and ads.

SmartSites services related to creators

SmartSites typically builds influencer programs that plug into your existing digital ecosystem. They often care a lot about landing pages, tracking, and creative testing, not just sending a free product to social personalities and hoping for the best.

• Influencer strategy that supports broader digital goals
• Creator sourcing aligned with paid and organic content
• Coordination with performance ads on platforms like Meta
• Measurement frameworks tied to leads, sales, or signups

Because they have strong roots in performance marketing, SmartSites often thinks about creators as an extra engine that can fuel paid campaigns and retargeting rather than as a stand‑alone tactic.

How SmartSites usually runs campaigns

A SmartSites campaign often starts with your website and funnel. They review what happens after someone clicks an influencer link, then work backwards to decide the right creators, platforms, and content formats that can actually move those numbers.

They may coordinate creator briefs, negotiate posts, and help repurpose influencer content into ads. This approach usually appeals to brands that want one group handling both performance media and influencer content instead of separate vendors.

SmartSites creator relationships and client fit

SmartSites tends not to be known for managing a large “talent roster.” Instead, they look for relevant creators by niche and audience. This can work well if you care most about fit, results, and testing rather than signing a popular face just for vanity metrics.

Typical clients often include:

• Growing ecommerce brands wanting traffic and sales
• Service businesses needing leads from local or national markets
• B2B companies looking to mix search, content, and social proof
• Established brands wanting a single digital partner

If you want influencer outreach to sit tightly inside a larger digital program, SmartSites’ broader skill set can be a plus.

MoreInfluence in simple terms

MoreInfluence is more tightly centered on influencer outreach and creator led storytelling. While they may support other marketing work, their identity leans heavily toward matching brands with the right personalities and managing end‑to‑end creator partnerships.

MoreInfluence services around creators

MoreInfluence usually emphasizes the talent side of the equation. They tend to focus on finding aligned creators, shaping campaigns around those people, and nurturing long term partnerships rather than treating every project as a one off promotion.

• Influencer discovery and vetting across multiple platforms
• Campaign concepts developed with specific creators in mind
• Negotiation of fees, deliverables, and usage rights
• Ongoing management of creator relationships and content

This style suits brands that see creators as the heart of their storytelling and want a team deeply immersed in the influencer landscape rather than in website optimization or ad buying.

How MoreInfluence tends to run campaigns

A MoreInfluence campaign usually starts with your target audience and the types of voices that already influence them. From there, the team will identify creators, refine angles, and negotiate content that feels native to each platform and community.

They may put a lot of energy into brand‑creator alignment, messaging tone, and authenticity. Measurement is still important, but they often care just as much about fit, sentiment, and long term resonance as immediate sales.

MoreInfluence creator relationships and client fit

MoreInfluence typically invests in building strong, repeat relationships with creators. This can help brands create ongoing series, ambassador programs, or multi‑touch collaborations instead of one‑time mentions that fade quickly.

Typical clients often include:

• Consumer brands counting on social word of mouth
• Emerging labels that need visibility in crowded markets
• Companies wanting multi‑creator storytelling over time
• Marketers who value depth of talent relationships

If your main priority is the creator ecosystem itself, MoreInfluence may feel closer to what you want.

How the two agencies differ

When people search for SmartSites vs MoreInfluence, they often sense that the two options feel different but can’t quite put the differences into words. The contrast mostly comes down to how each team thinks about growth, content, and creator work.

Focus and starting point

SmartSites usually starts with your website, funnel, and ads, then uses creators as one of many levers to hit targets. MoreInfluence normally starts with your audience and the voices they trust, then designs stories and content around those relationships.

That means SmartSites may suggest creator content that can double as ad creative, while MoreInfluence might push for content that lives primarily on creator channels and builds community trust.

Scale and type of engagement

SmartSites often suits brands seeking integrated digital engines. Campaigns might span SEO, PPC, email, and influencer content, delivered by a blended team. MoreInfluence often suits brands wanting a specialized influencer partner with a strong feel for talent and platform culture.

In practice, SmartSites may coordinate fewer but more performance driven creators, while MoreInfluence might orchestrate multi‑creator waves designed to dominate a niche for a key moment like a launch.

Day‑to‑day client experience

With SmartSites, your point of contact may talk as much about landing pages and ad sets as about specific creators. With MoreInfluence, conversations may revolve more around creative direction, influencer feedback, content calendars, and community response to posts.

Neither approach is better by default. What matters is whether you want a performance‑heavy partner or a creator‑first partner for your current stage.

Pricing style and how work is scoped

Both teams tend to price influencer work using custom quotes rather than fixed public menus. Costs are shaped by campaign scope, creator tiers, content volume, and how many channels or regions are involved.

How SmartSites usually prices work

SmartSites often folds influencer campaigns into broader retainers or project plans. You may see a monthly retainer covering strategy, media buying, and campaign management, with separate influencer fees flowing to creators and sometimes additional content production costs.

Budgets are often tied to wider digital goals, so spend on creators may rise or fall with paid media and seasonal pushes. Reporting often ties cost back to leads, revenue, or other performance indicators.

How MoreInfluence usually prices work

MoreInfluence typically scopes around creator count, content formats, expected reach, and contract length. You may pay an agency management fee plus influencer fees per deliverable or per campaign, especially if there are multi‑month ambassador agreements.

Pricing may also vary by platform, audience size, and exclusivity terms, since those influence what creators are willing to accept. Longer relationships can sometimes smooth costs but require upfront planning.

Factors that increase or reduce cost

• Using top‑tier influencers versus mid‑tier or niche creators
• Number of posts, stories, videos, or long‑form pieces
• Need for professional shoots versus creator‑produced content
• Regions, languages, or regulatory requirements involved
• Level of reporting, testing, and optimization expected

Whatever path you choose, it helps to walk in with a clear budget range, even if it’s rough. That allows each team to design something realistic rather than ideal but unattainable.

Key strengths and honest limitations

No influencer partner fits every brand. Looking at both upsides and downsides helps you avoid mismatch. One of the most common worries brands share is paying for “hype” that never turns into sales or lasting awareness.

Where SmartSites tends to shine

• Strong integration between influencer work and paid media
• Clear attention to landing pages, conversion, and tracking
• Useful for brands wanting one team across digital channels
• Helps turn high‑performing creator content into paid ad assets

SmartSites limitations to keep in mind

• Influencer work may feel like one piece of a bigger machine
• Brands seeking deep creator culture expertise may want more
• May not build community‑driven storytelling as its main focus

Where MoreInfluence tends to shine

• Deep attention to creator‑brand alignment and authenticity
• Strong emphasis on building long term influencer relationships
• Useful for brands whose main growth lever is social reach
• Can coordinate many creators to own a moment or launch

MoreInfluence limitations to keep in mind

• Less focused on your broader digital stack and funnel
• May rely on your team or other partners for performance work
• Success can be harder to tie directly to revenue without extras

Understanding these tradeoffs helps you decide whether you want a performance‑leaning partner, a creator‑centric partner, or a mix of both.

Who each agency is best for

Instead of asking which name is “better,” it’s more useful to ask which fits your stage, budget, and internal resources. Different brands can be wildly successful with either, depending on what they truly need from an influencer partner.

Best fit for SmartSites

• Brands wanting influencer efforts tied closely to SEO and paid ads
• Teams that prefer one partner for multi‑channel digital work
• Marketers focused on measurable leads, sales, or bookings
• Companies that already rely on performance marketing and want creators as an extra lever

If you think in terms of funnels, ROAS, and testing, a digitally integrated agency often makes life easier.

Best fit for MoreInfluence

• Brands prioritizing creator relationships and organic social buzz
• Teams that want help managing many influencers at once
• Companies planning ambassador programs or long term creator partnerships
• Marketers who value nuanced storytelling over hard sell ads

If community, culture, and sustained social presence matter more than short term direct response metrics, a creator‑centric partner can be more useful.

When a platform like Flinque fits better

Agencies are not the only route. Some brands prefer using a platform such as Flinque to discover creators, manage campaigns, and track results while keeping more hands‑on control and avoiding large retainers.

Why some teams choose a platform

• They have in‑house marketers comfortable with outreach and negotiation.
• They want to test influencer activity at smaller budgets before hiring an agency.
• They prefer to own creator relationships directly instead of routing everything through a third party.

A platform based approach works well when you’re willing to put in the time to search, vet, brief, and manage creators yourself. It can also support hybrid setups where agencies handle flagship campaigns and your team runs always‑on micro‑influencer programs.

When agencies still make more sense

An agency is often better when you lack time, experience, or internal bandwidth. If you need strategic thinking, heavy coordination across many creators, or complex contracts, paying experts to shoulder that work can save money and frustration in the long run.

FAQs

How do I decide which type of influencer partner I need first?

Start with your main business goal. If you want measurable sales tied to digital channels, lean toward a performance‑minded agency. If you want buzz, community, and social storytelling, lean toward a creator‑centric agency or a platform if you have in‑house time.

Can I work with an influencer agency and still use my own creators?

Yes. Many agencies will happily fold your existing creator relationships into their plans. They can help renegotiate terms, improve briefs, and add new creators around your core group to expand reach while keeping familiar faces.

Do I need a big budget to work with influencer specialists?

You do not need a celebrity‑level budget, but you should be realistic. Even micro‑influencer campaigns involve fees, product costs, content production, and management time. Most agencies work best once there is a consistent, dedicated budget.

How long should I test influencer marketing before judging results?

Plan on at least three to six months. That window allows time to test creators, refine messaging, optimize landing pages, and repurpose strong content. One‑off posts can help, but they rarely show the full potential of a well‑run influencer program.

Is it better to focus on one platform or many?

Most brands do better starting strong on one or two platforms where their audience is most active. Once you find formats and messages that work, you can expand. Spreading too thin early usually leads to weak content and unclear results.

Conclusion: choosing the right partner

The best partner is the one most aligned with your goals, culture, and available resources. If tightly measured digital performance and integrated campaigns matter most, a broader digital agency with influencer capabilities is likely the better fit.

If you see creators as the main engine of your brand story, then a team centered on influencer relationships may be stronger. And if you prefer to keep control in‑house, a platform option can give you tools without agency‑level retainers.

Clarify what success looks like, what budget you can sustain, and how involved you want to be in creator management. With those answers, your decision between different influencer campaign agencies becomes much clearer and more confident.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.