SmartSites vs MG Empower

Why brands look at these two influencer agencies

When brands weigh up SmartSites vs MG Empower, they are usually trying to understand which partner can turn influencer buzz into real business results. You might be asking who knows your audience better, who handles more of the work, and who will protect your brand’s reputation.

This is where choosing the right influencer agency choice really matters. Both organisations support brands with creators, but they do it in different ways, with different strengths and trade-offs for marketers.

Table of Contents

• What each agency is known for
• SmartSites influencer services and style
• MG Empower influencer services and style
• How the two agencies really differ
• Pricing approach and how engagements work
• Strengths and limitations to keep in mind
• Who each agency is best for
• When a platform like Flinque might fit better
• FAQs
• Conclusion: choosing the right partner for you
• Disclaimer

What each agency is known for

Before choosing between them, it helps to know what each name tends to be associated with in the market. Both support brands through social media and creators, yet their origins and core strengths are not identical.

SmartSites is widely recognised as a digital marketing agency with roots in web design, paid media, and search. Over time, they have layered in social and creator-focused work, especially for brands that care about performance and measurable leads.

MG Empower is better known as a creator-first partner. Their work is often tied to brand storytelling, ambassador programs, and large campaigns across beauty, fashion, lifestyle, and entertainment, with a strong emphasis on social reach and engagement.

In simple terms, SmartSites leans toward performance and broader digital marketing, while MG Empower tends to focus more heavily on creators, content, and cultural impact for consumer brands.

SmartSites influencer services and style

SmartSites positions itself as a full digital marketing partner that can plug influencer efforts into a wider traffic and sales strategy. For many brands, that mix of web, ads, and creators under one roof is the main attraction.

Services you can expect

While exact offers evolve, SmartSites commonly supports brands with integrated marketing that can include influencer campaigns alongside other acquisition channels. Think of them as combining creators with search, paid social, and conversion-focused web assets.

• Planning influencer campaigns that support website traffic and leads
• Coordinating content with paid social and search campaigns
• Helping with landing pages and funnels that influencers can drive to
• Reporting on impact alongside other marketing channels

For a brand already working on SEO, PPC, and email, having influencer work run through the same partner can simplify management.

How SmartSites tends to run campaigns

Campaigns are usually built with performance metrics in mind. That might involve tracking codes, dedicated URLs, or landing pages for influencer traffic, so you can see the connection between creator posts and real outcomes.

The process often includes strategy, influencer outreach, content review, and coordination with other active campaigns. SmartSites generally leans into measurable goals like leads, bookings, or online orders rather than only impressions.

Relationship with creators

SmartSites is not known as a talent agency or creator collective. Instead, they identify and manage influencers on behalf of clients, often prioritising fit with the brand’s target audience and performance expectations.

Because of their broader digital focus, they may lean toward creators who understand conversion-oriented content, such as product demos, tutorials, and clear calls to action that can drive trackable results.

Typical brand fit for SmartSites

SmartSites often works well for brands that want creators integrated tightly into their general marketing stack. Common fits include:

• Ecommerce brands wanting influencers to drive Shopify or WooCommerce sales
• Local services needing leads from social and search together
• B2B or niche products wanting expert or micro-influencer content
• Brands with smaller teams that prefer a single agency for multiple channels

If you want influencer activity to sit alongside Google Ads, web design, and email, SmartSites can feel like a more unified partner.

MG Empower influencer services and style

MG Empower is more strongly associated with creator marketing as a core service, including campaign development, brand storytelling, and multi-country influencer coordination for consumer-focused brands.

Services you can expect

MG Empower typically offers services centered on creators and social storytelling. While offers may shift, the core theme is using influencers and content to build awareness, loyalty, and cultural relevance for brands.

• Influencer discovery and vetting across social platforms
• Campaign concepts, briefs, and content direction
• Management of creator contracts and deliverables
• Ambassador or long-term creator programs
• Measurement of reach, engagement, and brand lift

The focus tends to be on how creators can bring a brand to life over time, rather than only on last-click sales.

How MG Empower tends to run campaigns

Campaigns often start with a strong creative angle or story, especially for beauty, fashion, lifestyle, and entertainment brands. The team then assembles a mix of macro, micro, or nano creators to deliver that story in varied formats.

MG Empower may coordinate content across Instagram, TikTok, YouTube, and other channels, sometimes tying in live events or product launches. Success is usually evaluated via reach, engagement, and softer brand metrics alongside sales.

Relationship with creators

MG Empower has a reputation for close work with talent, focusing on long-term relationships and ambassador style efforts for some brands. This can be helpful if you want consistent faces and voices tied to your brand for multiple seasons or launches.

Because of this creator focus, more effort may go into ensuring the content feels authentic to both the influencer and their audience, sometimes with more creative freedom than strict performance marketing teams might allow.

Typical brand fit for MG Empower

MG Empower is usually a better fit for brands that see influencers as core to their identity, not just another ad channel. Common profiles include:

• Beauty and cosmetics brands wanting strong creator storytelling
• Fashion and lifestyle labels looking for trendsetting partnerships
• Entertainment or media launches needing buzz and conversation
• Consumer brands entering new markets where local creators matter

If your brand lives heavily on Instagram, TikTok, and culture-led content, MG Empower’s approach may feel very natural.

How the two agencies really differ

On the surface, both partners help brands connect with influencers. Underneath, they differ in emphasis, background, and the way they define success for a campaign.

Performance focus versus creator-first focus

SmartSites tends to view creators as one lever inside a wider digital system. Campaigns are often anchored to website traffic, leads, or sales, and influencer work is judged partly on those numbers.

MG Empower usually centres the creator and the story first, working out how content can shape audience perception, brand love, and long-term engagement. Sales matter, but they may be one piece of a broader brand-building goal.

Channel mix and depth

SmartSites brings deep experience across search, paid social, and web design. That makes them appealing when your influencer investment must line up cleanly with other channels for a full-funnel approach.

MG Empower dives deeper into social platforms and creator ecosystems. They often shine where campaigns involve many influencers, complex storytelling, or new markets where local voices are critical.

Client experience and ways of working

With SmartSites, your marketing might feel more like a single integrated machine, with dashboards, campaign reports, and shared planning across channels managed by the same team.

With MG Empower, client experience can feel more creative and narrative-driven, with brainstorms around brand stories, casting decisions, and content ideas across multiple creator segments.

Both aim to handle the heavy lifting; the style of conversation and planning simply feels different.

Pricing approach and how engagements work

Neither agency follows a generic software-style price list. Costs depend on your goals, markets, and the scale of creators you want to work with. Expect proposal-based pricing after an initial conversation.

How SmartSites tends to structure pricing

SmartSites often builds packages or retainers that cover broader digital marketing, with influencer work included as one part. You might pay a monthly fee for strategy and management, plus a media or creator budget handled on your behalf.

Influencer-related costs may include creator fees, content production, and additional campaign management hours when programs become more complex or global.

How MG Empower tends to structure pricing

MG Empower usually prices around campaign scope and talent level. Large launches with many creators across markets naturally cost more, especially when involving travel, events, or extended content rights.

Agreements may look like project-based campaigns or longer retainers for brands running continuous creator programs throughout the year in multiple countries.

Common cost drivers for both agencies

• Number of influencers and content pieces required
• Platforms used and formats such as Reels, Stories, or YouTube videos
• Markets involved, including localisation and translation
• Usage rights and whether content is reused in ads or on-site
• Need for creative direction, events, or in-person production

Costs will rise quickly when you expand to more creators, more content formats, and more countries or languages.

Strengths and limitations to keep in mind

Every agency brings advantages and blind spots. Understanding those early can save you from disappointment later, especially when internal expectations are high.

Where SmartSites usually shines

• Connecting influencer traffic with conversion-focused websites
• Running creators alongside search, paid social, and email
• Reporting that compares influencer performance to other channels
• Helping small and mid-sized brands manage many marketing tasks with one partner

One common concern is whether an agency that does “everything” will go deep enough on creator relationships. If your needs are highly creator-specific, you should ask how they resource that part of the work.

Where SmartSites may fall short

• May not be perceived as a pure creator specialist agency
• Less associated publicly with celebrity or top-tier influencer casting
• Might prioritise measurable performance over experimental content ideas

Where MG Empower usually shines

• Building strong creator narratives around lifestyle and consumer brands
• Managing complex influencer casts and multi-market launches
• Fostering longer-term ambassador relationships
• Delivering visually rich, socially native content across platforms

Brands that live heavily on social feeds and trends often appreciate MG Empower’s emphasis on culture, storytelling, and ongoing creator partnerships.

Where MG Empower may fall short

• Less focused on technical aspects like landing pages and conversion funnels
• Reporting may lean more toward reach and engagement than deep CRO metrics
• Creative, multi-market projects can require higher budgets and longer timelines

Neither agency is “better” in general; the real question is whether you need a creator specialist, a performance generalist, or something in between.

Who each agency is best for

Matching your brand profile to the right partner is more important than minor feature differences. Think about your category, goals, team size, and how you define success from influencer work.

When SmartSites is likely the better fit

• You want influencers to support direct sales, bookings, or leads.
• Your website and paid ads are central to growth, and you want one team owning the whole funnel.
• Your internal team is small and prefers one primary agency relationship.
• You value clear performance reporting across all channels, including creators.

When MG Empower is likely the better fit

• You are a consumer brand where image, community, and culture matter deeply.
• You plan larger launches, product drops, or global campaigns involving many creators.
• You want standout creative concepts, storytelling, and long-term influencer faces.
• You care as much about awareness and perception as you do about sales tracking.

In some cases, brands even work with both types of partners, letting one lead core digital performance and the other focus on major creator-driven campaigns.

When a platform like Flinque might fit better

Not every brand needs a full service agency retainer. If you have in-house marketers who want more control and are comfortable managing creators day-to-day, a platform option can be useful.

Flinque, for example, positions itself as a platform where brands can discover influencers, organise outreach, and manage campaigns directly. That allows you to handle strategy while using software to streamline the admin work.

This type of setup can make sense when:

• You have a tight budget but time to manage relationships in-house.
• You want to experiment with smaller creator tests before hiring an agency.
• You prefer direct communication with influencers rather than always going through an agency.
• You need flexibility to pause or change campaigns quickly without renegotiating retainer terms.

An agency is often better if you need heavy creative support, complex production, or deep market knowledge. A platform is stronger when you want control, transparency, and lower fixed fees.

FAQs

How do I choose between these two influencer partners?

Start with your main goal. If you care most about direct performance and integration with other digital channels, SmartSites may fit better. If you prioritise storytelling, creator relationships, and social buzz, MG Empower is often more aligned.

Do both agencies work with small brands?

Both can work with smaller brands, but expectations need to match. Limited budgets mean fewer creators and simpler campaigns. It is important to be honest about spend, timelines, and the level of support required before signing any agreement.

Can I use my own influencers with either agency?

In many cases, yes. Agencies can help structure deals, briefs, and content plans even if you bring existing creator relationships. Discuss this upfront so they can design a scope that supports, rather than replaces, your current network.

How long does it take to see results from influencer work?

Timelines vary. Some brands see quick spikes in traffic or sales during a launch. Others notice gradual lifts in awareness and engagement over several months. Plan for at least one to three months before judging early performance fairly.

Should I hire an agency or build an in-house influencer team?

If you need speed, expertise, and access to many creators, an agency is usually faster. If influencer partnerships are central to your long-term strategy and budgets are large, building internal talent later can give you more control.

Conclusion: choosing the right partner for you

Choosing an influencer agency is less about who looks flashiest online and more about who fits your goals, internal strengths, and budget. You are picking a partner that will represent your brand with real people and real audiences.

If you want creators tightly tied to performance marketing, SmartSites may feel more natural. For brands where culture, community, and storytelling drive growth, MG Empower’s creator-led roots can be a strong match.

Take time to ask about case studies in your category, how they pick creators, and how success is measured. Request a clear outline of responsibilities on both sides. Your ideal partner is the one whose answers line up cleanly with your team’s reality.

When in doubt, start with a test project, keep scope focused, and use the results to decide whether to deepen the relationship, switch partners, or move some work in-house with a platform-based approach.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.