SmartSites vs Influence Hunter

Why brands compare these influencer agencies

When you weigh SmartSites against Influence Hunter, you are really choosing between two different ways of doing influencer marketing. Both help brands work with creators, but they emphasize different skills, channels, and campaign styles.

Most marketers come here wanting clear answers on strategy, expected workload, and the kind of results each partner is best positioned to drive.

Table of Contents

• What each agency is known for
• SmartSites and its influencer services
• Influence Hunter and its influencer services
• How the two agencies differ in day-to-day work
• Pricing and how engagements usually work
• Strengths and limitations
• Who each agency is best for
• When a platform like Flinque makes sense
• FAQs
• Conclusion: how to make the right choice
• Disclaimer

What each agency is known for

The shortened semantic key phrase for this topic is influencer marketing agencies. Both companies work with creators, but they were built from different roots and that shapes how they serve brands.

Understanding where each shines will help you match your needs to the right partner, instead of chasing a generic “best agency.”

SmartSites at a glance

SmartSites is widely known as a full service digital marketing agency. Its background is in web design, paid media, and SEO, with influencer work often folded into broader campaigns.

Brands usually approach them when they want influencers integrated alongside search ads, social ads, email, or full funnel tracking.

Influence Hunter at a glance

Influence Hunter positions itself more directly around influencer outreach and campaign execution. It is often associated with scrappy, performance-minded creator campaigns across social platforms.

Founders and marketing leads usually turn to them when they want a steady stream of creators posting about products in a focused, campaign driven way.

SmartSites and its influencer services

SmartSites approaches creators as one part of a wider digital growth plan. Influencer campaigns are often built to support website traffic, paid media, and conversion optimization.

Services SmartSites tends to offer

Their public positioning focuses on being a “one stop” digital partner, with influencer work used to complement the channels they are already strong in.

• Influencer campaign strategy linked to site traffic and sales
• Creator sourcing and outreach for select campaigns
• Brief creation and content direction tied to brand goals
• Tracking links, landing pages, and analytics setup
• Paid amplification of creator content on social ads

The exact influencer mix can change by client, since they often build custom packages around wider digital needs.

How SmartSites usually runs campaigns

Because they come from a performance marketing background, their influencer work frequently emphasizes measurable outcomes. They aim to connect posts and videos directly to leads, signups, or sales.

Expect more focus on tracking links, custom landing pages, and paid support than on pure “brand awareness” alone.

Creator relationships and fit

SmartSites works with influencers but is not widely framed as a talent-first agency. They typically discover and recruit creators per project instead of managing a big public roster.

This can be helpful when you want impartial creator selection driven by campaign goals rather than a fixed list of names.

Typical client profile for SmartSites

Brands that benefit most from this model often have multiple marketing needs, not just creators. Examples include:

• Ecommerce brands wanting influencers plus conversion-focused ads
• Service businesses that need leads rather than only impressions
• Established companies wanting careful brand alignment and tracking
• Teams that prefer one main agency instead of several niche partners

If you want influencers tightly woven into your site experience and paid media, this kind of full service support can be a strong fit.

Influence Hunter and its influencer services

Influence Hunter is built around influencer outreach and campaign execution as its core offer. While they may support other related tasks, creator marketing is the main focus.

Services Influence Hunter is known for

Their work tends to center on planning and running creator programs that drive product exposure on social platforms.

• Influencer discovery and outreach at volume
• Negotiating collaborations, content rights, and terms
• Managing campaigns on Instagram, TikTok, YouTube, and more
• Handling coordination, posting schedules, and content approvals
• Reporting back on influencer content and reach

They typically highlight their ability to secure many creators for a campaign rather than only a few high profile names.

How Influence Hunter usually runs campaigns

Outreach is often the center of their work. They identify many potential creators, pitch your brand, and secure collaborations aligned with your goals.

This can be useful if you want frequent posts across many micro influencers, not just big names with high fees.

Creator relationships and fit

Influence Hunter prioritizes building repeatable systems for connecting brands and creators. They often work with a mix of micro and mid tier influencers, especially on platforms like Instagram and TikTok.

Content types can range from unboxings and reviews to short form videos showing the product in use.

Typical client profile for Influence Hunter

Brands best suited for this type of agency usually put creators at the center of their growth plan. Common fits include:

• Consumer product brands wanting frequent social buzz
• Newer ecommerce stores trying to build early awareness
• Startups testing which creator niches respond best
• Marketing teams that value outreach and volume of posts

If you are less concerned with other digital channels and mainly want creators talking about your product, this focus can be appealing.

How the two agencies differ in day-to-day work

On paper, both help brands work with influencers. In practice, your experience can feel quite different depending on which direction you choose.

Core focus and starting point

SmartSites tends to start from your broader digital presence: site, ads, search, and tracking. Influencer activity is often planned to support those pieces.

Influence Hunter usually starts from the creator side: audience, platform, and content format. Other channels stay secondary.

Depth versus breadth across channels

With SmartSites, you can often combine creators with paid social, Google Ads, SEO, and conversion rate work under one roof.

Influence Hunter tends to go deep on outreach and campaign management but may expect you to handle other channels separately.

Campaign style and pace

SmartSites may favor campaigns that sync closely with launches, ad pushes, and site updates, often with more planning and coordination.

Influence Hunter is often chosen for quicker campaign cycles, testing many creators and content angles until they see what sticks.

Reporting and data focus

SmartSites typically emphasizes analytics that touch your whole funnel, not just social metrics. Think of metrics like cost per lead or cost per sale.

Influence Hunter reporting often centers on content volume, reach, engagement, and which creators performed best for your offers.

Pricing and how engagements usually work

Neither agency sells like a simple software tool. Expect custom pricing built around scope, channel mix, and how involved you want them to be.

How SmartSites tends to charge

SmartSites usually combines fees for strategy, execution, and ongoing management across channels. Influencer work may be folded into a broader retainer or scoped as a dedicated project.

Costs are often influenced by how many platforms you want covered, how complex your funnel is, and how many creators are needed.

How Influence Hunter tends to charge

Influence Hunter pricing usually reflects how many influencers they will manage, how long campaigns will run, and how hands-on their team will be.

You may see structures like monthly retainers, campaign based fees, or management fees on top of creator payments.

Key factors that drive total budget

• Number of influencers per campaign
• Type of influencers (micro, mid tier, or large)
• Content formats required, like Reels, TikToks, or YouTube videos
• Usage rights and whether content can be used in ads
• Campaign length and number of product launches per year

Remember that creator fees sit on top of agency management costs, so plan budgets with both layers in mind.

Strengths and limitations

Every agency tradeoff comes down to focus. It helps to think about what you gain and where you may need outside support.

SmartSites strengths

• Influencer work can be integrated with other digital channels.
• Strong emphasis on tracking and measurable performance.
• Useful if you want your website and ads tuned alongside creators.
• One main partner instead of a patchwork of different vendors.

Many brands quietly worry that influencer content alone won’t move sales; SmartSites is often chosen to tie creator work to revenue metrics.

SmartSites limitations

• Influencer marketing may not be the single central focus.
• Campaigns can involve more planning steps and coordination.
• Smaller brands might find full service scopes more than they need.

Influence Hunter strengths

• Clear focus on influencer outreach and campaign execution.
• Can secure many creators for broad social presence.
• Good option for brands that want frequent creator content.
• Helps teams without time to handle outreach in house.

Influence Hunter limitations

• You may still need other partners for web, ads, or email.
• Campaigns can skew to volume; you must direct brand voice.
• Works best when you already know your main offers and audience.

Who each agency is best for

Instead of asking which agency is better, ask which one fits your current stage, channel mix, and team capacity.

When SmartSites is likely the better fit

• You want creators plus strong website and paid media support.
• Your leadership team expects clear, funnel based reporting.
• You prefer one main partner managing several marketing channels.
• You are ready to invest in ongoing digital growth, not one-offs.

When Influence Hunter is likely the better fit

• You mainly want influencer marketing, not full digital support.
• Your product is visually appealing and suited to social content.
• You are comfortable handling website, ads, or email separately.
• You are eager to test many creators and content angles quickly.

Questions to ask yourself before choosing

• Is my bigger issue traffic, conversions, or awareness?
• Do I want one partner or several specialists?
• How much do I need influencers woven into other channels?
• What reporting will my team actually use to make decisions?

Your honest answers will almost always point toward the right type of agency.

When a platform like Flinque makes sense

Sometimes neither full service option is ideal. If you have an in house marketer or founder willing to be hands-on, a platform based route can be attractive.

How Flinque fits into this landscape

Flinque is a platform alternative that helps brands discover influencers, manage outreach, and organize campaigns without committing to a full agency retainer.

It is built for teams that want control and transparency while still streamlining the manual parts of creator work.

When a platform can be a better choice

• Your budget is limited but you have time and internal help.
• You want to test influencer marketing before big commitments.
• You prefer owning creator relationships directly.
• You already use tools for ads or email and want a similar model for creators.

If you choose a platform like Flinque, remember that you trade agency execution for lower cost and more control.

FAQs

How do I decide between these two agencies?

Start with your main bottleneck. If you need wider digital support plus creators, lean toward a full service partner. If you mainly want systematic influencer outreach and content volume, a creator focused agency is often the better fit.

Can I work with both an influencer agency and other marketing firms?

Yes. Many brands hire a specialist for creator work and separate partners for web design, media buying, or email marketing. Just make sure one person or team owns coordination so campaigns stay aligned.

How long should I commit to influencer campaigns to see results?

Most brands should plan at least three to six months of consistent work. That window allows enough time to test creators, refine offers, and reuse winning content across ads, email, or landing pages.

Should I focus on big influencers or many smaller ones?

Most growing brands see better value with several micro or mid tier influencers. They often have engaged audiences and lower fees, allowing you to test multiple angles instead of betting everything on one name.

What should I prepare before contacting any agency?

Have a clear budget range, your main goal, a sense of ideal customer, product margins, and examples of brands or creators you like. This makes early conversations faster and proposals more accurate.

Conclusion: how to make the right choice

The decision between these influencer marketing agencies is really a decision about how you want to grow and how many partners you want involved.

If you want creators plugged into a wider digital system, a full service approach can align everything toward revenue. If you mainly want outreach and content volume, a creator centric agency might be better.

For teams with smaller budgets but time to learn, using a platform like Flinque can be a practical way to own relationships while keeping costs in check.

Define your goals, budget, and preferred level of involvement first. Then pick the partner type that makes those choices easier to execute, not harder.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.