SmartSites vs Hypertly

Why brands look at these two influencer partners

When you weigh SmartSites and Hypertly for influencer work, you are really asking how each partner can turn creators into sales, not just social buzz. You want to know who understands your brand, who manages the day‑to‑day details, and who can prove real results.

Many marketers are torn between agencies that look similar on paper. In practice, they differ in how they plan campaigns, pick creators, and report on performance. That is where the choice becomes clearer for your team and your budget.

What these influencer agencies are known for

The primary keyword here is influencer agency choice. That is what most marketers are really searching for when they explore these two names. Both are hired to connect brands with creators, manage campaigns, and translate content into growth.

SmartSites is widely recognized as a digital marketing shop that can also fold influencers into broader campaigns. It usually appeals to companies that want search, ads, and creator work under one roof rather than separate vendors for each channel.

Hypertly, by contrast, is positioned more tightly around creator driven campaigns and social reach. Brands often look at it when they want to lean harder into TikTok, Instagram, and YouTube personalities rather than search or media buying first.

So even before you get into the details, the main difference is simple. One leans into full funnel digital marketing that includes influencers; the other leans into social driven storytelling powered by creators and communities.

SmartSites for influencer marketing

SmartSites is usually described first as a performance driven digital marketing agency. Influencer work tends to sit alongside paid search, paid social, creative, and sometimes web design, rather than as a standalone specialty.

Services SmartSites tends to offer

Influencer campaigns from this type of agency are normally packaged around clear business goals such as lead generation or online sales, not just likes or views. That can be helpful if your leadership team is focused on measurable outcomes.

• Creator selection tied to audience fit and conversion goals
• Brief writing so influencers understand your brand and offer
• Content calendars that integrate with ads and email pushes
• Tracking setup to connect posts to traffic and revenue
• Reporting that blends influencer metrics with other channels

How SmartSites tends to run campaigns

Campaigns usually start with business targets, then roll back into creator needs. That means the agency looks at your site, offers, and funnels before choosing influencers or proposing content themes.

Creators are typically asked to produce content that can also be reused. Think whitelisting their handles for paid ads, clipping short edits for social, and adding testimonials or unboxing clips to landing pages that already convert.

You can expect more structure around timelines, approvals, and tracking links. For some brands, that feels reassuring. For others, it can feel slightly rigid if they prefer more spontaneous creator storytelling.

Creator relationships and talent access

SmartSites is less likely to present itself as a talent agency and more as a marketing partner. They often source creators using a mix of databases, outreach, and inbound interest rather than a fixed roster.

This can widen your choices for niche audiences, especially if you are in B2B, local services, or specialized ecommerce categories that do not always have obvious celebrity influencers.

Typical brands that fit SmartSites well

• Growing ecommerce brands that already spend on search or social ads
• Established businesses that want influencers tied closely to performance goals
• Founders who prefer one main marketing partner instead of several niche agencies
• Teams that care about long term tracking around customer value and repeat purchases

Hypertly for influencer marketing

Hypertly is oriented more around creator culture and social reach. It is often chosen by marketers who see influencers not just as media placements but as partners in shaping how the brand is perceived online.

Services Hypertly tends to focus on

• Influencer discovery with emphasis on social engagement and content style
• Concept development for shareable, trend aware content
• Campaign management across platforms like TikTok, Instagram, and YouTube
• Negotiation of usage rights, deliverables, and exclusivity terms
• Social listening to catch organic conversation and user content

The emphasis often falls on reach, resonance, and creativity. Conversions still matter, but the path is more about buzz, storytelling, and building a recognizable presence across social channels.

How Hypertly tends to run campaigns

Many creator focused shops build campaigns around the influencer’s voice first, then shape it to meet brand needs. That means creative ideas can feel more native to the platform and less like ads.

You might see looser briefs, more room for improvisation, and campaign ideas anchored in trends, challenges, or community conversations. That often leads to content that audiences actually watch instead of skipping.

Measurement can still include tracked links and sales, but there is usually greater patience for upper funnel impact such as followers, search demand, and branded hashtag activity.

Creator relationships and community focus

Hypertly is likely to maintain closer relationships with repeat creator partners, cultivating a core group they trust. This can streamline future campaigns because talent already understands your brand.

They may also run creator programs or ambassador style initiatives where influencers stay engaged for months, not just for one‑off sponsored posts. That can deepen authenticity and strengthen community bonds.

Typical brands that fit Hypertly well

• Consumer brands targeting Gen Z or young millennials
• Beauty, fashion, lifestyle, gaming, and culture driven categories
• Marketers willing to trade some control for more organic feeling content
• Teams focused on brand love, social buzz, and cultural relevance

How their approaches really differ

Once you understand the basics, the difference between these partners comes down to mindset. One is grounded in full funnel performance marketing; the other leans heavily into creator culture and social storytelling.

You will likely feel that difference in early conversations. SmartSites will ask about your funnels, margins, and acquisition costs. Hypertly will dig into your audience, social identity, and how you want people to talk about you online.

In execution, SmartSites tends to connect influencer content to ad accounts, landing pages, and email flows. Hypertly tends to push for platform first ideas that live natively on TikTok, Instagram Reels, or YouTube Shorts.

Reporting style also diverges. Performance shops emphasize revenue, leads, and return on ad spend. Creator focused partners emphasize combined reach, engagement, and longer term brand impact indicators.

Your best choice depends on whether you need influencers to behave more like an extension of paid media or more like a force for storytelling, culture, and brand perception.

Pricing and how work is structured

Neither partner is likely to post rigid price sheets. Influencer marketing pricing usually depends on who you work with, how many content pieces are needed, and how much ongoing management is involved.

SmartSites often wraps influencer work into broader retainers. You might pay a monthly fee that covers strategy, coordination, reporting, and some creative, while paying creators separately based on negotiated rates.

In some cases, they may scope one‑off campaigns with a defined number of influencers and posts. The costs then break down between agency management time and fees paid directly to talent for their content.

Hypertly, being more creator focused, might structure budgets mainly around talent and production. Agency fees cover discovery, outreach, negotiation, and management, while creator fees reflect audience size and deliverables.

Expect costs to rise if you want exclusivity, paid usage rights, whitelisting for ads, or long form content. These factors add time, complexity, and media value, which both agencies must price into your campaign.

Timeline expectations also influence pricing. Rush campaigns, tight turnarounds, and demanding approvals can increase management hours, particularly if multiple creators are involved across regions or languages.

Strengths and limitations of each partner

No partner is perfect for every brand. Understanding strengths and tradeoffs upfront helps you avoid mismatched expectations and disappointment after launch.

Where SmartSites may shine

• Strong alignment between influencer content and performance channels
• Clear measurement frameworks that link creator posts to real revenue
• Ability to combine search, social ads, and influencers under one plan
• Helpful for brands with complex funnels or high value customers

Many brands worry that influencer efforts cannot be proven to leadership. A performance focused partner can ease that fear with detailed tracking and integrated reporting.

Where SmartSites may fall short

• Content can feel more like ads than native social storytelling
• Less suited to brands chasing pure cultural cachet or hype
• Influencer work might feel like a secondary service, not the main act
• Rigid measurement may undervalue softer brand benefits

Where Hypertly may shine

• Deep alignment with creator culture and platform norms
• Campaigns that feel natural to audiences, not forced sponsorships
• Better fit for brands wanting to ride trends and social moments
• Stronger emphasis on long term creator relationships and community

Where Hypertly may fall short

• Measurement may focus more on reach and engagement than sales
• Requires trust in creators, which can feel risky for regulated brands
• May not integrate as tightly with search or conversion funnels
• Upper funnel impact can be harder to justify to finance teams

Who each agency is best for

Breaking things down by brand type and mindset can make your decision feel simpler and more concrete. Different teams need different kinds of help and accountability.

When SmartSites is likely the better fit

• You already invest heavily in Google Ads, Meta ads, or SEO.
• Your leadership demands clear attribution and financial reporting.
• You want creators to drive measurable sales, not just awareness.
• You prefer one main partner for most digital channels.
• Your category involves higher prices, long sales cycles, or B2B buyers.

When Hypertly is likely the better fit

• You sell consumer products with strong visual or lifestyle appeal.
• Your buyers live on TikTok, Instagram, or YouTube.
• You are comfortable with playful, less scripted content.
• You want to build brand love and stand out in culture.
• You value long term creator relationships over short term ads.

When a platform alternative makes more sense

In some cases, neither full service partner is exactly what you need. If your team wants more control and is comfortable managing outreach, a platform based option can be more flexible.

Tools like Flinque let brands search for influencers, manage outreach, and track campaigns themselves. Instead of paying for full service agency retainers, you pay for access to software and run the strategy in‑house.

This route can work well if you already have social or brand managers on staff who understand your audience and are ready to own the details. It also suits teams that want to test small before committing to larger budgets.

However, platforms demand time and expertise. If your team is already stretched thin or new to influencer work, you may still prefer external partners who can handle planning, negotiation, and coordination.

FAQs

How should I choose between these two agencies?

Start with your main outcome. If you want measurable sales alongside ads and search, lean toward a performance oriented partner. If you want culture, buzz, and creator driven storytelling, lean toward a creator first shop.

Can I test influencer marketing with a small budget?

Yes, but be realistic. Smaller budgets mean fewer creators or less content. Focus tightly on one platform, one clear offer, and a short list of well matched influencers rather than spreading spend too thin.

Do I keep rights to influencer content?

Not automatically. Usage rights depend on your contracts. Decide early where and how you want to reuse content, then have your agency negotiate appropriate rights and durations with each creator.

How long before I see real results from influencers?

Direct sales can show within weeks for ecommerce offers. Brand impact, search demand, and community growth usually require several campaigns over months, especially if you rely on organic reach.

Should I work with a few big influencers or many smaller ones?

It depends on your goals and budget. Big names bring reach and credibility but cost more. Many smaller creators can feel more authentic and often deliver stronger engagement in tight communities.

Bringing the decision into focus

Your influencer partner should match how you already think about growth. If you live in spreadsheets, funnels, and acquisition costs, a performance heavy shop will feel natural and easier to defend internally.

If you care more about culture, creative storytelling, and community, a creator centric agency will likely produce content that aligns with your instincts and your audience’s expectations across social platforms.

Be honest about your team’s capacity and comfort level. Some brands want tight control and tracking; others want fresh ideas from creators who know their audiences better than any brief ever could.

Before signing, ask both partners to walk you through a sample campaign plan, creator shortlists, and reporting expectations. Seeing how they think in practice will reveal whether they are aligned with your needs and your budget.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.