SmartSites vs House of Marketers

Why brands look at these two influencer partners

Brands weighing SmartSites against House of Marketers are usually trying to answer a simple question: which partner will actually move the needle for my campaigns? You want clarity on real services, day‑to‑day support, and what kind of results each agency is realistically built to deliver.

Both work with social creators, but they come from different backgrounds and play to different strengths. That matters a lot if you are choosing who will represent your brand to influencers and audiences.

What these influencer growth partners are known for

The primary topic here is influencer growth agencies. Both firms help brands tap creators on social platforms, but they lean into very different areas of marketing and campaign design.

Understanding where each comes from will make the rest of the comparison much clearer for you.

How SmartSites shows up in the market

SmartSites is widely recognized as a performance‑driven digital marketing agency with services spanning web design, search ads, paid social, and sometimes creator collaborations. Influencer work, when offered, tends to support broader traffic and conversion goals.

Think of them as an all‑around growth partner that may add influencers into a larger media mix, rather than a creator‑only specialist.

How House of Marketers shows up in the market

House of Marketers is best known as a TikTok‑first influencer agency. They lean hard into short‑form video and work heavily with creators across TikTok, Instagram Reels, and similar feeds.

Their pitch usually focuses on viral‑style content, creator relationships, and performance on mobile‑first platforms where attention is fast and trends move quickly.

SmartSites in plain language

SmartSites is, at its core, a digital marketing agency with strong roots in search, paid media, and conversion optimization. Influencer campaigns, if part of the engagement, are usually woven into a wider funnel instead of being the only focus.

Services SmartSites typically offers

SmartSites works across many channels that sit around or alongside creator content. This can help if you want one partner handling most of your growth activity.

• Website design and landing pages aimed at conversions
• Search engine optimization and content for organic traffic
• Google Ads and other pay‑per‑click campaigns
• Paid social campaigns on platforms like Facebook and Instagram
• Occasional creator collaborations that tie into paid media and site funnels

This broader view can help your influencer traffic convert better because the same team handles both your ads and your landing experience.

How SmartSites tends to run campaigns

Their campaigns generally start from performance metrics: leads, sales, cost per acquisition, or return on ad spend. Creative ideas are usually tied to these goals, rather than chasing reach alone.

Where influencers are involved, SmartSites is more likely to treat creator content as one part of a performance plan. They may repurpose creator videos as ads, drive traffic to optimized pages, and track downstream sales.

Creator relationships and sourcing

Because SmartSites is not a pure influencer shop, their creator relationships may be more selective and built around specific verticals where they already run a lot of paid media.

They are likely to use a mix of smaller and mid‑tier creators whose content can be integrated into ad campaigns, rather than managing huge rosters of talent only for branding.

Typical SmartSites client fit

SmartSites usually appeals to brands that care deeply about numbers. You might be a growing ecommerce store, a service business, or a B2B company that needs measurable results, not just buzz.

If you already run paid ads and want to layer creators into that engine, a performance‑focused partner like SmartSites can fit that mindset.

House of Marketers in plain language

House of Marketers is much more creator‑centric, particularly around TikTok and short‑form content. They lean into trends, personalities, and storytelling that feels native to those feeds.

Services House of Marketers usually delivers

This agency pitches itself around TikTok and closely related platforms, where the creator is the heart of the campaign. Services often include end‑to‑end creator management.

• Influencer sourcing on TikTok, Instagram, and similar channels
• Creative concepting for TikTok‑style video content
• Managing briefs, approvals, and posting schedules
• Usage rights so you can reuse content in your own ads
• Campaign reporting on views, engagement, and conversions

The focus tends to be on content that feels native to TikTok’s culture, not polished brand commercials.

How House of Marketers runs creator campaigns

They usually start from a social concept: a trend, challenge, hook, or storytelling angle that will feel natural on TikTok. Then they match that idea with specific creators who can carry it authentically.

Measurement still matters, but the front door is usually creative fit with the platform’s culture, not search intent or keyword planning.

Creator relationships and depth

Because this team orients around influencers day in, day out, they often build deeper relationships with TikTok and short‑form creators. That can speed up negotiations and improve content quality.

You benefit from their knowledge of who shows up professionally, who delivers on time, and who really moves audiences in your niche.

Typical House of Marketers client fit

Their sweet spot is brands that want to win on TikTok and short‑form video, including:

• Consumer products aiming at younger or mobile‑first audiences
• Apps and startups trying to spark rapid awareness
• Brands willing to test bold, less polished creative

If you want to be part of trends and social conversation rather than just run polished ads, this creator‑first partner is often a fit.

How their approaches feel different

Even though both work with influencers, the experience of working with each one feels very different in practice. The difference starts with where they put their main energy.

Performance‑first versus creator‑first

SmartSites generally comes at marketing from a performance and web funnel angle. Influencer work, when included, supports these performance goals and sits alongside SEO, paid search, and paid social.

House of Marketers is creator‑first. The influencer relationship and social content are the core product, and everything else plays a supporting role around that content.

Channel mix and strategic focus

SmartSites often spreads budget across multiple channels. A single plan might cover search ads, Facebook ads, and landing page tests, with creator content feeding into this machine.

House of Marketers usually places TikTok and short‑form feeds at the center. Other channels are more likely to be extensions of that central content strategy.

Content style and brand comfort

SmartSites tends toward content that fits traditional advertising formats, even when creators are involved. Scripts, key points, and calls to action may be more controlled.

House of Marketers leans into looser, more native‑feeling content. You might give up some control in exchange for authentic, trend‑driven storytelling that feels less like an ad.

Reporting and what gets highlighted

SmartSites’ reporting tends to highlight traffic, leads, revenue, and cost per result across channels. Influencer‑driven results are folded into that picture so you see the full funnel.

House of Marketers highlights social performance more heavily: views, engagement, shares, and how influencer content feeds into conversions or app installs.

Pricing and how work is structured

Neither agency sells simple, fixed software plans. They quote based on your scope, goals, and budget. Still, the way pricing is shaped tells you a lot about how they work.

How SmartSites tends to price work

SmartSites usually sets pricing around ongoing retainers plus media spend. You might agree to a monthly fee for management and strategy, alongside your ad budgets on Google, Meta, or other platforms.

When influencers are involved, fees may cover creator management and content adaptation into performance ads, in addition to any influencer payments.

How House of Marketers tends to price creator campaigns

House of Marketers typically prices based on campaign scope, number and tier of influencers, deliverables, and usage rights. You pay both agency fees and creator fees, which are usually rolled into a single campaign budget.

Retainers are more common if you want ongoing always‑on influencer activity instead of one‑off bursts.

Key factors that drive cost with either partner

• Number of creators and their follower size
• Platforms used and type of content required
• Whether you need content rights for paid ads
• Geographic reach and markets targeted
• How much strategic and creative help you expect

More complexity, markets, and creators usually mean higher budgets regardless of which agency you choose.

Key strengths and where each may fall short

Every partner brings strengths and trade‑offs. Knowing them up front helps you set realistic expectations and choose based on your actual needs.

Where SmartSites often shines

• Strong performance and analytics mindset across channels
• Ability to connect creator traffic to optimized landing pages
• Experience with search and paid social alongside influencers
• Useful if you want one partner handling most of your digital growth

A common concern is whether a broad agency can go deep enough on influencer culture for niche communities.

SmartSites limitations to consider

• Influencer work may not be the core focus of every team
• May lean more into polished ad‑style content than organic‑feeling posts
• Brands chasing TikTok virality alone might find the approach too broad

Where House of Marketers often shines

• Deep focus on TikTok and short‑form creators
• Strong knowledge of trends, hooks, and native content styles
• Closer ties to influencer communities across key consumer niches
• Good fit for social‑first launches and awareness pushes

Many brands quietly worry whether bold TikTok content will still stay on‑brand and not alienate existing customers.

House of Marketers limitations to consider

• Narrower channel mix if you also need heavy SEO and search ads
• Campaigns may feel less controlled and more experimental
• You might still need another partner for web and broader performance work

Who each agency is best for

You can often tell which partner makes more sense by how involved you want to be and what channels you care about most.

When SmartSites is usually the better fit

• You want a single partner to manage website, search, paid social, and some influencer activity.
• You care deeply about leads, sales, and measurable return on ad spend.
• You prefer more structure, tighter messaging, and polished creative.
• You are comfortable with creators being one part of a larger growth mix.

When House of Marketers is usually the better fit

• Your priority is winning on TikTok or short‑form social above other channels.
• You are open to creative that looks more like user content than brand ads.
• You want an agency living inside influencer culture every day.
• You can handle some unpredictability as you chase social momentum.

When a platform can beat a full service agency

For some brands, especially those with in‑house marketers, a self‑serve platform can be more flexible than hiring a full agency to run everything.

How a platform like Flinque fits into the picture

Flinque is a platform, not an agency. It lets brands discover creators, manage outreach, and coordinate campaigns without committing to full service retainers.

This can make sense if you already have marketing staff, want to keep direct relationships with creators, and prefer to control budgets at a granular level.

When a platform may be the smarter move

• You have a small internal team comfortable with hands‑on campaign work.
• You plan to test many smaller collaborations instead of big hero campaigns.
• You want to build long‑term creator relationships in‑house.
• Your budget favors flexible month‑to‑month tools over larger agency fees.

Agencies still make sense when you need heavy creative direction, complex strategy, or simply lack the time to manage dozens of creators yourself.

FAQs

How do I choose between a performance‑driven and creator‑first agency?

Start from your main goal. If you want predictable sales and tight tracking, performance‑driven agencies usually fit best. If you want buzz, cultural relevance, and bold social storytelling, creator‑first teams are typically the better option.

Can I work with both agencies or is that overkill?

You can work with more than one partner, but you’ll need clear boundaries. Many brands pick one lead agency to avoid overlapping work, mixed messaging, and confusion over results and responsibilities.

Do these agencies only work with big brands?

Both can work with mid‑sized brands, but they usually look for budgets large enough to run meaningful campaigns. Smaller businesses may be better served by platforms or micro‑influencer programs.

How long does it take to see results from influencer campaigns?

You may see early engagement quickly, but meaningful learning usually takes several weeks. Most brands need multiple waves of content and optimization before judging long‑term performance.

Should I prioritize TikTok or a mix of channels?

If your audience is heavily on TikTok and your brand suits fast, visual storytelling, focusing there can work. If your buyers search on Google, read reviews, or convert on other platforms, a mixed approach is usually safer.

Conclusion: choosing the right partner

Your best choice depends on whether you want influencers woven into a wider performance engine or sitting at the center of a social‑first strategy. Neither approach is wrong; they simply serve different needs.

Clarify your primary channels, budget, and how much control you want over creative. Then talk honestly with each partner about expectations, timeframes, and what success looks like to you.

Where you have strong internal talent, consider combining agency support with a platform solution so you keep flexibility while still tapping outside expertise.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.