SmartSites vs Go Fish Digital

Why brands look at these two influencer partners

When you start exploring influencer marketing, two names that often come up together are SmartSites and Go Fish Digital. Brand leaders usually want clear answers on which agency will fit their goals, budget, and internal team.

Some are focused on fast sales from social creators. Others care more about reputation, reviews, and long term trust. Understanding how each team works with influencers helps you avoid costly guesswork.

Table of Contents

• What “influencer marketing agencies” really do
• What each agency is mainly known for
• Inside SmartSites and how they run campaigns
• Inside Go Fish Digital and how they run campaigns
• How the two agencies truly differ
• Pricing style and how budgets are usually set
• Strengths and limitations of each option
• Who each agency is best for
• When a platform like Flinque might fit better
• FAQs
• Final thoughts to help you choose
• Disclaimer

What influencer marketing agencies really handle

The primary focus here is the keyword phrase influencer marketing agencies. Both SmartSites and Go Fish Digital act as partners that plan, manage, and measure creator campaigns for brands.

They help you avoid guessing which creators to hire, what to pay them, and how to track results across platforms like Instagram, TikTok, YouTube, and niche blogs or podcasts.

What each agency is mainly known for

Before talking about creators and pricing, it helps to see what each agency is known for in the wider marketing world. That context shapes how they think about influencers.

SmartSites in simple terms

SmartSites is widely recognized as a performance-driven digital marketing shop. Many people first hear about them through paid search, web design, and paid social work.

When they bring influencers into the mix, it is often tied closely to traffic, leads, and online sales. Their campaigns usually push people toward landing pages, stores, and measurable conversions.

Go Fish Digital in simple terms

Go Fish Digital is best known for search engine visibility, online reputation, and content that earns trust. Their roots are deep in SEO, reviews, and digital PR.

When they work with creators, it often ties into content that can be found on Google, strengthens brand perception, or supports review and rating goals over time.

Inside SmartSites and how they run campaigns

SmartSites approaches influencers as one piece of a larger growth engine. If you care about performance metrics, this mindset may feel familiar and comfortable.

Services that touch influencer marketing

Even though SmartSites is not only an influencer shop, several of their services often connect to creator work:

• Social media advertising that amplifies creator content
• Landing page and website design for campaign traffic
• Email and remarketing flows that follow influencer visitors
• Analytics setups to measure conversions from posts and videos

Influencers are usually part of broader campaigns rather than a stand alone tactic.

How SmartSites tends to run creator campaigns

SmartSites usually starts from a performance goal such as leads, demo bookings, or online purchases. They then shape influencer activity to move those numbers.

Creators might drive followers into funnels, trials, or store pages. Paid ads can be layered on top of winning posts to squeeze more results from top content.

Creator relationships and talent mix

SmartSites often looks at influencers through an audience and conversion lens. They focus on creators whose following matches your target customer and can push measurable action.

This can favor mid tier and micro influencers on platforms like Instagram, YouTube, and TikTok, where tracking clicks and codes is straightforward.

Typical client fit for SmartSites

SmartSites tends to fit brands that want influencer work to plug straight into their performance stack. Good examples include:

• Ecommerce brands wanting trackable sales from creator content
• Lead-based businesses needing form fills or consultations
• Companies already investing in paid ads and conversion tracking

If you like dashboards, measurable goals, and campaign experiments, this style usually aligns well.

Inside Go Fish Digital and how they run campaigns

Go Fish Digital leans into visibility, trust, and reputation. Their influencer work often feels closer to public relations than pure advertising.

Services that connect with creator work

Go Fish Digital offers several services that naturally mix with influencer marketing:

• Search engine optimization for brand and product terms
• Digital PR campaigns that earn coverage and mentions
• Online reputation management and review strategies
• Content creation aimed at long term search visibility

Creators and publishers may be part of a broader outreach and content strategy.

How Go Fish Digital tends to run creator campaigns

Go Fish Digital often starts with discoverability and brand perception. They may work with bloggers, YouTubers, and niche experts whose content can rank in search and build authority.

Campaigns might look like in depth reviews, tutorials, list placements, or thought leader collaborations that live for years, not days.

Creator relationships and types of partners

This agency usually pays close attention to audiences that search, read, and research before buying. They may lean into:

• Bloggers and publishers with strong domain authority
• YouTube reviewers and educators with trusted followings
• Industry experts whose opinions shape public sentiment

The result is often slower but deeper influence on how people talk about your brand.

Typical client fit for Go Fish Digital

Go Fish Digital often fits brands that care about how they appear on Google and across review sites. Good fits include:

• Companies with complex or considered purchases
• Brands facing reputation issues or heavy competition
• Teams wanting search friendly content from credible voices

If you value trust signals and search visibility as much as direct sales, their style can be appealing.

How the two agencies truly differ

Both agencies can work with influencers, but they come from different marketing backgrounds. That shapes your experience, reporting, and long term impact.

Focus on short term sales versus long term presence

SmartSites often fights for quick wins that show up in campaigns, ads, and sales numbers. Their projects usually tie tightly to revenue and lead targets.

Go Fish Digital leans into being seen and trusted over time. They often focus on search rankings, reputation, and authority building through influencers and publishers.

Channel mix and creator styles

SmartSites tends to favor social platforms where they can retarget, track clicks, and boost posts. Think Instagram, TikTok, and paid media around creator assets.

Go Fish Digital often favors channels that create lasting content libraries. Think blogs, YouTube, and online press that keep showing up in search.

How they define success

Performance led teams like SmartSites may report on conversions, return on ad spend, and sales from codes and links.

Visibility led teams like Go Fish Digital may emphasize rankings, review improvements, press mentions, and sentiment trends, alongside referral traffic.

Client experience and communication style

SmartSites often feels like a growth partner for marketing teams used to ad metrics and testing. They may move quickly, adjust budgets, and push experiments.

Go Fish Digital may feel closer to a communications and PR team, with more focus on narrative, messaging, and how the brand appears across search results.

Pricing style and how budgets are usually set

Neither agency publishes simple price tags the way software companies do. Influencer work is usually bundled into broader service agreements.

How SmartSites commonly prices campaigns

SmartSites tends to use custom quotes based on media budgets, services, and management time. Influencer costs may sit alongside ad spend and creative work.

You might see structures that include:

• Monthly retainers for strategy and management
• Creator fees passed through or managed on your behalf
• Additional costs for ad amplification and creative production

How Go Fish Digital commonly prices campaigns

Go Fish Digital often prices around search, content, and reputation work. Influencer or publisher outreach sits within that bigger picture.

Typical structures might involve:

• Retainers for ongoing SEO, content, and outreach
• Project-based pricing for bigger reputation pushes
• Creator or publisher fees as pass through or managed costs

What usually drives cost up or down

For both agencies, similar factors influence budgets:

• Number and size of creators involved
• Platforms used and content formats required
• Creative production needs like video teams or editing
• Amount of paid media to support creator content
• Complexity of coordination, approvals, and legal reviews

*The most common concern is paying rising creator fees without clear results.*

Strengths and limitations of each option

No agency is perfect. The right choice depends on what you value and where your brand is today.

Where SmartSites often shines

• Clear focus on measurable outcomes like leads and sales
• Strong integration between influencers and paid media
• Helpful for brands already running ads and needing extra fuel
• Comfortable working with performance minded marketing teams

Where SmartSites may feel limiting

• May not go as deep into long term reputation and PR angles
• Can feel intense if you prefer slow brand building
• Smaller brands with limited data may struggle to use full performance tracking

Where Go Fish Digital often shines

• Strong understanding of search, reviews, and brand sentiment
• Good fit when creators are part of a bigger reputation story
• Comfortable working with publishers and authority voices
• Suited to brands where trust and search matter more than instant sales

Where Go Fish Digital may feel limiting

• Results can take longer to appear, especially in search
• Less focused on direct response style metrics and fast testing
• May feel slower paced if you expect rapid conversion wins

Who each agency is best for

Thinking about real world situations can make the choice easier. Consider your current goals and internal capacity before deciding.

SmartSites is usually best when you:

• Run ecommerce or lead-based campaigns and want influencers to drive trackable actions
• Already invest in paid ads and want creator content to scale those wins
• Have a marketing team comfortable with data, tests, and optimization cycles
• Need clear reporting that connects creator spend to revenue as closely as possible

Go Fish Digital is usually best when you:

• Care heavily about how your brand appears on Google and review sites
• Sell products or services where buyers research and compare before choosing
• Face public perception challenges or strong competition for key terms
• Want influencer content that builds authority and trust over the long haul

Questions to ask yourself before choosing

• Is my biggest problem low sales today or weak visibility and trust overall?
• Do I want fast experiments or deep long term positioning?
• Will my team engage fully with the agency or rely on them for nearly everything?
• How comfortable am I with influencer budgets that may change as creators grow?

When a platform like Flinque might fit better

Full service agencies are not the only option. Some brands want more control and flexibility without long retainers or bundled services.

How Flinque differs from agencies

Flinque is a platform that helps brands discover influencers and manage campaigns themselves. It is not an agency, but a set of tools to streamline outreach, briefings, and tracking.

Instead of paying for a large service team, you pay for software that organizes the work you and your team handle directly.

Situations where a platform can make sense

• You already have a social or marketing team excited to run creator campaigns.
• You want to test influencers with smaller budgets before hiring an agency.
• You prefer direct relationships with creators and flexible timelines.
• You do not need bundled SEO, PR, or web design support right now.

In these cases, a platform like Flinque can keep your costs focused on creators and tools, not broader agency overhead.

FAQs

How do I choose between these two agencies for influencer work?

Decide whether you care more about short term sales or long term visibility and trust. Performance minded teams often lean toward SmartSites, while brands focused on search and reputation often favor Go Fish Digital.

Can either agency work with small brands?

Both can work with smaller brands, but budgets still need to cover creator fees and agency time. Very early stage companies may find a platform or small specialist shop more manageable at first.

Do these agencies only handle influencers?

No. Both offer broader digital services. Influencers are usually part of a package that can include SEO, paid media, content, or reputation management, depending on the agency and your needs.

How long before I see results from influencer campaigns?

Fast moving social campaigns can show lifts within weeks, especially for promotions. Reputation and search focused work can take months to fully show, as content ranks and sentiment shifts.

Should I use an agency and a platform together?

Some brands do. An agency might handle larger flagship campaigns while your team uses a platform like Flinque for ongoing smaller collaborations. The right setup depends on bandwidth and budget.

Final thoughts to help you choose

You are not just picking names on a list; you are choosing how your brand shows up through other people’s voices. That choice affects trust, sales, and how you feel about your marketing spend.

If you want creator content tightly tied to conversions and ad performance, a team like SmartSites may fit well. You will likely see more focus on numbers and ongoing tests.

If your bigger worry is reputation, search visibility, and how reviews shape buying decisions, a partner like Go Fish Digital may suit you better. Expect a longer view of impact.

For hands on teams that want control and lower retainers, a platform such as Flinque can be another path. It lets you own relationships while still staying organized and data informed.

Start by writing down your top three goals, your budget range, and how involved you want to be day to day. Share that clearly with whichever partner you talk to, and use their replies to judge fit as much as their case studies.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.