SmartSites vs Everywhere

Choosing an influencer partner can feel overwhelming when you are weighing two very different agencies. You are probably asking who really understands your brand, who can deliver results, and how day‑to‑day work will actually feel once you sign.

Most marketers comparing SmartSites and Everywhere want clear answers on fit, focus, and what working with each team is really like beyond the sales pitch.

Why influencer marketing agency choice matters

The primary question here is about influencer marketing agency choice. You want the right mix of creative ideas, reliable reporting, and genuine creator relationships instead of one‑off paid shoutouts that never move the needle.

Table of Contents

• What each agency is known for
• SmartSites and how it handles influencers
• Everywhere and how it handles influencers
• How the two agencies differ in practice
• Pricing and how engagements usually work
• Strengths and limitations of each agency
• Who each agency is best for
• When a platform like Flinque makes sense
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

What each agency is known for

On one side, you have SmartSites, broadly known as a performance‑focused digital marketing agency that can fold influencer work into a wider online strategy. On the other, Everywhere is recognized for social‑first campaigns with a strong emphasis on creator driven storytelling.

Both work with brands that want visibility and sales, but they often come at it from different starting points and internal strengths.

SmartSites and how it handles influencers

SmartSites is best known for web design, paid ads, and broader digital growth. When it touches influencer marketing, it typically ties creator work to traffic, leads, and measurable performance across channels.

Services you will usually see from SmartSites

Influencer work with SmartSites is often part of a larger digital plan. Instead of running stand‑alone creator campaigns, they tend to blend social voices into your existing platforms and funnels.

• Influencer outreach as an add‑on to paid social or search
• Content collaboration that supports SEO and landing pages
• Tracking and attribution tied to web analytics
• Support for email, retargeting, and remarketing around influencer content

How SmartSites tends to run campaigns

Campaigns usually start from business goals like lead volume, sales, or booked calls. Creators are then chosen and briefed based on how well they can push people into those funnels.

You can expect strong attention to tracking links, landing pages, and conversion events. Storytelling may still matter, but numbers sit at the center of most decisions.

Creator relationships and channel focus for SmartSites

Because SmartSites is not built only around influencers, its relationships with creators may feel more campaign based than community driven. They look for creators who can act as high performing media placements.

Common channels include YouTube, Instagram, and TikTok, with an eye on where traffic and conversions can be measured most clearly.

Typical SmartSites client fit

SmartSites often suits brands that already invest in performance marketing. If you care about cost per lead, cost per acquisition, and tracking every click, this mindset may feel familiar.

It can also work well for companies that want creators to support bigger pushes like product launches, new funnels, or seasonal campaigns backed by paid ads.

Everywhere and how it handles influencers

Everywhere positions itself more directly around social and influencer work. Rather than treating creators purely as traffic sources, they lean heavily into storytelling and brand voice across platforms.

Services you will usually see from Everywhere

With Everywhere, influencer campaigns are often the main event, not just an add‑on. The agency typically leads with social content and builds other activity around it.

• Influencer sourcing and vetting across multiple platforms
• Campaign planning built around themes, stories, or cultural moments
• Day‑to‑day management of creators, briefs, and timelines
• Social content and community engagement alongside influencer posts

How Everywhere tends to run campaigns

Campaigns usually start with your brand story, audience, and the emotions you want to trigger. Creators are chosen based on tone, trust, and how naturally they can fold your offer into their content.

Reporting still matters, but narrative and social proof often get more attention than strict last‑click conversion metrics.

Creator relationships and channel focus for Everywhere

Everywhere often acts as a bridge between brands and creators who value authenticity and long term partnerships. There is usually more emphasis on fit and shared values.

Channels often include TikTok, Instagram, YouTube, and sometimes X and blogs, depending on where your audience already spends time.

Typical Everywhere client fit

Everywhere tends to fit brands that want cultural relevance and social buzz, not just traffic spikes. If you care deeply about brand voice, perception, and organic conversation, this angle can be appealing.

It can also provide a good match for launches tied to events, live experiences, or social‑first moments like challenges and hashtag campaigns.

How the two agencies differ in practice

On paper, both agencies can connect you with creators and run social campaigns. In practice, the experience and focus feel different once you are inside a project.

Overall approach and mindset

SmartSites typically starts with your website, funnels, and paid channels, then sees where influencers can help. The core mindset is performance and measurable return.

Everywhere usually starts with audience culture, content formats, and creative hooks. The core mindset is storytelling and community, with metrics layered on top.

Scale, teams, and how work gets done

Because SmartSites has a broader digital remit, your project may involve multiple teams across web, SEO, paid media, and creators. This can give strong integration if managed carefully.

Everywhere’s work often centers around social strategists and influencer managers. You may see faster creative decisions but less emphasis on deep site or funnel builds.

Client experience day to day

With SmartSites, you may interact with account managers who coordinate several channels. Expect reports that roll influencer performance into broader marketing dashboards.

With Everywhere, contact is usually closer to the people directly running your creator relationships. Updates may focus heavily on content, comments, and creator feedback.

Pricing and how engagements usually work

Both agencies work on custom pricing. You will not find fixed SaaS style plans because costs depend heavily on scope, creators chosen, and campaign length.

What usually drives cost with SmartSites

When SmartSites includes influencer activity, pricing usually folds it into a broader retainer or project. You are paying for strategy, creative, and ongoing management across several channels.

• Agency hours for planning, outreach, and reporting
• Influencer fees and content costs
• Creative production and any landing page or funnel builds
• Optional media spend if you boost creator content

Because influencer work supports larger growth programs, budgets may lean higher but spread across multiple marketing pieces.

What usually drives cost with Everywhere

Everywhere tends to center pricing on influencer campaigns themselves. You are often paying for concept development, creator sourcing, management, and reporting.

• Number and tier of influencers you activate
• Platforms used and volume of content
• Campaign duration and complexity
• Any additional social or community management

Creator fees often make up a large share of total spend. Management costs sit on top of those to cover planning and operations.

Engagement styles you might see

Both agencies may work on campaign based projects or ongoing retainers. Shorter campaigns work well for testing, while long term retainers often bring better momentum.

Influencer marketing almost always requires upfront payment for creators, so expect deposits and clear budget approvals before outreach begins.

Strengths and limitations of each agency

Every agency comes with trade‑offs. Understanding these ahead of time helps set realistic expectations and avoids future friction.

SmartSites: where it shines

• Strong integration between influencer work and your broader digital stack
• Clear focus on performance metrics and trackable outcomes
• Ability to support web, SEO, and paid media alongside creators
• Useful for brands that already think in funnels and analytics

A common concern is whether creator content will feel too much like performance ads and not enough like genuine social storytelling.

SmartSites: where it may fall short

• Less of a pure influencer culture compared to creator‑only agencies
• Some brands may want deeper emphasis on brand voice and community
• Campaigns can feel structured, which may limit experimental formats

Everywhere: where it shines

• Strong focus on social storytelling and cultural fit with creators
• Campaign concepts often feel native to platforms like TikTok and Instagram
• Closer relationships with creators who value brand alignment
• Good for brands that want to feel present inside online conversations

Many marketers quietly worry whether strong storytelling alone will translate into measurable sales or just likes and comments.

Everywhere: where it may fall short

• Less emphasis on deep site builds, funnels, or technical performance setups
• Reporting may lean more social than full funnel attribution
• Heavily creative campaigns can be harder to predict in strict ROI terms

Who each agency is best for

Your decision usually comes down to what you value most right now: performance structure, social storytelling, or a balance of both.

When SmartSites is likely a better fit

• Brands with existing ad spend on Google or Meta who want creators layered in
• Companies focused on lead generation, demos, or e‑commerce conversions
• Teams that already use analytics tools and want clear performance reports
• Businesses that need web, SEO, and influencer help in one place

When Everywhere is likely a better fit

• Brands that want to feel culturally relevant and present in everyday feeds
• Companies launching products where buzz and conversation matter
• Founders who care deeply about brand voice and long term creator partners
• Teams that are okay with less rigid attribution in exchange for stronger social presence

When a platform like Flinque makes sense

Sometimes you do not need a full service agency at all. You might want control over influencer discovery and outreach, with your internal team managing the process.

Platform based options like Flinque can make more sense when you have marketing staff ready to run campaigns but need better tools and data.

Situations where a platform can beat an agency

• You want to build your own creator roster and own relationships directly
• Your team prefers hands on control of briefs, negotiation, and approvals
• Budgets are tight, and high retainers leave less money for influencer fees
• You plan to test many creators over time and need scalable workflows

In that setup, you lean on software for search, tracking, and campaign organization, while your in‑house team replaces what an external agency manager would normally do.

FAQs

How do I decide between a performance‑driven and creative‑driven agency?

Start with your main goal over the next 12 months. If revenue and clear attribution matter most, lean performance. If you need visibility, cultural relevance, and brand love, lean creative. Many brands later blend both, but you should pick one primary focus first.

Can I use both agencies at the same time?

You can, but overlapping scopes cause confusion. If you do, give each a clear role. For example, one runs social storytelling while the other handles web, ads, and conversion tracking. Make sure everyone knows who owns which metrics.

How long should I test an influencer agency?

Expect at least one to three months for setup, content, and initial results. A single short campaign can show creative fit, but reliable performance patterns often appear after several waves of content and optimization.

Do I always need a large budget for influencer marketing?

No, but tighter budgets usually mean working with smaller creators or fewer deliverables. Micro‑influencers can perform well if targeting and content are strong. Be honest about what you can spend so agencies can design realistic scopes.

When is a platform better than hiring an agency?

A platform works best when you have people in‑house who can write briefs, manage creators, and review content. If you are short on time or experience, an agency’s management layer may save you from costly mistakes and slow campaigns.

Conclusion: choosing the right partner

If you want influencer work tied tightly to funnels, analytics, and broader digital campaigns, a performance oriented shop like SmartSites may feel natural. It keeps everything under one roof and speaks the language of conversions and growth metrics.

If your priority is social storytelling, cultural fit, and creator relationships that make your brand feel human, a social‑first team such as Everywhere will likely resonate more. It leans into narrative and native content formats where your audience already hangs out.

And if you would rather keep control in‑house, but still want structure and data, a platform approach like Flinque can give you tools without a full agency fee. That option suits teams that have time and people but lack systems.

Think about your main outcome, budget, and how involved you want to be day to day. Once those are clear, the right path between agency or platform usually reveals itself quickly.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.