SmartSites vs Clicks Talent

Why brands look at these two influencer partners

Brands weighing SmartSites against Clicks Talent are usually trying to understand which partner will actually move the needle on influencer campaigns, not just look good in a pitch deck.

Some want more structured, data-backed campaigns. Others want fast access to a large pool of creators and social momentum.

The goal here is to help you see how each agency works in real life, what kind of clients they fit best, and where they may not be the right choice.

Table of Contents

• What each agency is mainly known for
• SmartSites: services, approach, and client fit
• Clicks Talent: services, approach, and client fit
• How these two agencies really differ
• Pricing style and how engagement usually works
• Strengths and limitations of each option
• Who each agency is best suited for
• When a platform like Flinque can make more sense
• FAQs
• Conclusion: choosing the right fit for your brand
• Disclaimer

What each agency is mainly known for

The primary keyword for this page is influencer agency choice, because that is what most marketers are actually trying to figure out.

Both SmartSites and Clicks Talent have strong online presence, but they are known for slightly different strengths and ways of working with brands.

What SmartSites is generally known for

SmartSites is widely recognized as a performance-focused marketing partner that extends into influencer work as part of broader campaigns.

They lean on structured planning, analytics, and multichannel thinking rather than only running one-off influencer pushes.

Brands often see SmartSites as an option when they want influencer content tied tightly to search, paid media, and conversion-focused funnels.

What Clicks Talent is generally known for

Clicks Talent is better known for social native campaigns, especially with creators on platforms like TikTok and Instagram.

They tend to focus on building buzz, viral-style content, and getting products in front of large creator audiences quickly.

Brands often see them as a way to tap into an existing creator network and ride current trends without having to build that network themselves.

SmartSites: services, approach, and client fit

SmartSites positions itself as a full-service digital partner, often used by businesses that care about measurable performance.

Influencer work is usually just one part of the mix, layered into a broader marketing strategy rather than treated as a stand-alone stunt.

Core services you can expect

SmartSites tends to emphasize integrated marketing services. Influencer help is often tied to other services such as:

• Planning campaigns that link influencers to landing pages and email flows
• Coordinating creator content with paid social or paid search
• Using influencers to test messaging, offers, or product angles
• Repurposing creator content into ads or website assets

This works well when you want influencers driving trackable traffic and revenue, not just awareness.

How SmartSites usually runs influencer campaigns

Campaigns are typically approached like performance marketing efforts.

They focus on agreeing clear goals, such as leads, trials, purchases, or booked calls, and then planning creator content around those outcomes.

Expect more structure: briefs, brand guidelines, review cycles, tracking links, and ongoing optimization once campaigns go live.

Creator relationships and sourcing style

SmartSites tends to value creators who fit brand guidelines and deliver consistent results rather than those who are just famous.

They may mix micro and mid-tier influencers, especially in niches like SaaS, ecommerce, professional services, or local businesses.

Relationships are often transactional but structured, focused on performance-based metrics and long-term usability of content.

Typical SmartSites client profile

Brands choosing SmartSites for influencer help often share some traits:

• They care strongly about attribution and ROI, not just vanity metrics.
• They already invest in channels like SEO, PPC, or email.
• They want influencer content plugged into a larger sales funnel.
• They may have small in-house teams and want a steady partner.

This can fit mid-sized ecommerce brands, B2B players looking to humanize their message, and service businesses wanting trust-building content.

Clicks Talent: services, approach, and client fit

Clicks Talent leans harder into social-native and creator-first work, often with a greater emphasis on short-form video and trend-based content.

Many brands look at them when they want to break into or double down on platforms where creators drive culture.

Core services you can expect

Influencer marketing is at the heart of what Clicks Talent does rather than a side channel.

• Talent sourcing and matchmaking across social platforms
• Trend-aware short-form content campaigns
• Coordinated challenges, sounds, or hashtags where relevant
• Content usage deals so you can repurpose posts in ads

The focus is on social reach, engagement, and cultural relevance, then turning that into ongoing momentum.

How Clicks Talent usually runs influencer campaigns

Their approach tends to feel more entertainment-focused and creative-led.

They work with creators to produce content that feels native to each platform, aiming to keep it fun and authentic rather than overly polished.

Campaigns may involve multiple creators posting around a theme, product, or challenge within a defined period.

Creator relationships and network style

Clicks Talent is often seen as closer to a talent network mindset, with direct relationships or frequent partnerships with a wide range of influencers.

They may maintain rosters or preferred creators, especially in youth-focused or pop culture niches.

This can speed up matching and allow for quick-turn campaigns aligned to trends.

Typical Clicks Talent client profile

Brands drawn to Clicks Talent usually fit one or more of these patterns:

• They want fast growth in awareness and social footprint.
• Their audience spends time on TikTok, Instagram, or similar platforms.
• They are comfortable with playful or bold creative directions.
• They may be launching consumer products, apps, or entertainment projects.

This can match consumer brands, gaming, fashion, beauty, and lifestyle products that live or die by social buzz.

How these two agencies really differ

When you put SmartSites and Clicks Talent side by side, the biggest differences show up in how they think about outcomes and how they work day to day.

Mindset: performance stack vs creator-first

SmartSites tends to think like a performance marketing team that uses influencers as one tool among many.

Clicks Talent tends to think like a creator-first team that aims to make social content spread quickly and organically.

Neither mindset is inherently better; it just depends what outcome matters more to your brand right now.

Campaign structure versus creative looseness

With SmartSites, you can expect more structure, reporting, and performance checks, often with clear conversion paths.

With Clicks Talent, you can expect more emphasis on entertainment value, creative freedom, and platform-native storytelling.

Some brands want tight control. Others want to hand creative keys to influencers and lean into their style.

Breadth of services versus depth in social

SmartSites offers broader digital marketing services beyond influencers, from paid media to web optimization.

Clicks Talent usually goes deeper into influencer and creator campaigns, not necessarily into full-funnel marketing.

If you want one partner for many channels, that points one way. If you mainly want social creators, that points another.

Pricing style and how engagement usually works

Both agencies tend to price on custom quotes rather than simple packages, because influencer work depends heavily on your goals and the creators involved.

How SmartSites is likely to price

SmartSites will usually look at your full marketing needs and design a combined scope, which may include influencer campaigns.

Pricing often considers:

• Overall monthly or project retainer for strategy and management
• Estimated media spend and content production needs
• Influencer fees based on creator size, deliverables, and usage rights

Campaigns may run over several months, integrated with other channels.

How Clicks Talent is likely to price

Clicks Talent focuses more specifically on influencer fees and campaign coordination across creators.

Pricing usually reflects:

• Number and tier of influencers involved
• Platforms, post counts, and content formats
• Need for concept development, editing, and reporting

Shorter, splashier bursts are common, though ongoing retainers can also be arranged.

Factors that can change your quote

With either team, your final cost can shift based on:

• How niche your audience is and how hard it is to reach them
• Whether you require strict brand controls and approvals
• Usage rights, whitelisting, and paid amplification of creator content
• Geographic coverage and language requirements

Influencer marketing rarely has a one-size-fits-all price because creators themselves set much of the cost.

Strengths and limitations of each option

Every agency has sweet spots and blind spots. Understanding both helps you avoid misaligned expectations.

SmartSites: where it shines

• Strong fit for brands wanting trackable, performance-oriented campaigns.
• Ability to connect influencer work to broader digital strategies.
• Useful when you want influencers to support search, paid, or conversion goals.
• Good for brands that value structure, reporting, and clear planning.

A common concern is whether influencer work will feel too “ad-like” and lose authenticity.

SmartSites: where it may fall short

• May not be the best fit if you want pure culture-forward or experimental campaigns.
• Influencer work might feel like one part of a machine, not the central focus.
• Suitable creators in highly niche or youth-driven spaces may be harder to find quickly.

Clicks Talent: where it shines

• Strong fit for brands chasing awareness and cultural relevance on social.
• Good access to creators who understand short-form platforms deeply.
• Suited to fun, fast-moving campaigns and product launches.
• Can help brands that struggle to speak the language of younger audiences.

A common concern is whether big social numbers translate to actual sales and long-term value.

Clicks Talent: where it may fall short

• Not always set up for full-funnel performance and deep analytics.
• May require your team to manage follow-up channels like email or landing pages.
• Trend-led campaigns can feel short-lived if not supported by other efforts.

Who each agency is best suited for

If you are still unsure, it can help to think in terms of brand type, stage, and desired outcome.

SmartSites may be better if you are

• A mid-sized ecommerce brand wanting influencers to drive measurable revenue.
• A B2B or service company needing trust-building faces tied to lead generation.
• A founder wanting one partner for SEO, paid media, and influencer work combined.
• A marketer who values dashboards, reports, and structured optimization.

Clicks Talent may be better if you are

• A consumer brand targeting younger or highly social audiences.
• An app, entertainment, or lifestyle product aiming for buzz and rapid reach.
• A team comfortable with playful content that does not always look like an ad.
• A marketer who wants to move quickly with creators in trend-driven spaces.

When a platform like Flinque can make more sense

For some brands, a full-service agency is more than they need, especially if they already have marketing staff in house.

This is where platform-based options like Flinque can come in as a different path.

What a platform-based approach looks like

Instead of a team running everything for you, a platform lets your team handle discovery, outreach, and campaign tracking directly.

With Flinque, for example, you can search creators, manage collaborations, and track performance without paying for a large agency retainer.

This can work well if your team wants control and is willing to manage the details.

When a platform might be the better choice

• You have an in-house marketer who can lead influencer work day to day.
• Your budget is limited, and you want to invest more in creator fees than overhead.
• You prefer learning by doing, building internal knowledge over time.
• You want flexibility to test different creators without long contracts.

In those cases, a platform-first setup can let you experiment, then later add agencies when you need heavier support.

FAQs

How do I choose between these two agencies?

Decide whether you care more about measurable performance across channels or social-first reach and cultural relevance. Then check which team’s clients and case styles feel closer to your goals.

Can I work with both at the same time?

It is possible but can get messy if responsibilities overlap. If you do, clearly divide roles, such as performance funnel ownership for one and creator content for the other.

Do I need a big budget to work with an influencer agency?

You do not need huge budgets, but you should be ready for custom quotes that factor in creator fees, management time, and content rights. Very small budgets can struggle to attract strong creators.

How long before I see results from influencer campaigns?

Awareness and engagement can appear quickly, sometimes within days of launch. Sales and longer-term impact usually take several weeks or months of consistent testing and optimization.

Is using a platform like Flinque harder than hiring an agency?

It requires more hands-on work from your team, but you gain more control and transparency. It suits teams willing to learn and manage creator relationships directly.

Conclusion: choosing the right fit for your brand

Picking the right partner is less about which agency is “better” and more about which one fits your goals, budget, and working style.

If you want tightly measured, multi-channel campaigns where influencers support a broader funnel, SmartSites is worth a serious look.

If your priority is social buzz, trend-aware content, and fast creator-led reach, Clicks Talent may feel like a more natural home.

If you have in-house bandwidth and want to stay closer to the work, a platform like Flinque could give you the control you need without a full agency model.

Clarify what success looks like, how much control you want, and how you prefer to work before scheduling calls. That clarity will make your choice much easier.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.