Pulse Advertising vs Stryde

Why brands weigh up influencer agency options

When you compare Pulse Advertising with Stryde, you are really deciding what kind of support you want for influencer marketing, content, and brand growth. Both help brands work with creators, but they do it in different ways and for different types of companies.

Some brands want a global, always-on creator engine. Others need influencer content tightly woven into ecommerce, SEO, and long-term digital growth. Understanding those differences makes it easier to choose where to invest.

Table of Contents

• Influencer growth strategy overview
• What each agency is known for
• Inside Pulse Advertising
  • Services and campaign style
  • Creator relationships and brand fit
• Inside Stryde
  • Services and campaign style
  • Creator relationships and brand fit
• How the two agencies differ in practice
• Pricing approach and how brands are billed
• Strengths and limitations of each option
• Who each agency is best suited for
• When a platform like Flinque can make more sense
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

Influencer growth strategy overview

The shortened primary keyword for this topic is influencer growth strategy. That phrase captures what most teams care about: not just running one-off creator posts, but building a repeatable way to grow sales and brand awareness with influencers.

Both agencies connect brands with creators, build campaigns, and report on results. Where they differ is how broad their marketing work is, which channels they lean on, and which industries they know best.

What each agency is known for

Pulse Advertising is widely associated with large-scale influencer campaigns, especially across Instagram, TikTok, and other social platforms. They are often seen as a fit for lifestyle, fashion, beauty, and consumer brands with visual stories to tell.

Stryde, on the other hand, is often recognized for helping ecommerce and digitally minded companies grow through content, SEO, and performance-driven marketing. Influencer work is generally tied closely to revenue and long-term traffic, not just reach.

So while both can involve influencers, Pulse tends to be talked about in the context of social reach and brand fame, whereas Stryde is usually mentioned around ecommerce growth, content strategy, and measurable sales impact.

Inside Pulse Advertising

Pulse Advertising works as a global influencer and social media agency. They help brands partner with creators, shape campaigns, and design content that fits each platform’s style, often across multiple regions.

Services and campaign style

Pulse focuses their services around social-first storytelling. A typical scope may include influencer selection, campaign planning, creative direction, and coordination of posts, stories, and short-form video across different social apps.

They usually handle:

• Influencer identification and vetting across major platforms
• Creative concepts and content briefs for creators
• Contract negotiation and usage rights
• Campaign and hashtag launches
• Performance reporting and insights

Their campaign style often emphasizes splashy, high-visibility launches around key moments: product drops, seasonal pushes, brand relaunches, or awareness stunts. Visual polish and social buzz are core outcomes.

Some brands also lean on Pulse for social media strategy, paid social amplification, or bridging online creator stories with offline experiences, like pop-ups and events.

Creator relationships and brand fit

Pulse Advertising tends to work with a wide spectrum of creators, from macro influencers to carefully selected niche voices. Their value lies in knowing which creators can make a concept travel across regions and languages.

For many global or fast-growing brands, that network and experience can shorten the time it takes to launch campaigns in new markets. Pulse helps with coordination so your internal team does not have to manage dozens of creators directly.

Common client traits include:

• Consumer-facing products with strong visual appeal
• Fashion, beauty, lifestyle, travel, or entertainment focus
• Budgets for multi-creator or multi-country campaigns
• Marketing teams who want social buzz and brand fame

This makes Pulse particularly appealing if your main goal is to be seen and talked about widely, rather than to squeeze every action into direct sales tracking.

Inside Stryde

Stryde positions itself more as an ecommerce-focused growth partner. Influencer work tends to plug into a broader system of content marketing, SEO, and conversion-focused strategies that support online stores.

Services and campaign style

Instead of leading with just creators, Stryde usually starts from your product catalog, ideal buyer, and sales goals. They shape a plan to drive qualified traffic, build content that ranks, and support ongoing revenue.

Typical services may include:

• Content strategy and blog or resource creation
• Search-focused content and technical SEO support
• Organic and paid social content with a performance lens
• Influencer collaborations that tie back to onsite content
• Email capture, nurturing, and retention flows

Influencers under Stryde’s approach often create content that can be repurposed on product pages, ads, and email rather than living only on their own channels. Each creator initiative typically has a clear link to sales goals.

Creator relationships and brand fit

Stryde usually works with influencers who have audiences aligned with specific ecommerce niches, often in lifestyle, parenting, home, or consumer product categories. Reach matters, but targeting and intent matter more.

Their ideal clients often share traits like:

• Online stores looking for steady monthly growth
• Need to connect influencer activity to sales and ROAS
• Interest in owning content assets long-term
• Preference for data-informed decisions over single viral hits

This approach is usually attractive for brands who want measurable, compounding growth and who see influencer content as part of a broader ecommerce engine.

How the two agencies differ in practice

On paper both agencies work with creators, but the experience working with each can feel very different. The split shows up in focus, scale, and how deeply they plug into wider marketing plans.

Pulse often feels like a social-first, brand-building partner. You may brief them on launches, seasonal pushes, or big moments and lean on their networks to create buzz and culture-led content.

Stryde more often behaves like an ecommerce growth partner. Creator campaigns sit alongside SEO, content, and lifecycle marketing, so that new customers from influencers do not exist in isolation.

Think of it like this:

• Pulse: “How do we get people talking about this everywhere?”
• Stryde: “How do we steadily grow revenue from people who discover us?”

Neither approach is better for every brand. It depends on whether you value culture impact or structured, compounding growth more at this stage.

Pricing approach and how brands are billed

Both Pulse and Stryde typically price through custom quotes, not public menus. Your cost will reflect scope, timeline, services, and creator fees rather than flat software plans.

With Pulse, pricing often ties to campaign size and complexity. Factors usually include number of creators, content formats, regions, and how much creative and strategy work their team handles in-house.

You might see structures like:

• Project-based fees for specific campaigns or launches
• Ongoing retainers for always-on influencer programs
• Separate budgets for creator fees and paid amplification

With Stryde, pricing typically centers on ongoing marketing programs. Monthly retainers are common because they are running ongoing content, SEO, and performance work in addition to any influencer initiatives.

Stryde costs can be influenced by:

• Number of content pieces and target keywords
• SEO and technical support needs
• Channels covered, such as email, paid social, or blog
• Volume and depth of influencer collaborations

In both cases, you will want to clarify how much of your budget goes to the agency itself versus creators, media spend, and production costs. That transparency makes it easier to compare value.

Strengths and limitations of each option

Every influencer growth strategy choice has trade-offs. Understanding what each partner tends to do well and where they may be less ideal can prevent misaligned expectations later.

Pulse Advertising strengths

• Deep experience running high-visibility social campaigns
• Access to wide creator networks across multiple regions
• Strong visual and creative focus suited to brand storytelling
• Ability to coordinate complex, multi-creator projects

Pulse Advertising limitations

• May feel more focused on reach than on long-tail traffic
• Likely to require higher campaign budgets for full impact
• Less centered on technical SEO or onsite content structure

Stryde strengths

• Strong grounding in ecommerce and measurable growth
• Influencer work connected to SEO, content, and retention
• Emphasis on long-term traffic and sales, not just visibility
• Good for brands who want owned content assets and data

Stryde limitations

• Less likely to specialize in splashy, global influencer pushes
• Best suited to brands ready for long-term investment
• May not be ideal if you only want a short, one-off stunt

A common concern brands have is whether their agency will really tie influencer work back to business results, rather than just reporting on vanity metrics.

Who each agency is best suited for

If you are trying to choose, it helps to picture which brands typically get the most value from each partner. This is less about size and more about goals, industry, and time horizon.

Best fit for Pulse Advertising

• Fashion, beauty, lifestyle, and travel brands
• Companies planning global or multi-market launches
• Teams prioritizing brand awareness and cultural impact
• Brands with budgets for multi-creator social programs
• Marketers wanting a creative, social-first partner

Best fit for Stryde

• Ecommerce stores seeking dependable revenue growth
• Brands who care deeply about SEO and content
• Teams that want influencer work tied tightly to sales
• Companies willing to invest in long-term digital foundations
• Marketers comfortable with data-driven decision making

In some cases, brands even work with a creative social agency like Pulse for big moments and keep a growth-focused partner like Stryde for ongoing performance work.

When a platform like Flinque can make more sense

Full service agencies are not the only way to run influencer programs. If you want closer control, or your budget is not ready for large retainers, a platform-based model may suit you better.

Flinque is one example of this. It positions itself as a platform that lets brands handle influencer discovery, outreach, and campaign management in-house instead of outsourcing everything.

With a platform, you typically:

• Search and filter creators based on your own criteria
• Negotiate terms and content directly with influencers
• Track performance and content usage centrally
• Keep learnings and relationships inside your team

This path can make sense if you already have marketing staff who can manage creators, want to build your own internal playbooks, or need to test influencer marketing before committing to a full agency partnership.

On the other hand, if you need heavy creative direction, complex multi-country execution, or deep SEO and content support, a full service agency like Pulse or Stryde may still be the better fit.

FAQs

Is one of these agencies better for small brands?

Smaller brands can work with either, but fit depends on goals and budget. If you want big splashy awareness, a social-first team may help. If you need predictable revenue growth, an ecommerce-focused partner with content and SEO can be smarter.

Can I work with influencers without hiring an agency?

Yes. Many brands start by reaching out to creators directly or using platforms that streamline discovery and communication. This can be cost-effective but requires internal time, negotiation skills, and clear processes to manage campaigns well.

How long before I see results from influencer marketing?

Timelines vary. Awareness spikes can happen within days of a campaign launch. Steady revenue growth, SEO gains, and repeat customers usually take several months of consistent activity, testing, and optimization.

Should influencer marketing focus on one platform or many?

It depends on your audience and content strengths. Many brands start with one or two channels where their customers already spend time, then expand once they have a clear sense of what content style and creators actually convert.

How do I decide what budget to set for influencers?

Work backward from goals. Consider product margins, average order value, and how many new customers you need. Account for creator fees, content production, and any paid amplification, then set a budget you can sustain for several test cycles.

Conclusion: choosing the right partner

Choosing between influencer-focused partners comes down to your main goal: do you want cultural impact and wide social reach, or dependable ecommerce growth with content and SEO deeply built in?

If you crave standout social buzz, many brands lean toward visually driven, creator-led agencies that excel at multi-market campaigns and polished storytelling across social platforms.

If your priority is sustainable ecommerce growth, an agency that grounds influencer work in search, onsite content, and retention often delivers clearer long-term returns and more predictable sales outcomes.

You can also blend paths. Some teams use a creative social partner for big launches, an ecommerce-focused firm for ongoing growth, and a platform to manage direct creator ties. The key is matching partner strengths to your current stage, budget, and internal capacity.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.