Pulse Advertising vs Rosewood

Choosing the right influencer marketing partner shapes how your brand shows up online. Many teams weigh Pulse Advertising against Rosewood because both promise creative campaigns, strong creator relationships, and support across social platforms.

You’re usually trying to answer a few key questions: Who understands my audience best, who can handle my scale, and where will my budget work hardest?

Global influencer marketing agencies

The core question is how two global influencer marketing agencies differ in their style, strengths, and ideal clients. One may feel better for image‑driven lifestyle brands, while the other might focus more on long‑term creator relationships and storytelling.

Table of Contents

• What each agency is known for
• Pulse Advertising: services and style
• Rosewood: services and style
• How the two agencies really differ
• Pricing and engagement style
• Strengths and limitations
• Who each agency fits best
• When a platform like Flinque makes more sense
• FAQs
• Conclusion
• Disclaimer

What each agency is known for

Both Pulse Advertising and Rosewood are full service influencer marketing agencies. They help brands plan campaigns, choose creators, negotiate content, and track results across social platforms like Instagram, TikTok, and YouTube.

Pulse is widely recognized for large scale campaigns with global reach, especially in lifestyle, fashion, travel, and premium consumer brands. Their work often blends polished content with paid amplification.

Rosewood tends to be associated with more boutique, personality driven storytelling. They often favor strong brand identity, curated creator choices, and closer, hands on creative direction.

Think of it this way: Pulse usually feels like a global marketing partner, while Rosewood can feel more like a creative studio that lives deeply inside your brand story.

Pulse Advertising: services and style

Pulse typically positions itself as a global influencer and social media partner. They often work with brands that want reach across countries and need systematic processes for creator selection and campaign delivery.

Pulse Advertising core services

From public information, Pulse usually covers most of the influencer workflow. They help brands go from strategy to results without building a big in house team.

• Influencer strategy and concept development
• Creator sourcing and vetting
• Contracting and compliance
• Campaign management and coordination
• Content usage rights and repurposing
• Reporting and performance insights
• Often, paid social support around creator content

Their approach tends to favor structured processes, clear timelines, and scalable workflows for brands running many campaigns each year.

Pulse Advertising approach to campaigns

Pulse often builds campaigns around clear brand goals like awareness, traffic, or sales. They typically treat creators as part of a larger media mix, linking influencer content to paid ads, landing pages, and broader brand storytelling.

Campaigns may include layered tactics: hero creators for big impact, mid tier creators for community depth, and micro influencers for niche reach. Pulse usually coordinates all these layers centrally.

Creator relationships and network

Pulse works with a wide network of creators across markets. Instead of acting only as a talent agency, they generally keep flexibility to work with many independent influencers and management teams.

This can be an advantage if you want options across regions, languages, and verticals. You’re less likely to be limited to one set list of talent.

Typical Pulse client fit

Brands that choose Pulse usually look for scale, repeatable processes, and performance reporting. Common fits include:

• Global or regional consumer brands
• Fashion, beauty, travel, and lifestyle labels
• Retailers and eCommerce brands seeking always on campaigns
• Companies that need multi market coordination

If you want to roll out influencer work across several countries with consistent structures, Pulse often aligns with that need.

Rosewood: services and style

Rosewood is generally seen as a more boutique influencer marketing partner. While they also run end to end campaigns, their reputation leans toward strong creative direction and brand personality.

Rosewood core services

Rosewood’s publicly visible services are similar in scope, but their style shifts toward depth and aesthetic focus. They typically offer:

• Brand and content direction for social
• Creator research and shortlist building
• Negotiation, contracts, and creative briefs
• Campaign coordination and content reviews
• Reporting aligned to brand goals, not just vanity metrics
• Sometimes, broader brand storytelling across channels

The emphasis is usually on quality of storytelling and visual consistency rather than only on volume.

Rosewood approach to campaigns

Campaigns managed by Rosewood often feel more curated. Instead of hundreds of creators, you might see a smaller, highly selected group that fits the brand’s mood, values, and tone.

Rosewood may invest more time into moodboards, detailed briefs, and content reviews. The trade off is deeper creative alignment, sometimes at the cost of sheer scale.

Creator relationships and network

Rosewood tends to work with fewer creators per campaign and focuses on brand fit. Their network might feel more like a curated roster and extended community than a massive database.

This can be powerful if your brand lives or dies on aesthetic and storytelling. It’s less ideal if your main goal is to flood a market quickly.

Typical Rosewood client fit

Brands drawn to Rosewood often care deeply about brand feel and long term storytelling. They commonly include:

• Premium and luxury lifestyle brands
• Beauty, fashion, and design led companies
• Emerging labels wanting a distinct social identity
• Founders who want close input on creative direction

If you measure success not just in impressions but in brand love, Rosewood’s style can be appealing.

How the two agencies really differ

On paper, these agencies look similar. Both handle strategy, creators, and reporting. The real differences show up in scale, style, and how you’ll work together day to day.

Scale and campaign volume

Pulse usually suits higher volume programs. If you’re planning multiple campaigns each quarter, across several regions, they often have the systems and staff to keep everything moving smoothly.

Rosewood is more selective in volume. They may prioritize fewer, deeper campaigns where creative direction matters more than absolute reach.

Creative flavor and brand feel

Pulse work commonly feels polished and performance aware. Content is designed to be reused in ads and across channels, with a focus on measurable outcomes.

Rosewood tends to lean into mood, emotion, and brand personality. Their work often looks like an extension of a brand’s visual world more than paid media units.

Client experience and communication

Pulse typically offers structured account teams, regular status calls, and detailed reports. It can feel like working with a larger agency partner, with clear processes and roles.

Rosewood engagement often feels more personal and creative led. You may interact closely with senior creatives, with more back and forth on ideas and content styles.

Global versus niche focus

Pulse often shines when a brand needs cross market reach, multilingual campaigns, and coordination across offices. Their footprint usually supports international plans.

Rosewood tends to align with brands focused on specific markets or style driven communities. Their power is often in going deep where the brand’s core audience lives.

Pricing and engagement style

Both agencies generally avoid public price lists. Costs depend on scope, geography, creators, and how much ongoing support you need.

How agencies usually charge

Agencies in this space commonly use a mix of fee types. You’ll likely see some combination of base fees and creator budgets bundled into a campaign or retainer.

• Project based pricing for one off campaigns
• Monthly or quarterly retainers for ongoing work
• Creator fees passed through or managed by the agency
• Additional costs for paid media, usage rights, and travel

Most quotes are custom, built from your brief, timeline, and target markets.

Pulse Advertising pricing style

Pulse often structures pricing around full campaign management, including strategy, creator work, and reporting. Larger, multi market brands may sign retainers for continuous support.

Expect pricing to scale with the number of influencers, markets, and the level of performance tracking or creative production you request.

Rosewood pricing style

Rosewood’s pricing often reflects their boutique, creative focus. You may see more time allocated to concepting, creative direction, and content review.

They may recommend fewer creators with higher production standards. This can mean a similar or higher spend compared to broader programs, concentrated in fewer but stronger pieces.

What influences your final cost

Regardless of agency, your total budget usually moves based on practical factors.

• Number and size of creators you want
• Markets and languages involved
• Content formats and production needs
• Usage rights and length of licensing
• Need for travel, events, or shoots
• Depth of reporting and testing

The most useful step is a clear brief with must haves and nice to haves, so each agency can shape a realistic proposal.

Strengths and limitations

Every agency has trade offs. Understanding them upfront helps you avoid disappointment later, especially around speed, control, and creative expectations.

Where Pulse usually shines

• Handling many creators and markets at once
• Connecting influencer content to paid media
• Set processes, documentation, and reporting
• Experience with well known consumer brands

One recurring concern is whether campaigns might feel too standardized when processes are highly optimized.

If you want scale, structure, and measurable impact, Pulse’s strengths usually line up well.

Where Pulse may feel limiting

• Less suited for tiny, experimental budgets
• Creative risk taking may feel constrained by process
• Less intimate, founder level collaboration on every decision

For very early stage brands or highly niche artistic projects, this can feel like more agency than you truly need.

Where Rosewood usually shines

• Deep focus on brand identity and storytelling
• Carefully curated creator selections
• Close creative direction and content shaping
• Appeal for design led and premium brands

Some brands describe this style as feeling like an extension of their in house creative team.

Where Rosewood may feel limiting

• Less ideal for massive, multi country rollouts
• Fewer creators, so slower awareness spikes
• Hands on creative review can add time and rounds

If your main goal is rapid reach or testing dozens of creators at once, you may find this pace slower than you’d like.

Who each agency fits best

Your decision should start from your own needs, not from who has the flashiest portfolio. Different brands are simply suited to different partners.

Best fit scenarios for Pulse

• You manage a regional or global consumer brand.
• You want many creators active each quarter.
• You need consistent reporting for internal teams.
• You plan to reuse creator content across ads and channels.
• You’re comfortable with structured processes and clear workflows.

If internal stakeholders ask frequently about reach, CPM, and performance metrics, Pulse’s structure can make your life easier.

Best fit scenarios for Rosewood

• You’re building a premium or design led brand.
• Your audience cares about style, mood, and story.
• You value close collaboration on creative choices.
• You’re comfortable with fewer, deeper creator relationships.
• You measure success in brand perception as much as in clicks.

Founders and creative directors who want to stay close to the work often feel at home with Rosewood’s approach.

When a platform like Flinque makes more sense

Not every brand needs a full service agency. If you have time and internal talent, a platform can be more flexible and cost effective.

Flinque, for example, is a platform focused alternative. Instead of hiring an agency, you can discover creators, manage outreach, and track campaigns yourself from one place.

Situations where a platform can win

• You’re on a tighter budget but have team capacity.
• You prefer building direct creator relationships.
• You want to test influencer marketing before large retainers.
• You need transparency into every step of outreach and negotiation.

Platforms like Flinque are often a good middle ground for growing brands that want control, but still need structure and tools.

When an agency is still better

If you lack internal time, or you need ideas, scripts, and asset management, an agency’s done for you support can be worth the extra cost.

Large, politically complex organizations also benefit from an agency buffer to manage creators, issues, and timelines day to day.

FAQs

How should I brief these agencies for the first time?

Share your goals, budget range, target markets, past results, and examples of brands you admire. Include non negotiables like brand do’s and don’ts. The clearer your brief, the more tailored and realistic each proposal will be.

Can I test a small campaign before committing long term?

In many cases, yes. Both agencies may offer project based campaigns before moving into a longer retainer. Be open about your test budget and what you must learn to justify a larger commitment.

How involved will my team need to be day to day?

With either agency, you’ll review briefs, creator shortlists, content drafts, and results. Pulse may feel more process driven; Rosewood may involve more creative feedback. Clarify expected touchpoints and approvals in the proposal stage.

What should I ask about reporting and metrics?

Ask how they measure success, which metrics they track, and how often you’ll receive reports. Clarify if they connect influencer data to sales, website traffic, or brand search, not just likes and views.

Can I keep working directly with creators after a campaign?

This depends on contract terms and usage rights. Ask upfront whether you can re hire the same creators, how licensing works, and whether the agency expects to manage repeat work with those talents.

Conclusion

Choosing between these two agencies comes down to how you balance scale, creative depth, and budget. Pulse typically suits brands needing structured, multi market programs and strong performance reporting.

Rosewood often fits brands that live on visual identity and storytelling, where fewer but deeper creator partnerships matter more than volume.

Map your needs honestly: markets, budget, desired level of control, and internal capacity. Then request tailored proposals, speak candidly with each team, and see whose thinking and communication style feel like the best long term fit.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.