Pulse Advertising vs Hypertly

Why brands weigh up different influencer agencies

When you’re choosing between two influencer marketing partners, you’re really asking one thing: who will move the needle for my brand without wasting time or budget?

Both Pulse Advertising and Hypertly are known as influencer-focused agencies, but they serve brands in different ways and at different scales.

You might be wondering which team is better for global reach, which one understands niche communities, or who will give you more hands-on support. You may also be deciding whether you even need a full service agency at all.

This page walks through what each agency is known for, how they run campaigns, and who they tend to fit best, so you can move forward with more confidence.

Influencer agency choice overview

The primary question here is simple: which influencer marketing agency will help you reach the right people, on the right channels, with content that actually feels native?

Think of this as choosing a long-term creative and growth partner, not just a vendor. Good agencies bring strategy, creator relationships, and execution all under one roof.

The right choice depends on your goals, budget, timelines, markets, and how involved you want to be in day-to-day creator work.

What each agency is known for

From publicly available information and general market perception, both agencies sit in the influencer and social-first brand space, but with different flavors.

What Pulse Advertising is generally known for

Pulse Advertising is commonly associated with larger, more polished influencer programs across major social platforms like Instagram, TikTok, and YouTube.

They tend to highlight collaborations with globally recognized brands, fashion and luxury labels, and lifestyle companies aiming for high production value and broad visibility.

Their public positioning leans toward full service delivery: strategy, creator selection, content execution, and reporting rolled together.

What Hypertly is generally known for

Hypertly, by contrast, is often talked about in the context of performance-driven or growth-focused influencer activity.

They lean more into creators as a revenue or user growth channel, not just brand awareness, and typically focus on social-first and digital brands.

Hypertly’s work is usually perceived as more agile and experimentation-friendly, with a bias toward testing many creators and scaling what works.

Pulse Advertising at a glance

Pulse Advertising positions itself as a full service influencer and social agency aimed at brands that want standout creative and wide-reaching visibility.

Core services from Pulse Advertising

While exact offerings change over time, Pulse typically highlights services such as:

Influencer strategy across Instagram, TikTok, YouTube, and more
End-to-end campaign planning and project management
Creator discovery, sourcing, and negotiation
Content production support and creative direction
Paid social amplification of creator content
Reporting and performance analysis

Some campaigns will blend organic influencer posts with paid media, whitelisting, and use of creator content in broader brand channels.

How Pulse typically runs campaigns

Brands that work with Pulse usually go through a structured process: brief, strategy, creator shortlists, concept approval, content production, posting, and reporting.

This structure tends to appeal to larger marketing teams with clear internal approval flows, brand guidelines, and multiple stakeholders to align.

Expect more formal documents, timelines, and status updates compared to scrappier influencer setups.

Pulse’s relationships with creators

Pulse works with a broad network of creators across many verticals: fashion, beauty, lifestyle, travel, consumer products, and more.

They often collaborate with mid-tier and top-tier influencers, and may also engage celebrity-level talent when budgets support it.

Because of that reach, they’re well placed to build multi-country campaigns that still look coordinated and on-brand.

Typical brand fit for Pulse

Pulse is usually a better match when:

You’re a mid-market or enterprise brand with multiple regions or markets.
Brand image, visual polish, and message control matter a lot.
You’re prepared for larger campaign budgets and more formal processes.
You want influencer work that plugs into big launches or seasonal campaigns.

Hypertly at a glance

Hypertly sits closer to the growth and experimentation side of influencer marketing, with an emphasis on measurable outcomes.

Core services from Hypertly

While Hypertly’s exact pitch can evolve, they commonly focus on:

Influencer and creator programs built to drive sales or signups
Creator sourcing with an eye on performance metrics where available
Campaign planning geared toward testing and optimization
Creative briefs that balance brand needs with creator style
Measurement focused on trackable actions, not only reach

That often means stronger emphasis on discount codes, tracking links, and repeat collaborations with top performers.

How Hypertly typically runs campaigns

Hypertly campaigns tend to look more iterative. Instead of one big burst, you’ll often see waves of creators, creative variations, and ongoing tweaks.

They may start with a test phase, then double down on creators and concepts that show clear signs of traction.

This style suits brands comfortable with learning through data and adjusting quickly mid-flight.

Hypertly’s relationships with creators

Hypertly tends to work with a wide range of creators, from micro and mid-tier up to larger names, depending on the goal.

Micro and niche creators are often key here, because they can drive strong engagement and targeted results at more modest costs.

Longer-term collaborations with proven performers are common, creating semi-ambassador relationships over time.

Typical brand fit for Hypertly

Hypertly is usually a better match when:

You’re a growth-focused brand, ecommerce store, or digital product.
You value measurable performance and quick learning cycles.
You’re comfortable with content that feels native and less polished.
You’re open to testing many creators to find winners.

How the two agencies differ

Both agencies work in influencer marketing but they tend to lean in different directions in how they serve clients. If budget planning is part of your evaluation process it is also helpful to review Influencity pricing to understand how platform costs compare with agency retainers and service models.

Approach to strategy and creativity

Pulse generally emphasizes sophisticated creative concepts and alignment with wider brand campaigns. Expect moodboards, polished concepts, and tight storytelling.

Hypertly is more likely to start from performance goals, then back into creative ideas that can be tested and scaled.

You still get creative thinking, but it’s more about what drives response than what looks like a brand film.

Scale and global reach

Pulse is oriented toward larger campaigns with multi-market reach and more complex coordination.

Their experience with global brands, especially in fashion and lifestyle, supports large-scale initiatives over longer timelines.

Hypertly can also work across markets, but they’re often associated with more focused regional or segment-specific pushes rather than worldwide launches.

Client experience and day-to-day work style

With Pulse, you can expect a more traditional agency feel, with account managers, structured check-ins, and formal presentations.

That’s useful if you need to bring internal leadership along, or you rely on decks and documents for decision making.

Hypertly tends to operate with a more iterative rhythm, focusing conversations on what’s working, what’s not, and what to adjust next.

Balance of awareness versus performance

Pulse leans more toward awareness, brand building, and premium positioning, though they will track performance metrics as well.

Hypertly is more clearly aligned with performance goals such as revenue, user growth, installs, or lead generation.

Your choice may simply come down to whether your primary goal is brand lift or immediate results.

Pricing approach and engagement style

Neither agency operates like a software subscription. Instead, they price based on the scope and ambition of your influencer activity.

How agencies like Pulse tend to price

Pulse is likely to price using a mix of campaign budgets, influencer fees, and their own management or strategy costs.

For some brands, this might look like project-based pricing around a big launch, or a retainer where they manage ongoing creator work.

Larger brand campaigns usually require higher baseline budgets to secure top-tier creators and strong production.

How agencies like Hypertly tend to price

Hypertly also typically uses custom quotes, built around your performance goals, number of creators, channels, and testing appetite.

Their structures often leave room for experimentation, such as running many smaller creator tests before scaling.

Costs are still meaningful, but can sometimes be more flexible for leaner, high-velocity teams that focus on performance.

What usually drives cost up or down

For both agencies, several common factors influence pricing:

Number and size of creators you want to work with
Target markets and languages involved
How custom and polished the content should be
Need for travel, shoots, or complex production
Length of partnership and ongoing support needs

*A common concern brands have is not knowing the “right” budget level before they ask for a proposal.*

Strengths and limitations

Every agency has strengths and trade-offs. The goal is not to find a “perfect” choice, but the best fit for your specific situation.

Where Pulse tends to shine

Running large, global influencer initiatives that match brand campaigns.
Working with higher-profile creators and polished visual storytelling.
Coordinating multiple stakeholders, markets, and channels.
Producing influencer work that feels premium and on-brand.

Where Pulse may feel limiting

Smaller brands may find the budgets and processes heavy.
Quick experimentation cycles can be harder within formal structures.
Content may feel less raw or experimental if you want a scrappy look.

Where Hypertly tends to shine

Brands wanting clear performance signals from influencer activity.
Using micro and mid-tier creators for targeted, cost-effective reach.
Running tests, learning quickly, and scaling winning ideas.
Supporting ecommerce and digital-first brands focused on growth.

Where Hypertly may feel limiting

Global luxury or heritage brands may want a more polished, traditional feel.
Complex, multi-region brand moments can stretch smaller or leaner teams.
Highly conservative brand teams may find iterative testing uncomfortable.

Who each agency is best for

To make things more concrete, it helps to map each agency to real-world needs and brand types. To make the right choice it is worth exploring a Heepsy alternative that better supports long term workflows reporting and campaign execution.

Brands that tend to suit Pulse

Established fashion, luxury, beauty, and lifestyle brands.
Global consumer companies planning major launches with influencer support.
Brands needing tight control over creative and messaging.
Marketing teams who prefer structured processes and polished assets.

Brands that tend to suit Hypertly

Direct-to-consumer brands looking to boost sales quickly.
Subscription apps, fintech tools, and other digital products.
Founders and growth teams ready to test and adapt quickly.
Companies that value measurable impact over perfect aesthetics.

Influencer examples that match each style

To visualize, consider big, polished collaborations like those seen with brands such as Dior, Adidas, or BMW.

Those more often sit with agencies closer to Pulse’s lane, mixing prestige creators, strong production, and coordinated content.

On the performance side, think of YouTube and TikTok creators driving product demos, unboxings, or tutorial-style content for brands like Gymshark, HelloFresh, or Squarespace.

These creator styles line up more with the performance and testing mindset that agencies like Hypertly champion.

When a platform like Flinque is better

Agencies are not the only option. For some teams, using a platform-based solution like Flinque can be a better path.

What a platform like Flinque offers

Flinque is designed as a platform, not an agency. It aims to help brands discover creators, manage outreach, and run campaigns in-house.

You still do the strategic and creative thinking, but the software helps with organization, tracking, and scaling your own creator relationships.

This can be appealing if you want more control and direct contact with influencers.

When a platform may make more sense

You have an internal marketing or creator team ready to execute.
You prefer building long-term direct creator relationships yourself.
You want to test influencer marketing without committing to agency retainers.
You value owning your own creator data and workflows over time.

In practice, some brands use a hybrid approach: working with an agency for big campaigns, while also running smaller tests or evergreen partnerships through a platform.

FAQs

How do I choose between these two influencer agencies?

Start with your primary goal. If you care most about polished brand presence and large, coordinated campaigns, Pulse is often a better match. If you prioritize measurable performance and testing, Hypertly may feel more natural.

Do I need a big budget to work with these agencies?

Both agencies tend to work best with brands ready to invest meaningfully in influencer activity. While specific numbers vary, they are generally not the right fit for very small or one-off low-budget tests.

Can these agencies work with micro influencers?

Yes. Both can use micro influencers. Hypertly often leans heavily on them for testing and performance, while Pulse may blend micro creators with mid-tier and top-tier names in larger campaigns.

How long does it take to see results from influencer campaigns?

Awareness and engagement effects can appear quickly, sometimes within days of posting. Clear performance signals, like revenue or installs, often emerge over several weeks or across multiple creator waves.

Should I use an agency if I already have an in-house social team?

It depends on capacity and goals. An in-house social team can own day-to-day content, while an agency brings extra strategy, creator relationships, and execution power, especially around large launches or new markets.

Wrapping it up

Choosing between these two agencies is less about which one is “better” and more about which matches your situation.

If your brand is established, image-driven, and planning global or high-profile initiatives, a full service partner like Pulse tends to be a natural fit.

If you’re growth-focused, comfortable with testing, and eager to see clear performance feedback, a performance-leaning influencer team like Hypertly can be a strong match.

And if you have internal bandwidth and prefer direct control, exploring a platform solution such as Flinque may be smarter than committing to a long-term agency engagement right away.

Look honestly at your goals, timeline, budget, and appetite for involvement. Then choose the path that gives you the best mix of creative firepower, measurable results, and practical support.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.