Pulse Advertising vs HelloSociety

Why brands weigh up Pulse Advertising and HelloSociety

When you start hunting for an influencer partner, two names come up often: Pulse Advertising and HelloSociety. Both focus on bespoke campaigns, not DIY tools, but they feel very different once you look under the hood.

Most marketers want clarity on three things: what each actually does day to day, who they serve best, and how budgets tend to shake out once work begins.

What these influencer agencies are known for

The primary keyword for this topic is influencer agency comparison. It captures what most marketing teams want: a clear, human overview of how these services feel to work with, not just buzzwords.

Pulse is often associated with global reach, large social footprints, and big cross-market rollouts. Think multi-country launches for fashion, beauty, and consumer brands that want scale and consistency.

HelloSociety became known for curated creator storytelling, especially around Pinterest and visually rich platforms. They built a reputation for bringing together strong visuals, brand-safe creators, and lifestyle storytelling for consumer brands.

Both agencies handle campaign strategy, creator sourcing, content approvals, and reporting. Neither is a self-service platform where you log in and manage everything alone.

Pulse Advertising in simple terms

Pulse Advertising is a full-service influencer and social agency with offices across key global hubs. They typically support brands that want to be present in multiple markets and across multiple social channels at once.

Services Pulse usually offers

Services shift by client, but common areas include:

• Influencer campaign strategy and creative concepts
• Creator discovery and vetting across regions
• Campaign management and communication with talent
• Paid social amplification of creator content
• Content usage rights and whitelisting support
• Reporting, insights, and performance breakdowns

They often act as a combined influencer and social media partner, especially for brands wanting unified messaging across countries.

How Pulse tends to run campaigns

Pulse typically starts with a larger strategic overview. They look at your goals, markets, and channels, then shape a campaign that can be rolled out at scale.

They tend to work with a broad range of influencers, from micro creators to top-tier talent, depending on your budget and category. Global coordination and consistent creative themes are central to their work.

Expect structured processes, deadlines, and multiple points of approval. For some teams this feels reassuringly organized; for others it can feel a bit heavy when timelines are tight.

Creator relationships and network style at Pulse

Pulse works with many creators but does not publicly position itself as a closed talent agency. Instead, it draws from a wide network across Instagram, TikTok, YouTube, and other major platforms.

Their strength lies in identifying suitable influencers in different regions while keeping messaging on-brand. Because of their scale, they often have repeat relationships with mid and top-tier creators in key verticals.

Typical client fit for Pulse Advertising

Brands that gravitate toward Pulse often share a few traits:

• Marketing teams spread across countries or regions
• Need for consistent creative across multiple markets
• Mid to large budgets and longer timelines
• Desire for a single partner to manage social plus influencers

Pulse can still support smaller brands, but the structure, geographic spread, and resourcing tend to align best with established or fast-growing companies.

HelloSociety in simple terms

HelloSociety emerged with a strong focus on visual storytelling, especially tied to Pinterest in its early years. Over time, they expanded to other platforms but kept a focus on aesthetically strong, lifestyle-driven content.

Services HelloSociety usually offers

HelloSociety works as a managed creative and influencer partner. Common services include:

• Influencer sourcing and casting with focus on brand fit
• Creative direction and content concepts
• Campaign production support, including briefs and feedback
• Platform-specific storytelling, especially visual formats
• Measurement and performance reporting

They often plug directly into brand content calendars, especially around key retail moments, seasonal pushes, and product launches.

How HelloSociety tends to run campaigns

Campaigns are often built around storytelling themes rather than just one-off posts. You might see lookbooks, recipe series, home decor journeys, or travel diaries shaped around your product.

Expect a strong emphasis on creative mood, brand voice, and visual consistency. The process often involves collaborative briefing, mood boards, and staged reviews of content drafts.

This can work especially well for brands that care deeply about aesthetic and want creators to feel like extensions of their own content teams.

Creator relationships and network style at HelloSociety

HelloSociety has positioned itself as working with handpicked creators who match brand values and visual style. The network tends to lean toward lifestyle, home, fashion, food, travel, and family categories.

Rather than simply filling quotas of influencer numbers, they focus on whether a creator can tell a story that feels natural and on-brand. This curated approach can reduce mismatches but may feel slower if you need rapid, large-scale activation.

Typical client fit for HelloSociety

Brands that prefer HelloSociety often have:

• Strong focus on lifestyle or visual storytelling
• Need for polished creative that matches brand guidelines
• Interest in evergreen content that can be reused in paid media
• Budgets earmarked for content production and storytelling, not just reach

Retail, CPG, fashion, home, and food brands often find this approach a natural fit, especially when they care about long-term brand building.

How the two agencies really differ

On the surface, both are influencer-focused agencies that handle full campaigns. The real differences show up in scale, structure, and creative emphasis.

Scale and geographic reach

Pulse typically pushes more on global and multi-market capabilities. They are often a better fit if you have teams in several regions and want unified coordination across them.

HelloSociety leans more toward curated campaigns that may be country or region specific. They can support broader reach, but the core reputation centers on depth of storytelling rather than global operations.

Creative style and output

Pulse emphasizes integrated social strategy, performance, and amplification. Their work often blends influencer content with paid media and wider social campaigns.

HelloSociety emphasizes visually rich creator storytelling. Content quality, mood, and lifestyle depth frequently take center stage, sometimes above pure volume of impressions.

If you want a single partner deeply integrated into your media mix, Pulse may feel more natural. If you want influencer content that looks like top-tier lifestyle editorial, HelloSociety often shines.

Client experience and communication

Pulse often operates with structured teams and multi-market project management. Calls, status documents, and detailed planning are part of the experience.

HelloSociety typically feels slightly more boutique and creative-centric. You may find more focus on concepts, mood boards, and collaborative creative sessions.

Neither approach is “better”; it depends whether your team values tight operational control or creative depth more.

Pricing approach and how work is scoped

Both agencies work primarily on custom scopes rather than fixed public packages. Costs vary based on how many creators you use campaign length regions involved and content rights. If you are comparing managed services with software led approaches reviewing Influencity pricing can also provide useful context on how platform subscription models differ from agency retainers.

How Pulse usually prices campaigns

Pulse typically builds pricing around campaign objectives and markets. Expect a base management fee, creator fees, and often paid media or amplification budgets on top.

Because of their global reach, campaigns involving multiple territories and languages can require higher management and coordination costs. Larger brands often structure ongoing retainers to cover multiple waves.

How HelloSociety usually prices campaigns

HelloSociety generally prices based on creator volume, creative development, and usage rights. You may see separate line items for strategy, creator fees, and content licensing if you plan to reuse assets.

Projects with heavy creative direction, advanced production, or multiple content formats usually sit at the higher end. Smaller seasonal campaigns with fewer creators can still be scoped efficiently.

Factors that influence cost with either agency

• Number and tier of influencers involved
• Markets and languages covered
• Length of campaign and number of content rounds
• Usage rights, whitelisting, and paid promotion
• Need for travel, production, or studio work
• Reporting depth and measurement requirements

Since pricing is custom, the best approach is to share honest budget ranges early. That allows each agency to propose realistic scopes rather than ideal wish lists that exceed funding.

Key strengths and real limitations

No agency is perfect. Both partners have clear strengths and some trade-offs that matter when you are the one signing off on budgets.

Where Pulse tends to be strong

• Coordinating multi-country influencer work under one strategy
• Blending influencers with overall social and paid media plans
• Leveraging a broad network of creators across verticals
• Supporting performance-focused or data-driven campaigns

A common concern is that global agencies can feel distant or slow for scrappy, fast-moving teams. You may need to push for agile processes if you are used to startup speed.

Where Pulse can feel limiting

• Smaller budgets may not unlock their full capabilities
• Process-heavy workflows can feel rigid for last-minute ideas
• You might feel less boutique attention compared with niche shops

Where HelloSociety tends to be strong

• Crafting visually cohesive, lifestyle-led creator stories
• Curating influencers that feel naturally aligned with your brand
• Delivering content that can double as creative for paid media
• Supporting product launches and retail pushes with rich visuals

For brands that care deeply about aesthetic control, this curated approach can reduce creative friction and last-minute content rework.

Where HelloSociety can feel limiting

• Campaigns may skew more visual than performance focused
• Scaling rapidly across many countries can be challenging
• Heavily curated casting can take longer than algorithmic sourcing

If you need a quick, high-volume burst across many smaller creators, the process might feel slower compared with agencies optimized for mass scale.

Who each agency is best suited for

Choosing between these partners comes down to your goals, geography, internal capacity, and appetite for creative experimentation.

When Pulse is usually a better fit

• Global or regional brands needing cross-market coordination
• Marketing teams that want influencers tightly tied to media plans
• Companies with medium to large budgets and annual planning cycles
• Brands that prioritize reach, consistency, and performance metrics

If you are centralizing influencer work across Europe, North America, or multiple regions, Pulse’s structure and footprint can help keep everything aligned.

When HelloSociety is usually a better fit

• Brands that want standout visual storytelling and lifestyle content
• Marketing teams focused on brand building and evergreen assets
• Retail, fashion, home, beauty, food, and travel categories
• Companies that care about curated, brand-safe creator matches

If your biggest needs are beautiful assets, strong storytelling, and brand-safe creators, HelloSociety’s curated approach can deliver more tailored work. For teams comparing tools it is also worth exploring a Heepsy alternative to understand which platform best supports your long term influencer strategy.

When a platform alternative like Flinque fits better

Not every brand needs a full-service agency. Some teams mainly want a better way to discover creators, manage outreach, and track results in-house.

What a platform like Flinque offers instead

Flinque is positioned as a platform that helps brands run influencer work themselves. You use software to find creators, communicate, brief them, and keep campaigns organized.

There is no large agency retainer; instead, you trade fees for your own time and internal effort. This can be ideal if you already have social managers or influencer specialists in-house.

When a platform may make more sense

• You have tight budgets but time to manage relationships
• Your markets are limited and easier to handle internally
• You want to test influencers before committing to big retainers
• You value direct relationships with creators over third-party management

In practice, some brands use a hybrid approach: agencies for major launches or global pushes, and a platform like Flinque for always-on, smaller collaborations.

FAQs

Is one of these agencies better for small brands?

Both primarily serve established brands, but smaller companies can still work with them if budgets and scopes are realistic. The key is being transparent about spend and expectations so they can propose right-sized work.

Do these agencies guarantee sales results from influencer campaigns?

No credible agency guarantees sales. They can optimize for conversions, track performance, and refine tactics, but sales depend on product, pricing, site experience, and broader marketing, not just influencers.

Can I reuse influencer content in my ads with these agencies?

Usually yes, but rights and durations must be negotiated. Both partners can help secure usage rights and whitelisting, which often carries additional fees for creators and management.

How long does it take to launch a campaign with either agency?

Typical timelines range from several weeks to a few months. You need time for strategy, creator casting, contracts, content creation, approvals, and posting. Urgent turnarounds are sometimes possible but more limited.

Should I work with both agencies at the same time?

Most brands choose one lead influencer partner per region or initiative. Running both simultaneously can cause overlap and confusion unless they manage different markets or clearly separate briefs.

Conclusion: choosing the right partner

Choosing between these influencer-focused agencies is less about who is “best” and more about what you truly need from a partner.

If cross-market coordination, scale, and integration with broader social and media plans matter most, Pulse is often the more natural direction.

If curated storytelling, lifestyle visuals, and brand-safe creator matches are your top priorities, HelloSociety can be a stronger fit for your team.

For brands with lean budgets but available internal time, a self-managed platform like Flinque can offer more control and lower ongoing fees.

Start by writing down your top three goals, your main markets, and a real budget range. Then speak openly with each option and see who asks the most useful questions. That conversation often reveals the right match faster than any online research.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.