Pulse Advertising vs Everywhere

Why brands weigh up these two influencer agencies

Choosing the right influencer partner can make or break your brand’s social presence. When companies look at Pulse Advertising vs Everywhere, they are usually trying to understand which agency will actually move the needle on sales, not just vanity metrics.

Both are full service influencer marketing agencies, not software tools. Each supports brands with strategy, creator sourcing, content, and reporting across platforms like Instagram, TikTok, and YouTube.

The primary phrase you are likely searching for is influencer agency comparison. You want to know who really “gets” your brand, who understands culture, and who can manage creators without constant hand holding.

Below, you will find how each shop tends to work, who they suit best, and what to consider before signing a contract.

What each agency is known for

Both agencies are recognized names in influencer marketing, but they are not identical. They grew up in different markets, built different networks, and tend to attract slightly different clients.

Understanding what each is best known for will help you see which one sits closer to your goals and internal resources.

How Pulse Advertising shows up in the market

Pulse Advertising is widely associated with global influencer campaigns. They are often linked with fashion, lifestyle, beauty, travel, and premium consumer brands that care about image as much as sales.

You will commonly see their work around big launches, seasonal pushes, and aspirational storytelling on visually driven channels.

How Everywhere tends to be positioned

Everywhere generally leans into social media and influencer programs that feel grounded and community driven. Their work often connects more directly to ongoing content, engagement, and always on presence.

They are typically described as a partner that blends creative ideas with day to day channel support for brands wanting a steady stream of influencer touchpoints.

Pulse Advertising: services and style

Pulse Advertising is a full service influencer shop built around large scale, often multi market campaigns. If you picture big waves of creators pushing a coordinated theme, you are thinking of the type of work they like to deliver.

Core services you can expect

While each scope is custom, brands usually see a mix of these services from Pulse:

Influencer strategy tied to broader brand launches and moments
Creator discovery and vetting across multiple regions and languages
Contracting, negotiation, and usage rights management
Campaign management from briefing to posting schedules
Content direction, mood boards, and creative guidelines
Reporting on reach, engagement, and campaign performance

How Pulse typically runs campaigns

Pulse Advertising often builds campaigns around a clear central idea or story. They will look for a mix of hero creators and a long tail of niche influencers to deliver scale and depth.

The process usually follows a structured path: insight, concept, creator shortlists, approvals, content production, then reporting. Timelines can be tight, but the workflow is disciplined.

Creator relationships and talent style

Pulse tends to work with creators who are comfortable producing polished content, especially in beauty, fashion, travel, and lifestyle. These are influencers who understand brand guidelines and can still make content feel personal.

You are likely to see a mix of macro and mid tier names, plus micro creators when a campaign needs depth in particular niches or geographies.

Typical client fit for Pulse Advertising

This agency often appeals to brands that:

Run regional or global influencer campaigns
Need support across several countries or languages
Prioritize brand image, storytelling, and visual quality
Have launch calendars and see influencers as a key media line
Are comfortable with structured processes and multiple approvals

Everywhere: services and style

Everywhere, also focused on influencer marketing, tends to be seen as a partner for brands wanting a more ongoing social presence, not only large bursts around launches.

Their work often blends influencer programs with broader social media support, depending on how the relationship is scoped.

Services typically offered by Everywhere

While offerings can shift over time, you can usually expect services like:

Influencer research, outreach, and relationship management
Campaign planning for product pushes, events, and promotions
Ongoing social content support and creator partnerships
Management of gifting programs and ambassador initiatives
Monitoring results and optimizing future waves of activity

How Everywhere tends to work with creators

Everywhere generally leans toward creators who feel relatable and conversational. These influencers may have smaller but loyal followings that trust their recommendations.

The agency focuses on making sure content feels native to each platform, favoring authenticity over overly staged content when possible.

Campaign flow and day to day collaboration

You can expect a more collaborative, back and forth style of communication if you want to stay close to the work. Many brands work with Everywhere on rolling projects rather than only single big bursts.

This can suit teams that want a consistent presence with creators throughout the year, not just around major events.

Typical client fit for Everywhere

Everywhere often fits brands that:

Want continual influencer activity across the year
Care deeply about community, conversation, and brand voice
May not need large cross border campaigns
Prefer a hands on, collaborative working style
Value authentic creator voices over heavy polish

How these agencies really differ

While both agencies run influencer campaigns, they tend to be chosen for slightly different reasons. Understanding these differences will help you decide where your brand sits.

Scale and market coverage

Pulse is often associated with broad, sometimes multinational campaigns. Their creator network and experience are shaped by executing across several markets at once.

Everywhere is usually viewed as more focused on specific regions and active communities, with strength in ongoing relationships rather than just one off bursts.

Style of content and storytelling

Pulse is usually chosen when brands want high impact visual campaigns. Think hero content, striking imagery, and coordinated themes across many influencers.

Everywhere leans into everyday, lived in content that feels like genuine recommendations. This can mean more informal, behind the scenes style posts that fit seamlessly into feeds.

Client experience and expectations

With Pulse, expect a more formal, structured engagement, especially on larger budgets. There will be defined stages, clear documentation, and multiple sign off points.

With Everywhere, clients may experience closer day to day contact and flexibility. The relationship can feel more like an extended part of your in house social team.

Pricing and how work is scoped

Neither agency sells off the shelf packages. Pricing is shaped by your goals, markets, and how much support your team needs. It is usually a mix of management fees and creator costs.

How agencies typically structure influencer fees

Both agencies will factor in individual creator rates, usage rights, content volumes, and platform mix. Fees rise with higher profile creators, more content pieces, and paid usage beyond organic posts.

They may also negotiate whitelisting, which allows you to run ads through creator handles, adding another cost layer.

Management costs and retainers

Pulse Advertising often works on substantial project based fees or ongoing retainers for brands running frequent campaigns. Their team handles strategy, coordination, and reporting as a bundled service.

Everywhere can also work on retainers, especially for ongoing programs, but may structure engagements around recurring monthly scopes with room for adjustments as results come in.

Budget factors to keep in mind

Your final cost with either agency will depend on:

Number and size of influencers you activate
Regions and languages you want covered
Content formats, from Reels and TikToks to long form video
Length of the engagement, from single pushes to year round work
Reporting depth and strategic involvement you expect

Strengths and limitations on both sides

No agency is perfect for every situation. The key is matching their strengths with your real needs and expectations.

Where Pulse Advertising often shines

Coordinating many creators around one clear idea
Managing complex, multi country rollouts
Producing highly polished, on brand content
Handling demanding timelines and stakeholder layers

A common concern is whether large agencies will fully understand smaller brands or treat them as a top priority.

Where Everywhere tends to stand out

Building long term creator relationships and loyalty
Crafting programs that feel grounded and human
Supporting steady social presence, not just bursts
Offering flexible collaboration styles for in house teams

Some brands may wonder if this style is big enough for major global launches, or better for regional pushes and ongoing work.

Possible limitations and watchouts

Large agencies like Pulse may feel process heavy for very small, fast pivoting brands. Smaller teams may worry about minimum budgets and time to launch.

Agencies that focus on community, like Everywhere, may not always be geared toward complex multi region campaigns needing deep localization and extensive reporting layers.

Who each agency is best for

Instead of asking which agency is “better,” it is more useful to ask which is better for you right now. Your stage, markets, and internal support all matter.

When Pulse Advertising is usually a strong match

Established brands planning global or multi country influencer waves
Premium or lifestyle products where visual identity is critical
Marketing teams with clear launch calendars and budgets
Companies wanting a partner to own complex execution end to end

When Everywhere is usually a strong match

Brands wanting ongoing influencer activity with steady content
Teams focused on local or regional community building
Marketers who want a collaborative, conversational partner
Companies that value authentic tone over high gloss production

Questions to ask yourself before choosing

Do you need one huge splash, or continuous presence all year?
Are you active in many markets or focused on one region?
How involved do you want to be in daily influencer work?
Is visual polish or raw authenticity more important to your brand?
What level of budget predictability do you require?

When a platform like Flinque can be a better fit

For some brands, neither agency model is perfect. You may have an in house team that wants control but still needs better tools for discovery and workflow.

Why some brands pick a platform route

A platform such as Flinque lets brands manage influencer programs themselves without a full service agency retainer. You handle strategy and creator relationships while using software to find talent, manage outreach, and track results.

This can work best when you already have people in house who understand influencer marketing and simply need better infrastructure.

When a platform approach makes sense

You want long term ownership of creator relationships
Your team is comfortable negotiating and briefing influencers
You prefer to spread budget across creators instead of agency fees
You are testing influencers for the first time and want flexibility

FAQs

Should I choose a global agency if my brand is still small?

You do not have to. A global agency can help you scale later, but many growing brands start with more focused partners or platforms, then move to larger agencies once budgets, markets, and operations are ready.

How long does it take to launch an influencer campaign?

From briefing to first posts, most brands should expect several weeks. Time is needed for planning, creator selection, approvals, content creation, and scheduling. Larger, multi market campaigns usually take longer than local, focused efforts.

Can I use both an agency and a platform together?

Yes. Some brands rely on an agency for big launches while running smaller always on programs through a platform. The key is keeping roles clear so creators are not confused by overlapping outreach.

How do I know if my budget is big enough for an agency?

Agencies rarely publish minimums, but they will quickly tell you if your scope and budget match their model. Be transparent about what you can spend and ask how they would phase or right size a program.

What should I measure to judge success?

Go beyond likes and views. Track metrics like click throughs, discount code usage, traffic quality, and impact on branded search or signups. Decide your key outcome before the campaign and make sure the agency can report on it.

Conclusion: choosing the right partner

Your choice between these influencer agencies, or a platform route, comes down to where you are today and how you like to work. There is no single right answer for every brand.

If you need polished, large scale campaigns across several markets, a global minded agency may suit you better. If you are building community with ongoing creator content, a more relationship driven partner may feel right.

Brands that want maximum control and flexibility can consider a platform like Flinque, especially if they already have marketers ready to own the day to day. Whichever path you pick, be clear about goals, timelines, and how you will measure success.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.