Outloud Hub vs NewGen

Why brands compare influencer campaign partners

When you start looking at influencer marketing agencies, it’s easy to feel overwhelmed. Names like Outloud Hub and NewGen come up quickly, and you’re left wondering which team will actually move the needle for your brand.

Most marketers want simple answers to a few key questions. Who understands my audience, who can handle the heavy lifting, and who will treat my budget with care?

That’s where a clear look at influencer agency services helps. Instead of chasing buzzwords, you can focus on what each partner really does, how they work with creators, and what type of clients they support best.

What each agency is known for

Outloud Hub and NewGen are both talked about as influencer marketing partners, not software tools. They help brands plan and run campaigns with creators across social platforms.

In broad strokes, both tend to handle strategy, creator sourcing, outreach, content approvals, and reporting. They usually sit between your brand and a pool of influencers.

Where they often differ is their tone and style. One may lean more into storytelling and brand building, the other more into performance and growth metrics.

Some teams focus on TikTok first, others prioritize Instagram, YouTube, or a mix of channels. The platforms they know best will affect which creators they bring you.

Both can likely support product launches, seasonal pushes, evergreen always-on work, and collaborations with creators from micro to macro level.

Inside Outloud Hub’s style

Services this type of agency usually offers

Agencies like Outloud Hub typically offer a full set of influencer marketing services. The idea is to let you outsource most of the hard work while staying in control of the brand message.

• Influencer strategy and campaign planning
• Creator discovery and vetting
• Negotiation and contracting
• Content briefing and approvals
• Campaign management and communication
• Reporting and performance insights
• Sometimes usage rights and whitelisting support

For many brands, this feels like hiring a specialist extension of their marketing team focused on creators.

Approach to influencer campaigns

Full service influencer shops usually start with a clear campaign idea and message. They’ll ask about your goals, key markets, and past campaign wins and failures.

From there, they match you with creators who feel authentic to your audience. The emphasis is often on storytelling content that doesn’t feel like a banner ad in someone’s feed.

They may design multi-wave campaigns, with teaser content, main launch moments, and reminder posts. Some also pair influencers with paid social amplification.

Most will track metrics like reach, views, clicks, coupon redemptions, and sometimes uplift in branded search or direct traffic.

Creator relationships and talent pool

Agencies in this lane often nurture ongoing ties with creators. They keep shortlists of reliable partners who deliver on time, follow briefs, and speak naturally to their audience.

That repeat collaboration can make future campaigns smoother. Your brand gets creators who already know your product and tone of voice.

On the flip side, it can sometimes limit experimentation if the team leans too heavily on familiar faces versus fresh voices.

Typical client fit for Outloud Hub style partners

Brands that lean toward this style usually care about brand image and long term creator relationships. They’re not chasing one viral clip, they want repeat visibility.

• Consumer products with clear stories, like beauty, fashion, or wellness
• Brands launching into new regions that need local creators
• Teams with small internal marketing staff who need outside execution
• Companies wanting a mix of micro and mid tier creators

If you want tight creative control with a human touch, this type of agency can be a solid match.

Inside NewGen’s style

Services a “NewGen” style agency tends to provide

Shops branded with a future focused name often pitch themselves as growth minded, social first partners. They still do the core agency work, but present it with a fresher angle.

• Influencer and creator campaigns across emerging platforms
• Trend spotting and short form content ideas
• Creator sourcing with a Gen Z or youth culture bias
• UGC style content creation for paid ads
• Reporting focused on engagement and conversions

The storytelling may be louder, faster, and more native to TikTok, Reels, or YouTube Shorts.

How these teams usually run campaigns

A “NewGen” leaning agency often starts by digging into social trends and sounds that are working now. They’ll tie your product into what’s already gaining traction online.

Instead of a few big hero posts, they may push volume. Many short clips, lots of testing, and quick feedback loops around what performs.

They might be more comfortable mixing organic influencer posts with creator generated content used in your paid ads manager.

Reporting likely leans on engagement rates, watch time, comment sentiment, swipe ups, and attributed sales where tracking allows.

Creator network and partnerships

Newer style agencies usually keep one eye on rising creators. They may bring you talent who are small now but growing fast in the niches that matter to your buyers.

This can unlock strong value if you’re early to work with them. Costs may be more reasonable than long established macro influencers.

The trade off is that processes can feel fast moving, with more experimentation and occasional misses alongside the wins.

Typical client fit for this style of agency

Brands that gravitate here tend to be hungry for fast feedback and willing to try bold, informal content.

• Younger consumer brands targeting Gen Z or young millennials
• Ecommerce brands testing creators as performance channels
• Apps, gaming, and digital services looking for installs or signups
• Brands comfortable with looser scripts and playful content

If you want pace, experimentation, and social native tone, a NewGen type partner may feel right.

How the two agencies really differ

On the surface, both agencies promise to run influencer campaigns and work with creators. The differences come down to tone, structure, and how they handle decisions.

One may feel more traditional, with bigger upfront decks and formal planning. The other may prioritize fast tests, iterative content, and lighter process.

Client communication also varies. Some teams schedule weekly calls, detailed recaps, and long form reports. Others deliver punchy summaries and dashboards with only key takeaways.

Scale can separate them too. An established team might run large, multi country campaigns. A newer crew may focus on a few markets where they’re strongest.

It’s also common to see variation in how much they involve you in creator selection. Some push strong recommendations, others welcome tight brand approvals.

When people say “Outloud Hub vs NewGen,” they’re often really asking whether they want a more classic brand partner or a faster moving, social native one.

Pricing approach and how engagements work

Most influencer agencies do not sell fixed SaaS plans. Instead, they build pricing around your scope, timeline, and how many creators you need.

Common pricing structures include a project based fee for a specific campaign, plus creator costs. Some brands prefer monthly retainers that cover ongoing support.

Creator fees are usually separate from agency management fees. Influencers are paid for their content, reach, and usage rights, while the agency charges for strategy and operations.

Costs are influenced by platform mix, number of posts, content formats, geography, and whether you want paid usage or whitelisting.

Bigger brands with multi market campaigns often pay more, but enjoy scale and volume discounts. Smaller brands may start with a lean pilot to prove value.

Both agencies are likely to provide custom quotes after learning about your goals and budgets. Asking them to break out management versus creator costs helps transparency.

Strengths and limitations to keep in mind

Every agency has strong points and blind spots. The key is spotting whether those line up with your own strengths and gaps.

Potential strengths you might see

• Deep relationships with creators in your niche
• Clear process for briefs, timelines, and approvals
• Ability to handle legal, contracts, and payments
• Knowledge of what content performs on each platform
• Access to tools for performance tracking and fraud checks

These strengths reduce stress on your team and shorten the learning curve for your campaigns.

Common limitations to watch for

• Limited transparency into exact creator pricing
• Preference for repeat creators over new talent
• Slow turnaround for fast moving trends
• Reporting that focuses on vanity metrics over sales
• Minimum budget requirements that exclude smaller tests

The most frequent concern brands have is whether they will really see sales, not just impressions.

Ask to see case studies that speak directly to your category, price point, and audience to reduce this risk.

Who each agency is best suited for

Choosing between these styles is less about who is “better” and more about who fits your current stage, budget, and internal skills.

Best fit for a more classic, relationship driven partner

• Brands wanting longer term creator ambassadors
• Companies with strict brand guidelines and approval flows
• Teams who value detailed planning and structured reporting
• Marketers who want help telling a richer brand story

If you picture your creators as part of a long arc of brand building, this lane usually works well.

Best fit for a faster, test and learn partner

• Brands eager to test many creators and formats quickly
• Teams focused on performance metrics, not just reach
• Products targeting younger, highly online audiences
• Marketers comfortable letting creators lean into their own style

This route is often right if you see influencer work as another performance channel to optimize aggressively.

When a platform like Flinque makes more sense

Sometimes, hiring a full service agency isn’t the best move. If you have in house bandwidth, a platform based option such as Flinque can be appealing.

Instead of paying ongoing retainers, you use software to discover creators, manage outreach, and track campaigns yourself. You keep control of relationships directly.

This works well if you already have a social team, but need better tools. You trade some hand holding for cost savings and flexibility.

Brands that enjoy testing lots of smaller creators, building their own lists, and iterating quickly can get strong value from this approach.

However, if your team is small and already stretched thin, the structure and support of an agency may still be worth the extra cost.

FAQs

How do I decide which influencer agency to contact first?

Start with your main goal. If you want long term brand storytelling, lean toward the more classic partner. If you want rapid testing and growth metrics, try the more performance driven team first.

Can I work with both agencies at the same time?

Yes, but it needs clear boundaries. Some brands assign one agency to brand campaigns and the other to performance tests, or separate them by region or product line.

What budget do I need before talking to an agency?

You don’t need exact numbers, but having a range helps. Think about what you can invest over three to six months, including creator fees and agency support.

Will I get to approve every influencer before they post?

Most agencies let you approve creators and content, though the process differs. Clarify up front how many rounds of approval you want and how strict you need to be.

How long does it take to see influencer results?

Initial signals can show within weeks, but real learning usually takes several cycles. Plan for at least one to three months of testing before judging long term performance.

Conclusion

Choosing between these influencer partners comes down to how you like to work and what you expect from creators. Both can deliver value when matched to the right brand.

If you want deep relationships, polished storytelling, and structured support, a more classic agency style is likely ideal. You’ll get guidance and hands on help at each step.

If you’re drawn to fast testing, fresh faces, and social native tone, a more “NewGen” approach can unlock quick insights. You’ll trade some formality for speed and experimentation.

Your budget and bandwidth matter too. Limited internal resources often justify a full service partner. Strong in house skills may favor a platform like Flinque instead.

Clarify your goals, audience, risk tolerance, and desired level of involvement. Then speak with each option openly about fit, not just price.

The right influencer agency should feel like a partner who understands your buyers, respects your brand, and is honest about what it will take to win.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.