Outloud Hub vs MG Empower

Why brands compare London influencer agencies

London is packed with influencer agencies promising reach, creativity, and sales. When you narrow things down, two names often appear side by side: Outloud Hub and MG Empower.

Both focus on social talent and brand storytelling, but they do it in different ways. You are likely trying to understand who is better for your budget, timelines, and internal resources.

Maybe you want help launching in new markets, or you need always-on creator content to fuel social ads. Or you may already be working with influencers and want more structure and measurement.

In this context, the primary theme is influencer marketing agency services. That is the lens we will use to walk through what each team actually does and where each one fits best.

What each agency is known for
Outloud Hub overview
MG Empower overview
How the agencies differ in practice
Pricing and how engagements work
Strengths and limitations
Who each agency is best for
When a platform like Flinque makes more sense
FAQs
Conclusion: choosing the right partner
Disclaimer

What each agency is known for

Both agencies sit in the same broad space, but their positioning and history are different. Understanding this helps you see which is more aligned with your brand stage.

Outloud Hub is often seen as a creator-focused shop, with strong ties to social-first talent and an emphasis on engaging communities rather than just reach.

MG Empower is typically associated with global brand work, especially in beauty, fashion, and lifestyle, with a reputation for crossing borders and cultures.

While both work with influencers, they each bring their own mix of creative direction, local insight, and campaign structure. Your choice often comes down to scale, ambitions, and how hands-on you want to be.

Outloud Hub overview

Outloud Hub operates as a creator-led influencer marketing partner, usually focusing on social platforms where culture moves fast, like TikTok, Instagram, and YouTube.

Their edge often lies in relationships with up-and-coming talent and their ability to plug brands into online conversations that feel current, not corporate.

Core services you can expect

Services typically revolve around planning, managing, and reporting on influencer collaborations from end to end, with a strong bias toward social-first storytelling.

Influencer discovery and shortlisting across tiers
Campaign strategy, creative concepts, and content angles
Negotiation, contracts, and influencer management
Content approvals, scheduling, and live campaign coordination
Reporting on reach, engagement, and basic performance

You can usually expect them to handle creator communication, feedback loops, deadlines, and brand safety checks, so your team can stay focused on bigger marketing goals.

How Outloud Hub tends to run campaigns

Campaigns often start with a clear idea of the audience niche, then build backwards to creators who feel authentic to that group.

Instead of chasing only huge names, they may recommend a blend of mid-sized and micro creators with high trust in specific communities, especially if your budget is tight.

They typically work with content creators across short-form video, stories, and static posts, and may incorporate whitelisting so brands can run ads from influencer handles.

Measurement tends to emphasize engagement, content quality, and platform fit rather than full-funnel attribution, unless your team layers in extra analytics.

Creator relationships and talent focus

Outloud Hub often leans into close ties with creators, which can make campaigns feel natural rather than scripted.

Because their network may skew social-first and youth-oriented, they can be a fit for brands aiming at Gen Z and younger millennials on platforms like TikTok.

This also means they may move quickly, adapting to meme formats, audio trends, and short-lived cultural moments that matter online.

Typical brand profile that fits Outloud Hub

The best fit is usually brands that care about culture and social buzz as much as they care about immediate sales.

Emerging consumer brands wanting fast awareness spikes
Direct-to-consumer labels that live on Instagram and TikTok
Entertainment, gaming, or youth lifestyle products
Marketing teams comfortable with looser creative framing

If your team wants influencer content that feels “native” to the feed and is happy with agile planning, this type of agency can work well.

MG Empower overview

MG Empower is widely known as a global influencer and digital marketing partner, with strong roots in beauty and lifestyle and experience with large international brands.

Their positioning tends to emphasize cross-border reach, multicultural storytelling, and integrated campaigns that sit alongside other media channels.

Core services at MG Empower

Services often go beyond simple influencer matchmaking and extend into broader brand building and digital experiences.

Influencer strategy and campaign planning across multiple markets
Creator partnerships, seeding, and ambassador programmes
Content production support, including brand events and experiences
Social media amplification and sometimes paid media alignment
Measurement with an emphasis on reach, brand lift, and market impact

They often work as a partner to global marketing teams, aligning campaigns with product launches, seasonal pushes, and PR moments.

How MG Empower tends to run campaigns

Campaigns frequently start from brand objectives and market priorities, then localise the approach to each region or audience.

They may work with a mix of celebrity names, macro influencers, and strong mid-tier creators, especially for launches that require a sense of scale.

Offline or hybrid elements, such as events, live experiences, or co-created product moments, can play a role alongside digital content.

Reporting often includes benchmark comparisons, regional breakdowns, and lessons for future launches, especially for larger brand portfolios.

Creator relationships and global reach

MG Empower works with creators in multiple countries, which suits brands that want to speak to different cultures without losing a coherent story.

They tend to be strong where beauty, fashion, and lifestyle overlap with global audiences, sometimes tapping diaspora and multicultural communities.

This approach can be helpful if you are a brand entering new markets and need both influence and cultural nuance.

Typical brand profile that fits MG Empower

The strongest fit is usually established or fast-growing brands looking beyond one country or region.

Larger beauty and skincare names planning global launches
Fashion and luxury brands with multi-market presence
Tech and lifestyle products courting style-conscious audiences
Marketing teams that want structured decks, clear frameworks, and stakeholder alignment

Internal teams that need to justify spend to leadership often appreciate the more formal planning and reporting rhythm they can provide.

How the agencies differ in practice

While both deliver influencer campaigns, they feel quite different when you work with them. That difference shows up in scale, style, and day-to-day interactions.

Scale and type of campaigns

Outloud Hub typically leans toward fast-moving, social-native campaigns that thrive on cultural relevance and community connection over polish.

MG Empower more often focuses on larger, multi-channel initiatives that support brand positioning across countries or big launches.

If you care more about speed and experimentation, the first style might feel more natural. If you care about global consistency and approvals, the second usually aligns better.

Creative feel and tone of content

Content from Outloud Hub partners tends to feel loose, humorous, and deeply “of the platform,” which is powerful when authenticity matters most.

Work from MG Empower collaborations often leans more polished or editorial, especially for prestige beauty and lifestyle brands that need to protect their image carefully.

Neither style is “better” on its own; it depends whether your audience expects playful, raw content or aspirational visuals.

Client experience and communication

Agencies closer to emerging creators usually operate with more flexible structures and quick decisions, which some brands love and others find stressful.

Teams working at the global-brand level tend to be more process-heavy, with clear planning cycles, documents, and layered approvals.

You will want to match their working style to your company culture. Highly regulated industries may need extra documentation; smaller brands may prefer faster moves.

Pricing and how engagements work

Neither agency typically publishes fixed pricing. Costs depend on scope, influencer tiers, content formats, number of markets, and how involved the team needs to be.

Common pricing structures

Both teams usually work through custom quotes rather than menu-style packages, but the components are similar.

Campaign-based projects for a defined launch or push
Ongoing retainers for always-on influencer and content support
Separate pass-through budgets for influencer fees and production
Management or strategy fees for planning, coordination, and reporting

Expect minimum budget thresholds, especially when you ask for multiple creators, several content rounds, or cross-border work.

What tends to drive costs up or down

For both agencies, the biggest drivers are influencer size, content complexity, and the number of deliverables.

Celebrity or top-tier creators increase costs dramatically, while micro creators cross multiple markets also add up through volume.

Adding usage rights for paid social, whitelisting, or off-platform media can meaningfully raise the investment due to licensing and management effort.

Engagement style over time

Some brands start with a one-off project to test the relationship, then move into a longer-term retainer if things go well.

Others keep it project-based but plan multiple drops during the year, especially around seasonal peaks like Black Friday or key launches.

It is worth asking early whether the agency prefers repeat projects or long-term partnerships. That can signal how they invest in learning your brand.

Strengths and limitations

Every agency has trade-offs. Understanding those early can save you from misaligned expectations and future frustration.

Where Outloud Hub tends to shine

Strong feel for social culture and emerging platform trends
Access to fresh creators that audiences have not tuned out yet
More experimental concepts and playful content formats
Good match for brands wanting agility over heavy structure

A common concern is whether a trend-driven approach can scale into a long-term, repeatable influencer engine for bigger brands.

Where Outloud Hub may fall short

May be less suited to very formal, compliance-heavy industries
Might not offer the same depth of multi-market infrastructure
Reporting can feel lighter if you expect deep analytics and econometrics

This does not mean they cannot handle large campaigns, only that you should clarify expectations on process and documentation.

Where MG Empower tends to shine

Experience with cross-country campaigns and global brand coordination
Credibility in beauty, lifestyle, and fashion spaces
Structured planning, decks, and stakeholder-ready documentation
Ability to mix online influencers with offline events and experiences

For brands with multiple markets and complex internal teams, this type of structure can be essential to get buy-in and avoid confusion.

Where MG Empower may fall short

May be less nimble for very small campaigns or micro tests
Minimum budgets can be higher given their client base
Smaller brands might feel boxed in by process or timelines

As with any larger partner, it is important to ask about flexibility, test budgets, and how they treat smaller projects compared to flagship client work.

Who each agency is best for

If you are stuck between these two, it can help to think in terms of brand size, ambition, and your internal marketing structure.

Best fit for a creator-first partner

Early and mid-stage consumer brands needing social traction fast
Teams that want influencers who feel like fans, not just faces
Brands comfortable with playful, less polished content
Companies testing new products or ideas with quick feedback cycles

This route works well if your leadership cares about organic-feeling buzz and is not expecting rigid media-style planning.

Best fit for a global-style partner

Mid and large brands planning multi-market launches
Beauty, fashion, and lifestyle labels with defined brand worlds
Organisations that need extensive reporting for senior stakeholders
Companies that mix influencer activity with events, PR, and paid media

This approach is often better if influencer work is a key pillar of your overall marketing investment, not a small test on the side.

When a platform like Flinque makes more sense

For some brands, the question is less “Which agency?” and more “Do we even need an agency right now?” That is where platforms enter the picture.

Flinque, for example, is built as a platform rather than a service agency. It lets your team handle influencer discovery, outreach, and campaign management yourselves.

Why you might choose a platform instead

You have in-house marketers who understand social and creators.
Your budgets are smaller, but you want to run campaigns frequently.
You prefer keeping influencer relationships direct instead of mediated.
You want long-term operational control instead of external retainers.

This kind of setup can be appealing if you are ready to invest time and learning into managing influencers regularly from inside your team.

When an agency still makes more sense

If you lack internal capacity, need complex multi-country work, or have very strict brand and legal requirements, an agency often remains the safer route.

Agencies absorb the messy parts of influencer work, from creator negotiations to crisis handling, which can be hard to replicate in-house at the start.

Many brands actually end up mixing both: using a platform for smaller efforts and agencies for big, high-stakes pushes.

FAQs

How do I decide which influencer agency to contact first?

Start from your main goal. If you want global reach and structured reporting, lean toward a globally focused partner. If you want fast, social-native content for one or two key markets, a creator-first shop may be a stronger starting point.

Can small brands work with these agencies?

Yes, but you will need realistic budgets. Small brands should ask about minimums, pilot projects, and ways to start small. If retainers feel out of reach, an influencer platform or smaller local agency might be a better entry point.

Do these agencies guarantee sales results?

No reputable influencer agency can guarantee sales. They can design campaigns to drive traffic and conversions, but actual results depend on your product, price, landing pages, and wider marketing. Clarify how they will track and report performance.

How long does it take to launch a campaign?

Timelines vary. Simple, single-market campaigns can sometimes go live within four to six weeks. Multi-country or complex initiatives may need several months. Always factor in creator contracting, content approvals, and any legal reviews.

Should I use influencers for brand awareness or direct sales?

Influencers can support both, but not always at the same time. Many brands start by building awareness and trust, then refine towards conversion-focused content and offers. It is best to agree on a primary goal and measure success accordingly.

Conclusion: choosing the right partner

Choosing between these types of agencies means choosing the style of influencer marketing you want, not just a logo.

If you value speed, social-native content, and direct cultural relevance in a few core markets, a creator-driven partner will likely feel right.

If you need multi-country coordination, structured decks, and support for large brand launches, a globally oriented team will probably serve you better.

Be honest about your budget, your internal capacity, and how much structure you need. Then speak with each partner, ask for relevant case work, and see whose process aligns with your reality today.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.