Outloud Hub vs Incast

Why brands weigh influencer campaign agencies

When you start looking at agencies to run influencer campaigns, you usually want one thing: dependable results without wasting budget. Two names that come up often are Outloud Hub and Incast, both focused on matching brands with creators and handling campaigns end to end.

You might be wondering which partner fits your stage of growth, your market, and how involved you want to be. This page walks through how each agency tends to work, what they offer, and where they shine or fall short, so you can choose with more confidence.

What these influencer agencies are known for

Both Outloud Hub and Incast act as full service influencer marketing agencies. That means they typically handle strategy, creator sourcing, brief writing, outreach, contracts, content tracking, and reporting for you, instead of giving you software to do it yourself.

They focus on matching brands with creators across social platforms such as Instagram, TikTok, YouTube, and sometimes Twitch or podcasts. Their work can include one off launches, ongoing ambassador programs, and support for seasonal pushes like Black Friday or product drops.

From a distance they may appear similar, but they tend to serve slightly different types of brands, markets, and levels of budget. The main differences show up in how they build creator networks, the depth of creative direction they offer, and how they communicate during campaigns.

Understanding modern creator campaign support

The primary idea to keep in mind is influencer campaign agency support. You are not just paying for a list of creators. You are paying for taste, relationships, and a repeatable process that turns content into real sales, sign ups, or brand lift.

Good agencies try to understand your margins, your lifetime value, and which social channels actually move your numbers. Then they build campaigns around that, rather than chasing vanity metrics.

Outloud Hub for brands

Outloud Hub is usually seen as a creative first influencer partner. Their positioning leans toward building storytelling around your brand, then matching it with a mix of medium and large creators who can deliver strong content.

Services brands usually get from Outloud Hub

The exact menu depends on your scope, but most brand engagements will include some mix of these services:

• Campaign strategy and creative concepts
• Creator sourcing and shortlisting by audience fit
• Outreach, negotiation, and contracting
• Brief writing and content review
• Timeline management and go live coordination
• Reporting on reach, engagement, and top content

For larger budgets, they may also support content repurposing, such as whitelisting creator posts for paid ads or turning long videos into shorter clips for other channels.

How Outloud Hub tends to run campaigns

Outloud Hub often works in structured phases. First they define goals, such as awareness, sign ups, or direct sales. Then they narrow down platforms that match those goals and your ideal customer, typically leaning on Instagram and TikTok for consumer brands.

Once the direction is agreed, they move into creator selection. They will usually show you a curated shortlist, including audience demographics, sample posts, and estimated costs. You approve the final picks before outreach and contracting.

Content is guided by a clear brief, but most agencies, including Outloud Hub, try not to over script creators. They give guardrails, key talking points, and must include information while trying to keep the creator’s voice natural.

Creator relationships with Outloud Hub

Outloud Hub builds repeat relationships with a pool of trusted creators across different niches. This repeat work matters because those creators already know how the agency likes to run things, which usually leads to smoother timelines and fewer edits.

They also reach beyond their existing pool when needed. For example, if you are a niche B2B tool or a local brand, they may search for specialists or local voices who already speak to your exact audience rather than reusing general lifestyle creators.

Typical brands that work with Outloud Hub

Brands that lean toward Outloud Hub often share some traits:

• Consumer products or apps with visual stories to tell
• Mid sized budgets focused on a few markets rather than many countries
• Teams that want creative support but still like to approve talent and content
• Marketing leaders who care deeply about brand voice and aesthetics

They can also be a fit for earlier stage brands ready to test influencer marketing at a serious level, but not yet ready to build an in house team for it.

Incast for brands

Incast is also an influencer focused agency, often associated with larger creator networks and performance driven work. They tend to position themselves as a growth partner, where measurable results and scale play a big role.

Services brands usually get from Incast

While offers can vary, brands typically see these services on the table:

• Influencer and creator strategy for awareness and performance
• Large scale creator recruitment for launches or seasonal pushes
• Contracting, usage rights, and compliance checks
• Campaign logistics and deadline tracking
• Performance reporting, often with attention to conversions

For some clients, they may also coordinate multi channel programs that blend influencers with paid ads, social content, and sometimes offline elements like events or product seeding.

How Incast tends to run campaigns

Incast often starts with clear KPIs. They will want to know your conversion goals, funnel, and retargeting plans. This shape of planning suits ecommerce brands, apps, and subscription services that tie spend to revenue.

Once goals are clear, they look for scale opportunities. That can mean many smaller creators, a few heavyweight names, or a mix of both. You will usually get a tiered proposal showing different budget levels and expected reach bands rather than a single fixed setup.

Timelines can be more complex on bigger activations, especially across multiple countries. Larger agencies like Incast often apply stricter project management to keep dozens or hundreds of creators aligned around launch days.

Creator relationships with Incast

Incast typically maintains wide creator networks, often spanning multiple countries and languages. That broad reach helps when you want to enter new regions or run campaigns across markets at once.

Because of the volume they handle, some creators may treat them as a key source of recurring brand deals. That can help negotiate better terms or faster turnarounds when you need last minute changes or extra content.

Typical brands that work with Incast

Incast frequently partners with brands that:

• Run multi country or multilingual campaigns
• Care heavily about conversions, not just impressions
• Have larger budgets or ongoing always on influencer programs
• Need a partner comfortable managing complex, layered timelines

They can also support high growth startups that are heavily funded and want to push rapid awareness and user acquisition through creators.

Key differences in how they work

When you look at Outloud Hub and Incast side by side, the clearest differences tend to show up in scale, style, and the level of performance focus versus handcrafted creative storytelling.

Scale and market reach

Incast usually plays more at the global or multi market scale, with extensive creator networks across regions. That makes them attractive if you need coordinated launches in North America, Europe, and Latin America at the same time.

Outloud Hub, on the other hand, can be more focused on depth in specific markets or niches. If you care about very tailored creator fits in one or two main countries, this more focused approach may feel easier to manage.

Creative style versus performance push

Outloud Hub often emphasizes narrative and visual style. They might spend more time shaping the story, the hooks, and the angles that match your brand tone. Brands with strong design standards may value that extra care.

Incast tends to lean into performance framing. They still care about content quality, but more of the energy is pointed at reach, clicks, sign ups, and tracking what actually moves the needle for your funnel.

Client experience and communication

With a more boutique feel, Outloud Hub may offer a tighter day to day relationship, with direct access to the team shaping your campaigns. Some brands like the feeling of being a key client, not one of hundreds.

Incast’s structure can feel more like working with a larger marketing partner. You will likely have an account manager, project coordinators, and sometimes analysts, which suits brands that want a structured, documented process.

Pricing approach and how engagements work

Neither agency usually works off public, fixed price tiers, because costs depend on creator fees, scope, and your markets. Instead, you can expect custom quotes based on goals, timeframes, and the number and size of creators involved.

How agencies usually build quotes

Influencer agencies typically break cost into two main buckets. First is creator spend: the fees paid directly to influencers for content, usage rights, and sometimes exclusivity. Second is agency compensation for planning, management, and reporting.

Agency compensation might come as a management fee, a percentage of creator spend, a monthly retainer, or a blend of these. The bigger and more complex the campaign, the more time their team needs, and the higher the management portion tends to be.

What drives cost up or down

Several practical factors influence your final budget with either partner:

• Number of creators and their follower size
• Markets and languages covered
• Platforms used and content formats required
• Usage rights and length of time you can reuse assets
• Need for travel, events, or product seeding logistics

Both agencies can usually scale plans down or up. However, there is often a minimum level below which they cannot profitably manage a campaign, so very small budgets may not be a fit.

Strengths and limitations

Every agency comes with trade offs. The key is matching those trade offs to what your marketing team really needs this year.

Where Outloud Hub tends to shine

• Thoughtful creative direction and storytelling
• Closer, more personal client relationships
• Careful creator matching for brand voice and aesthetics
• Good fit for brands that want to protect a premium image

One frequent concern from brands is whether agencies truly understand their tone of voice. Outloud Hub’s creative focus can help ease that fear through tighter content review and collaboration.

Where Outloud Hub may feel limiting

• Less suited to very large scale, multi country bursts
• May not be ideal if you only care about short term performance
• Smaller or highly experimental budgets might be harder to place

Where Incast tends to shine

• Comfort with bigger, performance oriented campaigns
• Access to large creator pools across several regions
• Useful for brands that want to test many creators fast
• Structured project management for complex rollouts

For teams under pressure to hit numeric goals, Incast’s emphasis on performance may align better with expectations from leadership or investors.

Where Incast may feel limiting

• Creative nuance may feel less “boutique” for some brands
• Smaller clients may feel less prioritized in busy periods
• Very niche or artistic brands might want more bespoke direction

Who each agency is best for

Instead of trying to crown a single “winner,” it helps to think in terms of best fit. Your stage, markets, and expectations matter more than any generic ranking.

When Outloud Hub is usually a better match

• Emerging or mid sized consumer brands building strong visual identity
• Marketing teams that want close collaboration on story and messaging
• Campaigns focused on a few priority markets rather than global scale
• Launches where brand perception matters as much as raw reach

If you are entering influencer marketing for the first time and want a partner to walk closely with you on creative decisions, this style of agency often feels reassuring.

When Incast is usually a better match

• Brands planning multi country influencer pushes
• Teams with clear KPIs tied to sales, installs, or leads
• Companies already familiar with creators and ready to scale
• High growth products needing bursts of content at big moments

If your leadership expects detailed performance reports and aggressive growth targets, a more performance leaning partner often matches that culture better.

When a platform like Flinque may work better

Sometimes neither full service option is right. You might have an internal team eager to learn, but not the budget to keep paying agency retainers forever. In those cases, a campaign management platform can make sense.

Flinque is an example of a platform based alternative. Instead of running everything for you, it gives your team tools to discover creators, manage outreach, track deliverables, and measure results in one place.

This can work well if you:

• Want to build your own creator relationships over time
• Have staff who can handle day to day communication
• Prefer predictable software pricing over ongoing management fees
• Need flexibility to run many small tests without renegotiating scopes

You trade away some of the done for you comfort of agencies, but gain control, agility, and the chance to own your influencer program in house.

FAQs

How do I choose between these agencies?

Start with budget, markets, and goals. If you want crafted storytelling in a few key regions, a boutique style partner usually fits. If you need multi country reach and performance focus, a scaled network based agency tends to work better.

Do I need a big budget to work with influencer agencies?

You do not need a celebrity budget, but most agencies have practical minimums. Creator fees, product costs, and management time add up. If your budget is very small, starting with a platform or direct outreach may be more realistic.

Can these agencies guarantee sales or ROI?

No serious agency can guarantee specific sales. They can estimate ranges based on past data, but platforms change, creative lands differently, and external factors matter. Treat influencer work as testing and learning, not a guaranteed slot machine.

Should I use influencers for every launch?

Not always. Influencer marketing works best when it supports your wider plan, including email, paid social, and your own content. Use creators when you have clear stories and offers, not just because it feels trendy.

Is a platform like Flinque only for big teams?

No. Smaller teams often use platforms to stretch budgets further. As long as someone on your team can own creator outreach and follow up, software can help you stay organized without agency level costs.

Conclusion: choosing the right partner

Choosing an influencer partner is less about clever pitches and more about honest fit. Think about how much guidance you need, how complex your markets are, and how directly your leadership ties spend to revenue.

If you want close creative support and careful storytelling, a more boutique agency like Outloud Hub often fits. If you are aiming for scale and performance across regions, a network driven partner like Incast may feel more natural.

And if your goal is to eventually own creator programs in house, consider whether a platform such as Flinque can help you build that muscle. Whichever path you choose, insist on clear goals, transparent reporting, and room to experiment.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.