Open Influence vs NewGen

Why brands weigh influencer agency options

As influencer marketing grows, brands often end up comparing agencies that look similar on the surface but operate very differently. That is usually what leads people to put Open Influence vs NewGen side by side.

The goal is simple: choose a partner that can deliver content, scale, and clear results without wasting budget or time.

Table of Contents

• What these influencer partners are known for
• Open Influence in plain language
• NewGen in plain language
• How the two agencies really differ
• Pricing approach and ways of working
• Key strengths and where each can fall short
• Who each agency is best for
• When a platform like Flinque might fit better
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

What these influencer partners are known for

The primary topic here is influencer marketing agency choice, because both companies help brands plan and run creator campaigns rather than selling software licenses.

Both are service based partners that work behind the scenes to handle creator sourcing, content ideas, negotiations, and reporting for social driven campaigns.

In most cases, brands look at them as potential long term partners for always on influencer work, campaign bursts, or creator driven content libraries.

Open Influence in plain language

Open Influence is widely recognized as a global influencer marketing agency with experience across major social platforms like Instagram, TikTok, YouTube, and more traditional channels.

Their pitch centers on creative campaign thinking, data led matching between brands and creators, and a structured process for planning and measurement.

Services you can usually expect from Open Influence

While details vary by project, this type of agency typically offers:

• Influencer discovery and vetting across multiple platforms
• Campaign strategy and creative concepts
• Contracting, negotiations, and usage rights
• Content review, approvals, and brand safety checks
• Cross channel reporting and performance insights
• Always on ambassador or creator programs

For brands without a big internal social team, this “done for you” support can cover nearly the entire workflow.

How Open Influence tends to run campaigns

Campaigns are usually planned in phases: discovery, creative, production, launch, and reporting. Timelines are mapped out in advance and tied to key deliverables.

You can expect clear briefs, structured communication, and frequent updates. Many brands appreciate this because it reduces back and forth with individual creators.

Reporting often highlights reach, engagement, clicks, and examples of best performing content, which helps inform future briefs.

Creator relationships and network depth

Agencies at this scale typically work with a wide range of creators, from nano and micro talent to well known personalities and celebrities.

They usually do not “own” the talent like a management agency would. Instead, they maintain a large network and strong relationships built over many campaigns.

This broader network can be useful when you need volume, localization across markets, or niche audiences that are harder to reach through paid ads alone.

Typical brand fit for Open Influence

The ideal client profile often includes:

• Mid market to enterprise brands with clear budgets
• Companies launching new products or entering new regions
• Marketing teams that want a strategic partner, not just execution
• Brands needing reporting that can be shared with leadership

NewGen in plain language

NewGen is commonly viewed as an influencer and creator focused agency with a strong tilt toward younger, trend driven audiences and culturally relevant content.

Instead of leading with scale and global coverage, they often emphasize modern formats, creator led storytelling, and authentic social presence.

Services you can usually expect from NewGen

While offers depend on region and team, services often include:

• Influencer and creator sourcing in youth focused communities
• Creative concepts tailored to TikTok, Reels, and short form video
• Talent negotiations and content coordination
• Organic social content production with creators
• Integration with brand social accounts and paid boosts

The emphasis is usually on content that feels native, less polished, and more aligned with online trends.

How NewGen tends to run campaigns

NewGen type agencies often start with a clear understanding of niche communities, memes, and creator culture, then build ideas outward from there.

Campaigns may move faster, with room for real time trends and creator improvisation, rather than a rigid, pre scripted workflow.

That flexibility can be powerful if your brand voice allows for experimentation and you are comfortable with less corporate style control.

Creator relationships and niche influence

You can expect deep ties into youth oriented creators, micro influencers, and community leaders who are strong in specific categories like gaming, fashion, or lifestyle.

These relationships matter when you want trust within tight communities, not just high follower counts.

They can be particularly useful for launches that need quick buzz among specific age groups or subcultures.

Typical brand fit for NewGen

NewGen tends to fit brands such as:

• Consumer products aimed at Gen Z and younger millennials
• Entertainment, gaming, fashion, and streetwear labels
• Startups wanting culture first marketing rather than heavy corporate polish
• Brands that are open to bold, trend leaning creative ideas

How the two agencies really differ

On the surface, both partners help brands work with influencers, but the way they show up can feel quite different once you are in a campaign.

Think of Open Influence as leaning a bit more toward structured, multi market programs and formal reporting, while NewGen often leans into culture, speed, and trend informed creativity.

Neither approach is “better” in every case. The right fit depends on your product, audience, and internal expectations.

Approach to strategy and ideas

Open Influence type teams may start with brand goals, audience segments, and channel mix, then shape concepts that ladder into broader marketing plans.

NewGen may begin with the culture and ask how your brand can credibly show up in the existing conversation without feeling forced or outdated.

The first approach suits highly regulated or established brands. The second favors brands that want to feel like part of the moment.

Scale and geographic reach

Larger, global agencies typically have experience coordinating campaigns across multiple countries, languages, and time zones.

NewGen style agencies might be more focused on specific regions or markets, with very strong knowledge of those local audiences.

If you are planning a multi country rollout, that difference in reach and structure matters more.

Client experience and communication style

Open Influence often offers structured account management, clear timelines, and documentation that aligns well with corporate approval flows.

NewGen might offer a more informal, flexible relationship with faster creative back and forth, which can feel refreshing to agile teams.

Ask yourself which style will mesh with your internal culture and how your leadership prefers to see work.

Pricing approach and ways of working

Neither partner usually operates on a public price list. Instead, they provide custom quotes based on scope, regions, and creator levels.

Expect costs to come from a blend of influencer fees, agency time, production expenses, and paid amplification if you boost posts.

Common pricing structures for these agencies

• Per campaign fees: A one time project based quote with clear deliverables.
• Retainers: Ongoing monthly fees for strategy, management, and always on programs.
• Hybrid models: A base retainer plus campaign top ups for bigger pushes.

Influencer fees themselves will vary depending on audience size, engagement, content format, usage rights, and exclusivity.

What typically increases cost

• High profile or celebrity creators
• Multiple content formats per creator
• Paid media layered on top of organic posts
• International markets or localization needs
• Complex content approvals and legal reviews

It helps to enter discussions with a clear budget range. Agencies can then design a program that realistically fits your numbers.

Key strengths and where each can fall short

Every agency has trade offs. Understanding them upfront reduces frustration later and helps you set realistic expectations internally.

Where Open Influence style partners shine

• Structured, large scale campaigns with many creators
• Multi market coordination and enterprise expectations
• Detailed reporting and measurement frameworks
• Comfort working with legal, regulatory, and procurement teams

A common concern is whether large agencies might feel less nimble or personal for smaller brands.

Potential limitations to keep in mind

• Minimum budgets may be higher than small brands expect
• Processes can feel slow if you are used to startup speed
• Highly trend driven experiments might face more internal filters

Where NewGen type partners shine

• Authentic, culture aware creator content
• Quick adaptation to new formats and memes
• Strong ties to micro and niche community creators
• Appeal to younger audiences and emerging platforms

Some brands worry that highly trend focused content might date quickly or push brand comfort zones.

Potential limitations to keep in mind for NewGen

• Less suited to conservative or heavily regulated categories
• May offer lighter formal reporting than enterprise expects
• Global rollouts could require added partners or resources

Who each agency is best for

When choosing a partner, start with your goals, audience, and internal structure rather than the flashiest case studies.

When Open Influence is likely the better fit

• You manage a national or global brand with multiple markets.
• You need clear reporting to present to senior leadership.
• Your campaigns must align with strict brand or legal guidelines.
• You want one partner to handle strategy, execution, and scaling.

When NewGen is likely the better fit

• Your primary audience is Gen Z or young millennials.
• You want content that feels native to TikTok, Reels, or Shorts.
• You are open to risk taking and trend based experimentation.
• You care more about cultural relevance than corporate polish.

Questions to ask yourself before choosing

• How much control do we need over every piece of content?
• Do we value speed and experimentation or structure and scale?
• Is our main goal awareness, conversions, or content production?
• What level of reporting does our leadership expect?

When a platform like Flinque might fit better

Some brands want the benefits of influencer marketing without paying for full agency retainers. That is where platforms such as Flinque can be useful.

Instead of handing everything off, your team uses the platform to discover creators, manage outreach, organize briefs, and track performance directly.

Why brands consider a platform approach

• You have an in house social or creator manager.
• You want to own creator relationships instead of routing through agencies.
• Your budget is more modest, but you still want structured workflows.
• You prefer software fees over open ended service scopes.

A platform based route requires more day to day involvement from your team, but offers more direct control over relationships and long term data.

FAQs

How do I choose between these influencer agencies?

Start with your main goal, budget range, and internal expectations for control and reporting. Then speak to both teams, ask for relevant case studies, and see which approach matches your brand culture.

Can small brands work with larger influencer agencies?

Sometimes, but it depends on budgets and scope. Larger agencies may have minimum spends. If your budget is modest, consider smaller campaigns, a regional partner, or a platform that lets you manage creators directly.

How long does it take to launch a campaign?

Timelines vary, but many influencer campaigns take four to eight weeks from kickoff to first posts. That window covers strategy, creator sourcing, contracts, content production, and approvals.

Should I focus on micro influencers or big names?

Micro influencers often bring stronger engagement and niche trust, while larger creators deliver reach. Many brands blend both, using smaller creators for depth and bigger names for broad awareness and credibility.

Do influencer agencies also handle paid media?

Many agencies can help boost creator content through paid social ads or whitelisting. Clarify early whether you want purely organic influencer posts, paid amplification, or a mix of both.

Conclusion: choosing the right partner

Influencer marketing agency choice comes down to three things: your audience, your appetite for experimentation, and how much support you need from a partner.

If you want structure, global reach, and robust reporting, a large, established agency is often the safer bet.

If you want culture first content and fast moving creator ideas for young audiences, a trend savvy partner may feel more natural.

And if you have in house talent and prefer tighter control, a platform like Flinque can offer a middle route between doing everything yourself and outsourcing fully.

Take time to speak with each option, share honest budget ranges, and see who understands your brand without forcing you into a one size fits all approach.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.