Open Influence vs MoreInfluence

Why brands weigh influencer agency options

Choosing the right partner for influencer campaigns can feel risky. You are trusting an outside team with your budget, brand image, and relationships with creators. Many marketers narrow their search to a few well known influencer agencies and then wonder which one actually fits their needs.

You might be comparing these two shops because you want fresh creative ideas, strong creator relationships, and predictable results. You also probably want clarity on pricing, timelines, and who will truly manage the work day to day, not just pitch it.

The goal here is to walk through what each agency tends to focus on, how they usually work with brands, and where each one may or may not be the right fit. Think of this as a straight talk overview so you can ask smarter questions in your next call.

Influencer campaign agency overview

The primary topic here is the influencer campaign agency choice facing brands that want to move beyond one off creator deals and build structured programs. Both agencies support this, but with different histories, strengths, and ways of working.

Instead of obsessing over which agency is “bigger” or has the flashiest client logos, it helps to focus on how each one supports you from strategy through reporting, and what trade offs come with that style. That is what we will unpack.

What each agency is known for

Both agencies operate as full service influencer marketing partners rather than self serve software tools. They blend creative strategy, talent sourcing, contract handling, campaign management, and performance reporting for brands that want more than simple gifting programs.

They also both tap into large creator pools across platforms like Instagram, TikTok, YouTube, and sometimes emerging channels. Where they differ is in the mix of brand types they serve, creative style, and how hands on they are throughout the process.

Reputation and market perception

Open Influence has built a reputation around combining data informed insights with high polish creative. Many marketers know it for larger scale campaigns with clear storytelling and strong visual direction, especially for consumer brands that care about aesthetics.

MoreInfluence is frequently associated with targeted, performance minded campaign execution. Marketers often reference its focus on matching creators to business goals, rather than just securing the biggest names. This can appeal to teams under pressure to prove ROI.

Shared ground between the two

Both shops typically offer:

• Influencer strategy and campaign planning
• Creator discovery and vetting across major social platforms
• Contracting, compliance, and brief development
• Day to day management of content production and approvals
• Reporting on reach, engagement, and campaign outcomes

Because of this shared base, you will likely choose between them based on fit, communication style, and how their strengths match your specific marketing goals.

Inside Open Influence’s approach

Open Influence is often seen as a creative forward influencer partner that pairs storytelling with data backed choices. It has worked with widely recognized consumer brands and tends to position itself as a strategic extension of your marketing team.

Services you can expect

While offer details change, brands usually come to this agency for:

• End to end influencer campaign planning and execution
• Creator casting across macro, micro, and niche talent
• Creative concepting and content direction for social campaigns
• Paid social amplification of creator content
• Reporting and insight decks for internal stakeholders

The focus is often on bringing together strong visuals, consistent messaging, and measurable results. Many campaigns sit at the intersection of brand building and performance.

How campaigns tend to run

Brands commonly experience a structured process. Early on, account teams work to understand your brand voice, product priorities, must have messages, and any guardrails for creators. From there they propose a campaign structure, content themes, and sample creator types.

Once aligned, they move into talent outreach, shortlisting, and content briefing. Expect multiple touchpoints for approvals on influencers and creative directions. The agency then oversees timelines, deliverables, posting windows, and usage rights.

Creator relationships and style

Open Influence leans on broad creator relationships, including lifestyle, fashion, beauty, tech, food, and more. The tone skews professional and organized, which many creators appreciate for clarity and timely payments, but some may find less flexible than direct brand work.

The agency often emphasizes storytelling that feels native to the platform while still meeting brand standards. This can be helpful for regulated categories or premium products where off brand posts would hurt perception.

Typical client fit

This agency often makes sense for brands that:

• Have established product market fit and need larger campaigns
• Value strong, consistent creative and messaging
• Need to align influencer work with other brand campaigns
• Have internal stakeholders who expect polished reporting
• Are comfortable with multi month planning and execution cycles

If you want a partner that behaves like a traditional creative agency with strong influencer capabilities, this shop may feel familiar and reassuring.

Inside MoreInfluence’s approach

MoreInfluence is best understood as an influencer marketing agency emphasize on targeted results and careful creator matching. It leans into data informed decisions but talks about them in simple, outcome oriented terms that appeal to marketing and growth teams.

Services you can expect

Marketers typically look to this agency for:

• Influencer identification, vetting, and outreach
• Campaign design around specific business objectives
• Content coordination, briefs, and feedback cycles
• Metrics tracking and performance reporting
• Support across awareness, engagement, and conversion goals

The emphasis often falls on the match between brand and creator, including audience fit, past content, and engagement quality, rather than simply follower count.

How campaigns tend to run

Like most full service agencies, work usually begins with a discovery phase. You discuss target audiences, key products, markets, and success metrics. From there, the team suggests campaign structures and types of creators that might deliver those outcomes.

Once plans are agreed, they handle negotiations, brief creation, and coordination with creators. They also manage timelines for drafts, revisions, and go live dates, while keeping you updated with regular status reports.

Creator relationships and style

MoreInfluence tends to stress thoughtful matchmaking and long term creator partnerships over quick one offs. This can appeal to brands seeking ongoing ambassadors rather than a revolving door of one time posts.

Creators often appreciate agencies that treat them as partners rather than simple media inventory. When that happens, content tends to feel more genuine and audiences respond better, especially on platforms like TikTok and YouTube.

Typical client fit

MoreInfluence commonly fits brands that:

• Care deeply about audience quality and conversion potential
• Want to prioritize authenticity and longer term collaborations
• Have clear goals around sales, leads, or signups
• Need help translating business goals into creator briefs
• Are ready to invest in learning what really works over time

If you are less excited by flashy one time campaigns and more interested in sustained creator programs, this agency’s mindset may feel aligned.

How these agencies actually differ

On the surface, both organizations look similar. Each offers full service influencer support, handles relationships with creators, and reports on performance. The differences reveal themselves more in style, emphasis, and client experience.

Approach and campaign flavor

Open Influence tends to feel closer to a classic creative agency, with strong emphasis on visual polish, storytelling, and content that can live across multiple channels. Campaigns often feel big and cohesive, which is comforting for brand and creative leaders.

MoreInfluence comes across as a little more practical and outcome centered. Storytelling still matters, but conversations often circle back to who the audience is and how creator partnerships will serve clear business goals.

Scale and type of work

Open Influence is often associated with wide reaching campaigns for well known brands. Think launches that involve many creators across regions, platforms, and formats. This scale can bring impressive reach but demands higher coordination.

MoreInfluence may skew toward tighter, more focused programs, sometimes with fewer but better aligned creators. This can make sense for growth stage brands or those testing into influencer spend.

Client experience

With Open Influence, you are likely to interact with account managers, strategists, and creative leads. Presentations, recaps, and stakeholder updates tend to be detailed and well produced, which leadership teams often value.

With MoreInfluence, the experience may feel a bit more nimble and directly tied to performance updates. You can expect frequent conversation around what is working, what is not, and how to pivot without overcomplicating things.

Pricing approach and engagement style

Neither agency sells influencer work like software subscriptions. Pricing is usually built around your goals, timelines, and how much support your team needs. You will not see simple “starter, pro, enterprise” style plans with fixed numbers.

How agencies usually charge

Most influencer agencies, including these two, rely on a mix of:

• Custom campaign budgets defined by scope and duration
• Influencer fees based on creator size, deliverables, and usage
• Agency management fees or retainers for ongoing support
• Possible additional costs for paid media amplification

Expect pricing to increase as you add more creators, more deliverables, more platforms, or more complex campaign structures.

Factors that influence cost

Your total spend will shift based on:

• Number of influencers and the size of their audiences
• Type and quantity of content required per creator
• Markets and languages covered by the campaign
• Level of strategy, creative direction, and reporting required
• Whether you need always on programs or one time pushes

Higher touch support, detailed insights, and multi market rollouts understandably require more agency time, which drives cost upward.

Engagement style and contracts

Some clients work on a project basis, booking a single campaign to test fit and results. Others sign retainers for continuous influencer activity, especially when influencer marketing is a core channel. Both agencies commonly support either route.

Retainers can offer benefits such as better creator relationships, faster ramp up, and more predictable monthly costs. Project work, however, can be helpful when you are still evaluating whether influencer marketing should be a core part of the mix.

Strengths and limitations

Every agency has strong points as well as trade offs. Seeing both sides clearly makes it easier to match your needs to the right partner, rather than chasing the most impressive logo page.

Where Open Influence tends to shine

• Strong creative direction and visually polished campaigns
• Comfort with larger scale, multi creator programs
• Helpful for brands with strict guidelines and approval needs
• Useful for teams that must report to executives in detail
• Can align influencer work with broader brand campaigns

A common concern for brands is whether an agency can protect their brand voice while still letting creators feel authentic. This is where a creative forward partner can be reassuring.

Where MoreInfluence tends to shine

• Emphasis on accurate creator brand fit and audience quality
• Focus on practical outcomes and learned performance
• Appeal for brands seeking long term influencer partners
• Useful for marketers under pressure to show clear returns
• Often comfortable iterating and adjusting mid campaign

This orientation can be especially helpful for ecommerce, subscription services, or digital products where direct response metrics are closely watched.

Potential limitations to keep in mind

With Open Influence, the very strength in polish and scale can make smaller brands worry about minimums or whether they will get enough attention. Ask directly about minimum budgets, team structure, and how they support emerging brands.

With MoreInfluence, a strong performance mindset is helpful, but some brands might want more wide reaching brand moments or splashy creative. If your leadership expects big, culture driven campaigns, discuss how they approach those opportunities.

Who each agency is best for

Here is a practical way to think about fit based on common brand situations. Use these as starting points, not rigid rules. Your category, budget, and internal team can shift the answer either way.

When Open Influence may be the better fit

• You are a consumer brand with clear positioning and visual identity.
• Your budget can support multi creator, multi platform campaigns.
• Internal stakeholders expect polished decks and case studies.
• You want influencer work that aligns with major brand moments.
• Your priority is elevating how your brand shows up on social.

When MoreInfluence may be the better fit

• You care more about precise audience fit than huge reach.
• You want to build ongoing creator relationships over time.
• Your leadership focuses on measurable outcomes and tests.
• Your internal team prefers clear, simple updates over heavy decks.
• You are still dialing in which influencer tactics work best.

When a platform like Flinque makes more sense

Not every brand needs or can afford a full service agency from day one. Some teams prefer to keep control in house and only need help with discovery, tracking, and workflow. In these cases, a platform based option can be more practical.

Flinque, for example, positions itself as a software platform that lets brands handle influencer discovery, outreach, and campaign tracking without paying for full agency retainers. Your marketing team stays in charge while using the tool to cut down manual work.

This kind of setup often makes sense if:

• You have at least one team member who can own influencer marketing.
• Your budget is better spent on creator fees than on agency overhead.
• You want to test influencer programs before scaling with an agency.
• You prefer direct relationships with creators without go betweens.

Some brands even blend both approaches, using a platform for always on seeding and smaller collaborations while hiring an agency partner for a few key, high impact campaigns each year.

FAQs

How do I know if I am ready for an influencer agency?

You are usually ready when you have clear marketing goals, reliable product supply, and budget beyond simple gifting. If you want repeatable programs instead of sporadic posts, an agency can help turn influencer work into a real channel.

Should I choose an agency based on client logos alone?

No. Impressive logos show experience, but they do not guarantee fit. Ask how those campaigns worked, who handled day to day tasks, and what results they saw. Focus on how they will support your brand specifically, not just past highlights.

Can smaller brands work with well known influencer agencies?

Sometimes, but you need to ask early about minimum budgets and scope. Some agencies have flexible options, while others focus on larger deals. If budgets are tight, consider a smaller agency or a platform first, then grow into bigger partnerships.

How long does it take to see results from influencer campaigns?

Most brands start seeing clear signals within one or two campaign cycles, often over a few months. Awareness lifts can appear quickly, but learning which creators and messages drive real action usually takes multiple tests and refinements.

Do I lose control of my brand voice when using an agency?

You should not. A good agency protects your brand voice and guidelines while helping creators stay authentic. Set expectations early, review briefs carefully, and insist on clear approval steps. That balance usually leads to the best results.

Conclusion

Deciding between two influencer partners is less about picking a “winner” and more about matching your needs to how each agency works. Think about your goals, internal resources, timeline, and how you prefer to collaborate with outside teams.

If you favor polished, visually driven campaigns that align with big brand moments, a creative forward partner like Open Influence may be ideal. If you want tightly matched creators, practical performance focus, and steady learning, MoreInfluence may feel more natural.

Also be honest about budget and control. If you want to keep more work in house and stretch dollars further, exploring a platform like Flinque could make sense. You can always combine tools and agency help as your influencer channel matures.

Whichever route you choose, push for transparency on process, pricing structure, and success metrics before signing. Clear expectations at the start lead to smoother campaigns, stronger creator relationships, and better results for your brand.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.