Open Influence vs Mobile Media Lab

Why brands weigh these two influencer partners

Many marketing teams look at Open Influence and Mobile Media Lab when they want outside help with influencer campaigns on Instagram, TikTok, and other social platforms.

You’re usually trying to answer simple questions: Who understands my brand, who can deliver content that feels real, and who will be easiest to work with?

This is where choosing the right influencer marketing agency services matters. Both groups work with creators, but they differ in style, focus, and ideal client.

What each agency is known for

Both businesses live in the same broader space but have different reputations and strengths in the market.

Think of them as two ways to reach similar goals: driving awareness, content, and sales through creators, but with different flavors and processes.

Open Influence at a glance

Open Influence is often known for larger, data driven influencer programs across multiple platforms. They work with big brands and global campaigns, and emphasize measurement and structured processes.

You’ll often see them tied to household names, polished case studies, and multi channel program design that can run for months or even years.

Mobile Media Lab at a glance

Mobile Media Lab has roots in visual storytelling, especially around Instagram and photography driven content. They tend to be associated with artful feeds, lifestyle brands, and creators who really care about aesthetics.

Their work often leans into travel, fashion, design, and visually rich experiences that look native to the platforms where they appear.

Inside Open Influence

To decide whether this team fits your needs, it helps to break down what they actually do for clients from first call to final report.

Core services they usually provide

Open Influence is positioned as a full service influencer partner. In practice, that can include strategy, creator sourcing, campaign management, and performance review.

Brands typically lean on them for help with planning, logistics, and making sure creator content lines up with broader marketing goals.

• Influencer strategy tied to launches or key seasons
• Creator discovery and vetting across multiple platforms
• End to end campaign management and approvals
• Reporting, insights, and performance recaps
• Usage rights and content licensing support

How they tend to run campaigns

Their programs often start with clear targets: reach, content volume, clicks, or conversions. From there, they build a plan that maps creators to those goals.

They’re typically comfortable handling large creator rosters, coordinating many moving parts, and keeping legal or brand safety teams happy.

Creator relationships and network

Open Influence works with a wide range of talent, from micro creators to much larger names. They lean on technology and internal talent pools to match creators to brands.

Their network might appeal to brands that want options across markets, languages, and categories rather than one niche space.

Typical client fit

From public information and their portfolio, they tend to resonate with larger companies or fast growing brands that want a partner comfortable with complexity.

If you need global scale, multiple product lines, or strict reporting needs, this type of agency often feels like a safer bet.

Inside Mobile Media Lab

Now let’s look at the other side: a studio like Mobile Media Lab, shaped heavily by visual culture and lifestyle content.

Core services they usually provide

This group is known for pairing brands with visually strong creators, especially in photography and stylish short form content.

They care deeply about how a campaign looks on mobile screens and how it blends into everyday feeds.

• Creative concepting and visual direction
• Influencer casting with a focus on imagery and style
• Production oversight and content feedback
• Platform specific formats like Stories and Reels
• Usage of creator content across brand channels

How they tend to run campaigns

Campaigns are usually built around an idea or story first, then translated into creator briefs. The result aims to feel like organic content, not rigid ads.

They tend to work closely with creators on framing, colors, and visual mood, while keeping brand guardrails in place.

Creator relationships and network

Based on their background, their creator community skews toward photographers, travel storytellers, lifestyle influencers, and design minded talent.

If you care about visual identity as much as reach, this type of network can be a strong match.

Typical client fit

Mobile Media Lab tends to appeal to brands in fashion, travel, hospitality, design, and premium lifestyle goods.

They may also be attractive to smaller teams that want content which feels editorial and aspirational rather than heavily branded.

How the two agencies really differ

On the surface, both businesses connect brands with creators and manage campaigns. The differences show up in style, scale, and emphasis.

Style and creative focus

Open Influence leans into campaigns guided by data, audience fit, and structured workflows. Creative is important, but often built around business goals.

Mobile Media Lab centers visual storytelling and polished aesthetics. The emotional feel of the content can matter as much as raw numbers.

Scale and complexity

Open Influence is often better suited to large scale efforts with many creators and regions. They invest in systems to keep everything on track.

Mobile Media Lab may focus more on curated groups of creators and fewer moving pieces, giving attention to creative craft and styling.

Platforms and content formats

Both work across social channels, but their reputations suggest different strengths. One is linked strongly to broad influencer programs, the other to mobile first visuals.

When reviewing portfolios, look closely at how much work each shows on Instagram, TikTok, YouTube, and even short form video versus photography.

Client experience and communication

Larger agencies often introduce layered teams and more formal project management. That can be reassuring for big organizations.

Smaller or more creative driven shops can feel more intimate, with closer direct access to creative leads and more flexible communication styles.

Pricing and how work is structured

Both agencies usually price on a custom basis rather than public packages. Influencer work has many moving costs: talent fees, rights, production, and management.

Common pricing elements you can expect

• Creator fees based on audience size and deliverables
• Agency service fees for planning and management
• Potential retainers for ongoing programs
• Production or content editing costs, where relevant
• Usage rights for paid ads and future reuse

Neither is a low cost option. Both position themselves as partners rather than simple marketplaces or gig style platforms.

How budgets are usually framed

Budget conversations typically start with your goals, timelines, and markets. From there, each team will suggest a rough range or campaign size.

If you want longer programs, expect discussions around retainers or multi campaign scopes, not only one off tests.

How engagement models often differ

Open Influence may lean into longer term, structured partnerships with defined scopes and reporting cadences.

Mobile Media Lab may sometimes offer more flexible, creatively driven campaigns built around specific launches or content projects.

Key strengths and limitations

Every partner has tradeoffs. Your job is to pick the mix that matches how your team works and what you’re under pressure to deliver.

Where Open Influence tends to shine

• Comfort with larger brands and complex approvals
• Ability to manage many creators at once
• Process and tracking that suits data minded teams
• Support for multi market or global initiatives

A common concern is whether big agencies will treat smaller budgets with the same attention as big global accounts.

Where Open Influence may feel less ideal

• Might feel structured or formal for very small brands
• Creative work may feel guided by data over pure artistry
• Turnaround times can be slower for ad hoc needs

Where Mobile Media Lab tends to shine

• Strong visual storytelling and mobile first content
• Curated creator communities with clear aesthetic voices
• Appeal for lifestyle, travel, fashion, and design brands
• Content that can be reused across social and owned channels

Where Mobile Media Lab may feel less ideal

• May not be built for very large, global creator rosters
• Emphasis on visual quality may raise content costs
• Reporting may feel lighter than highly data heavy teams want

Who each agency is best for

Once you understand style and tradeoffs, it becomes easier to decide which partner belongs on your shortlist.

When Open Influence is often a better fit

• Enterprise or mid sized brands with complex approvals
• Companies running multi country or multi language campaigns
• Teams that need structured reporting and clear metrics
• Marketers who want a partner to handle most execution work

When Mobile Media Lab is often a better fit

• Lifestyle, travel, fashion, and design focused companies
• Brands that care deeply about photography and aesthetics
• Teams looking for editorial style social content
• Smaller groups who value close creative collaboration

When a platform like Flinque may make more sense

Not every brand needs an agency. Some prefer to manage creators themselves using software that simplifies discovery and workflow.

What a platform alternative offers

Tools like Flinque are built as self directed platforms rather than full service agencies. You use software to search, manage, and pay creators directly.

This can be attractive if you want more control and are comfortable running campaigns in house.

When a platform is a good fit

• Your team has time to manage creators but needs better tools
• You want to test campaigns without long agency retainers
• You manage several small creator partnerships year round
• You prefer transparent, software style pricing structures

If you like learning by doing and already understand social channels, exploring a platform can stretch your budget further.

FAQs

How should I choose between these two influencer agencies?

Start with your goals, budget, and timeline. Then look at each group’s case studies, client list, and creative style. Shortlist the one whose work feels closest to how you want your brand to show up online.

Can smaller brands work with well known influencer agencies?

Sometimes, yes. It depends on your budget and how open the agency is to smaller scopes. Be upfront about your limits and ask what level of service they can realistically offer within that range.

What should I prepare before speaking to any agency?

Have a rough budget range, key goals, target markets, must have channels, and timing. Bring examples of content you like and dislike. This helps agencies give more accurate ideas and faster estimates.

How long does it take to launch an influencer campaign?

Plan on several weeks at minimum. Time is needed for strategy, creator selection, contracts, content creation, and approvals. Bigger or global campaigns can take a few months from first call to launch.

Do I always need a full service influencer agency?

No. If your team has bandwidth and experience, a platform based tool or smaller specialist partner may be enough. Agencies add value when complexity, scale, or internal constraints make self management difficult.

Conclusion

Choosing between these two partners comes down to fit, not just reputation. Look closely at how each one actually works, not only their logos and awards.

From there, weigh your budget, timeline, and appetite for hands on involvement. Ask for specific examples similar to your brand, and push for clarity on who will run your day to day work.

If you still feel torn, consider starting with a smaller test project or exploring a platform option alongside agency conversations.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.