Open Influence vs LetsTok

Why brands weigh different influencer partners

Brands today lean heavily on social creators to drive awareness, sales, and trust. That’s why choosing the right influencer agency can feel like a make-or-break decision.

Many marketers compare Open Influence and LetsTok when they want expert campaign help but also need clarity on process, budget, and expected results.

You might be asking: Which one fits my brand, my timelines, and my internal resources? How involved will I be? And what kind of creators will they actually bring in?

What social creator agency choice really means

The primary theme here is social creator agency choice. You are not only picking a vendor. You are choosing how your brand will appear in front of millions of potential customers.

An agency affects your brand’s tone, the kind of creators who speak for you, and how your budget gets split between fees and talent.

What each agency is known for

Both Open Influence and LetsTok position themselves as influencer marketing specialists, but they lean into slightly different strengths.

What Open Influence tends to be known for

Open Influence is often seen as a larger, global player in influencer marketing. They highlight data driven creator selection, big brand experience, and cross platform storytelling.

They typically work with established consumer brands, agencies of record, and companies that want polished campaigns with measurable outcomes.

What LetsTok tends to be known for

LetsTok usually leans into short form video and social commerce, with a focus on performance and direct response outcomes.

They are often associated with helping brands tap into TikTok style content, creator driven product demos, and campaigns that push real time engagement or sales.

Open Influence in plain language

Open Influence operates as a full service influencer marketing agency. That means they usually handle strategy, creator selection, management, and reporting for you.

Services Open Influence typically offers

While details can evolve, services often include:

• Influencer strategy and creative campaign ideas
• Creator discovery and vetting across multiple platforms
• Contracting, briefing, and content coordination
• Campaign management and approvals
• Paid amplification of creator content
• Reporting and performance insights

They usually position their service as end to end, especially for larger campaigns where internal teams are stretched.

How Open Influence tends to run campaigns

Campaigns often start with a structured brief: goals, audiences, key messages, and must have deliverables.

From there, they use their network and data tools to shortlist creators. You review options, approve partners, and then their team manages production and timing.

Content is usually staged in waves, such as teaser posts, launch pushes, and reminder content. Reporting may come in weekly or at major milestones.

Creator relationships and style

Open Influence has worked across Instagram, TikTok, YouTube, and other channels. They tend to emphasize brand safe creators and track records with bigger advertisers.

That often means a strong roster of mid tier and macro influencers, with some micro creators layered in for depth and authenticity.

Because they focus on structured campaigns, creators typically receive detailed briefs and clear guidelines, while still being encouraged to keep their tone natural.

Typical Open Influence client fit

Brands that lean toward Open Influence commonly:

• Have six figure or higher annual influencer budgets
• Need regional or global reach across several countries
• Care deeply about brand guidelines and approvals
• Want their internal team to stay higher level, not tactical
• Are used to working with creative or media agencies

Think consumer packaged goods, entertainment, beauty, tech, and other established verticals that live across multiple markets.

LetsTok in plain language

LetsTok is also an influencer marketing partner but with more emphasis on video first, social commerce friendly campaigns.

They tend to highlight their ability to drive engagement and conversions through content that feels native to TikTok style feeds.

Services LetsTok typically offers

Based on public information, service areas may include:

• Short form video campaign strategy
• Influencer discovery focused on TikTok and similar platforms
• UGC style content production with creators
• Creator contracting and communication
• Performance tracking and optimization
• Support for social commerce pushes and product launches

The core pitch usually centers on high impact video content that drives clicks, views, or purchases rather than only brand awareness.

How LetsTok tends to structure campaigns

Campaigns often start with clear performance goals: installs, signups, sales, or website visits.

From there, they match you with creators whose audiences and content style suit those targets. Expect an emphasis on native video, trends, and hooks that grab attention quickly.

They may iterate mid campaign, testing different creator angles or storylines to see what converts best.

Creator relationships and content style

LetsTok typically attracts creators who are comfortable with trends, challenges, product demos, and quick storytelling.

These creators often produce content that feels less like a commercial and more like a friend’s recommendation or tutorial.

Briefs tend to allow some freedom for humor, music, and editing styles that match the creator’s existing feed.

Typical LetsTok client fit

Brands that gravitate to LetsTok usually:

• Sell consumer products or apps with clear purchase actions
• Want measurable outcomes from influencer spend
• Prefer short form video and emerging social platforms
• Are open to more playful, fast moving content
• Need campaigns that can launch and learn quickly

Examples include e commerce brands, DTC founders, mobile apps, and fast moving consumer products looking for quick lift.

How the two agencies differ day to day

On the surface, both are influencer agencies. In practice, your experience working with them may feel different.

Approach and creative style

Open Influence often leans into branded storytelling across several platforms, with an emphasis on cohesion and repeatable frameworks.

LetsTok typically leans into scrappy, native video that feels born on TikTok, optimized for immediate reactions like likes, comments, and clicks.

Your internal brand voice and risk tolerance will influence which style feels right.

Scale and infrastructure

Open Influence usually positions itself as a larger operation with processes tuned for global or multi market brands.

That can be helpful if you need coordination across regions, complex approvals, and integrated media planning.

LetsTok may feel more focused on specific channels and performance, potentially giving you faster experimentation in short form content.

Client experience and involvement

With Open Influence, you may see more structured planning documents, decks, and formal reporting cycles.

With LetsTok, the rhythm can be more iterative, with quick creative swaps rooted in what is trending and what converts.

Neither is objectively better; it depends how your team likes to work and report up results.

Pricing approach and engagement style

Because both are service based businesses, pricing is usually custom. You won’t often see fixed public packages like software tools.

How influencer agencies usually charge

Influencer agencies commonly blend several cost elements:

• Agency fees for strategy, management, and reporting
• Creator fees for content and usage rights
• Production or editing costs where needed
• Paid media budgets to boost top content
• Possibly a retainer for ongoing support

Expect a discovery call, then a proposal tailored to your goals, timing, and required volume of posts.

Open Influence pricing style

While exact numbers are not public, Open Influence typically works on campaign based or retainer structures.

You might receive a project quote that bundles planning, creator management, and reporting, with creator costs detailed or rolled in.

Larger brands may sign multi month agreements that cover several waves of activity.

LetsTok pricing style

LetsTok often leans into performance oriented narratives, so pricing may center on campaign packages or outcomes.

You might see bundles of creators, deliverables, and optimization work, with room to expand if specific creatives perform well.

Budgets may be more flexible for smaller or mid sized brands, depending on goals and regions.

What most influences cost

Regardless of agency, cost is usually shaped by:

• The number and size of influencers you use
• How many posts, stories, or videos are required
• Usage rights and how long content will live in paid media
• Markets and languages involved
• How much strategic and creative work you need

It’s common for brands to underestimate how much creator fees and content rights can add to a budget.

Strengths and limitations on both sides

No influencer partner is perfect. Understanding realistic strengths and gaps makes it easier to align expectations.

Where Open Influence often shines

• Experience with bigger brands and integrated campaigns
• Ability to manage complex, multi country work
• Access to a broad roster across platforms
• Structured reporting that fits enterprise needs
• Comfort working alongside media and creative agencies

This can be reassuring if you answer to multiple stakeholders who expect polished documentation and clear governance.

Possible Open Influence limitations

• May feel heavy for small, quick test campaigns
• Internal processes can take longer to move from idea to live
• Budgets might be out of reach for early stage brands
• Content style may skew more polished than scrappy

Some younger brands worry that large agencies will treat them as a small account, without top tier attention.

Where LetsTok often shines

• Strong focus on short form video and trends
• Content that feels native to TikTok and similar feeds
• Performance orientation around clicks or sales
• Agility in testing different creators or angles
• Appeal to brands that want social commerce impact

If you’re chasing immediate indicators like add to cart, downloads, or signups, that lens can be very helpful.

Possible LetsTok limitations

• May be less suited for complex global brand platforms
• Heavier focus on certain social channels over others
• Video first mindset may not match every product
• More playful tone may feel risky for conservative brands

Founders sometimes worry that trend driven content could date quickly or clash with long term brand positioning.

Who each agency is best for

To make this more concrete, it helps to map agency profiles to practical situations you might recognize.

Brands likely to fit Open Influence

• Global or regional consumer brands with existing media plans
• Companies that already invest in TV, digital, and OOH
• Marketing teams that must route approvals through legal or brand bodies
• Brands seeking multi platform presence in one campaign
• Agencies of record wanting a specialist partner

Examples could include beverage giants, streaming platforms, consumer tech, or major beauty houses.

Brands likely to fit LetsTok

• DTC brands needing quick demand generation
• E commerce stores launching new products frequently
• Mobile apps or SaaS with clear conversion events
• Marketers focused on TikTok, Reels, and Shorts
• Teams willing to experiment with humor and trends

Think emerging skincare lines, fashion drops, fitness apps, or subscription boxes seeking quick feedback loops.

Things to ask yourself before choosing

• Is my main goal awareness, performance, or a mix?
• How much internal time do we have to steer content?
• Which platforms matter most for our audience?
• How comfortable are we with playful or edgy creative?
• Do we expect to run influencer work across multiple countries?

Your answers will point you toward one agency style or the other.

When a platform alternative makes more sense

Full service agencies are not the only way to run influencer campaigns. Some brands prefer to keep more control and use technology instead.

How a platform like Flinque fits in

Flinque is an example of a platform that lets brands discover creators and manage campaigns without committing to full agency retainers.

You typically use software features to search influencers, handle outreach, track deliverables, and review performance in house.

This can be appealing if your team wants to learn influencer marketing hands on while keeping fees more predictable.

When a platform may be better than an agency

• Your budget is modest and you want most spend going to creators.
• You already have marketers who can dedicate time to management.
• You prefer to own creator relationships directly.
• You want to build internal knowledge instead of outsourcing.

In those cases, a platform centric approach may give you the flexibility and transparency you’re looking for.

FAQs

How do I know if I’m ready for an influencer agency?

You’re usually ready when you have clear business goals, a defined audience, and at least a modest but focused budget. If your internal team is overloaded or inexperienced with creators, an agency can shorten the learning curve and reduce execution risk.

Should I expect guaranteed sales from influencer campaigns?

No reputable agency can guarantee specific sales numbers. They can estimate likely outcomes, optimize for performance, and report clearly. Influencer work blends awareness and performance, so think in terms of tests, learning, and scaling what works.

Can smaller brands work with these agencies?

Some smaller brands can, especially if they have ambitious goals and are ready to invest. However, minimum budgets may apply. If your budget is very tight, a platform solution or smaller boutique agency may be a better starting point.

How long does it take to see results?

From briefing to live content, expect several weeks at minimum. Results like reach and engagement show quickly once posts go live. Deeper outcomes such as brand lift or sustained sales impact become clearer over multiple waves or campaigns.

What should I prepare before talking to an agency?

Have a rough budget range, target audience, must have markets, and main goals. Gather past campaign learnings, brand guidelines, key messages, and product details. The clearer your brief, the easier it is for any agency to propose a realistic plan.

Conclusion: choosing with confidence

Your choice between these influencer partners comes down to goals, budget, and how you like to work.

If you need large scale, cross platform storytelling with structured processes, Open Influence may fit best. If you want agile, video first campaigns tied closely to performance, LetsTok could be the better match.

Brands with leaner budgets or a desire to stay hands on might explore a platform path, such as Flinque, to manage creator relationships directly.

Start by writing down your must haves, dealbreakers, and constraints. Then speak with each option, compare how they respond, and pick the partner whose approach feels aligned with your brand and your team’s reality.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.