Open Influence vs Fresh Content Society

Why brands compare influencer marketing agencies

Brands weighing Open Influence against Fresh Content Society are usually trying to answer a simple question: who will actually move the needle on sales and awareness, not just vanity metrics?

Most marketers want clarity on services, creative approach, pricing, and what kind of client each team truly serves best.

Table of Contents

• Influencer campaign strategy overview
• What each agency is known for
• Open Influence in more detail
• Fresh Content Society in more detail
• Key differences in style and scale
• Pricing approach and how work is structured
• Strengths and limitations of each agency
• Who each agency is best for
• When a platform alternative may be better
• FAQs
• Conclusion
• Disclaimer

Influencer campaign strategy overview

The primary focus here is influencer campaign strategy and how each agency turns creator partnerships into business results, not just reach or likes.

You will see how each team handles creative ideas, tracking, content reuse, and cross channel support so you can judge fit for your brand.

What each agency is known for

Both firms work in influencer and social media marketing, but they have different reputations and strengths that appeal to different teams and budgets.

How Open Influence is generally seen

Open Influence is often known for handling larger, multi channel influencer campaigns that span Instagram, TikTok, YouTube, and sometimes more.

Their work tends to lean into storytelling, higher production value, and data informed creator selection for national or global brands.

How Fresh Content Society is generally seen

Fresh Content Society is widely associated with hands on social media management plus influencer work, often focused on building ongoing communities.

They tend to emphasize daily content, organic engagement, and practical results for brands that want a more embedded social partner.

Open Influence in more detail

Think of Open Influence as a partner for polished influencer marketing, suited to brands that want broad reach, structured processes, and detailed reporting.

Services typically offered

While services evolve, Open Influence generally focuses on end to end influencer campaigns that may include:

• Influencer discovery and vetting across major social channels
• Campaign creative concepts and briefs
• Contracting, compliance, and usage rights
• Campaign management and scheduling
• Measurement, reporting, and insights
• Content repurposing for ads or brand channels

They usually act as a full service partner from planning through reporting, which appeals to busy in house teams.

How Open Influence tends to run campaigns

Campaigns are often scoped around a clear objective, such as product launches, seasonal pushes, or evergreen awareness across multiple channels.

The process usually includes discovery, creative alignment, matching influencers, content approval, go live timing, and detailed wrap up reporting.

Creator relationships and talent network

Open Influence is known to work with a large, diverse creator pool, from macro influencers to smaller creators in specific niches.

They usually emphasize data driven selection, looking at audience demographics, engagement quality, and brand safety signals over follower count alone.

Client fit for Open Influence

This agency often appeals to brands that:

• Have multi market or national reach
• Need polished content that aligns strictly with brand guidelines
• Want scale and volume across numerous creators
• Value structured reporting and clear ROI narratives

Larger consumer brands, entertainment companies, and tech firms frequently look to this type of partner.

Fresh Content Society in more detail

Fresh Content Society leans into being a social media and influencer partner that feels closer to an extension of your in house team.

Services typically offered

FCS tends to highlight a broader social media offering, where influencer marketing is one part of a bigger content ecosystem:

• Social media strategy and day to day management
• Content production for brand channels
• Community management and engagement
• Influencer outreach and partnerships
• Paid social support tied to organic content
• Reporting focused on growth and engagement

This mix appeals to brands that want social done for them, not just standalone influencer bursts.

How Fresh Content Society tends to run campaigns

Influencer work here usually plugs into a wider social plan, aligning creator posts with brand content calendars and key moments.

Campaigns can be smaller but more frequent, emphasizing consistency, conversation, and a steady drumbeat rather than one huge launch spike.

Creator relationships and outreach style

FCS often focuses on creators who feel authentic to a brand’s day to day voice, not just big names with wide reach.

They may lean more into long term creator relationships and repeat collaborations, helping audiences build familiarity over time.

Client fit for Fresh Content Society

FCS often suits brands that:

• Need both social media management and influencer help
• Want a scrappier, test and learn mindset
• Care deeply about daily engagement and comments
• Prefer a partner that feels like an internal social team

Growing consumer brands, local chains, and businesses updating their social presence often find this mix useful.

Key differences in style and scale

On the surface both partners help brands work with creators, but the feel of the engagement can be quite different.

Scale and complexity

Open Influence is typically at home with larger budgets, many creators, and multi channel campaigns, often for well known brands.

Fresh Content Society is often more focused on social media ecosystems where influencer marketing is one piece of a broader social puzzle.

Campaign style and creative tone

Open Influence tends to lean into polished storytelling, bigger hero moments, and strong production values that match large brand campaigns.

FCS often focuses on relatable, everyday content that slides naturally into feeds and ongoing conversation, especially on platforms like Instagram and TikTok.

Client experience and communication

With Open Influence, you are likely to have structured communication, clear project phases, and documented performance reviews.

With FCS, you may experience more frequent, informal touchpoints tied to social calendars, content drafts, and daily engagement decisions.

Pricing approach and how work is structured

Neither agency typically publishes rigid pricing menus, because costs vary with scope, creators, and timelines.

How agencies usually price influencer work

For both partners, fees are often structured around:

• Overall campaign or retainer budget
• Number and size of influencers involved
• Type and volume of content produced
• Usage rights for paid ads or long term use
• Markets or regions covered
• Level of reporting and strategic support

Expect custom quotes rather than fixed public packages.

Open Influence engagement style

Engagements may be set up as standalone campaigns or ongoing retainers for brands that run several influencer pushes each year.

Fees may blend agency management costs with creator payments, sometimes separated in proposals so you can see where budget goes.

Fresh Content Society engagement style

FCS may lean more toward monthly retainers tied to social channel management, with influencer costs layered in as needed.

Because they handle daily social work, influencer fees might be a portion of a broader social budget rather than the main line item.

Strengths and limitations of each agency

Every agency has clear advantages and trade offs. The key is deciding which trade offs you are comfortable with given your goals.

Where Open Influence often shines

• Managing complex, multi creator campaigns
• Delivering polished content fit for big brand standards
• Using data to match creators with target audiences
• Supporting larger budgets that aim for national reach

A common concern is whether smaller brands will get as much attention as marquee clients.

Potential limitations with Open Influence

• May be less accessible for very small budgets
• Processes can feel formal for brands wanting scrappy experimentation
• Campaigns may be more episodic than constant day to day social support

These trade offs matter if you want ongoing low cost content rather than big pushes.

Where Fresh Content Society often shines

• Pairing influencer work with daily social media management
• Building engaged communities, not just reach spikes
• Acting like an extension of your internal social team
• Adapting quickly based on comments and performance

Some marketers worry if this approach can scale smoothly as their brand grows.

Potential limitations with Fresh Content Society

• May not focus as heavily on massive, global campaigns
• Production may feel more everyday than cinematic for some campaigns
• Reporting may lean toward practical social metrics over complex modeling

For brands chasing blockbuster moments, this style may feel more modest.

Who each agency is best for

Thinking in terms of “best fit” can be more helpful than trying to label one choice as better overall.

When Open Influence is likely a good fit

• You manage a national or global consumer brand with significant media budgets.
• You want larger scale campaigns with many creators and polished content.
• You need detailed measurement and structured reporting for leadership.
• You prefer clear processes and defined campaign timelines.

When Fresh Content Society is likely a good fit

• You want one partner for social media and influencer marketing.
• You value everyday content and community engagement over one time spikes.
• You have growing but not massive budgets and need flexibility.
• You like tight, collaborative workflows that feel close to in house.

When a platform alternative may be better

Sometimes neither a large scale influencer agency nor a social management focused firm is the right call, especially for scrappy teams.

If you have time to manage campaigns but want better tools, a platform like Flinque can offer influencer discovery, outreach workflows, and campaign tracking without full agency retainers.

This type of option can work well when you:

• Have in house marketing staff ready to run campaigns directly
• Want to test influencer marketing before committing to big fees
• Prefer direct relationships with creators instead of going through an agency
• Need more control over budgets, approvals, and long term creator ties

You trade off strategic hand holding for lower cost and higher control.

FAQs

How do I choose between these two agencies?

Start with your goals, budget, and internal capacity. If you want large, polished campaigns with many creators, an influencer focused agency helps. If you need daily social plus influencer support, a social driven team may be better.

Do I need a big budget to work with an influencer agency?

You do not always need a huge budget, but influencer fees, production, and management costs add up. Both agencies usually work best when you can commit meaningful spend over single quick bursts.

Can I reuse creator content in my ads?

Often yes, but only if usage rights are negotiated up front. Agencies typically help secure the right permissions and time frames so you can run creator content as paid social or on your site.

Is it better to focus on a few big influencers or many small ones?

It depends on your goals. A few big names can drive fast reach and buzz. Many smaller creators can build trust across tight communities. Good agencies often mix both approaches for balance.

Should I hire an agency or use an influencer platform?

If you lack time or expertise, agencies offer strategy and execution. If you have a capable team and want to save on retainers, a platform helps you manage discovery and outreach yourself with more hands on involvement.

Conclusion

Choosing between these influencer partners comes down to your growth stage, how you like to work, and what success looks like for your team.

If you want bigger, polished campaigns and structured processes, an influencer first agency may be ideal. If you prioritize daily social impact, community, and flexible collaboration, a social centric team might fit better.

Also consider whether a platform option gives you enough support at a lower ongoing cost. Map your goals, estimate your realistic budget, and choose the path that matches how involved you want to be in the day to day work.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.