Open Influence vs Find Your Influence

Why brands compare influencer marketing agencies

When you start looking for help with influencer campaigns, two names that pop up often are Open Influence and Find Your Influence. Both work with brands to plan, run, and measure creator campaigns across social platforms.

Most marketers comparing them want clarity on services, creative style, pricing, and what kind of partnership they can expect over the long term.

Table of Contents

• What both agencies are known for
• Open Influence in simple terms
• Find Your Influence in simple terms
• How the two agencies feel different in practice
• Pricing and how work is structured
• Strengths and limitations on both sides
• Who each agency is best for
• When a platform like Flinque may fit better
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

Influencer campaign agency choice

Influencer campaign agency choice usually comes down to three things: how much strategy you need, how complex your campaigns are, and how hands-on you want to be. Both agencies offer end-to-end support, but they tend to appeal to slightly different types of teams.

You are not just buying reach. You are buying process, people, and a way of working with creators that either fits your culture or clashes with it.

What Open Influence is known for

Open Influence is widely associated with polished, visually driven campaigns across Instagram, TikTok, YouTube, and other major platforms. They emphasize creative storytelling and building branded moments that feel native to each channel.

The agency is often linked with larger, more visible brand activations, multi-channel rollouts, and high-production content that can also be reused in paid media.

What Find Your Influence is known for

Find Your Influence is recognized for combining agency services with an underlying technology layer for influencer discovery and tracking. While you still engage them as a service partner, their tech roots show up in how they manage data and reporting.

They are frequently associated with performance-focused programs, structured campaign workflows, and a strong emphasis on tracking outcomes like clicks, signups, and sales.

Open Influence: services, campaign style, and client fit

Open Influence positions itself as a creative partner as much as a campaign manager. The team works closely with brands to shape the idea, not just the list of creators.

Core services you can expect

While offerings evolve, brands usually engage Open Influence for full-service influencer support from start to finish. That typically includes:

• Campaign concepting and creative direction
• Influencer sourcing, vetting, and outreach
• Contracting, compliance, and content approvals
• Content production support and coordination
• Reporting and insight sharing

They will often help with repurposing creator content into paid social, which can stretch your media dollars if you plan ahead.

How they tend to run campaigns

Open Influence often leans into memorable, story-led concepts. They are likely to structure campaigns around themes, story arcs, and content formats that match your brand personality.

Expect them to suggest creative hooks, recurring content series, or larger umbrella ideas that can cover multiple creators and waves of content.

Relationships with creators

Like many established influencer agencies, they maintain relationships with a large pool of creators. These are not usually exclusive talent contracts, but tracked relationships built over many campaigns.

That history can speed up casting, because they already know which influencers communicate well, hit deadlines, and perform reliably in specific niches and regions.

Typical brand fit

Open Influence often appeals to brands that care a lot about aesthetics and storytelling. This can include:

• Beauty, fashion, and lifestyle brands
• Food and beverage companies with visual products
• Entertainment and media launches
• Consumer tech or apps seeking buzz and awareness

They are commonly chosen by marketing teams that want strong creative support and are comfortable trusting an external partner with storytelling.

Find Your Influence: services, campaign style, and client fit

Find Your Influence also operates as a service-based influencer partner, with a noticeable tilt toward structure, tracking, and measurable outcomes. Their tech background tends to shape how campaigns are organized.

Services brands typically use

Like any full-service influencer agency, they generally cover the full workflow. Core services often include:

• Influencer discovery and vetting using their internal database
• Campaign planning and brief development
• Creator outreach, negotiations, and contracts
• Timeline management, approvals, and content tracking
• Performance measurement and reporting

Because they lean into structured data, you may see more emphasis on standardized reporting and consistent performance metrics across campaigns.

How they usually run campaigns

Campaigns with Find Your Influence often feel systematic. There is usually a clear process around briefs, deadlines, content formats, and review steps.

This can be especially helpful if your internal team needs predictable deliverables, precise tracking, and a clear understanding of what you are getting at each stage.

Relationships with creators

They maintain a network of influencers across social platforms and categories. Their technology focus helps catalog things like past campaign performance, audience data, and brand fit.

That data can make it easier to scale programs with many micro and mid-tier creators while still keeping an eye on budget and results.

Typical brand fit

Find Your Influence often resonates with marketers who prioritize data and repeatable processes. Common fits include:

• Direct-to-consumer brands focused on measurable growth
• Retailers and e-commerce companies tracking sales lift
• Brands needing recurring, always-on influencer programs
• Teams that want clear reporting for internal stakeholders

If your leadership frequently asks for detailed metrics and ROI, their structured style can feel reassuring.

How the two agencies feel different in practice

You can think of the difference less as one being better than the other, and more as a difference in flavor. Both can deliver full-service influencer campaigns, but the experience day to day may feel distinct.

Creative emphasis versus structured process

Open Influence tends to lean harder into creative storytelling and high-impact visuals. You may spend more time on big ideas, themes, and how the brand should show up across content.

Find Your Influence often puts more visible emphasis on systems, timelines, and measurable outcomes, which can feel more operationally focused.

Campaign scale and type

Open Influence is often associated with campaigns that prioritize reach and brand impact, including splashy launches or collaborations with larger creators.

Find Your Influence may lean more frequently into scalable programs with many micro-influencers, ambassadors, or recurring waves of content focused on performance indicators.

Client experience and communication style

With Open Influence, the relationship may feel closer to working with a creative agency, where you lean heavily on their ideas and content taste.

With Find Your Influence, the experience may feel more like working with a structured marketing partner, where process, dashboards, and reporting play a larger role in conversations.

Pricing and engagement style

Both agencies typically work on custom pricing, not public rate cards. That means your final cost will depend on your goals, markets, creator mix, and the level of support you need.

Common pricing building blocks

Most influencer agencies use a mix of the following elements:

• Campaign strategy and management fees
• Individual influencer fees and production costs
• Content usage rights, whitelisting, and paid media
• Optional add-ons like extra reporting or creative services

Large, multi-country campaigns will naturally cost more than a focused test in one region with a small group of creators.

Engagement models you may encounter

Brands often start with a single campaign to test the relationship, then shift into longer-term agreements if things go well.

• Project-based: One-off launches or seasonal pushes.
• Retainer-based: Ongoing always-on influencer programs.
• Hybrid: A core retainer plus occasional larger spikes.

Either agency may recommend a retainer if you want steady presence and faster turnaround across the year.

Factors that influence total cost

Several levers affect overall budget with any influencer partner:

• Number and tier of creators involved
• Type and volume of content requested
• Markets and languages covered
• Length and breadth of content usage rights
• Need for extra creative production or on-site support

*A common concern for brands is not knowing if they are overpaying for management fees versus creator costs.* Transparent scoping conversations at the start are essential.

Strengths and limitations on both sides

No agency is perfect for every brand or every campaign. Understanding strengths and trade-offs helps set realistic expectations before you sign anything.

Where Open Influence tends to shine

• Strong visual storytelling and big creative ideas
• Polished content that can be reused in paid media
• Experience with larger, high-visibility activations
• Deep relationships in visually driven categories

On the flip side, a heavy emphasis on creative polish may come with higher production expectations, which can increase budgets and timelines.

Where Find Your Influence often stands out

• Structured processes and clear workflows
• Emphasis on data, tracking, and performance
• Ability to manage many micro-influencers at once
• Reporting that helps show results internally

The trade-off is that a very structured process can feel less flexible if your brand prefers looser experimentation or very fluid creative collaboration.

Shared limitations you should keep in mind

Any influencer agency, regardless of name, faces similar challenges:

• Creator performance is never guaranteed
• Timelines can slip if revisions or approvals drag
• Brand safety and compliance require ongoing attention
• Internal stakeholders may still need education on influencer value

Going in with realistic expectations and a clear brief will make any partner more effective.

Who each agency is best for

To decide who fits you best, think about your goals, internal resources, and tolerance for creative risk versus operational structure.

Open Influence may be best if you are

• A brand that lives or dies on visual identity, like beauty or fashion
• Planning splashy launches, product drops, or brand moments
• Looking to generate high-quality creator content for paid ads
• Comfortable giving an external partner room to lead creative
• Backed by a marketing budget that supports strong production

Find Your Influence may be best if you are

• A performance-focused marketer tracking revenue and signups
• Running recurring, always-on influencer campaigns
• Managing many micro or mid-tier creators at once
• Needing consistent reports for finance or leadership teams
• Looking for very clear structure and predictable workflows

Questions to ask yourself before choosing

• Is my priority awareness, content, or measurable conversions?
• Do I need a creative driver or a process driver?
• How comfortable is my team with influencer work today?
• What level of budget and commitment do I truly have?
• How important is detailed reporting to my stakeholders?

Your honest answers will quickly point you toward one style of agency or the other.

When a platform like Flinque may make more sense

Full-service agencies are not the only option. If you have a smaller budget or a team that wants more direct control, a platform-based approach can be more practical.

Flinque, for example, is built as a platform where brands can find creators, manage campaigns, and track performance without committing to large agency retainers.

Situations where a platform may be better

• You have an in-house marketer who can manage influencers directly.
• Your budget is limited and you want most spend going to creators.
• You prefer to build your own creator relationships long term.
• You want flexibility to pause and restart efforts without contracts.

A platform-based solution shifts more work onto your team, but it also gives you more control and transparency over every step.

FAQs

Is one agency clearly better than the other?

No. Each agency suits different needs. Open Influence may fit brands seeking big creative ideas and polished content, while Find Your Influence may suit teams needing structure and performance reporting. Your goals and internal resources should drive the choice.

Can smaller brands work with these agencies?

Some smaller brands can, but both tend to work best when there is enough budget to cover management fees and creator costs. If your budget is very limited, a platform-based option like Flinque or direct outreach to creators may be more realistic.

How long does it take to see results from influencer campaigns?

Most campaigns need at least one to three months to launch, run, and gather meaningful data. Brand awareness effects can take longer, while performance-focused campaigns may show signals faster if tracking is properly set up.

Should I ask agencies for case studies before signing?

Yes. Request case studies in your category or with similar goals, such as launches, evergreen programs, or performance campaigns. Ask specifically about creator selection, content strategy, results, and what they would improve in hindsight.

Can I reuse influencer content in my own ads?

Usually yes, but only if usage rights are clearly agreed in contracts. Specify where, how long, and in which formats you want to reuse content. Extended rights cost more but can be valuable if you rely heavily on paid social.

Conclusion: choosing the right partner

Your influencer partner should match your goals, budget, and working style. Open Influence may be ideal if you are seeking standout creative campaigns and high-impact visuals that reinforce your brand identity.

Find Your Influence may be a better fit if you value structured processes, reliable reporting, and programs that scale across many creators with clear performance tracking.

If you have more time than budget, or you prefer full control over creator relationships, a platform like Flinque can let you build and manage campaigns without committing to agency retainers.

Start by clarifying your goals, the level of support you truly need, and how you will measure success. Then speak with each option, ask direct questions, and choose the partner whose answers feel most aligned with your reality.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.