Obviously vs Veritone One

Why brands weigh two different influencer partners

When you start looking into influencer marketing agencies, it’s normal to compare options that seem similar at first glance but feel very different once you dig in.

Some agencies lean into social-first creator campaigns. Others focus on performance, media buying, and deep podcast or radio roots.

That’s exactly what’s happening when people look at Obviously vs Veritone One. You’re really choosing between two very different ways to run creator campaigns and measure results.

Table of Contents

• What these influencer agencies are known for
• Inside Obviously’s style and services
• Inside Veritone One’s style and services
• How the two agencies truly differ
• Pricing and how engagements usually work
• Strengths and limitations on both sides
• Who each agency is best suited for
• When a platform alternative like Flinque makes sense
• FAQs
• Conclusion and how to choose
• Disclaimer

What these influencer agencies are known for

The primary keyword here is influencer marketing agencies. Both companies sit in that space, but they come from different directions.

Obviously grew up as a social-first influencer agency, especially strong on Instagram, TikTok, YouTube, and creator programs for e‑commerce and lifestyle brands.

Veritone One is widely recognized for host-read advertising, audio, and performance media, then extends that performance mindset into creator and influencer work.

At a high level, you can think of one as starting with creators and social culture, and the other as starting with media buying, performance, and cross-channel scale.

Inside Obviously’s style and services

Obviously is best known as a full-service influencer shop that can take a brand from “no creator presence” to structured, ongoing collaborations.

Services brands usually tap into

Marketers often come to Obviously when they want someone to handle the messy parts of influencer work, from finding the right people to paying them.

Core services typically include:

• Influencer discovery and vetting across social platforms
• Creative concepting and campaign planning
• Outreach, negotiation, and contract management
• Product seeding and gifting programs
• Content approvals and brand safety checks
• Reporting, analytics, and learnings for future campaigns

Some brands also use them to build long-term creator programs or ambassador communities that run month after month.

How Obviously tends to run campaigns

Obviously usually works in a structured campaign format, with clear phases for planning, casting, content, and reporting.

You can expect them to handle most of the back-and-forth with creators, so your team spends more time on direction and less on daily logistics.

They generally lean into content that feels native to each platform, rather than overly polished ads that stand out in the wrong way.

Creator relationships and talent pool

Because Obviously has run lots of campaigns across verticals, they maintain deep creator relationships and access to many micro and mid-tier influencers.

This often includes beauty, fashion, CPG, tech accessories, home, and lifestyle categories.

For brands, that can shorten the time from idea to launch, because they already know which creators are reliable, brand safe, and easy to work with.

Typical brands that work with Obviously

Obviously tends to be a strong fit for social‑driven brands that want creator content to fuel awareness, engagement, and sometimes direct sales.

Examples of brand types that often benefit include:

• DTC and e‑commerce brands needing social proof and UGC
• Beauty, skincare, fashion, and lifestyle companies
• Retail and CPG brands launching new products
• Apps and tech products targeting younger audiences

Teams that like them often want a partner to “own” influencer work end to end, not just provide a list of names.

Inside Veritone One’s style and services

Veritone One, part of Veritone’s broader AI and media ecosystem, is widely associated with audio, podcast, and performance marketing.

Services brands usually tap into

Marketers typically reach out to Veritone One when they want measurable performance and scale across multiple channels, including creators.

Service areas often include:

• Podcast and radio host-read endorsements
• YouTube and video sponsorships
• Talent and influencer partnerships
• Media planning and buying
• Attribution and performance analytics
• Creative and messaging optimization

The agency often positions campaigns as part of a cross-channel performance strategy, not just isolated creator collaborations.

How Veritone One tends to run campaigns

Veritone One approaches creator work with a media buyer’s mindset: test, scale, and continually optimize.

They place heavy emphasis on measurement, tracking, and adjusting budgets based on what drives results such as signups, sales, or leads.

Campaigns can cross from audio to digital video to social influencer content, guided by performance data.

Creator and talent relationships

Because of their strong presence in podcasting and broadcasting, Veritone One has deep relationships with hosts and on-air personalities.

They also work with digital creators on YouTube and social platforms, but the audio piece is a distinctive strength.

For brands, this can unlock access to trusted voices in niche communities where listeners rely on host recommendations.

Typical brands that work with Veritone One

Veritone One often works with brands that treat media as a growth engine and want to see direct response results.

Common examples include:

• Subscription services and SaaS companies
• Financial services and fintech brands
• Health, wellness, and telehealth services
• Online marketplaces and apps with national reach

These brands usually have the budget and tracking setup to test multiple channels, optimize, and scale what works.

How the two agencies truly differ

On paper, both are influencer marketing agencies. In reality, they feel very different once you start working with them.

Mindset and starting point

Obviously tends to start from the creator and community angle: who will resonate with your audience, and how can they tell your story naturally.

Veritone One usually starts from performance and media scale: which channels, placements, and personalities can drive measurable outcomes.

Both care about results, but they come at it from different traditions.

Channel strengths

Obviously’s sweet spot is social-first creator content, especially Instagram, TikTok, and YouTube.

Veritone One shines in audio and host-read environments, extending into video and influencer as part of a larger media mix.

If your dream campaign is a TikTok wave of creators, one is likely better suited than a team built around podcast-heavy buys.

Client experience and collaboration style

Obviously often feels like a hands-on extension of your social and influencer team, managing creator relationships and content flow.

Veritone One usually feels more like a media and growth partner, focused on campaign structure, testing, and scaling placements that perform.

Your choice may hinge on whether you want a “social content engine” or a “performance media engine” powered by creators.

Pricing and how engagements usually work

Both influencer marketing agencies typically price through custom proposals rather than public rate cards or fixed plans.

How pricing usually works with Obviously

Obviously’s pricing mostly reflects campaign scope and creator level.

You’ll usually see costs broken out as:

• Agency fees for strategy, management, and reporting
• Influencer payments, either flat fees or performance-based
• Production or content usage costs, if needed

Bigger campaigns with more creators, content, and markets naturally cost more than small product seeding efforts.

How pricing usually works with Veritone One

Veritone One’s costs are often tied to media budgets and performance goals.

Typical components include:

• Media spend across audio, video, and creator channels
• Agency or management fees for planning and optimization
• Talent or host fees, especially for premium personalities

Brands commonly commit to a testing phase budget, then grow that budget if the results justify scaling.

Factors that drive cost for both

Across both agencies, several levers influence your total investment:

• Number and tier of creators or hosts
• Markets and languages covered
• Length of the campaign and frequency of content
• Content usage rights beyond organic posts or reads
• Depth of reporting and testing required

Having realistic goals and clear KPIs up front helps avoid misalignment between expectations and budget.

Strengths and limitations on both sides

Every partner comes with tradeoffs. Understanding them early helps you avoid surprises down the line.

Where Obviously tends to shine

• Strong network of social-first creators and micro influencers
• Good fit for brands wanting authentic, native-feeling content
• Hands-on support with logistics, from outreach to payments
• Useful for scaling from small tests to structured programs

A common concern is whether an agency can keep content feeling genuine while working with many creators at once.

Where Obviously may feel limiting

• Less focused on traditional radio or large-scale audio buys
• Heavily social-first, which may not fit every media mix
• Not all campaigns will deliver direct-response style tracking

If you’re used to intense performance metrics, you’ll want to align on measurement from day one.

Where Veritone One tends to shine

• Deep expertise in podcast, audio, and broadcast environments
• Performance mindset with robust attribution and testing
• Access to high-profile hosts and personalities
• Ability to integrate creators into a bigger media strategy

Brands that live and breathe CAC, LTV, and ROAS often feel comfortable with their testing approach.

Where Veritone One may feel limiting

• May be more complex than needed for very small budgets
• Focus on performance can feel rigid if you want pure branding
• Heavier emphasis on audio may not match every brand’s priorities

If your main goal is lifestyle storytelling on TikTok or Instagram, a performance-heavy agency might feel like an awkward match.

Who each agency is best suited for

In practice, your ideal partner depends on your goals, budget, and how you like to work with agencies.

Best fit scenarios for Obviously

Obviously is usually a good match if:

• You want to build or scale social creator programs on key platforms.
• Your products photograph or film well and benefit from UGC.
• You care about cultural relevance and day‑to‑day social trends.
• Your team wants a partner to manage creator relationships for you.

It suits marketing teams looking for volume of content and ongoing creator relationships more than one-off, isolated placements.

Best fit scenarios for Veritone One

Veritone One is usually a good match if:

• You already invest in media and want to add host-read or creator channels.
• You have tracking in place to measure performance by channel.
• You can commit a meaningful testing budget to find what works.
• You want endorsements from trusted hosts or personalities.

It suits growth and acquisition teams looking for scalable channels rather than purely organic buzz.

When a platform alternative like Flinque makes sense

Full-service influencer marketing agencies aren’t the only option. Some brands prefer more control and lower ongoing fees.

What a platform-based option looks like

Tools like Flinque give brands a way to discover creators, manage outreach, and run campaigns without long-term agency retainers.

You typically use the software to search, shortlist, and collaborate with influencers directly, while keeping strategy and relationships in-house.

This can be attractive if you already have a scrappy marketing team comfortable with hands-on campaign work.

When a platform may beat an agency

A self-serve or light-support platform can make more sense when:

• Your budget is too small for a full-service partner.
• You want to test influencer marketing before big commitments.
• You prefer owning creator relationships directly.
• You need flexibility to start and stop campaigns quickly.

Think of it as building your own mini in-house influencer team, powered by software instead of outsourced account managers.

FAQs

How do I decide which influencer agency to contact first?

Start from your main goal. If it’s social content and community, begin with a creator-focused agency. If it’s performance across audio, video, and influencer, begin with a media and measurement-heavy partner.

Can I work with more than one agency at the same time?

Yes, many brands do. To avoid confusion, clearly separate scopes. For instance, one agency runs social creators while another handles podcast and radio buys.

Do these agencies work with small brands?

They may, but both tend to be better fits once you have meaningful budgets and clear goals. Very small brands often start with platforms or smaller boutique partners first.

How long does it take to see results from influencer marketing?

Timing depends on goals. Awareness can lift within weeks of launch, while performance and payback periods may take multiple testing cycles to understand and optimize.

Should I choose an agency or a platform like Flinque?

Choose an agency if you want done-for-you execution and strategy. Choose a platform if you prefer control, lower retainers, and have internal time to manage campaigns directly.

Conclusion and how to choose

Choosing between these influencer marketing agencies is less about names and more about alignment with your needs.

If you care most about social creators, content volume, and community feel, a creator-first partner will likely suit you better.

If you care most about performance, host-read audio, and measurable media, a performance-driven agency is more natural.

And if you want control without full-service retainers, a platform like Flinque can offer a middle path.

Clarify your goals, budget, and appetite for hands-on work, then speak openly with each potential partner about fit, expectations, and success metrics.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.