Obviously vs Stargazer

Why brands weigh Obviously against Stargazer

Brands looking to scale influencer marketing often end up choosing between full service agencies with different strengths. Two names that come up a lot are Obviously and Stargazer, especially for companies eager to grow through creator partnerships.

Before you pick a partner, you probably want clarity on how each agency runs campaigns, what budgets they work with, and which one fits your stage of growth. That’s where a closer look really helps.

Influencer agency choice: key focus

The primary theme here is influencer agency choice for brands that want strong creative, measurable results, and reliable creator relationships. You are likely wondering which type of partner will protect your budget while still delivering scale and steady performance.

What each agency is known for

Both agencies specialize in influencer marketing, but they have built slightly different reputations and sweet spots over time. Understanding their positioning makes it easier to see where your brand fits.

Obviously is widely recognized for large scale, multi channel influencer programs that can stretch across Instagram, TikTok, YouTube, and beyond, often with hundreds of creators at once.

Stargazer is often associated with strong work on YouTube and performance focused campaigns, especially for brands that care about conversions, app installs, or clear return on ad spend.

Both offer full service execution, but one may lean more toward high volume content and always on programs, while the other can feel more performance driven and outcome focused.

Inside Obviously

Services and capabilities

Obviously operates as a full service influencer marketing agency, covering most steps from strategy through reporting. The offering usually includes creative planning, creator sourcing, outreach, and end to end campaign management.

Common services include:

• Influencer discovery across social platforms
• Campaign strategy and creative concepts
• Contracting, negotiations, and brief creation
• Content approvals and timeline management
• Reporting and performance insights
• Support for whitelisting, paid amplification, and content reuse

The agency is a fit for brands that want to hand off day to day work rather than manage dozens of creators internally.

How campaigns are run

Obviously tends to structure campaigns around clear brand goals, often aligning with product launches, seasonal pushes, or ongoing awareness. The team usually handles everything from defining creator types to scheduling posts.

Expect a managed process with defined phases:

• Planning and goal setting with your marketing team
• Creator shortlisting and approvals
• Briefing and content creation timelines
• Publishing, tracking, and mid campaign tweaks
• Post campaign reports and learnings

For brands used to traditional agencies, the workflow can feel familiar, just applied to influencer channels instead of TV or display ads.

Creator relationships

Obviously draws on a large pool of influencers, from micro creators to larger names. The agency prioritizes long term relationships, but also supports one off campaigns when needed.

Many programs emphasize authenticity and content quality, which means creators usually get detailed briefs while still having room for their own style. That balance can matter a lot to seasoned influencers.

Because the agency handles logistics, you avoid chasing creators for content, contracts, or metrics. That time savings is a big reason larger teams lean toward full service partners.

Typical client fit

Obviously often works with mid market and enterprise brands, including eCommerce, beauty, fashion, and consumer apps. Well known categories include:

• Direct to consumer brands wanting constant social content
• Global brands running multi country campaigns
• Retail and lifestyle brands that value visuals and storytelling

If your team already invests in paid social, public relations, and creative production, this agency can slot into that wider marketing mix.

Inside Stargazer

Services and capabilities

Stargazer is also a full service influencer partner, with a strong focus on performance and measurable business results. They support brands across channels, but have a reputation for solid YouTube and video driven work.

Typical services include:

• Influencer sourcing and vetting for relevance
• Creative direction and scripting support, especially for video
• Negotiations, contracts, and usage rights
• Campaign management from outreach to publishing
• Attribution tracking and performance analysis

For brands that care about cost per acquisition, installs, or sign ups, this kind of structure can feel attractive.

How campaigns are run

Stargazer often organizes campaigns around clear performance goals and audience profiles. You’ll typically work through a cycle of planning, testing, and scaling what works.

Campaign structure may include:

• Goal definition and target audience discussion
• Creator selection based on audience match and performance history
• Script guidelines or talking points for stronger calls to action
• Tracking links or codes for measurable outcomes
• Scaling budgets toward creators that deliver results

This approach tends to resonate with growth marketers and app focused brands.

Creator relationships

Stargazer works with a large network of influencers, particularly those comfortable with deeper integrations such as dedicated YouTube videos, app walkthroughs, or sponsored segments in long form content.

Creators may receive more structured talking points, especially when the brand’s offer is complex or needs explanation. That can help drive performance but requires trust in the agency’s creative direction.

Because many of their programs push conversions, there’s often tighter coordination around tracking, unique codes, and clear calls to action.

Typical client fit

Stargazer often collaborates with brands that need clear measurement, such as mobile apps, subscription services, and online platforms. Examples of suitable categories include:

• Gaming and entertainment apps
• Fintech and productivity tools
• Subscription boxes and digital services

If your team is comfortable judging success by numbers like installs or sign ups, this performance leaning style can work well.

How the two agencies really differ

On the surface, both agencies offer similar services, but their feel and focus are not identical. The differences tend to show up in style, emphasis, and how they talk about success.

Obviously often leans into large scale storytelling, content production at volume, and multi platform reach. You might work with many creators posting across several channels in a coordinated push.

Stargazer usually leans more toward measurable outcomes like cost per acquisition and revenue impact, particularly in YouTube and video heavy environments where storytelling and sales messaging blend.

Another difference is how you experience the partnership. Obviously may feel like a blend of creative agency and influencer partner, while Stargazer can feel closer to a performance marketing extension of your team.

Neither style is “better” by default. The right choice depends on whether you are chasing reach and content, or more narrow and trackable business outcomes.

Pricing approach and engagement style

With both of these agencies, you should expect custom pricing rather than public rate cards. Influencer campaigns are usually scoped around goals, channels, and the level of complexity involved.

Typical cost elements include:

• Creator fees, including content creation and usage rights
• Agency management fees for planning and execution
• Potential retainers for ongoing programs instead of one offs
• Budget for paid amplification or whitelisting

Obviously often structures work around ongoing programs or large campaigns, where retainer style relationships and larger budgets unlock scale and long term planning.

Stargazer may also use retainers, but some brands work campaign by campaign, especially when testing channels or new creative angles before committing long term.

Your cost will be shaped by creator size, number of posts, regions involved, content types, and whether the campaign is purely organic or supported by paid media.

When talking to either agency, ask for clarity on management fees versus influencer spend so you can compare proposals on an apples to apples basis.

Strengths and limitations

Both agencies bring solid benefits, but no partner is perfect for every brand or every budget. Knowing their strengths and trade offs can prevent frustration later.

Where Obviously tends to shine

• Ability to run large campaigns with many creators
• Strong fit for visually driven brands that need content volume
• Comfort with cross channel programs that mix Instagram, TikTok, and more
• Support for longer term, always on influencer work

A common concern is whether a big, full service agency can still keep campaigns feeling personal and aligned with your brand voice.

Where Obviously may feel limiting

• Large scale campaigns may be out of reach for very small budgets
• Process driven workflows can feel slower for scrappy teams
• Some brands may want deeper internal control over creator selection

Where Stargazer tends to shine

• Clear focus on performance and measurable outcomes
• Strong experience with YouTube and video sponsored segments
• Helpful for app, gaming, and subscription brands chasing conversions
• Ability to test and scale with data driven decisions

Where Stargazer may feel limiting

• Performance focus may feel too narrow for pure brand building goals
• Brands wanting only Instagram aesthetics may not use full strengths
• Smaller budgets may find it harder to test enough creators at once

Who each agency is best for

When Obviously is likely the better fit

Obviously is often a better match when influencer marketing plays a broad role in your overall brand story and content machine.

• Established brands needing always on social content and reach
• Companies planning global or multi region campaigns
• Teams that want to offload operations and focus on strategy
• Brands that care as much about creative storytelling as about direct sales

When Stargazer is likely the better fit

Stargazer is usually the stronger match when performance and measurement are at the top of your priority list.

• App and gaming companies tracking installs and in app actions
• Subscription services needing sign ups with clear cost per acquisition
• Brands excited to lean into YouTube and video sponsors
• Growth teams already comfortable with performance marketing metrics

Both agencies can work with different industries, but their histories and case studies often show where they bring the most value.

When a platform like Flinque makes more sense

Full service agencies are not the only way to run influencer programs. If your team wants more control, or your budget is tighter, a platform based approach can be attractive.

Flinque, for example, lets brands discover creators and manage campaigns through software, without committing to large agency retainers. You still run structured programs, but your in house team stays in the driver’s seat.

This can work well when:

• You have internal staff ready to handle outreach and coordination
• Your budget is better suited to direct creator spend than agency fees
• You prefer to keep creator relationships “owned” by your brand
• You want to test influencer marketing before investing in full service help

A platform is not always a replacement for an agency. Some brands eventually mix both, using software for smaller initiatives and agencies for big flagship campaigns.

FAQs

How do I choose between these two agencies?

Start with your main goal. If you want broad reach, creative content, and cross channel presence, lean toward the more storytelling focused agency. If you prioritize measurable performance and conversions, the more performance driven partner will likely fit better.

What budget do I need to work with an influencer agency?

Budgets vary widely, but both agencies typically work best with brands ready to invest meaningfully in creator fees and management. If you only have a very small test budget, a platform based solution or smaller boutique partner may be more realistic.

Can I keep creator relationships if I switch agencies later?

This depends on contracts and how your campaigns are structured. In many cases, creators may be open to future work with you directly, but it’s important to review rights, contact terms, and expectations up front with any agency partner.

Do these agencies handle content rights and legal details?

Yes, both types of influencer agencies generally manage contracts, content usage rights, and compliance with platform rules. You should still have your legal team review agreements, especially around long term use, paid ads, and whitelisting.

Is a full service agency better than an influencer platform?

Neither is automatically better. Agencies save you time and bring expertise, while platforms give you control and can be more budget friendly. The right choice depends on your internal resources, urgency, and how comfortable your team is managing creators directly.

Conclusion: choosing your path

Your decision between these influencer partners should start with clarity on what you truly need. Are you chasing awareness and content, or are direct conversions and strict metrics your top priority?

If you want a wide network of creators, polished campaigns, and help telling your brand story across many channels, a large scale, full service partner can be a strong fit.

If you care most about measurable performance, and see creators as a growth channel alongside paid ads, a performance leaning agency with deep video experience may serve you better.

And if budgets are tighter or you prefer hands on control, a platform like Flinque can give you the tools without the overhead of full service retainers.

Take time to speak with each partner, ask for case studies in your category, push for clear pricing structure, and be honest about your internal capacity. The right choice is the one that fits your goals, budget, and working style.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.