Obviously vs MoreInfluence

Why brands weigh up these two influencer partners

Brands looking for serious influencer campaigns often end up comparing Obviously and MoreInfluence. Both focus on connecting companies with creators, handling strategy, and running campaigns from start to finish.

You’re usually trying to understand who is better for your budget, your goals, and how closely you want to work with the team day to day.

What “influencer marketing agency choice” really means

The primary idea here is simple: influencer marketing agency choice comes down to how much help you want, how fast you need results, and how deeply you expect the team to understand your brand.

Both agencies say they handle strategy, creator sourcing, outreach, contracts, content review, and reporting. The real difference often lies in scale, style, and how personal the relationship feels.

What each agency is known for

Public information paints both partners as full service influencer shops that focus on performance, content quality, and long term creator relationships. Neither is a pure software platform.

They usually stand out in different ways: one for size and process, the other for closer attention and flexibility for brands that want more hands-on support.

Reputation among brands and creators

Obviously is often recognized for large creator networks, polished operations, and global campaign reach. It tends to attract bigger brands who need many creators in many markets at once.

MoreInfluence is more frequently associated with tailored programs, closer communication, and a stronger emphasis on matching brand voice to individual influencers and content angles.

Types of results most often highlighted

Case studies and public claims from both sides tend to showcase outcomes like increased sales, better brand awareness, and large volumes of content for social channels.

You’ll see themes like:

Big product launch pushes on Instagram and TikTok
Evergreen creator content for YouTube and Shorts
Affiliate or referral driven partnerships for ongoing sales
Longer term ambassador programs instead of one off deals

Inside Obviously’s way of working

Obviously is typically viewed as a scaled influencer agency that can run bigger programs across several platforms at once. It leans into data, process, and repeatable frameworks while still offering creative thinking.

Services brands usually get from Obviously

Specific service bundles vary by client, but they usually include a mix of the following.

Influencer discovery and vetting across major social platforms
Creative campaign concepts and content themes
Contract negotiation and usage rights management
Day to day influencer communication and approvals
Shipment coordination for product seeding
Campaign analytics and reporting with recommendations
Support for whitelisting or paid amplification of creator posts

How Obviously tends to run campaigns

From public descriptions, Obviously favors a structured process. You’ll typically see a defined kickoff, creative proposal, creator shortlists, content calendars, and then steady reporting.

They are often comfortable working with bigger rosters of creators, where a brand might have dozens or even hundreds of active partners at once.

Creator relationships and network reach

Obviously promotes strong access to a wide pool of influencers, from micro creators to larger names. This can be helpful for consumer brands wanting fast reach.

At the same time, working at that scale can mean more standardized workflows, which may feel less tailored for brands wanting meticulous, one by one creator selection.

Typical brand fit for Obviously

From the outside, Obviously tends to attract:

Mid market and enterprise brands with larger budgets
Companies wanting to test many creators quickly
Global or multi region brands that require localized content
Marketing teams comfortable with clear, data driven reporting

If you need large scale reach with clear playbooks and consistent reporting, this style of partner can work well.

Inside MoreInfluence’s way of working

MoreInfluence positions itself as a full service influencer marketing partner with a strong focus on strategic alignment and personal attention. It often highlights its ability to match brands with creators who feel authentic, not just big.

Services brands usually get from MoreInfluence

The service mix looks similar on paper but can feel more custom in practice. Common offerings include:

Influencer research with close focus on brand fit and audience
Campaign planning aligned with your wider marketing calendar
Contracting and compliance, including disclosure and guidelines
Ongoing creator management and content quality checks
Support for long term creator partnerships and ambassadorships
Post campaign analysis and retention ideas

How MoreInfluence tends to run campaigns

The publicly described process often leans into listening and tailoring. Expect more conversation about your brand story, customer profile, and key messages.

Campaigns may use fewer creators but push for deeper collaboration, more integrated storytelling, and content that feels more like a natural part of each creator’s channel.

Creator relationships and collaboration style

MoreInfluence emphasizes connection, collaboration, and a genuine creator experience. That can mean more time spent matching creators one by one, and more room for creator ideas.

This often appeals to brands who care less about raw volume and more about authenticity and longer term partnerships.

Typical brand fit for MoreInfluence

Based on how it presents itself, MoreInfluence tends to work well with:

Brands wanting deeper storytelling over quick blasts
Companies that value tight creator alignment with brand values
Teams open to more back and forth during planning
Marketers who care about quality content they can reuse

If your biggest concern is finding creators who truly “get” your brand, this kind of partner can be attractive.

How the two agencies feel different

On the surface, these influencer partners look similar. Underneath, the differences show up in scale, speed, and how customized the work feels.

Scale and campaign size

Obviously leans toward bigger operations that can handle large creator counts and multiple markets. It suits brands ready to invest heavily in reach and content volume.

MoreInfluence often feels more boutique, more focused on carefully selected partners and story driven content rather than huge numbers of posts.

Style of communication and client experience

With a larger agency, you may work with dedicated account managers, backed by specialized internal teams. Processes can feel streamlined but sometimes less flexible.

With a more tailored influencer partner, communication can feel closer, with more emphasis on collaboration, feedback, and making the work feel brand specific.

Approach to creative ideas

Both agencies propose campaign concepts, but the slant differs. A scaled shop might bring tried and tested frameworks used for many brands.

A more boutique partner may spend more time custom building ideas around your brand story, product details, and customer pain points.

Pricing approach and engagement style

Neither agency publishes strict package pricing, which is normal for full service influencer partners. Pricing is usually customized to the scope of work and number of creators involved.

Common ways these agencies charge

You’ll usually see a mix of:

Campaign based project fees for planning and management
Ongoing retainers for brands running always on programs
Influencer fees or budgets set aside for creator payments
Production or editing costs for more complex content

Sometimes usage rights, whitelisting, or paid amplification will add extra costs beyond base content fees.

What drives cost up or down

The biggest levers on price for both agencies are:

Number and size of influencers involved
Which platforms you want to focus on
How much content needs to be produced and reused
Market coverage across regions or languages
How long you want to keep using the content

More personalized work, heavier reporting, and complex coordination usually require higher management fees.

Engagement style and commitment level

Obviously and MoreInfluence both tend to work best with brands ready for multi month efforts, not one week experiments. You should expect some planning period before content goes live.

Retainer style relationships often bring better results, as the agency has time to test creators, learn what works, and refine the approach.

Strengths and limitations to keep in mind

Every influencer partner comes with trade offs. Understanding these early helps avoid frustration later.

Where Obviously often shines

Ability to organize large influencer rosters quickly
Polished operations and reporting on bigger programs
Support for brands expanding into new geographic markets
Experience balancing content creation with performance goals

The flip side is that very small budgets or extremely niche requests may not be the best fit for a scaled operation designed for growth.

Where MoreInfluence often shines

Closer attention to brand story and creator fit
Focus on authentic content that feels less like ads
Stronger emphasis on relationship building with creators
Flexibility for brands that want more collaboration

Because it leans into tailored work, it may move slower at very high volumes or be less suited to brands chasing huge creator counts quickly.

Common concerns brands raise

Many marketers worry about paying agency fees and not getting enough measurable return. That fear is valid, especially in influencer marketing where outcomes can be uneven.

This is why it’s crucial to ask each partner specific questions about tracking, sales attribution, and how they respond when a campaign underperforms.

Who each agency is best for

Your best choice depends on your goals, risk tolerance, and how involved you want to be in the work.

Best fit scenarios for Obviously

Consumer brands needing broad reach in several countries
Companies with larger budgets for many creators and content
Teams that value clear timelines, deliverables, and dashboards
Marketing leaders who want an established, scaled partner

Best fit scenarios for MoreInfluence

Brands placing authenticity over sheer reach
Companies with clear stories that need thoughtful translation into creator content
Teams ready to collaborate closely on creative angles
Marketers wanting repeat partnerships with the same creators

Questions to ask yourself before choosing

Ask yourself:

Do I want maximum reach or deeper stories with fewer creators?
Is my budget better suited to one large push or ongoing programs?
How much time can my team spend on reviews and feedback?
What does success look like in six to twelve months?

When a platform like Flinque can make more sense

For some brands, a full service agency is more than they need. If you have internal marketing talent and time to manage creators, a platform like Flinque can be a better fit.

How a platform based approach works

Instead of paying a large retainer, you use software to:

Search for and evaluate influencers yourself
Reach out, negotiate, and brief creators directly
Track campaigns, content, and performance inside one system
Build your own long term creator list over time

This approach requires more in house effort, but you keep closer control over relationships and campaign decisions.

When to favor a platform over an agency

A platform solution can make more sense when:

You have a smaller budget but a scrappy team
You want to test influencer partnerships before committing to big fees
You prefer to own creator relationships directly
You already have strong creative direction in house

Some brands even combine both: working with an agency for big launches while using a platform for always on, smaller creator programs.

FAQs

How do I decide which influencer partner is right for my brand?

Start with your main goal and budget. If you need large scale reach and structured operations, a bigger agency may suit you. If you care most about tailored creator matches and deeper storytelling, a more boutique partner can be better.

Can smaller brands work with these influencer agencies?

Some smaller brands can, but budgets need to match the level of service. If your funds are very limited, consider starting with a platform approach or a smaller campaign first, then scaling into agency support once you see traction.

What should I measure to judge campaign success?

Go beyond likes and views. Track metrics tied to your goals: website visits, email signups, discount code use, sales, or new followers who match your buyer profile. Ask the agency how they will report on these numbers in detail.

How long does it take to see results from influencer work?

Most brands should expect several weeks of planning and creator onboarding, followed by content going live over one to three months. Real learning happens over multiple cycles, not a single short burst, especially when testing different creators.

Should I give creators full freedom over content?

It works best to give clear guardrails but leave room for their voice. Share brand rules, must say points, and restrictions, then let influencers adapt the message for their audience. Over controlling content usually hurts performance and authenticity.

Conclusion: choosing the right partner for you

Your decision between these influencer agencies should come down to fit, not hype. Think about how you like to work, your appetite for risk, and what “good” looks like next quarter and next year.

If you want massive reach, proven processes, and can invest at scale, a larger operation like Obviously can be powerful. If you care more about closer attention, careful creator alignment, and deeper relationships, MoreInfluence may feel more natural.

For teams that want control and lower ongoing fees, testing a platform such as Flinque can be a smart middle path. You can always move into or out of agency partnerships as your needs change.

Whichever route you choose, push for clear expectations, transparent communication, and shared definitions of success before the first piece of content goes live.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.