Obviously vs Influence Hunter

Why brands weigh different influencer agencies

Choosing the right partner for influencer campaigns can feel risky. You are trusting an outside team with your brand voice, your budget, and your relationship with creators.

Many marketers narrow their search to a few agencies and then try to understand style, pricing, and fit before signing a contract.

What these agencies are known for

The primary keyword for this topic is influencer marketing agency choice, because that is what most brands are trying to solve when they look at these two names.

Both agencies help brands plan and run creator campaigns on platforms like Instagram, TikTok, YouTube, and others.

They stand out in different ways, though, and that is usually what drives your final decision more than anything else.

Obviously agency overview

Obviously is widely seen as a full scale influencer shop built for brands that want reach, structure, and support across many moving parts.

They are known for handling everything from strategy and discovery to logistics, reporting, and long term creator relationships.

Services brands usually lean on

While individual packages vary, brands typically come to Obviously for end to end help, including campaign planning and management.

• Influencer research and vetting across multiple platforms
• Campaign concepting and creative direction
• Outreach, negotiation, briefs, and contracts
• Content review and approvals
• Product seeding and shipping logistics
• Paid amplification of creator content
• Reporting, analytics, and learning for future campaigns

Most of the work is done by their internal team, so brands often get a single point of contact plus specialists behind the scenes.

How they tend to run campaigns

Obviously usually approaches campaigns in phases. First comes discovery and planning, often setting clear goals like sales, sign ups, or awareness.

They then source and screen creators, aiming to balance audience quality, pricing, and content style. Contracts and briefs follow.

Content is produced, reviewed, and posted, with the agency monitoring performance and communicating updates as the campaign unfolds.

Creator relationships and network depth

Obviously is known for having a large creator network, including long term relationships across many niches and countries.

That helps when brands need specific segments, such as beauty creators with US audiences, or tech reviewers with global reach.

Because of the network size, they can usually scale up quickly when you need hundreds of creators posting in a short time frame.

Typical client fit for Obviously

Obviously often makes sense for brands that want a polished, high touch experience and are willing to invest in it.

• Established consumer brands needing robust coverage
• VC backed startups ready to scale with creators
• Global companies running multi country activations
• Marketing teams with limited in house influencer skills

Because of their positioning, they tend to resonate with teams looking for a strategic partner rather than a light campaign helper.

Influence Hunter overview

Influence Hunter is also an influencer marketing agency, typically highlighted for work with direct to consumer brands and growth oriented companies.

They often pitch themselves on helping brands acquire customers through creators rather than just generating top line awareness.

Core offerings for brands

Like most agencies in this space, Influence Hunter usually covers the main building blocks of a campaign, from strategy to reporting.

• Influencer sourcing and outreach
• Negotiation of free product, flat fees, or hybrids
• Campaign management and scheduling
• Tracking of posts, links, and basic performance
• Content rights and whitelisting support, when needed

The specific mix can shift based on your brand size, goals, and the markets you want to reach.

How they tend to run campaigns

Influence Hunter often frames campaigns around measurable outcomes such as sign ups or new customers, especially for ecommerce brands.

They typically manage outreach to a high volume of creators, many of whom may be micro or mid tier influencers willing to work with product plus fee structures.

Content is then organized into waves or ongoing collaborations, depending on your growth goals and budget.

Creator relationships and style

The agency often focuses on forging new relationships with creators who are a good fit for your niche, including newer influencers.

That approach can help when you want affordable reach and are open to testing many partners rather than locking in only big names.

They may also prioritize creators with strong engagement and conversion potential rather than just follower count alone.

Typical client fit for Influence Hunter

Influence Hunter usually appeals to brands that are heavily focused on ecommerce growth and trackable results.

• Shopify and DTC brands wanting measurable impact
• Product companies launching in competitive niches
• Smaller teams that still want outside help
• Founders looking for a scrappier approach

These marketers often care deeply about offer structure, cost per acquisition, and repeatable creator partnerships.

How the agencies differ in real life

Even though both are influencer agencies, they feel different once you start talking with them and seeing how they work.

Scale and level of polish

Obviously is generally seen as a larger, more established operation with broader geographic reach and a more structured process.

That can mean deeper reporting and support, but it can also mean a more formal experience and less of a scrappy vibe.

Influence Hunter tends to feel leaner and more growth focused, which some brands like for quick testing and iteration.

Focus on awareness versus growth

Obviously handles both brand building and performance, but many of their case studies highlight large awareness plays, product launches, and tentpole moments.

Influence Hunter, by contrast, often leans into bottom line results and customer acquisition, especially for smaller online shops.

Neither focus is better by default. The best fit depends on whether you want fame, sales, or both.

Client experience and communication

With Obviously, you are more likely to get a layered team, including account managers, strategists, and operations staff.

This structure can be great for bigger budgets, multiple regions, and many internal stakeholders who need updates and reporting decks.

Influence Hunter often suits teams that want direct conversations, faster decisions, and fewer layers between brand and execution.

Use of tools and data

Both agencies rely on data to some degree, usually through influencer discovery tools, social data, and tracking software.

For you as a client, what matters is how they convert that data into choices, such as who to work with, what offers to use, and what to repeat.

Always ask how each team checks for fake followers, engagement quality, and audience fit before finalizing creators.

Pricing and engagement style

Neither agency sells like a simple software platform. Instead, they both typically quote based on your needs, timeline, and ambition.

How agencies usually structure pricing

In influencer marketing, costs are usually split across planning, management, and creator fees. Both agencies follow some version of this pattern.

• Agency fees for strategy, outreach, and reporting
• Influencer compensation in cash, product, or both
• Optional content usage rights and whitelisting costs
• Paid media budgets if boosting creator content

Larger budgets often unlock more creators, deeper analytics, and more experimentation.

What tends to influence cost

Several factors drive price more than the name of the agency itself.

• Number of creators you want to activate
• Markets and languages involved
• Content formats, such as short form video or long form reviews
• Length of collaboration and number of campaign waves
• How much reporting and strategy support you expect

Always ask for clarity on what is covered by the agency fee versus creator payments.

Engagement style and contracts

Obviously often works on ongoing retainers or larger campaign projects, especially with bigger brands and global teams.

Influence Hunter may be more flexible for smaller campaigns or for founders testing influencer marketing for the first time.

Either way, expect a contract that covers term length, scope, deliverables, and payment timing.

Strengths and limitations

Every agency has trade offs. The key is matching those trade offs to what matters most for your team right now.

Where Obviously tends to shine

• Handling complex, multi market campaigns with many creators
• Providing a polished, organized experience for larger teams
• Managing long term programs instead of one offs
• Coordinating creator content with broader brand initiatives

A common concern is whether such a structured partner might feel too slow or rigid for brands used to moving quickly.

Where Obviously may feel less ideal

• Smaller budgets that cannot support robust management fees
• Founders who want to be heavily involved in daily decisions
• Brands only testing a handful of creators at first

Some marketers may also feel that a big agency experience is more than they need for early stage experiments.

Where Influence Hunter tends to shine

• Growth focused brands wanting trackable DTC outcomes
• Companies open to testing many influencers quickly
• Teams that value speed and direct communication
• Smaller marketing groups that still want expert help

This approach can be particularly effective for newer brands willing to experiment and iterate.

Where Influence Hunter may feel less ideal

• Large enterprises needing complex global coordination
• Brands that require polished, multi level stakeholder management
• Teams wanting deep integration with other big agency partners

Some marketers may also prefer a larger, more established name for board level comfort and internal optics.

Who each agency fits best

Instead of asking which agency is better, it is more useful to ask which one fits your current stage, budget, and expectations.

Best fit scenarios for Obviously

You might lean toward Obviously if any of these sound familiar:

• You manage a well known brand and need global or national scale.
• You want an experienced team to own strategy and daily work.
• You have other paid media or PR partners and need tight coordination.
• You expect extensive reporting and stakeholder ready presentations.

In these cases, paying more for a high touch partner can save internal time and stress.

Best fit scenarios for Influence Hunter

You might lean toward Influence Hunter if the statements below match your reality:

• You run a DTC or ecommerce brand focused on sales.
• You are ready to test many creators and double down on winners.
• You want clear offers, codes, and links to track results.
• You prefer an agency that feels nimble and growth oriented.

This can be especially appealing for founders and lean teams who still want expert help but not a heavyweight structure.

When a platform like Flinque makes sense

Sometimes neither full service agency is the right answer, particularly if you want more control or have a very limited budget.

In those cases, a platform based option like Flinque can provide a middle ground between hiring an agency and doing everything manually.

How a platform differs from an agency

Flinque is not an agency. It is designed to help brands manage influencer discovery and campaigns themselves, with software instead of full service retainers.

You still handle strategy, negotiations, and relationship building, but you get tools to make that work faster and more organized.

This can appeal to marketers who enjoy being close to creators and want direct control over every conversation.

Situations where a platform may fit better

• Your budget is too small for ongoing agency retainers.
• You already have team members who understand influencer work.
• You prefer building your own creator network over time.
• You want to test campaigns before committing to agency fees.

Over time, some brands even mix approaches, using a platform for smaller efforts and agencies for big launches.

FAQs

How do I decide between these influencer agencies?

Start with your top goal. If you need large scale, structured campaigns and deep support, the bigger agency may fit. If you want scrappier, growth focused work, the leaner shop can work better. Budget and internal bandwidth will also push the decision.

Can smaller brands work with these agencies?

Yes, but expectations must match budget. Some agencies focus more on mid market and enterprise, which may limit what small brands can do. Always share your budget early and ask what is realistic so you are not surprised later.

Do these agencies guarantee sales from influencers?

No reputable influencer agency can guarantee sales. They should, however, set clear goals, track performance, and make ongoing improvements. That might include changing creators, offers, or content angles based on what the early data shows.

Should I use micro influencers or big names?

It depends on your goals and budget. Micro influencers usually offer better engagement and lower cost per post. Larger creators can deliver instant reach and social proof. Many brands combine both, using micro influencers for volume and a few stars for visibility.

How long should I test influencer marketing?

Plan for multiple waves, not a single blast. A three to six month window lets you test different creators, offers, and platforms. This timeline helps you separate random luck from repeatable wins and informs whether to scale or adjust.

Conclusion

Your choice between these influencer agencies should start with your goals, budget, and appetite for hands on involvement.

If you want a highly structured, full service partner and have the budget for it, a larger agency with broad reach can be powerful.

If you are focused on growth, testing, and scrappier execution, a leaner growth oriented team may fit better.

And if you prefer to keep control in house while still upgrading your tools, exploring a platform like Flinque can be a smart move.

Whatever you choose, insist on clear goals, transparent reporting, and honest conversations about what is working and what is not.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.